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Disney's 'FROZEN' is the #1 album in the US for 4 weeks and #1 soundtrack in over 30 countries and sold over 3.5 million. While Mike secured the Virgin deal himself, the other placement were made through “music libraries” in Los Angeles including Music Dealers and Crucial Music. When an artist works with NACA or APCA, they can take advantage of their “co-op” system when booking or “routing” their tours.
Some of the schools he has played include Hawaii Pacific University, Odessa College, Indiana University, Purdue University, Green Mountain College, Shenandoah University, Embry-Riddle University, Lipscomb University, Spokane Falls Community College and many more. While New Artist Model member Mike Sullivan makes most of his money touring schools, he also plays a lot of summer festivals and city concert dates. Concerts funded by local governments are a great place for independent artists to perform but many overlook them, he adds. Mike also encourages independent artists to focus on getting to know other musicians over the phone and in person — not something easily done in our digital age. While conversations may be harder to come by, Mike had a great talk recently with songwriter Allan Rich at this year’s TAXI Conference in Los Angeles.
Mike attended a session on songwriting taught by Rich who has penned songs for Natalie Cole, Whitney Houston, Rod Stewart, Chaka Khan and many other artists. Early in his career, Mike adds, he had the chance to play with Emmy award winning bassist Philip Bynoe and Grammy award winning drummer Tom Brechtlein. As Mike continues to tour and work on new projects, he makes it a priority to give back to the community.
New Artist Model is an online music business school developed by Dave Kusek, founder of Berklee Online. The internet has opened up endless possibilities, and, while that may seem daunting, it really allows you to experiment and let your creativity run wild!
With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction.
Check out these musician power tools for more info on promoting your music via social media. If you’re just starting out, you probably don’t have a lot of big updates other than the occasional album release and tour.
Do some research, find blogs that cover your type of music, and send personal emails out to the bloggers.
The obvious use of an email list is to let your fans know when you have an album coming out or a tour. You can get a free ebook with the 10 Email Templates You Want to Send to Your Fans right here.
Musician Power Tools is a comprehensive social media and online promotion program designed for musicians.
The New Artist Model is an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters.
To get you started, here’s an infographic detailing what to post and when to post it on 9 popular social media channels. The New Artist Model is all about thinking of your music career like a business and using creative strategies to start growing now with the tools and resources you have available. More times than not, its the small, agile entrepreneurs, not the big established companies, that innovate and move an industry forward into the future.
In this article Ariel Hyatt from Cyber PR answers some pretty big questions that a lot of musicians trying to make it in this industry are asking. Something that’s extremely descriptive and catchy; descriptive doesn’t mean you have to sound like somebody else, though that’s a very helpful context. Bands are normally terrified, they don’t want to say they sound like anybody, they don’t want to pigeonhole themselves.
In today’s music business, how do you think a band can best get through or above the noise?
So, to rise above the noise… first of all, of course, this is all predicated on having really good music, so don’t suck. When people are considering signing up to a newsletter, which most people are not excited to do because we all get too much email, it’s not only about just getting people to sign up, it’s about making sure that when they do sign up, you’re giving them an amazing experience. First, make sure you’re building a newsletter that has great content, then second make sure it’s going out regularly, consistently, and that it’s trackable (meaning you can pull up statistics on how effective it is). If you want to get a better handle on your marketing and create a strategy for success, check out the New Artist Model online courses. All artists are selling their music digitally through distributors like CD Baby, TuneCore, The Orchard, etc.
If you’re ready to bring your website to the next level, check out the New Artist Model online course. Just like the flow between social media and the offline experience, you should also create a flow between your social media channels and your website. A lot of musicians I’ve talked to find themselves completely consumed by social media. If your target fan is a young teenage girl, Twitter and Instagram are your best bets, as these are the platforms where these girls spend the majority of their time.
There’s been a lot of success stories on YouTube with artists like Karmin, Psy, and Baauer getting seemingly instant popularity with viral videos. The unfortunate reality is that 100,000 views and a couple hundred subscribers doesn’t get you very far in the YouTube ecosystem. The myth is dangerous because it forces you into an assumption that “if you build, they will come.” Which, as many creatives – from musicians to tech startup founders – learn quickly, just isn’t the case.
On the other end of the spectrum, some artists are afraid to even approach the task of labeling themselves.
THE BLACK CROWES have sold over 20 million albums and are known as one of rock's best live acts. Rock 'n' Roll Band In the World" and a "thoroughbred American rock 'n' freakin' roll band"; their panoramic live shows feature alternating set lists and signature incendiary musical explorations. How to Automatically Send Your Fans an MP3 DownloadEvery music marketing guru will tell you to offer your fans a free download of a song in exchange for their email address. Stand Out in iTunes and Keep Them Coming BackNot including the full metadata in your free mp3 downloads can be devastating to your marketing efforts.
