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Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together.
Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management.
Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan.
Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds.
Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches.
Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources.
Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses.
Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.
Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements.


A professional, well-conceived restaurant business plan is absolutely essential for an independent restaurant venture to obtain funding and have any real chance for success.
Several of our members who have recently opened their own restaurants, tell us unequivocally, that having a first-class business plan was the single most important ingredient in making their new business a reality. Our exclusive templates and resources give you a quick and easy way to prepare a winning business plan without spending hundred of hours researching, organizing and crafting every word yourself.
Use these resources to simplify and speed up the preparation process with a proven outline to communicate your plan in a professional, compelling format that will enhance your credibility and improve your chances of attracting investors and obtaining the necessary financing.
Pre-written content and customizable documents, including a detailed business plan financial model, to simplify and expedite the preparation of a professional, comprehensive plan. Instructions and guidance for preparing all the major elements of a business plan including Executive Summary, Business Concept, Management Team, Market Analysis, Marketing Strategy, Operational Plan, Investment Analysis, Growth Plan, Exit Strategy, and Financial Projections.
Current industry research ready for you to use or edit compiled from National Restaurant Association's Food Industry Analysis and other authoritative sources. Step-by-step instructions for preparing the all-important Financial Section of your plan including creation of your startup budget, financial projections and return on investment analysis. The business plan templates and resources were created by Jim Laube, a practicing CPA for 25 years, and Joe Erickson, a former restaurant owner and operator. Tips and Instruction: Using the Restaurant Business Plan Template- This PDF document explains how to use the Restaurant Business Plan Template.
Business Plan Financial Model-Tableservice Version- Possibly the most comprehensive financial tool you'll ever use to evaluate restaurant financial feasibility and create restaurant financial projections.
Business Plan Financial Model-Quickservice Version- This version of the Business Plan Financial Model has been designed specifically for quickservice restaurants. Restaurant Business Plan Financial Model-Pizzeria Version- This version of the Business Plan Financial Model has been designed specifically for quickservice & delivery pizza restaurants. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Paid games are also monetized via clickable (tappable) ad sponsorships embedded within the games.


Bill Philips, President, oversees the general management, including game development, of MNG.
Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget.
It will also help you identify and think through the major and subtle elements that need to be addressed in any successful restaurant startup. The authors have been involved in hundreds of restaurant business plan and startup projects over their careers. This series of linked Microsoft Excel® worksheets will simplify the preparation process while helping you be thorough in your projections. Here is one for a Technology (Hosting) company that we did 3 - 4 years ago which enabled the owner to secure an exit from the business. Our team is comprised of two unique individuals who have a solid background in mobile communications and marketing.
Prior to forming the company, he was Vice President of Products at a major wireless telecommunications provider for 5 years. Together with a team of local and international software development staff, we are able to bring to market a wide array of unique mobile games that provide an experience that other gaming companies do not. Donna's prior experience includes developing the key marketing plan that launched several mobile versions of games for a large video game producer. However, there are some specific issues that you should address for a technology business that de-risks the plan for investors which a business plan writer should include. Donna will be assisted by 2 marketing interns hired from local universities as co-op students throughout the year.
These students will handle the more routine aspects of the marketing efforts while Donna focuses on the key strategic relationships.




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