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Well, this is precisely the reason why customers should *NOT* accept the current class action lawsuit settlement. I remember the early days of the Internet when companies decided it was a good idea to sell as much as possible at a loss, to get as many customers as possible.
Maybe I am wrong, maybe you can get 12 movies from Hollywood video for less, and maybe Hollywood video will come to their house and pick it when they finish watching their movies. Hollywood MVP costs $15 a month for 3 movies at a time, 5 days rentals, all older movies, and most new releases. Tampa Maid, the leading provider of innovative, value-added food products in North America, has appointed Schifino Lee Advertising + Branding as its new advertising agency of record. Our goal is to position Tampa Maid as the leader in profit-driving, quality menu items, as well as an expert culinary resource within the food service industry. Schifino Lee hooked Tampa Maid by addressing their business-to-business challenges with a new, strategic outreach plan to reach untapped markets. Our two integrated campaigns, including digital and social media platforms, as well as a lead-generation microsite, YouTube pre-roll videos, email marketing and trend reports, will establish Tampa Maid as a valuable, thought-leadership partner to their customers. Philadelphia’s wacky new tourism ad sparks many questions: Why does skyscraper-size Ben Franklin have lazer-beam powers? The answers can only come from the creatives in charge at Red Tettemer O’Connell + Partners. Another favorite was for Westshore Pizza, where we ordered the pizza, put it in a new clean box, and then shot it from above. The team page also followed this format, with each team member bringing their own personality to their own unique feature video with a Brady-Bunch-esque layout. The about page is a super cool addition, diving more into our philosophy of “Outsmart” with a user controlled journey down the page. What’s it take for an advertising campaign to create thrilling results that exceed revenue goals and attendance projections? The Goal: Attract throngs of Halloween enthusiasts by building public awareness, engaging key influencers, and driving ticket sales. The Challenge: Promote a new event in a new area against big-name competitors like Universal Studios and Busch Gardens. Our integrated advertising campaign introduced the theme park through a unique strategy of broadcast and outdoor media, as well as elaborate digital assets (including pre-roll video, banner ads, and mobile geo-fencing strategies). Schifino Lee implements a holistic strategy when creating a campaign’s media mix, which is individualized per client, per industry and per region.
After a competitive selection process that included 17 of Tampa Bay’s top agencies, the Tampa Museum of Art appointed Schifino Lee Advertising + Branding as its advertising agency of record. Schifino Lee will implement an integrated marketing campaign for Tampa Museum of Art that includes TV, radio, outdoor, print, digital, and social media platforms. Schifino Lee’s efforts will be the first comprehensive advertising campaign for the Tampa Museum of Art since relocating to its new, award-winning building in 2010. To compete at the highest level, and take on the market leaders, your brand has to stand out. This free workshop has been developed for CEOs, CMOs and Marketing Directors of B2B, consumer and professional service organizations. Our evil, creative geniuses at Schifino Lee have stirred up their most twisted and terrorizing designs yet to introduce thrill-seekers to Scream-A-Geddon, Tampa Bay’s newest horror park. From September 25th until November 1st, the darkened, 60 forested acres of Dade City become Scream-A-Geddon, where participating daredevils are submersed in the ultimate underworld of whispers and supernatural screams.  The nightmarish affair, featuring truly gruesome scares and six interactive haunt experiences was named by USA’s Best Haunted Houses “best new haunt of 2015”. Scream-A-Geddon chose Schifino Lee’s monstrously creative, media-driven campaign to name and brand the park, build awareness and drive ticket sales.
For Schifino Lee, finding a way to go up against the big name haunts at Universal Studios and Busch Gardens is an appetizing challenge. I was recently in a client meeting presenting logos and the client asked about a favorite logo. What’s funny about the creative process is after thinking you’re never going to come up with a logo that will please yourself, the answer is easy.
The Hillsborough County Bar Foundation’s (HCBF) big annual fundraising event is the Law & Liberty Dinner.
Playing off of Bradshaw’s larger-than-life personality and his long and storied Steelers career against some of the league’s toughest competitors, we developed a hard-hitting print ad, save the date mailer, invitation and event program. On May 14th, Tampa Bay gets to see and hear firsthand what makes Bradshaw an NFL Hall of Famer, best-selling author, Emmy-winning TV co-host and much more.