Twenty-one years since his first studio album, David Gray's tenth and latest, "Mutineers," finds the singer-songwriter steering into unfamiliar territory while cultivating a pugnacious but respectful relationship with his own history. David's past includes the phenomenal success of "White Ladder" (seven million copies sold), one of three UK number one albums, with records that became ubiquitous and others that needed to be sought out to be heard. Despite such variance in both the content and reception of his prior output, the only certainty David had at the commencement of his new recording was the need to surprise himself, not just in terms of how he worked, but the ideas that drove him and the people he worked with. Your browser is an eight year old browser which does not display modern web sites properly.
You can control your marketing and connect directly with your fans to foster strong relationships that can stand the test of time.


Two friends and I got asked to play an opening set for Taylor Dayne and made $2000 in 20 minutes,” Mike says. The online school is a platform for learning practical strategies and techniques for making a living in music.
The key is to learn from the promotions you run, make changes, and fine-tune them to your unique career.
These days, you can create great quality music, release it, distribute it, promote it, and even play live without ever leaving your room. These days, if you’re not on Facebook, Instagram and Twitter, it’s almost like you don’t exist. You also want to reach out to new audiences and convert them to fans, and music blogs are a great way to do that. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success.
Different platforms cater to different target demographics and, as a result, the most effective time to post will vary. Instead, pick a few that fit with the demographics of your fan base and get really good with those.
In the New Artist Model FREE E-book, you’ll get a glimpse at some of the proven strategies we discuss in the full online course. Talk to as many people as you can in the studio and at your live shows—promoters, producers, club owners, sound and light folks, other bands and musicians. There are a ton of opportunities to engage and connect with your fans and even make money along the entire process. Just because something worked for someone else doesn’t mean it will go the same way in your career. You need to be out there working hard, pushing yourself to new limits, trying new things, and connecting with people if you want to make this your career. You need to learn how to do so many things on your own and still have time for practicing, writing, recording, and performing your music. Catchy could be anything from fun, like hillbilly-flamenco, or poly-ethnic Cajun-slam-grass, or it could be really descriptive like Joan Jett meets Jessica Rabbit. Whenever anyone is thinking of joining a mailing list, they’re thinking “What’s in it for me?” So you have to make sure you’re providing good content for them, make sure that you’re giving away music, make sure you’re doing something that’s interesting.
While many of our clients for our respective companies look to us to attain fans for their music or their blog, attaining fans may not be the #1 priority if you are a session player looking for work.
While some artists, like Alex Day have managed to build their career on one channel, most of us need to find a balance of online and offline. I don’t like putting a formula to something as spontaneous socializing, but a general rule of thumb is that 80% of your content should be personal, funny, interesting, and entertaining, and 20% should be reserved for marketing pushes. If you are a improvisational jazz band whose target fan is a forty-year-old working man, Facebook and email would probably be your best bet.
Make your channels unique. It’s also a good idea to use each social media channel slightly differently. YouTube is one of those platforms that you can make something really great with a limited budget if you take the time to plan and put in the creative effort.
Not everything you upload to YouTube needs to be perfect or professional quality initially. Without a miracle, the only replicable way I’ve seen to build a successful YouTube channel is by being prolific and regimented with content production. Check out the New Artist Model YouTube channel for tons of interviews with music industry greats. Since the beginning of music artists have been defined by genre and personality attributes. Either they feel their music cannot be defined in a sentence or they are uncomfortable waving their own flag and would rather just play music.
Before they made it big, they had a hard time getting a record deal because many labels thought they were just another Blink 182 imitation band. In 2010, they were inducted into the Georgia Music Hall Of Fame at the 32nd Annual Georgia Music Hall of Fame Awards Show.
It's a richness of terrain and experience over a duration that belies the traditions and expectations of popular music as surely as the songs themselves.
If you usually bring a band but money is tight, offer to do a solo or duo performance instead. The pay is good and local audiences are enthusiastic, Mike says, and if organizers like you, chances are good you’ll be asked back. Learn how to carve a unique path for your own career with strategies that are working for indie artists around the world. Let’s take a look at some basic strategies you could be using to promote your music right now. Tell your fans that you’ll be premiering a new song, or, if you want to go all out, tell them you’ll be playing the whole album at one show over the next month or two.
Work with a local established band and propose a headline swap – you’ll open for them in their home town and they’ll open for you in your home town. For example, if you’re in the studio recording a new album, try sprinkling little updates on social media.
Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. If you don’t want to dedicated too much time, record a cover song or two together and release them on your YouTube channels. If someone signed up for your email list, they want to hear from you, so take advantage of it! Get 4 free lessons from the New Artist Model online courses when you sign up for our free video training series.
