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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The other important component of a strategic plan is an environmental scan, which reveals potential threats of the company as well as strengths. The other part of strategic planning is strategy implementation, which involves using the company resources to ensure that its objectives are achieved.
Creating a freedom lifestyle through leveraging a home based business has picked up in popularity as people are starting to realize the truth behind corporate America. This is what has attracted big name marketers like Cedrick Harris who is known for his internet team takeover strategies as well. Jeunesse combines breakthrough sciences in a product system that enhances youth by working at the cellular level. You are most likely on this review simply because you want to know if there is really an opportunity to live your dreams if you make a decision to produce a lot of customer sales.
Winning in Network Marketing requires developing as a leader and learning a few key marketing skill sets.
No matter what kind of business you intend on owning, it is a good idea to estimate your business startup expenses prior to jumping in. This Excel workbook will help you put together an estimate of costs and funding required to start your business. As you add your own costs or expense categories, the template will help you understand whether you have adequate funding.
As you get your business going, you may want to consider using a more detailed business budget and other financial statements.
Starting a restaurant can be expensive because of the specialized equipment and facilities that are required. The nice thing about a home based business is that you can forgo many of the typical expenses of a startup. A web based business may be one of the least expensive businesses to start, especially if you can do the web development work yourself.
Our Business Start up Cost Template will also help you if you are looking for a start up franchise opportunity or looking for franchises for sale.
Start by listing the sources of funding that you believe will be available to you in the Estimated column.
After all your funding sources have been outlined, start putting in the estimated fixed costs. Two key parts to the fixed costs are the Working Capital and a Reserve for Contingencies – these can be significant.
Be sure to include enough Working Capital to fund your normal business operations as you grow. As a time window is provided and all the sources and costs are identified, the spreadsheet will calculate whether you have a surplus or deficit in funding. The excitement of starting the business can cause entrepreneurs to spend more than they planned. Business Startup Costs are only part of the financials that any new business owner should put together.
Below are a number of great references that can help provide you with more information and direction on starting your own business. Small Business Loans and Grants at sba.gov - Information and assistance on understanding the various Business Startup Loans and Start up Business Grants available to small businesses. Starting and Managing a Business at sba.gov - Helpful information from the SBA on starting and managing a business. Writing a Business Plan at sba.gov - SBA information about how to put a solid business startup plan together. Great List of State Government Websites at irs.gov – A great list of very useful state government business links, listed by state.
Online and face-to-face Mentoring at SCORE - SCORE,a non-profit organization, partners with the SBA to educate entrepreneurs and help small businesses. Minority Business Development Agency at mbda.gov- Tools, information and help for those starting Minority Owned Businesses.
Small Business and the FDA at fda.gov - Great information for those who are launching business under the purview of the FDA. Disclaimer: This spreadsheet and the information on this page is for illustrative and educational purposes only. You need a facilitator, consultant, or trainer in competitive intelligence and growth strategy. Analysis is often where the ball drops as far as competitive intelligence analysts are concerned. A structured method to analyze both internal and external factors that are likely to affect a company’s success.
The SCP framework is process to understand how players’ behavior and external shocks can affect an industry’s future profitability and growth.
This analysis helps one understand how an industry’s maturity and competitive position affects strategy.
Porter’s framework provides a checklist to analyze the competitiveness level of an industry based on the balance of power. Using supply curves, the frameworks helps you anticipate capacity investments, plant closures, and pricing changes for a product. This analysis extends the five-forces framework by examining the role of complementors (companies from which customers buy complementary products or services) and their effect, which is the mirror image that of competitors.
This framework is used in the early phases of strategy development to describe the landscape and environment in which a firm operates ( PEST stands for Political, Economic, Social and Technological). By leveraging Richard d’Aveni’s frameworks of competitive cycles, analysts can predict future industry dynamics. These techniques will allow you to calculate the size of the market even when no study exists or no information is publicly available. This customer lifetime value analysis consists of predicting the revenue a customer will generate over his or her entire lifetime. In microeconomics, supply and demand is an economic model of price determination in a market. The journey map describes the journey of a user by representing the different touchpoints that characterize his or her interaction with the service.
The personas process includes the development of archetypal users to direct the vision and design of new products or services.
A systematic approach to analyze your value chain, and identify where to create the greatest value for the customer. The Three Horizons framework provides a structure for companies to assess potential opportunities for growth without neglecting performance in the present.


The staircase approach is a method to map a company’s possible growth path by continuously compounding skills and options. This analysis is based on the belief that the success of a strategy is based on the ability of a company to identify its strengths and build on them. The directional policy matrix allows you to pick growth avenues based on market attractiveness and company strength. The framework (developed by Donald Hambrick and James Frederickson) puts the economic logic at the center of the analysis.