As mobile phones increasingly replace laptops and desktops as the go-to device for internet access, search companies like Google are taking notice. At Schifino Lee, we excel at developing client websites that are not only optimized for search engines but for mobile viewing as well. While in a recent meeting discussing the target audience (mothers in the Tampa Bay Area) for a new client it hit me- I now fall into this category!
Before having my daughter Chloe, I knew that I wanted to come back to work after maternity leave because my career is important to me. If you want a successful business, you need to go the extra mile and do something completely unnatural to increase your growth as a company.
For Porch, the company she currently works with, she discussed how an employee is chosen randomly each month and they are allotted a certain amount of money to do what they feel will help the company (whether it is an social outing for the employees or it is to bring a speaker in for a day to teach them something new). She stressed how important community is within the company, and to make sure that all employees are happy, which increases their chances at being successful as a whole. Last Thursday night the Schifino Lee team attended the American Advertising Awards Gala (they’ll always be the ADDYs to us) at Port Tampa Bay. The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition for creative excellence. Schifino Lee has partnered with the first-ever Gasparilla Interactive Festival (GIF) as Agency of Record and a festival Founder. Schifino Lee agreed to the pro bono agency partnership with GIF including the creation of branding, logo, print ad campaign, posters, a website, visual designs, broadcast radio, and festival banners. In addition to becoming integrated into the Tampa Bay Area’s festival-packed Gasparilla season, March 6, 2015 has been named “Gasparilla Interactive Festival Day” in Hillsborough County by the Hillsborough County Board of Commissioners and District 2 County Commissioner Victor Crist.
The festival features compelling presentations and forums from the brightest minds in emerging technology, interactive media, and disruptive entrepreneurialism.
The Gasparilla Interactive Festival is a community event organized by Gasparilla Interactive Festival Inc., a Florida non-profit organization which was founded by leadership members of the American Advertising Federation and Ad 2 Tampa Bay chapters. When the former Executive Vice President of Operations at Lifestyle Family Fitness and the founder of Advance Physical Therapy came to Schifino Lee with their innovative vision for a fully integrated fitness concept, we knew just how to whip their brand into shape for a grand opening. Today’s workout achievers and weekend warriors are desperately looking for a combination of fitness, wellness, and recovery services previously only available to professional athletes. We brought these 4 fitness pillars and the BODYSSEY brand to life through logo design and brand identity elements, followed by a webpage, collateral, social media support, public relations, and dramatic oversized wall graphics to support their VIP grand opening.
The awareness and buzz we generated resulted in an outstanding event turnout along with strong consumer interest, media coverage, site traffic, and membership signups.
How freeing it is to slam the pedal all the way down, pushing so hard you almost crack through the floor. Schifino Lee‘s work for three of our clients was honored with gold and silver trophies from the Davey Awards.
The first Gasparilla Interactive Festival will be held on March 6, 2015 as part of Gasparilla Arts Month at Port Tampa Bay, Cruise Terminal 3.
The Gasparilla Interactive Festival features compelling presentations and forums from the brightest minds in emerging technology, interactive media, and disruptive entrepreneurialism and includes exciting networking events hosted by industry leaders.
The festival is a community event and is made possible through the collaboration of Tampa Bay’s public, private, non-profit, and academic institutions.
The festival is organized by the Gasparilla Interactive Festival Inc., a Florida non-profit organization that was founded by leadership members of the American Advertising Federation and Ad 2 Tampa Bay chapters. Attendees can register beginning today at an Early Bird rate of $125 or purchase a Founder’s Club membership for $1,000.
I’ve found that those of us on the creative side of advertising didn’t really have a choice. When the reality sunk in that my dreams of rock stardom may fall through, I began to think about what I wanted to do with my life.
As the holidays are just around the corner, we are continuously bombarded by messages of season’s greetings everywhere we go.
Having been raised in a household which celebrated both Hanukkah and Christmas, this has always interested me.
Many religious and political organizations have taken a stand on either side of the fence regarding this topic. According to the AFA, the trend is swinging back in favor of Christmas as they’ve seen the percentage of retailers referring to Christmas in their holiday advertising rise from 20 percent to 80 percent over the past 5 years. Ameriflight, the world’s largest regional air cargo carrier, looked to Schifino Lee to help them develop a clear and consistent brand which embodied their focus on customer service. Schifino Lee brought these ideals to life with Ameriflight’s new “Above & Beyond” campaign. The website was developed around an innovative bottom-to-top parallax design which literally takes visitors from the ground up into the clouds. This year, in keeping with our tradition of Random Acts of Merry, the Schifino Lee team is putting our considerable creative talents to work helping a pair of “adoption-challenged” canines find a loving home in time for the holidays.
