New product marketing trends,scary games on steam for mac,windows live movie maker 2.6 free download,cool apps to edit your videos - 2016 Feature

At the 2011 Consumer 360 conference in June, Nielsen shared their new approach to product innovation. As marketers and consumers, we have seen new products come into the market and quickly exit the market. While the traditional metrics (purchase intent, uniqueness, value, etc.) are still important, they don’t guarantee success.
Brad is an expert in private label and challenger brand food marketing for Barkley, an integrated marketing and advertising agency. With consumer focus on value and customers wanting to drive differentiation, there has never been a bigger opportunity for challenger brands and private label brands to succeed together in the consumer packaged goods marketplace. When preparing to implement an EMR or EPM system with a graphical user interface, your entire staff will need to possess at least some computer skills. Some staff members will need to be able to check patients in and out; others will have to post money or generate claims. The electronic medical records committee must design a training plan which takes the above factors into consideration. CCHIT had been given an (un)official nod from the government's Office of the National Coordinator for Health Information Technology as the certifying body for EMR standards. At our practice, mind-mapping software has become indispensable for managing projects of any size. I've successfully rid the home office of paper records by scanning them all - then shredding them. Many computers have monitor or video out-ports which allow a connection to a second monitor. Although no single device can do it all, I have discovered a PDA or smart phone to be especially useful.
Some recent legal cases have established that data which is accessible must be able to be produced, including backup. In the world of paper records, charts that are more than seven years old that were purged are considered legally inaccessible.
Eventually, rational minds emerged victorious, and some of the more inane regulations have relaxed somewhat. Consider forming a Legal, Risk & Compliance (LRC) Committee for your practice, to address the above-mentioned issues and others which may arise. Those were the powerful words spoken to me the first day I was hired, and this analogy sums up very succinctly the role of quality assurance within a company. There is a well-known saying within QA professional circles that states the bitterness of poor quality remains long after the sweetness of meeting the schedule has been forgotten. If you don’t like unit testing your product, most likely your customers won’t like to test it either. Take the time to genuinely wrap your mind around what you are testing, as well as what might be the future implementations. An informational website, a music streaming app, and an eCommerce platform are fundamentally different products.
From test cases to checklist, it is of dire importance to track what was tested, what needs to be tested, what portions had issues, what needs to be regressed, what needs to be re-tested, etc. Technology powering email marketing has advanced in recent years and marketers have simultaneously improved their skills. Studies suggest Internet shoppers are frustrated by irrelevant ads and marketing campaigns.
Sending email blasts – one universal email newsletter to all your subscribers – should be avoided. The scenario above is but one ideal situation with email for ecommerce, but how do you achieve it? Leveraging past behavior of subscribers is an excellent way to encourage visits and purchases. Great creative with the ways your ecommerce store can use – and profit from – email marketing.
Shipping confirmations should provide all details required to track arrival of the shipment. Email marketing is just one channel by which ecommerce retailers can connect with customers and maximize profit in the process. Deschutes is the undisputed “powerhouse of pour” in the Pearl District and a titan in the Oregon brewing industry. It is a place where the barstools are always warm, because they are always occupied (good luck snagging one for yourself). Deschutes wears its crown proudly, perhaps unaware that it simultaneously wears another crown to which its loyal legion of followers might be entirely unaware: Deschutes has the best website of any brewery in Portland.
Elegant design: While it remains true that beauty is in the eye of the beholder, there are also features (in the web design world) that are considered universally beautiful. We commend you, Deschutes Brewery, for being equally as adept at crafting a website as you are at crafting beer.
Creating an effective visual identity for your business – from logo to letterhead to your online presence – is something that requires (and deserves) a tremendous amount of forethought. A marketing plan helps solidify the objectives of a company by identifying a clear understanding of both your products and potential customers. A successful marketing plan will showcase a deep understanding of what your company offers, how they offer it (and where, to whom, etc.), and will demonstrate clear insight of your particular place in the market, as well as details about your customer base and why they make the decision that they do. In order to know why your customer might choose your business, you have to have a crystal clear understanding of your product – and your competition. Once you deeply understand your product and place in the market, you will then be able to lay down plans to move forward in a realistic and effective way.
After you identify who your customer is and what their existing buying habits are, you must decide what it is to say to them. For now, these changes only affect queries that are deemed “highly commercial.” However, it is an incredibly safe bet to assume that all queries will eventually join rank.
Simply put - Google wants to make money and these changes are the subterfuge to enhance that effort.
Perhaps less obviously, the elimination of ads from the right-hand column means there will be no more moral victories for advertisers who are outbid by their competitors. It’s not a secret to say that technical writing can be dry for both the writer and the reader.
So what can you do when your subject matter, product, or service lives in the technical realm? A general rule in marketing copywriting is that the more words there are, the fewer of them will be read. When you fully believe in your product and services, that fact will be communicated in all of your content, from technical white papers to consumer-focused headlines. Research – Whether you’re writing for a technical audience or consumer audience, you have to start with research.
Walk Away - After you have compiled and studied your research, walk away and do something unrelated to your writing project.