For example, Pinterest draws primarily women, Instagram has a large teen user base, and Linked In caters to working professionals. In today’s music business, it’s not about forcing yourself into a one-size-fits-all box, or throwing a dice and hoping for the best. Click the image to download your copy and check out the 10 key points of the New Artist Model below. It’s a chance to try new things, innovate, and maybe find something that really works for YOU. Get 5 free lessons from the New Artist Model online courses when you sign up for our free video training series. Luckily, there are a ton of really smart business people out there sharing their knowledge on the internet.
I see that all too often – people think just because they have a home studio, they have a right.


The important thing to note about websites is that you must know what resources are most relevant to your particular case.
With all the social media guides out there, you’d think no one remembers one of the key behavioral aspects to being human – socializing. If you’d like to learn more, sign up for the mailing list to get access to 10 free lessons. It’s not a platform for instant fame, and, like many other aspects of the music industry, requires a good deal of dedication and hard work.
Beethoven’s music and personality can be described as moody, and Liszt was the showy star of the 1800’s.
It turned out that the two of them live not far from one another, so they started writing together, and are looking to get their songs placed. Learn to think like an entrepreneur, create your own plan and live the life in music you want to live.
Tell a story about your studio experience that day, share a photo of the mix, or post a short teaser Vine of a song.
The more often they’re on your site, the more chances they have to buy an album, merch, tickets, or any other product you have available. Remember, your emails should be driving your fans to your website, so you want to include links.
Look to see what kinds of posts get the most engagement and what times perform better and use that information to make your future posts better. It’s about building the right career for YOU and YOUR music, experimenting, learning, and adapting to change.
If I was in an elevator with Devil Doll and I asked her “what kind of music do you make,” and she answered “it’s Joan Jett meets Jessica Rabbit,” that’s dead on. There are million articles and books about how to do that but I also think you can get out there and play live.
A session player’s LinkedIn profile may be a high priority, whereas a band probably won’t have one at all. The only sites that should be included in this list are the ones that you actively maintain. The best way to sell your music is to embed a BandCamp page on your website, or another direct-to-fan platform where you can a) retain traffic on your website, b) get an email address for your mailing list, and c) retain 100% of your sale, while skipping the 30% distribution fee. I know, it’s hard to find a balance between social and promotional – afterall, you still need to sell your show or record. If you have a band, have members sign their posts with their name so fans can get to know everyone’s personality. Instead of saying “We have a gig tonight at this place,” try “We have a gig tonight at this place.
Link creatively to your website, so that you give people fun and interesting reasons to visit.
Pick a few social media platforms and really focus on creating strong interaction and engagement on those platforms. While you can and should push important information out across all your channels, try to give it a different spin. But as a relative unknown in the YouTube ecosystem, you’ll want to just get comfortable with the recording and upload process first. Assuming that you rocked and it miraculously went to the front page of Reddit, you now have 100,000 views and a couple hundred subscribers. It was their image, personality and attitude that really set them apart and got them the deal in the end. New Artist Model provides practical college-level music business training at a mere fraction of the cost of a college degree.
If you’re out on tour, take photos at the venues or share short videos or photos of the audiences. Plan out blog posts at regular intervals like once or twice a week and share anything you think your fans would find interesting. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like the genre! Today, you are an entrepreneur, not a product, and great success is waiting for musicians with this mindset. There are a ton of really successful artists that still work with someone who started out as just a classmate.
But if you give away three plus a video, then there’s something in that for a potential fan or a loyal fan already.
One piece of advice is to reference somebody who you compare yourself to, and note what they emphasize on their site. If your announcing a gig try this approach: Take a picture of yourself in front of the venue and push it out to Instagram and use Facebook to drive engagement, asking fans what songs they want you to play.
Especially today, there are so many people out there trying to make it as a musician that you really need to consider why people would buy your album or go to your show instead of someone else’s. The band took camcorder footage of them goofing around and edited it into an audio-visual EPK. About 80% of your posts should be funny, conversational, and interesting, leaving about 20% for promotional material. This could be the inspirations behind certain songs, new lyrical ideas you’re working on, a funny story from the last band practice, or even a run-down of the gear you use. If you’re just speaking at people and you’re not speaking with people, they’ll go elsewhere for that connection. Just because I have a digital camera doesn’t mean I should take 3000 pictures and post them on Flickr.
Every day is an opportunity to connect with people, and that means if you’re playing a live show, get your butt behind your merchandise table and sign. The resulting seven-minute hilarious video showed the labels that they were more than just punk music. If I take 3000 pictures and I edited them down to 5 that were really stunning, and people saw them and appreciated them, that’s a good start. I don’t care if you sign free postcards, or give away stickers – talk with people, connect with them.
By listening to your fans you could also get valuable information like what new song they are digging the most or what they liked about your show last night.
The most successful artists I know today who are making money and I’m not talking about Mick Jagger, but independent artists that are making it on their own – they take the time to connect personally with their fans.



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