To hear their touching backstory, see our efforts to raise awareness, and find out how you can help, check out our “Two Is Hotter Than One” video. To follow their story and spread the good word about these wonderful pooches, like us on Facebook.
Schifino Lee was presented six 2014 MarCom Awards honoring its creative advertising campaigns for Ameriflight, Sweetwater Organic Community Farms, Tampa’s Lowry Park Zoo, P&S Transportation, and the Hillsborough County Bar Foundation. The MarCom Awards is a national creative competition sponsored by the Association of Marketing & Communications Professionals.


Tindale Oliver has provided industry-leading planning, design and engineering to public and private sector clients throughout the United States since 1989.
Tindale Oliver also saw a dramatic increase in website engagement following the rebrand launch. Tindale Oliver’s rebranding effort was featured in the Business Observer on September 26.
Schifino Lee was recently presented three Davey Awards honoring its creative advertising campaigns for HOPCO Foodservice Marketing, the Hillsborough County Bar Association’s Law and Liberty Dinner, and Lowry Park Zoo’s WaZoo Beer Fest.
The Davey Awards are international creative awards focused exclusively on honoring outstanding creative work for the best small firms around the world. Schifino Lee was awarded a Gold Award for HOPCO’s Direct Mail creative campaign and two Silver Awards for promotional materials surrounding the Law and Liberty Dinner and Lowry Park Zoo’s WaZoo Beer Fest.
That’s why when we brand or rebrand, name or rename a client’s business we make sure we take not only its vision and culture into consideration, but also that client’s customers and their needs, the competition, market atmosphere, and trends.
Nike and Target established their cultures, their brands, and the spent time and money to tell those stories which enabled them to drop their names from their logos, only use their logos and still have everyone know who was speaking to them. So what’s in a name?  Maybe millions.  In fact,  we recently rebranded a client who then sold their brand and name for $5 million.
To scare up ticket sales for ZooBoo, the annual Halloween event at Tampa’s Lowry Park Zoo, Schifino Lee created a frightening new advertising campaign that’s currently running throughout Tampa Bay. Set in 1800’s London as evil overruns the city, London Frightmare features werewolves, a Jack the Ripper-type character, creepy storefronts, a haunted toy shop, and more. Original artwork created by Schifino Lee Advertising + Branding is being used to promote the Tampa Museum of Art’s Pavilion XXIX gala. The artwork conveys the fundraising event’s theme, “Immersion of Light & Art,” as well as the immersive experience attendees can look forward to.
Pavilion, in its 29th year, is Tampa Museum of Art’s premier black tie gala and its biggest event of the year with over 400 people anticipated to attend. To ensure our clients get the freshest thinking and highest quality work, we’ve added three outstanding young members to our account and creative teams: Junior Art Directors Heather Fitzpatrick and Heather Fako, along with Account Executive Kendra Mahon. Kendra brings extensive agency experience to Schifino Lee in tourism and hospitality having worked with brands such as VISIT FLORIDA, Visit Tampa Bay, The Epicurean Hotel, and The Dali Museum. A Boston native, Kendra moved south to earn a double major in Creative Writing and Communications from the University of Tampa before gravitating to the account side of the business.
Originally an intern for our agency, we liked “Fitz” so much, we recently made her a full-time part of the creative team. Our other new Heather (Heather Fako), also a junior art director, comes to Schifino Lee from Chicago by way of Tempe, Arizona. Born and raised in Chicago, she headed to Arizona State University for her BS in Visual Communication Design before venturing to Europe to study abroad for nine months. The Law & Liberty Dinner is an annual fundraising event put on by the Hillsborough County Bar Foundation that Schifino Lee has been a creative partner for since 2008. In addition to being an actor, Ben Stein is truly a jack of all trades: attorney, economist, professor, Wall Street Journal columnist, political commentator, speech writer and Emmy-winning TV game show host. We are proud to announce Paola Schifino, Principal and Founder of Schifino Lee Advertising & Branding, will be featured as a panel member at the AAF AdSessions event next Thursday, August 28. Netflix said Monday it would comply with Verizon's cease-and-desist letter, sent to both the general public and Netflix general counsel David Hyman from Verizon general counsel Randal S.