Set A Time To Write – Scheduling a time to write seems simple enough, but when your brain is faced with a task you’re not used to, or a task that may seem a bit amorphous, it likes to procrastinate. Don’t Get Stuck On The First Sentence – Staring at a blank page is incredibly intimidating, even for seasoned writers. Nothing Is Forever – To build off the last point, it’s important that you get your thoughts down on paper, even if they are just pieces and not completed, final copy.
Content Management Systems (CMSs) are web software systems that make programming and building a website easy. Drupal 8 is a major rewrite of the code-base, and built on Symfony, a well-maintained PHP framework. ExpressionEngine 3 is a significant update, but requires only minor updates for the add-ons to the take advantage of the new features. The ExpressionEngine developers have decoupled much of its code base from its foundational framework “CodeIgniter.” By doing so, it is growing up and using more efficient framework – less “straight-forward” PHP. Think of the difference between ExpressionEngine 3 and Drupal 8 as the difference between an 18-wheeler and a utility pick-up truck. There is a relatively unknown tool that helps to amplify the success of these ads even further, yet I very rarely see advertisers utilizing it.
I am referring to the “countdown” function available in AdWords, which allows advertisers to dynamically display a custom countdown within ads. These custom-built countdowns automatically update once daily, thereby (presumably) creating urgency behind the upcoming end date of a sale or another significant event. The tone, or “voice,” of your advertising is, to paraphrase many of our parents, not what you say, but how you say it. Marketing - the essential component of a company’s relationship with people or brands before they become customers (or leads).
Automation - the use of tools within a system to send personalized, targeted messages across multiple channels in an efficient and scalable fashion.
Based on our exploration of the two words it is easy to see that marketing automation is a comprehensive solution. Message Tailoring: target prospects based on the actions they’ve performed on your website. Customer Segmentation: group, or segment prospective customers by their interests, behavior, and sometimes, even demographics. Communication Consistency: uniform, optimized, on-brand delivery of any marketing messages or communication across all channels and touch points.
Actionable Insight: detailed reporting on each campaign or channel to allow for for easily digestible data, statistics, or graphs to further improve future marketing efforts. It should be pointed out just how hard it would be to generate and maintain a truly effective marketing campaign for a high volume of contacts. This ability for targeted messaging is radically different from traditional email marketing blasts. In direct contrast to plain email marketing blasts, marketing automation leverages behavioral-based targeting and communication. A word of caution…the value and success of any marketing automation implementation is relative to your business’ needs. Otherwise the outcome of a successful implementation will result in an increased operational efficiency and reaction to prospects’ behavior and communication when they are ready, increases in revenue, and predictable activities and accurate sales forecasting. Doing so eliminates three entire steps from the knowledge-seeking process: 1) Scanning the results and deciding which website to click. However, in the efficiency-focused eyes of Google, every step is a burden regardless of how deeply its roots are planted in the process. Google has immediately answered my question, thereby preventing me from engaging in the cumbersome process of clicking on a website (or various websites) to locate the same information. The real challenge is attempting to understand more complex queries, which has become Google’s central theme and predominant goal of 2016. For example, Google also understands the slightly more complex query “what year was Portland founded?” and once again answers my question directly within the SERP. In this case, Google is displaying an entire paragraph of information from a website that it deems an authority on the subject. Google has confirmed publicly that it recently launched an entirely new artificial intelligence system called “RankBrain” to assist with the process of determining rankings. RankBrain is a self-teaching artificial intelligence system that converts language into mathematical entities. It is safe to assume the RankBrain system will evolve significantly over time, much like the PageRank system has evolved since 1998. Of course, there are countless other “less significant” trends that will affect Google and other search engines in 2016, which I will cover in my next blog. However, there is a frequent misconception regarding the process as well as what proper content marketing actually entails.
Very simply, the primary objective is to transform all of your content into something that is unique and therefore memorable.
The goal behind crafting your uniqueness is to attract views that result in links and shares, which consequently will attract new viewers and simultaneously improve your SEO. Unfortunately, the above scenario is not likely for most businesses, especially when the topics pertinent to their industry are inherently dry. Obviously, most of these tasks fall into the category of “easier said than done.” But there’s no crying in content marketing, and nobody promised you that domination of the internet would materialize with ease. However, many times businesses are so close to their own products and industry that it becomes difficult to decipher which information is important, relevant, or understandable to your audience. It sounds very basic, but many times businesses have not defined their specific marketing audience. You shouldn’t create your marketing copy in a vacuum, but writing by committee is the fastest way to denude your materials of any and all efficacy. Before touching any web-building application, you first need to clearly define your website’s main purpose or objective. A great way to determine the importance of what elements are found on a specific page is to simply rank them.
The first thing that you are introduced to is a promo for clearance items from designer names. Before scrolling for more content, the eyes circle back up to see the Nordstrom logo, as well as another small ad-strip for shopping gift cards.