Its two axes—familiarity with market factors and technology or service—are both divided into new familiar and new unfamiliar. An organization's core competencies are its strategically important capabilities that are central to fulfilling its mission and providing an advantage in the marketplace.
The ROCE Tree is a simple method to compare players in an industry and understand structural differences in performance. When no information is available on the competitors’ costs, this analysis provides a structured approach to identify and calculate differences.
Forecasting or predictive analytics can best be described as statistic modeling enabling prediction of future events or results, using present and past information and data.
Used in alliances, acquisitions or for competitors, a powerful tool to understand leadership differences and anticipate reaction to industry events. This is a model to look at a company from the outside and understand who the decision makers and those in situation of power.
The futurist Edie Weiner suggests there might be only two kinds of intelligent life forms that do not suffer from educated incapacity: aliens from other planets and children. This analysis, spearheaded by Shell in the 1970s following the company’s inability to forecast future oil prices, allows a company to look at possible futures, develop a system to flag events, and prepare alternative action plans. I include here tools that help map large amounts of information to identify trends and patterns. A McKinsey framework of four levels of uncertainty can be helpful to select the right set of strategic tools.
This term comes from the chemical industry and describes the analysis of weak signals that might have led to an incident.
When competition gets intense, companies need to break out of fierce bloody competition and create uncontested market spaces. The excellent work by Alex Oesterwalder opens the door to companies that need to rethink their business model.
Together, the strategic three Cs form the marketing strategy triangle, matching between the Company, (current and potential strengths and weaknesses), Customers (served and not served), and Competitors (current and prospective) needs to be considered. Treacy and Wiersema propose a set of three value disciplines similar to Porter’s generic strategies. The Innovation Ambition Matrix is a variant of another 2?2 growth framework, comparing the axes of where to compete (existing vs. One of the most difficult habits to develop in learning to drive a car is to beware of blind spots that area along the periphery of the car where we cannot see what’s happening. AT Kearney proposes four distinct strategic approaches using these two dimensions—predictability and a company's ability to shape or adapt to its industry.
The Four Corners Model to help organizations analyze their competitors' positions, and predict their future courses of action. Potential: Identification of those areas where you MUST improve to    execute your strategy successfully?
Often defined as “the study of mathematical models of conflict and cooperation between intelligent rational decision-makers,” game theory can provide a path of analysis to anticipate a competitor’s future moves. A strategic plan includes having a mission statement that describes the vision of the company. Strategic formulation is another important part of planning strategically which seeks to enable the company to attain much needed profits and to be superior to its competitors. Since you may have just been exposed to this company by a friend, family member, or an internet promotion, you want to see if this really is the right vehicle for you. The current corporate team is also made up of Rob Dawson (Executive – Chief Legal Officer), Scott A. The cool part about this company is that they realize the market will shift and has recently moved to cool internet marketing strategies too, so they actually allow their reps to market how they would like.
Sometimes you can look directly past the product and compensation plan seeing what type of people are involved in order to tell what’s a good opportunity. By focusing on the health, longevity, and renewal of cells, we help people enjoy vibrant, youthful results that last.
The cool part is that you can get paid to make personal sales, or you can get paid as you override a recruited organization who are also making sales.
At the same time, there will always be some reps who just don’t understand marketing and end up chasing friends and family desperate to make a few sales.
Some people will quit before they ever have a chance to find out why the top producers make it look so easy. I am a former legal admin assistant that was struggling to find a way out of the corporate world. An entrepreneur is usually required to put these costs together as part of a business plan, loan or grant application. It is pre-populated with expense categories common to many small businesses and home-based businesses, so it can be very useful in helping you identify all of your start up costs, including many you may not have considered. Once you have your funding secured and you pull the trigger, use the worksheet to track your actual expenditures to help you keep your costs under control. This free template also includes a customized start up cost sheet with many cost categories specific to owning and operating a restaurant. Continue reading below for some help with costs specific to these types of businesses as well as links to other helpful resources.
Luckily, there are usually leasing options available for the expensive items and many landlords will work with you on leasehold improvements. This requires doing detailed research by calling suppliers and providers, searching the internet and listing any and all costs that may be applicable. Any startup is advised to have a Contingency Fund as there are always last minute surprise costs and fees.
Remember that there can be a significant amount of time between when a sale is made and when you actually receive payment.
In order to have a clear picture of actual cash required, it is important to estimate your monthly operating costs as well as how many months it will take you to move from the red to the black. If you have a deficit, then you will need to figure out if there are ways to scale back your costs or look for additional funding. We do not guarantee the results or the applicability to your unique situation or business plan.


Yet this is the only way the team can truly extract insights from the data and the intelligence gathered, and have a chance to play a role in the company’s strategic planning process.