You get a free movie rental on sign-up, a free rental every month, 2-for-1 Mon-Wed, and 1 free for every 5 paid. 22 shipping days, give or take, one day delivery, watch same day, return same day, one day delivery back to them.
By shifting the brand’s messaging to align with their segmented audiences and by formulating an approach to thoughtfully engage them, we’ll meet multiple objectives from both a sales and communications standpoint. And this new trend of eccentric advertising draws a fine line between praise-worthy and weird. The agency’s goal was to attract new visitors by having fun with the city’s famous icons, like history and cheesesteaks.
According to science, a shower’s warm water and relaxing environment produce high dopamine levels in our brain, which surge creativity.
Creative directors, art directors, videographers, photographers, copywriters and programmers were all working behind the scenes to bring this site online. We first hit you in the face with our bold message of “Outsmart” on a simple orange background. Just one square alone, the “WaZoo Beer Festival,” required building a very slim aquarium to hold the poured beer, but still allow the art work to be seen after the pour. To dramatically outperform expectations, you need strategic media ideas that engage your audience in just the right context. So when horror park Scream-A-Geddon came to us with a formidable challenge, we wowed them with frighteningly impressive results. Our full service capabilities eliminated the need for outsourcing and minimized project segmentation. The campaign will strive to build community awareness and social engagement for the museum as the epicenter for creativity, imagination, and fun.
This public outreach effort will be a major initiative under new Executive Director Michael Tomor, who guided the agency selection process.
Follow Tampa Museum of Art on Facebook and Twitter to see the rollout of the new marketing campaign in 2016. That means focusing on a single powerful, ownable idea that creates a true brand differentiation. We’ll walk you through our process for creating the most memorable branding and advertising possible for your business. But an award-winning horror park with no advertising campaign is like a horseman without a head.
Terror begins with an integrated media campaign comprised of blood-spattered billboards and traumatic radio sound effects featuring the six areas of the park: Cursed Hayride, Dead Woods, Pandemic, Infected, Bedlam 3D, and the Monster Midway. Because soon enough, the Tampa area will come alive with clowns, criminals, and other things that go bump in the night. I was losing a battle because I just couldn’t seem to come up with something beyond the ordinary. Each year it features a well-known celebrity keynote speaker and this year the spotlight is on one of the biggest: four-time Super Bowl-winning quarterback, Terry Bradshaw. In fact, Google has announced that they are updating their search algorithm with an emphasis on mobile-friendliness. Websites that are considered “mobile-friendly” by Google’s new standards will be favored and move up in the search rankings, while those which don’t comply will be pushed down. If you’re worried about how Google’s new algorithm will affect your search rankings, contact us and we’ll be happy to immediately test your website. Being a new mom has been extraordinary, exhausting, frustrating, scary, and perfect all at the same time.
Today’s mothers aim to be practical, efficient, and rooted in reality; they want to be “real” moms.
She said that the title of the person has no relevance in this matter, because everyone has something they can bring to the table. Which make sense… if employees are unhappy coming to work; they won’t perform as well and in turn the business will suffer. We’re grateful for the opportunities we’ve had to produce excellent work this past year and we’re committed to raising the bar even higher next year. The GIF festival, to be held on March 6, 2015, is anticipated as the Southeast region’s showcase event for cutting-edge technologies, digital innovation, and entrepreneurial inspiration as well as a long-awaited addition to Tampa Bay’s multi-faceted Gasparilla Arts Month. The concept for GIF’s branding evolved out of the festival’s focus on interactivity and connectivity: each part of the logo is autonomous yet, when banded together, creates something greater than each individual part. It includes exciting networking events hosted by industry leaders, a keynote speaking series including Faris Yakob, Joanna Lord, and Peter Shankman, two speaker panels, and an expo open to the public. It is made possible through the collaboration of Tampa Bay’s public, private, non-profit, and academic institutions including Schifino Lee. So, we created a name that perfectly captures the path of balance, performance training, recovery, and fitness education on which these individuals would travel to optimal fitness: BODYSSEY. The first three turned me into a timid driver; the last one-  a terrifying head-on collision-  gave me confidence. These international creative awards recognize outstanding big ideas from small advertising and design firms around the world. The Gasparilla Interactive Festival is Tampa Bay’s showcase for cutting-edge technologies, digital innovation and entrepreneurial inspiration. Partners of the Gasparilla Interactive Festival include AAF Tampa Bay, Ad 2 Tampa Bay, Hillsborough County, EDI2, Schifino Lee, the University of Tampa, Port Tampa Bay, Visit Tampa Bay, and the Gasparilla International Film Festival. Founders of the festival include Akerman LLP, de la Pena & Holiday LLP, Hillsborough County, EDI2, Pinstripe Marketing, Port Tampa Bay, Tricycle Studios, Sign-Age, Ad 2 Tampa Bay, and AAF Tampa Bay.