If the website being designed is information-heavy, it is beneficial to present the information in such a way that the user will be able to find information quickly, read through the content easily, then process it. If the website is more image-based, make sure the imagery being utilized is of high quality (no 20x20px photos blown up 5x its size, please). Simply put, “gestalt” is a German term most commonly used in psychology that means “unified whole.” You may have heard of the phrase, “the whole is more than the sum of its parts”. Clarity - Clarity among elements on a page means that every piece should have a clear purpose for its presence on the page as well as its positioning. You may have heard about responsive design, because the thinking has been around for a while now. Have you ever tried finding a specific destination without any directions whatsoever on how to arrive there?
There are no extra bells and whistles on their search page, unlike other search engines like Bing or Yahoo. First and foremost, before any design work is started, you must know the website’s main purpose, objective, and its end-users. Last month, a couple of us from GRAYBOX took a flight down to San Antonio to attend the 2015 ExpressionEngine Conference. Although they chose not to use a common framework such as Bootstrap, Foundation or Skeleton, their home-rolled framework is similar to many of the frameworks on the web these days - responsive, grid-based and consistent.
The spam module comes with a database of ham and spam values, and is configurable to work with your content because spam on one site is not the same as spam on another. Unlike developer hooks, the Event Service is a broadcast of an event during the functional operation of an add-on, but closer to the code level without the need for an installation of a developer hook record in exp_extensions, or with the overhead of the extension settings. The update to ExpressionEngine is solid, and keeps the core functionality in tact, while upgrading many of the lagging features that had needed some attention over the years. There was a brief period of a year, when Apple’s logo was Issac Newton underneath an apple tree. Fun fact: The reason there is a bite out of the apple is so people know it is an apple, not a tomato, cherry, or other miscellaneous fruit. She commissioned an in-house team to come up with a new logo everyday for 30 days, and at the end of this time, one would be selected.
It has been two years since Mayer has been CEO and she recently reported an above-average quarter. CEO Howard Shultz says, “Throughout the last four decades, the Siren has been there through it all. There are supporters and critics of any logo refresh, and many felt Starbucks’ logo update was unnecessary. If you identified with any of the above stories and feel a brand refresh might be in your company’s best interest, give us a call. In its essence, a title tag (or title element) is a short description of the page in question. Title tags are important because these are the words that appear as the link in a Google search and the title of a link when it is shared socially. Some website content management systems, like WordPress, will default the title tag for you in your preferred settings. We touched on this a little in the previous example, but it is important to note that each channel should have unique goals and metrics for measuring results. Essentially, you must put money behind your Facebook posts, or they will not be seen, whereas Instagram (currently) does not require the same investment for views. Your business name has moved from black text underneath the photo to white text on top of your cover photo. The “like, follow, message” bar covers up part of the photo, so you should again, make sure it works with your cover photo.
The business statistics (metrics, likes, reach) are now on the far right in a little box (see in the above photo). Admins can adjust the placement of sections with the navigation menu on the top of the page, and the left column.
Also being released is a, “Pages to Watch” for all admins to create a list of competitors so you can compare your metrics to theirs. It isn’t entirely clear why Facebook is changing the design of pages most people don’t even see other than perhaps to make it more obvious how many people are not seeing your page. In summary, we recommend designing your new ‘streamlined’ page to fit your overall content strategy for Facebook. In an effort to provide useful information and as a general courtesy to our clients we want to take a moment to discuss the recent Microsoft Internet Explorer (IE) vulnerability. Remain very vigilant before clicking on a link, a web page or an ad, particularly if that material was sent to you in an email. The type of Internet browsing that you do might raise your exposure level; be cautious of the websites you visit.
Keep your diligence level up for phishing types of attacks where a malicious person poses as a friend or relative and entices you to click on an attachment or link.
Lastly, here are a couple of links that can provide more information and workarounds to help protect you. Similar to Facebook, you can add a cover photo and a profile photo to your Twitter homepage. If you’re pressed for time, you can use your Facebook cover photo and profile pic for the new Twitter. Your Twitter skin will remain on your personal feed, but users will no longer see it on your homepage. Now, photos and videos are portrayed directly on your user’s feeds—meaning, they don’t have to click an image link.
Unlike Facebook, whose algorithm hides posts from people’s feeds if it’s deemed ‘unpopular’, Twitter shows ALL posts in real-time.
Material6 came to us with their new iPhone 5 interchangeable back panel concept and asked us to create a user interface that would allow customers to build and customize their phone. The new product comes with a new web store experience as well, where customers can make changes and see a live rendering of what the product will actually look like when shipped. Similar to a punch pass, on demand marketing allows you to purchase service hours in bulk at a discount. We came up with MyFlexTime because we saw inherent flaws with the way traditional agencies charged clients for their time.
Often, businesses are forced to either keep an agency on retainer, or hire a team of lower cost freelancers.
MMJ Labs, maker of Buzzy, is a medical device company specializing in pain relief from injections.
To handle the huge influx in traffic and potential customers, we laid out a strategy composed of marketing research, landing page testing, hosting migrations, load testing and contingency plans. The final result was a smoother workflow for the website customers and fewer phone calls to 2point5 with questions. Research has demonstrated Gmail subscribers are undoubtedly using tabs to ignore certain emails.
WordPress has undergone a massive facelift with its recent release, WordPress 3.8, “Parker”. The most apparent change in 3.8 is the color contrast, which creates a clean and easy-to-read dashboard.
