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In the competition for the best visualization of the kaleidescopic marketing technology space — other entries include my marketing technology landscape from last year and the marketing technology LUMAscape from last month — I’d say Gartner has just jumped into the lead with their new digital marketing transit map. Their high-level map is visualized around types of products and services — represented as stations on the map — rather than the individual vendors themselves. There are 12 tracks, such as Marketing Management, Creative, and Analytics, which share common objectives and information. Looking at this map, you cannot help but be awestruck by the breadth and depth of digital marketing. So I can fully empathize with — and have enormous respect for — marketing leaders who are struggling to sort out a cohesive strategy in this landscape. The art of marketing management is the strategy you use to choose which changes to focus on, and which ones you intentionally let slide, at least for the moment. There is no technology that delivers the seamless interconnectivity between these stations as it’s portrayed here. There may be some technical plumbing, but most of it is highly informal and custom-built within each organization. But even in that light, this map from Gartner is extremely helpful because it visually raises the question: how are you bringing these neighborhoods together in your company? I would like to see Gartner’s recommendations on how to build this infrastructure in prioritized phases. For better or worse, my humble opinion is that we’re a long ways away from pat answers. Nice to compare and contrast different visualizations like that to realize that there are many different ways to view this landscape. It highlights the growing scale of Digital Marketing and the processes that at least need evaluating by professionals in a digital marketing role. This leaves me thinking about Einstein when he said things should be made as simple as possible and no simpler.
This new chart from LUMA Partners breaks downA the world's many different components, from sales and marketing to e-commerce technology to website creation and management. To help you be successful in 2014, I’ve put together some small business marketing tips to help you plan for your coming quarter and year.
So as you start planning out your 2014 marketing strategy for your business, make sure you go through this helpful checklist. It’s also hard for you to have a social media presence if you don’t have a Facebook Business Page. For a complete walkthrough on how to setup your Facebook Business Page, check out this tutorial I put together. Think of LinkedIn as your publically facing resume of your professional career, strengths, experience, and overview. Check out this blog post for a complete list of everything you should update on your LinkedIn profile right away. A while back, we put together a blog post to help you figure out the lifetime value of a customer for promotional products distributors.
Email is a resilient medium and those who know how to use it properly can do great things with it. Something that might sound simple enough can actually be a bit more troublesome that you think. We did a webinar a while back to teach you how to correctly follow up with leads you might be interested in your product or services.
And if you every want to have someone simply take over the hard work for you, we’re here to do your email, social media, and content marketing to make your life easier. With us already into the first week of 2014, what sort of marketing strategies have you decided to use this year and what are you stopping?
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Mobile Ad Prices Up 50 Percent In The Fourth Quarter (MoPub via Mashable)Mobile advertising prices rose dramatically in the fourth quarter of 2012. Click-through rates during the holiday season not only performed well in December, but remained high on both iOS and Android platforms well into January, even surpassing click-through rates in December.


Much like previous studies, the overall traffic distribution between iOS and Android has changed little over this long time period, with no noticeable long-term trend emerging. At the same time, the percentage planning to buy a Samsung smartphone in the next 90 days has soared from 13 percent to 21 percent, an unprecedented eight percentage point gain. The big surprise is that users of Microsoft's Windows Phone operating system (53 percent) now rank it higher in terms of customer satisfaction than do users of the Android mobile operating system (48 percent), a clear sign of strong user satisfaction with Windows Phone 8. The highest priority, as per most marketing objectives, were sales conversion and revenue (63 percent), followed by lead generation (55 percent), engagement (50 percent) and brand awareness (49 percent). Mobile Was Huge At CES This Year (Digitas and Brandwatch)Digitas and Brandwatch released new research that reveals what truly resonated at CES.
Proconnect is now able to select businesses which have recently started trading, moved location or opened a new branch.
And they go through 7 neighborhoods, such as Marketing Ops, Web Ops, and Ad Ops, which are typically different practice areas within an organization. And successfully implementing that strategy is far more about people and processes than it is the technologies themselves.
You can’t just hop the Ad Tech red line to get from native ads to attribution, transfer over to the Analytics orange line, and arrive at predictive campaign analytics in an easy 20-minute ride. Sure, there are companies and service providers that are bringing a subset of these pieces together. What does your digital marketing hub look like today, and what are your plans for expanding it to handle the massive influx of population ahead? I certainly agree that not every company should worry about every station in this gigantor marketechopolis — in fact most are probably best served by ruthlessly focusing on just a few of them and getting them really right.
Brian, you make a valid point that perhaps there should be more distilled versions of this that show clear paths of engagement needed to create success. Whilst your company may not use a large percentage, you need a grasp of what each element offers and how this impacts and connects with the others. From email marketing, social media, and now content marketing, there are many things that can (and should) be included in your marketing strategy. Social media is here to stay, both as a channel to communicate with friends and family and also as a way for businesses to engage their audiences. An easy way to think about this is that your website is more of your static content and business overview. How successful are the marketing efforts you’ve invested in and how are you measuring that success? The math is universal and this is always a good metric to keep in mind when investing in additional lead generation activities for your business. A lot of the industries that we work with have longer sales cycles so email marketing is a great way to help you stay top-of-mind with past clients and customers. A lot of our customers get leads through their email marketing and social media marketing efforts but don’t actually take the time to follow up with them. By hiring the the right way consultant firm, new business venture owners can learn currently the ropes, develop an identity, and grow their book-of-business in the process.
In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research. The metric for effective cost per thousand impressions (eCPMs) was up 50 percent, new data suggests. As of early January, Chitika Insights took a look at how Web usage shares compared between the two systems, spanning from May 27, 2012 to Jan.
That's down from 71 percent in last quarter’s survey, conducted just as the iPhone 5 was being released.
These businesses make excellent prospects as this is traditionally a time when businesses need to source a variety of products and services.
Now one of the most experienced and successful marketing and IT professionals in the Financial Services industry. We offer a replacement guarantee should you find any unusable records or an appointment fails to sit. And there are offline connections to sales and service, general advertising, business intelligence, IT, and the CMO’s office. The connections between these disparate stations are made via human collaboration — people and processes.


But most of their strategies to date have been implemented as marketing suites rather than marketing platforms — which is like trying to hold back the ocean with a sandcastle (albeit a very elaborate one).
Whether you’re just getting started to social media, or have been using it for a while now, it’s always good to brush up on your basics. Whether this is referrals, website traffic, or long-term engagement, be specific in planning your goals, put a plan in place, and stick to it. You never know where your next referral or lead will come from, so it’s important you look sharp.
That’s why you should always keep the company of those smarter than you around so you’re getting the best possible results from your marketing efforts.
Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity. A new report from real-time bidding exchange MoPub tracked its network of 30 billion ad impressions in the fourth quarter of 2012 to reveal spikes in mobile ad prices. Executive positions with Newline and BRG Direct he has gained a reputation for customer service and astute advice on marketing campaigns. It’s messy and evolutionary and varies tremendously from one organization to another. Through your Business Page, you’ll want to be actively sharing relevant content to your industry without actually “selling” so to speak.
These are all important questions to ask and if you’re marketing efforts aren’t able to let you see the answers to these questions, then you might want to reconsider your plan. They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile. By sharing things that people are interested in and care about, you’ll be able to stay top of mind and more importantly, top of their News Feed. Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce.
About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates. Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60.
That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet. It's worth noting that native applications are no better than HTML5 applications when it comes to the network. There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life. Your application still needs to work and this is where the HTML5 networking APIs fall short. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request. One day there will be a HTML5 based API which take these problems into account and solves them universally. This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising. In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena. Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS. Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops.
Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.




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