Founders and sponsors will be invited to an Opening Reception on Thursday, March 5 in the evening. There was no question that it had to be creative, so I started at a small company as a graphic designer using the skills from all that learning and creating. We often have creative hobbies that exist outside of work, from music and fine art to woodworking and photography.
However, over the years, messages have changed from “Merry Christmas” and “Happy Hanukkah” to “Happy Holidays”. Is “Merry Christmas” an acceptable festive greeting or a religiously alienating term which has no place in corporate America? However, if you feature a Christmas tree in your ad, you may as well say “Merry Christmas”. It also features a dynamic aircraft gallery, interactive route maps, and a media center with company news, videos, and downloads. The MarCom Awards are judged by the Association of Marketing and Communication Professionals, an international organization which consists of several thousand leading creative professionals.


We are a passionate and creative team who takes great pride in what we do and it comes through in our work,” says Paola Schifino, Principal at Schifino Lee.
The award recognizes individuals or companies involved in the concepting, writing, and design of print, visual, audio, and web materials and programs. However, the company’s image and message had not kept pace with its national growth and expansion of service offerings.
The number of viewers on the site nearly tripled from August to September from 650 views to 1,687, with new visitors also tripling from 431 to 1,110. Nominees are carefully selected by The Academy of Interactive and Visual Arts who oversees all judging and maps the strategic direction for the Davey Awards program.
Their personas grew from great communications with their consumers and have become known to stand for the culture they have built.
Print ads, billboards, digital, collateral materials, radio, and even TV, all feature creepy creatures from ZooBoo’s newest haunt, London Frightmare. The artwork features the human form illuminated by glowing hand-drawn letters in multi-colored light, depicting the word “Pavilion” and the museum’s logo.
Schifino Lee created the black-tie gala’s invitations, posters, Save-the-Date mailings, and patron invitations.
The event will feature fine dining, music, dancing, a live auction, and an original interactive art installation created by Chicago-based Luftwerk to be unveiled during the event.
Before Kendra began her agency tenure, she worked on global branding and original content development for the IRONMAN brand and the World Triathlon Corporation.
Before joining Schifino Lee, Heather had valuable internships at Atlanta’s Finished Art Inc, and Philly shops Lunchbox Communications and the Foster & Redmond Creative Agency. She has impressively diverse agency experience with clients such as Heineken, Jim Beam, Xcel Energy, Boston Scientific, Fairmont Hotels, and Invetech. Once again, we developed the creative materials used to introduce the keynote speaker and attract donors for the event. So it seemed only fitting to commemorate this modern-day Renaissance Man by creating a bust in his likeness—which was used in all event collateral and communications, including a print ad, invitation and on the program cover. After learning Schifino Lee was responsible for the event’s creative, he asked where the physical bust was. En otras palabras, no habra Qwikster”, indico el consejero delegado, Reed Hastings, en el blog oficial de la compania.
Blockbuster Movie Pass is $25-30 a month for unlimited, 2-3 out, every movie in the store, and no due dates. All free rentals must be older movies, except for Rent-5-Get-1-Free, which can be a new release or game. Why else would they suddenly stop picking up mail at 9:00 PM, after doing that for DECADES? As demolishers of inside-the-box thinking, Schifino Lee would like to pay homage to three, insanely unique ads from our right-brained friends from around the globe. Dutch production company, Studio Smack, is delving deeper (in our brains) than ever before.
The Rhode Island-based agency, Nail, took this fact to heart and actually built a shower-brainstorm room in their office, so creativity could flow like the water.
The W3 Awards, judged by the Academy of Interactive and Visual Arts, only recognizes greatness as it exists on the internet. Scrolling further down reveals a basic grid layout, however our homepage comes to life with the ability to start a video by hovering over each of the squares. We blended beers to get the right color, and tried several pours to get the right speed and foamy spillover.