With the use of mobile devices always on the rise, many websites have adopted a responsive design to accommodate the various screen sizes used by consumers today. The above image shows how the menu on the left disappeared and relocated to the top of the page. Not only does 3.8 offer a new user interface, it also offers many technical upgrades that both developers and casual users can appreciate. Don’t miss out on this chance to drastically improve your experience with managing your website! Keeping your social media names consistent will help build a following among people who already follow you elsewhere.
The ‘feed speed’ of Instagram is not as fast as Twitter (yet), so there is no need to post everyday.
Adding photos of your business in the community or of your employees is an opportunity to remind your audience your business is more than an office, advertisements, and sales. While not always a necessity when using a content management system such as WordPress, it is never a bad idea to be familiar with HTML.
If you are having an issue operating WordPress, odds are someone else has had the same issue at some point. If you are really stumped and can’t seem to get anywhere in your searches try reaching out to your fellow WordPress users at the official WordPress forum.
According to BBC News, the most common passwords used for the Adobe hacking included “123456”, “qwerty”, and “password”.
While it may seem obvious that these are horrible choices for passwords to a savvy webmaster such as yourself, most people forget the importance behind a strong password. If your website is filled with many posts and pages it can be a headache to manage if lots of changes need to be made at once. Keeping a record of what you do as an admin on your WordPress site will help keep you organized.
This will save you time later when changes need to be made, or when you want to do something similar, but can’t remember how you did it the first time. When you are satisfied with your new changes copy the new content over to the existing live page. To back up a WordPress site: click on the HTML tab of the text editing area and copy everything inside.


Staying organized, keeping good records, and backing everything up will make your life as a website manager infinitely easier. We all know the best way to ensure something is done to your specifications is to do it yourself; so empower yourself to make changes on your own. When you see a mistake in your web copy, you will no longer need to wait for someone else to fix it for you…with the mistake just glaring out there for the world to see.
Why wait around to pay someone to fix a flat tire, when you can fix it yourself on the spot? CRC Industries is a leading automotive, heavy duty equipment, marine, and hardware supply company specializing in professional grade chemical products. VisFire worked closely with the internal team at CRC Industries to create promotional product brochures for distributors.
A company name like, Diffsonline, requires a website that properly reflects the authority of the business in a niche market. Transparent—We’ll always let you know if someone paid for what you see, or where you see it.
Improved based on your feedback—Keep letting us know what you think, and we’ll keep working to make things better. Thanks so much for all your support these first few years, and we hope you’ll keep pinning with us for many years to come! The concept of, “above the fold,” is not new; its origin began with newspapers and can still be seen today.
Somewhat disjointedly, the fold has translated into web design and may be one of its most misunderstood concepts. Most of us have been eyewitnesses to the rise of technological devices such as tablets, smart phones, double gigantic monitors, and varying sizes of laptops. Believe it or not, there have been countless studies on the fold and it turns out, it isn’t that important anymore.
The iceberg in the above example has the dual purpose of first drawing in you in and then enticing you to scroll down. This heat map is pretty convincing: did you know 65.7% of user engagement happens BELOW the fold? Research also demonstrates the highest CTA is at the end of all the scrolling; in fact, moving the CTA to the end of the page led to a 304% increase in conversion.
Remember, would you buy a newspaper that crammed all of its stories into the space just above the fold? As a client, make sure you work with your designer to collaborate on great copy and a compelling design that pulls people down the page.
This is a hot topic for most companies as significant marketing dollars are put against new product launches while only 10% typically have a chance of succeeding. Nielsen’s new approach outlined  twelve steps to consumer adoption that must be successful. He specializes in working with manufacturing-driven food companies that have aspirations to develop a consumer insight-led strategies to help drive innovation and growth.
Featuring expert guidance in electronic medical records, finance, administration and legal issues.
However, a large percentage of adults still have limited experience with the latest technology.
Maybe the technical staff won't have to understand the claims process, but they will surely need to be proficient using EMR. The committee will have to determine what the common tasks for every employee will be, then adding additional skills of increased complexity to the appropriate departments and jobs. According to a report by FierceHealthIT, The Drummond Group, an interoperability testing lab in Austin, Texas, has thrown its hat into the ring. An organization made up of industry experts, corporations, and other volunteers, CCHIT has also had its share of critics who charge that it is giving preferential treatment to big players in the EMR software community. The ScanSnap 500 is a device which will scan everything, from PDF files to double-sided documents.
Many small, high-definition TV sets have a video in-port able to toggle between cable and satellite and a computer signal. These devices are cell phones that run Windows apps, able to sync with Outlook on your desktop computer to access the Internet, email, and your contact list. No more can you even keep a patient check-in form at the front desk, or risk having a patient learn who else had been in on that day. Although this may seem an unfair burden for a medical practice, experts dealing with these sort of legal cases believe that EMR will result in a decrease of malpractice suits, owing to better documentation and a lower rate of medication-related mistakes. There are still privacy issues which are specific to the electronic aspects of medicine, in regard to inappropriate disclosure of patients' data.
