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The Google Play app is an attractive way to search for applications, but the Play Store’s mobile web search counterpart has never quite looked as good. Google is rolling out an updated mobile web app search that divides the results into a colorful grid.
The new results are nice because they highlight the app icon by placing it in its own box, and they’re also easy to read because the boxes are different colors. AdventureConnect events are regional networking gatherings, facilitated by the ATTA and its regional advocates.
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop. One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone.
That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.

For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier.
The grid is broken up into multi-colored boxes that include an app’s icon, its name, its rating, and its price. You can see the new-look results for yourself by searching “____ apps” in Google on your Android phone or tablet.
If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.
Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site. This creates a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.
Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns.

Mobile websites unlike desktop sites fit the screen of your device perfectly meaning there is no zooming in and out, which often leaves the customer frustrated and results in them abandoning the website. And, as you’d expect, tapping the box will kick you to the app’s page in Google Play for easy installation. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. It is only logical that mobile search will overtake desktop search at some point in the near future as well.
Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.The argument between whether to choose a responsive website or a separate mobile website is a highly debated topic. However, the truth is that both options have their pros and cons.The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor. If SEO is a factor, here are three reasons why responsive web design is the best option for your mobile SEO strategy.

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