Plus, our understanding of the media landscape helped garner promotional support and added value—permitting the budget to expand further into the digital realm and creating a competitive presence against the big name theme parks. An idea so heretical it has the power to disrupt the entire category and upend the status quo. We’ll demonstrate how best to communicate your singular message in today’s media environment. A Q&A session will follow with Schifino Lee’s principals, media director and creative director. As we have since 2008, Schifino Lee partnered with the HCBF to develop all the creative materials that attract donors to this prestigious event. In other words, that valuable search ranking your company has worked so hard to earn could be at great risk in the next couple of weeks. I found that over the past 30 years there’s been a shift in the number of working women who regard what they do for a living as a career rather than “just a job”. Perhaps more importantly, they want to be real women, with interests that extend beyond their roles as caretakers, providers, and nurturers. Nominees are carefully selected by The Academy of Interactive and Visual Arts, which oversees all judging. Before long, I was taking art lessons, painting, drawing, sculpting, photography, writing stories- anything to keep the creative juices flowing. Companies under pressure to avoid alienating their customer base have made decisions to go with a generic message. This year’s “naughty” bunch includes companies such as Barnes & Noble, Office Depot, and Victoria’s Secret. A new Ameriflight website and new collateral explained how Ameriflight’s people go above and beyond in all aspects of their work.
The MarCom statuette graces the trophy cases of top businesses and communication firms throughout the world. So Schifino Lee was engaged to refresh Tindale Oliver’s branding, website and collateral as part of its 25th anniversary. Schifino Lee brought the campaign to market with a new logo, new case studies, new website, and new corporate identity as well as new collateral and digital materials. We are happy our passion was able to come through in our campaigns,” says Paola Schifino, Principal at Schifino Lee.
In 2010, Schifino Lee helped Network Liquidators become  VOLOGY and it has grown into a  $100 million+ success story today. Schifino Lee Art Director (and aspiring actor) Pat Floyd was voice talent and on-screen talent for the broadcast spots. Her diverse client experience includes Coca-Cola, Odwalla, PBS Sports, Zoo Miami, and Constitution Center. Heather’s not only a talented graphic designer and art director, she knows her stuff when it comes to animation and motion graphics too. This year’s speaker was Ben Stein, who most people know for his role in the movie Ferris Bueller’s Day Off or the Clear Eyes commercials.
So it's not that much of a hassle to pull in and drop off some movies and get some more. Their policy of degrading service and pretending not to get DVDs in a day or two at most, is costing us dozens of DVDs a month. Recent brain science technology might just make a foreseen nightmare of branded dreams a reality. And we’ll even show examples of challenger brands that have successfully revolted against the status quo. But when I did, it was a rush to get it out of my head and onto the screen (I’m a digital doodler- many designers will sketch every idea first, but I find I can do it faster and better going straight to Illustrator). In 1971, 29% of women considered what they did a career, while 71% saw it as just a job, according to a Yankelovich Monitor analysis. To reach this demographic, marketers need not just to communicate that the goods and services they offer are practical and convenient; they also need to make real moms feel confident and in charge.
The winning work now moves on to the district level competition in Orlando on May 2 for a chance to compete at the national level in Las Vegas in June. Before long, it evolved into learning guitar, and later bass, drums, and eventually singing. The AFA has even gone as far as to spearhead a one-month boycott of PetSmart for their censorship of the word “Christmas”. The 550-seat ballroom at Hilton Downtown Tampa was packed with Foundation members anxious to hear Mr. Before we jump ahead of the times, we should probably ask one question: does Coca-cola really belong in our REM cycle?
Marketers should empower these female consumers to delegate to others (spouses, children, brands) so they can have more time to be who they want to be whether it’sat home, at work, or on their own. Art directors, copywriters, production artists, creative directors…we all felt the calling. IMDB could easily give you a list of all Merchant-Ivory movies, Hope-Crosby, Laurel-Hardy, etc.
And marketers have to use new ways to reach a population that rarely has time to sit down to read, watch, or enjoy something without simultaneously doing something else. The greatest minds are not the greatest minds because they drove a 2007 Toyota Corolla like it was a 2007 Toyota Corolla; they drove it like it was a rocket-fueled Bumper Ferrari.
The bands needed promotional materials but we never had the funds to pay someone to create it all for us. So, this led to me learning graphic design, website design, marketing, computer animation, photography, and video editing. In this client’s case, there were definitely a few good options there, but I really needed one more solid concept; so, back to beating my head into the concrete.



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