Sometimes the scope can be paradoxical - a small change might affect many more components than what is visible to the end user. Try to analyze your email list with your unique content in mind and try to decide what groups of subscribers you have and what they want to buy and not what you want to sell them.
To begin with you must have the ability to see how your subscribers interact with your newsletter – do they open it, which link(s) do they click, and so on.
If you have customers who’ve made purchases before, send them relevant follow-up information. When they leave without doing so, you must send them an email reminding them to come back to complete the sale. It is frequently regarded as the busiest and most visitor-friendly of the 61 breweries in Portland, owing primarily to its elite location along the streetcar line only a few puddle-jumps away from the heart of downtown. Deschutes is runway ready with its sleek and responsive design, dynamic imagery, and simple but streamlined color scheme. Color palettes, design elements, photo usage, fonts, graphics, and dozens of other visual elements all come into play, not just with the materials you have in place now, but in the future as media needs change and evolve. A good marketing plan will also highlight the successful aspects of your business and products, but also shine a light on areas of weakness and opportunity that may need more attention. You need to be able to boil down both your business and its product offerings into simple, clear, direct statements that will serve as the overview and drive for all of your marketing efforts. Identifying your customer base and potential customer base is more than just identifying a demographic.
Each individual marketing project needs to have own focus, its own purpose, and its own plan. Each marketing project may have different calls to action, and each should be measured according to its own standards. Notwithstanding other events, this news alone was the equivalent of a 9.0 earthquake in the eyes of seasoned AdWords advertisers. The answer, as always, is that Google has identified a pathway for increasing revenue that can simultaneously (and somewhat reasonably) be spun under the crafty illusion of creating a better user experience.
By displaying four ads at the top of the screen instead of three, Google significantly increases the odds that an ad will be clicked. Cleaner pages, fewer total ads above the fold, etc., are the common arguments in its defense.
After all, it’s heavy on specs, data, and other seemingly impenetrable subject matters, making it difficult to feel excitement or a connection to the audience or topic.
When you’re intimately aware of your customers’ needs, you will be able to create content that speaks to them effectively and efficiently, and in a way that is meaningful to them. While fancy marketing bells and whistles do attract attention, they often attract attention away from the actual product. On the one hand, it seems simple enough – after all, we use words to communicate all day long. Our brains like to percolate new information and chew on it in the background, which gives it time to form a plan.
Scheduling a time to write gives your brain a set parameter to start focusing the information it has digested, and will force you to sit down, get it done, and avoid distractions. Getting that first sentence out is difficult, and you may find you spend the majority of your time getting over that first stumbling block.
When you build a puzzle, you need to get all the pieces on the table, and then you move them around until your picture is complete. While at first glance many CMSs seem similar, there are differences between them, and knowing which one is right for your project can be a bit overwhelming.
Because it is much more “standards based” than ExpressionEngine 3, any PHP developer familiar with Symfony will have an easy learning curve. Although it technically has a license fee of $300, the cost of building an ExpressionEngine site is generally lower, as it doesn’t require as much work to get the site up and running. EE3 is much easier to get going on smaller projects, but can be easily scaled to architect much more complex features, and as a general rule EE developers are going to be cheaper than Drupal developers. The pick-up truck is usually the easiest and most useful for the vast majority of people, but the 18-wheeler is designed to be used for enterprise work and would be overkill for most.
This conversation can take many forms and have many different end goals, but it all boils down to your business talking to your customers (and potential customers).
It is distilling your company’s vision and values into a set “personality” – whether that personality be a serious voice of authority and professionalism for a law firm, or a whimsical and fun tone for a toy shop.
It will tell your audience everything they need to know about your company – who you are, how you conduct your business, how you view your customers, and more. A simple way is to compile a list of “character traits” your business would have if it were a person. It will define who your business is to people who may have no other knowledge or interaction with it. Part of the issue is the name; it is not as easy to say as paid search, it is not as ubiquitous as SEO, and the ‘automation’ turns some people off immediately. For some companies, especially the ones that have larger potential customer base, the possibility of maintaining constant interaction with each and every person is quite overwhelming. When used properly, marketing automation can all but guarantee that prospective customers receive narrowly targeted, highly relevant, marketing messages at exactly the correct time.
Basic email delivery services frequently are only able to send non-targeted email “blasts” to a large group of recipients in a one-to-many fashion.
Using marketing automation, a company can automatically send a new prospect just starting their online research some high-level information that is relevant to their exact topic. Thus, if your content marketing isn’t working, then marketing automation will not provide the desired fix. However, unlike the previous examples, the specific answer that I desire is not “front and center”. RankBrain does not replace the Hummingbird algorithm that launched in August 2013, but rather exists as an addendum within it to help process highly advanced and highly ambiguous queries. It is a safe to assume that PageRank, ever-evolving system that evaluates the volume and the quality of links pointing to your website, is also a top-3 factor. Consequently when RankBrain encounters a word or a long-tail phrase that it fails to recognize, its self-teaching system makes an educated guess as to what words and phrases have similar meanings based on its formulas, then ranks websites accordingly.
However, because RankBrain launched less than 100 days ago, its evolutionary curve is likely to be sharp in the coming months. However, for the sake of conciseness, it is a fair summary to state that “informational SERPs” and RankBrain will dominate the SEO landscape in 2016.