The techniques marked with an asterisk* are included in Competia’s course “Advanced Analysis Techniques”. This framework needs little introduction as it has been used and overused in virtually every strategic planning discussion I have been part of.
It can be at times difficult to run as it requires executives to project into the future, but insights are real and lead to great strategic discussions. It compares two axes: industry maturity (ranging from embryonic, growing, mature, to aging) and competitive position (from dominant to weak). It highlights two internal dimensions (financial strength and competitive advantage) and two external dimensions (industry strength and environmental stability) to determine the organization’s strategic position in the industry.
Many methods—from top-down to bottom-up and extrapolations from market segments—can be triangulated to get the correct answer. It concludes that in a competitive market, the unit price for a particular good will vary until it settles at a point where the quantity demanded by consumers (at current price) will equal the quantity supplied by producers (at current price), resulting in an economic equilibrium for price and quantity.
The concept was developed in the book, The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise.
I have used this framework extensively to either map a competitor’s past staircase (and hence anticipate future moves) or as a tool for a strategy team to brainstorm about strategic options. It shows four growth options for business formed by matching up existing and new products and services with existing and new markets. Four dimensions are analyzed: Arenas, Vehicles, Differentiators, Staging and Economic logic. The market dimension refers to the amount of knowledge possessed by the diversifying company of various characteristics of the market and the competitors within it.
Core competencies are difficult for competitors to imitate, and they provide companies with a sustainable competitive advantage. I like it allows you to simply present on a one-pager insights from both the balance sheet and income statement, and relate these to shareholder value.
It is helpful when one has no access to the actual competitor cost information (which is always the case), and allows an alternative analysis method. This is an extremely useful analysis for any analyst supporting a proposal and bid team, or working with sales. This analysis allows a management team to look at its existing company, products, and industry with a drastically new vision, allowing it to avoid blind spots. There is abundant literature on the subject, so the sources below are just a starting point. It offers a practical step-by-step process to find new ways to create value and analyze a company’s current model. The three strategies are Operational Excellence, Customer Intimacy, and Product Leadership.
Despite the rear-view and side mirrors, there remains an annoying small area where passing vehicles or pedestrians cannot be seen.
With the guidance if the vision the company states its objectives as part of strategic planning process. The last part of strategic planning is evaluation since for a plan to be successful it has to be monitored. In this review, I’m going to share the facts about Jeunesse and what some reps should understand about creating success fast. They are members of the Direct Selling Association (DSA) and have already received many prestigious industry awards.
Without getting into specifics since I have included a link above to the actual comp plan, this company will pay out commissions through retail profits, new customer acquisition bonuses, team commissions, leadership matching bonuses, customer acquisition incentives, diamond pool bonuses, leadership advancement bonuses, and other lifestyle incentives. Then, I discovered a simple to follow 3-step formula, and now I've been working full time from home for the past few years. As you collect funds and begin to spend money, record the Actual amounts next to the Estimated numbers.
I would caution analysts that SWOT might be useful to organize information, but certainly not to guide strategic decision making. The next step includes defining which strategy would augment chances of success: cost structure strategy, differentiation strategy or integration strategy. The company’s strategic strength is then defined as aggressive, competitive, conservative or defensive.
The main advantage of these analyses is that they lead to a good, solid strategic definition of the industry or market boundaries and helps highlight blind spots.
It can be run qualitatively or quantitatively, depending on the learning style of your executives.
Developed in the 1980s, it has been used to evaluate how a company should think about its portfolio based on two criteria: the relative market share of a product and the market growth rate. Strategy is about making important choices, and the real power of a Strategy Diamond is that it integrates important choices into a bigger picture instead of as a piecemeal approach. As you can imagine, there are not many companies advertising about how they do the analysis.
If you neglect your blind spots when changing lanes or turning, you put yourself and your car in jeopardy. Beas (Director of Latin America), Alison Blackwell (Director of Operations), Jennifer Luce (Director of Human Resources), and Lori Cleveland-Johnson (Director of Accounting). Lim (General Manager of Malaysia & Singapore), Mariana Martinez (Director of Marketing for the Hispanic Market), Wesley H. This is not a complete list, and it should be adapted depending on the strategic needs of your company, as well as the nature of your business. I won’t spend too much time on it as it often leads to erroneous decisions (niche strategies do not fit very well in here). This is one of the most powerful analysis tools I know—it helps anticipate product margins, bidding prices and sustainability of pricing strategy. A strategic blind spot analysis will help you identify if your management team is prone to such blind spots, and how to correct this. Miyahara (General Manager of Japan), Barbara Podgorsek (Director of European Sales), Lawan Wateprasertwong (General Manager of Thailand and Vietnam), and Evangeline Uy (Country Manager of the Philippines).



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