Too often businesses rely on intermittently publishing the occasional blog or sporadically engaging on social media.
In a heartless world where attention spans are minimal and competition is fierce, one must deliver all content with an eye toward standing apart from the crowd.
Every link or share that is generated could also potentially result in yet another link or share, thereby producing a cascading snowball effect of new visits. However, that segues into the next point about content marketing that is frequently forgotten: it must be a long-term and consistent effort. Even the most utterly fascinating arrangements of words and sentences still require visual aids, preferably equally as fascinating. Strive forth with confidence, and remember to engage uniquely, frequently, and visually to achieve success.
It takes knowing the exact needs of your customer base, as well as how to quickly and effectively communicate your message in a way that solidly resonates with them. It is decidedly difficult to whittle down everything you want to say about your business, but it’s important that each marketing campaign has a singular idea – a focal point of a message that will resonate.
Soliciting input from outside sources can and will be helpful, but it’s important to draw a distinction between someone who has an opinion and someone who has a say in the final product. Headlines are usually only 5-7 words after all, and that website only had a paragraph – how hard can that be? It works in concert with other elements like programming and graphic design to create a complete package that effectively delivers the message necessary to increase your business. This sounds obvious, however, designers at times tend to skip or ignore this step and make assumptions about what the client is seeking. Therefore the best web designers are carefully tuned to the needs of their users and have a firm grasp of each website’s purpose, the type of content that should live on each page, and how each page should interact and relate to the rest of the website. Determine their rank based on how closely aligned elements are to the main purpose or objective of the website. Essentially people tend to view websites as one whole entity before seeing the individual elements (such as the logo, navigation, main CTA, body content, footer, etc.) that comprise the entire interface.
In order to achieve clarity, the UI should be simple, easy to use, and uncluttered, employing many different facets of whitespace to give importance to or take attention away from elements. Unless your website is specifically geared toward tantalizing people with a mind-blowing design, most of the time your users are simply looking for information. Responsive web design (RWD) is a technique utilized in web design that aims to provide to site viewers the best viewing experience possible across a wide range of devices.
The number of mobile users viewing websites on their devices will only increase over time, so make sure your website is running on a platform which gives the optimal experience for any user on any screen-size. As websites these days become more interactive, it’s the designer’s job to make absolutely sure the website functions well and is easy to use.
For example, we typically find search bars somewhere at the top of the page (either top right, or, if called out more, top-center). The prototypes don’t even have to be coded up - they can simply be design mockups that link each page to another. Without a major version release since late 2009, I was excited to get my hands on the latest and greatest iteration of EE. No crazy new features or anything, just some general housekeeping by putting the action items on the left, the config on the right, and refreshed the blocks of content with some actionable pieces of information.
Some fundamental file structure updates have separated out the core EE code from the third-party code and updates promise to be a simple drag-and-drop replacement of the core code. Additionally, new models can be framed up quickly - although there is not a data builder like some other frameworks, you have to create your tables and fields, then map everything to the model in your add-on. Many feared job losses and generally, people do not believe successful mergers are possible. The iconic colorful apple is very recognizable and for many, nostalgic, as we are reminded of the original PC’s from elementary school. However, the colors have changed, most notably with the advent of the monochrome silver apple in 1998. It was created with the idea of bringing the brand into a new era by streamlining the design, eliminating the lettering, and displaying just the green color. However, if you if you prefer something other than the default and want to change the title tag manually, just insert the code below into the top of the page in your text editor on your CMS. Anything beyond this will get cut off in your results, so if you do go over, make sure to place the important words near the front of the tag. If you are only promoting your brand, it is likely you are not adding any real value for your users. Whether or not your readers click a link or view a page is dependent on how compelling your content is. With any strategy, it is important each step works toward an ultimate goal, so you are not simply posting content willy-nilly. Searching simply for “SEO” is like searching for ‘Biology’— it is an overwhelmingly broad topic. Try to use keywords from your page if possible, but don’t get so hung-up on keywords the URL gets too long. You need to remember people may not know what your product is yet, so it is better to use a description than just a product name.
If your page has not already switched over, you should receive a notification on Facebook noting the day of the switch. Therefore, you should revisit your FB homepage design to make sure it is presentable for your visitors. In the below example, you can see it is covering up our logo…so that isn’t going to work. If you want your posts to be seen, you need to rethink your Facebook content strategy, and put some money behind your posts.
This vulnerability is a security problem which allows criminals to take control of an innocent person’s computer by tricking any person using IE to click on an email attachment or visit certain malicious websites. If you simply switch over to the new design with the images you currently have, the resolution will be suboptimal.
Twitter’s goal is to increase engagement among users with more sharable, media rich tweets. Now, your more popular tweets will be bigger on your home page than the less popular tweets. The founders have over 30 years of design experience, which lead them to the innovative iPhone 4 wooden back cover design that surpassed anything else on the market. Their newest innovation includes a customizable back panel that is easily interchangeable by using their exclusive band system. However, unless you have an unlimited marketing budget or a large amount of time on your hands, it is likely neither the traditional agency model nor managing teams of freelancers is ideal for your business.
MyFlexTime is designed to provide marketing teams with the agency and freelance services they use most often at volume discounts.
Spec.dock solves the common problem of poor iPhone and iPod integration presented my most modern car stereos. Customers felt more confident ordering and 2point5 now has more time to design new docks for the latest Apple devices. The research is in; tabs are making a difference in the way Gmail users process their inbox.
For example, a simple subject line test compares the effectiveness of two versions of a marketing email. Glove and Boots explain the proper usage of “they’re, their, and there,” as well as “your and you’re.” As they mention, many users probably learned the rules they outline in 3rd grade.
Named after famous Jazz musician, Charlie Parker, 3.8 offers a polished and contemporary dashboard interface.
This is due to the new vector-based, “Dashicons,” which was created specifically for the icons in this release. WordPress recognized the relevance of this change and has, for the first time, released a fully responsive dashboard. The large icons are instantly recognizable and easier for the user to press with his or her finger. Eight themes are available to personalize your experience; this is an update from the previous WP version, which only offered two such themes. These include bug fixes, new functions, classes, actions, and filters that improve the quality of your website at the base level. This drastic change could be dangerous for a customized website if done incorrectly and could destroy the design.
For example using the popular hashtag #tbt for, ‘Throw Back Thursday’ will help find and engage potential followers. However, you may want to organize where and when you will post your content, to ensure you stay active and consistent on your account. Showing photos of the people who make your company possible, or the work you do outside of the office can be rewarding for everyone.
This is a great way to get fans involved in your brand and the photos may be fantastic enough to repost (#regram). Screenshots are an excellent way to document any visual discrepancies that you need to communicate to your developer. If you are using Windows 8, 7, or Vista there is a preinstalled program called the Snipping Tool. Not only will it encrypt your passwords for you, it also acts as a vault for any other passwords you choose by storing, organizing, and protecting them. This is where WordPress gives us a break and saves us time by offering filters and bulk actions. Backing up your work is essential for preventing countless headaches and website-related emergencies. Learning new things, especially outside of your comfort zone, can keep your brain in shape by improving your memory. They initially approached VisFire to act as an extension of their internal marketing team by developing an updated package design for their gasoline and diesel product, 1Tank Power Renew®. The campaign also focused on increasing consumer demand with online display ads, print advertisements, and a landing page to engage customers in their rebate program. While their previous website provided great information, it did not provide a seamless ordering experience. Since his first day, I’ve been pinning fun things we can do together, right now while he’s still little and later when he gets older. To help make sure it does, we’re going to start experimenting with promoting certain pins from a select group of businesses. Clients often want as much information as possible crammed above the fold, but this can be a disservice to their business and their users. It's a lucky fact that most doctors must keep with technological advances out of necessity. The best part is that you don't need to be a computer genius to use these tools - they're intuitive, making projects easy to follow visually. This application has modules to set up various goals, from business, to family, to personal.
When you set up dual display with the TV as the second monitor, you can double the work area on the desktop. Some people use the phone connection to access the Web, while others connect through a wireless network. Even so, if data is kept on a failed hard drive, and the costs of recovering the data is significant, it could create an undue burden; judges could rule that the expense be shared between the two parties.
When it comes to electronic information, however, inaccessibility could be more difficult to prove, as electronic data can almost always be recovered.
An unauthorized email, unsecured wireless network, a computer monitor left on in view of another patient are some prime examples.


Therefore creating or discovering a bug is not criticizing someone's work, but rather enhancing it. Utilize analytics to determine the target, put yourself in their shoes, and attempt to view the product through the end-users eyes (admin, user, and all other possible roles).
Ecommerce email marketing has become so complex many shoppers assume websites know more about them than they actually do. Don’t dwell on the myriad of possibilities, even something basic – like male and female – is an excellent start to segmentation! Make it fun by personifying your cart and use language like "your cart is lonely" or similar in sync with your branding. We love the cozy lodge decor, which radiates a vibe of rustic sophistication and reminds us of our own office.
Today, opinions and decisions are made in split seconds, based almost solely on the visual components of the message.Your visual brand identity, and how it is presented to your customers, needs to be planned just as intentionally as your business goals. You need to know what compels them to make their purchasing choices, where they shop, what product they currently buy, who influences them, what media they watch, and what their habits are. While each piece of marketing will help bolster the purpose of your overall marketing plan, each piece must also have its own clear focus and function.How Do You Measure Success? Going into your marketing projects with a clear understanding of what needs to be accomplished and how that will be measured will guide you toward creating effective, on-target messaging. However, the shake-up was compounded further by the additional revelation that ads populating the righthand side of the screen have been axed into oblivion as well.
As an added benefit, this maneuver also contributes to the ongoing slow death of SEO by marginalizing organic rankings and pushing them farther below the fold for highly competitive queries. Therefore, advertisers who were previously bidding conservatively will be forced to abandon that approach and elevate their bids. Advertisers will now face increased competition in bidding, which inevitably will result in higher CPCs and consequently lower CPAs. The copy can end up being dry and lifeless, more of a space holder than actually beneficial to your audience. Respect the fact that technical readers don’t want a “marketing campaign.” They want information and facts.
Many businesses try so hard to dress up their technical writing that it wildly misses the audience that matters most: the technical professionals.
For a technical audience, nothing is more of a turn-off than feeling like the actual content and information you were hoping for is nothing more than puffery or meaningless buzzwords.
It’s not meant to create catch phrases or to produce water cooler talk about edgy marketing campaigns.
On the other hand, sitting down to write a paper, article, or piece of marketing presents its own set of hard-to-quantify issues for people who are not strong writers or who aren’t used to longer-form (longer than, say, an email) copywriting. Know what information is going to be important to your audience, and compile an outline or bullet points that include all the information you want to convey.
When you write, you can change the order of sentences and move them around until you get the picture you want – but that’s easier to do when you have all the pieces on the paper. Writing by committee is the least effective (and most excruciating) way to write, yet probably the biggest temptation within a company.
Following a simple method like the one above, and then augmenting it to fit your personality and situation will carve off much of the intimidation factor. In this post, we’ll explore a few of the major differences (and a few similarities) between two of the most popular and most robust CMSs, ExpressionEngine 3 (newest update released in Oct. ExpressionEngine still has the backbone to withstand huge amounts of traffic and a solid architecture that is very developer friendly. And while the cost of building a Drupal site is generally more expensive, the Drupal site can we architected to handle more complex business logic and functionality.
And each company, just like each person, is a different entity, so honing in on who your company is and how it speaks to its marketing audience is a crucial aspect in creating effective, meaningful, and impactful marketing. The tone of your marketing materials needs to match your company’s central mission, but it also needs to be employed cohesively across the board into all of your marketing materials, no matter what department or committee it originates from. Many people, even marketers, frequently use ‘marketing automation’ interchangeably with ‘email marketing’. Conversely, if (or when) a prospective customer is ready to buy, they can be sent purchase-related messages.
3) Orienting yourself to the website after it loads and subsequently scanning for the information you desire.Historically those three steps have been so fundamentally ingrained into the mindset of utilizing a search engine that they seem like an insignificant burden. In 2016 I expect Google to make significant adjustments to RankBrain as its strengths and flaws are identified and then reinforced via hard data, therefore contributing to a further shifting of the ranking landscape. Extreme examples of this effect are evident on YouTube, where amateur videos can “go viral” and transform average citizens into internet celebrities overnight.
Many of your blogs will never gain any traction whatsoever and will fail to rank in Google. Visual aids also provide additional SEO opportunities, which further assist with elevating your rankings when optimized properly. Having a clearly defined set of eyes on the marketing copy will not only streamline the process, but keep your message direct and clear, based on the research you have already done. This ends up with the client expecting A-B-C, while the designer delivers X-Y-Z, leaving both parties unsatisfied and frustrated with the end result. To combat sharpness issues always make sure there are no “partial pixels” present on any element and that all pieces align with the pixel grid, otherwise the design of a page can seem out of focus and unrefined. The spacing between elements does not have to be literal white, but alludes more to the negative space surrounding the elements. As a general rule, text and images shouldn’t overlap, unless there is a specific purpose or intent behind the reasoning of doing so. When building responsive websites, the site is built using a proportion-based grid, flexible-sized images, and media queries via CSS.
To do this, the essentials that are needed are simply a search field, a search button, and for self-promo purposes, a logo. If we place the search bar at the bottom of the page, it will take a while for users to find it. The new version contains a few major updates, but generally sticks to the core and cleans up several areas that have been neglected for far too long. The control panel is now fully responsive, so using your mobile device to make an update won't be as annoying. This marks the return of Steve Jobs, credited with the logo change, along with the release of the original iMac, which, as we all know, made Apple cool again.
If you were reading a book called, “Coffee,” a chapter of it may be titled, “From Bean to Espresso, Making Coffee at Home.” The latter being a description of what the page or chapter discusses. Since there is no such thing as a captive audience anymore, everything you publish must be appealing and sharable. This is why it is important to appeal to your audience with content they will actually want to read. If our product is cars, we could start a hashtag community with a familiar car hashtag like, #auto or #autolove. Each channel should be addressed on an individual level and as a part of your overall strategy.
The site would need to allow users to build their phone using a visual product tree structure. This allows you to select the services you need while staying within your company’s marketing budget. This meant the modestly busy site would now have to handle roughly 3 million hits in an 18-minute period. The result was a 74% click through rate (unique visitors & clicks) on our landing page, a low 16% bounce rate, and the page served up in 500 milliseconds. The owners of 2point5, makers of spec.dock, wanted a web solution that would be as seamless as their product. Upon reaching the product page specific to their vehicle, the customer answers a series of questions. Know your audience, and make sure the email you send is one you would want to read or better yet, a friend would want to read.
Promotion codes and other offers can also entice your users to open your email and click through to your site.
Since Dashicons are vector-based rather than pixel-based the images are clearer and load more quickly. This guarantees the best possible user experience regardless of the size of the device being used. If you have more than one user on your account the changes only apply to the user making the changes, so everyone can have personalized settings. When upgrades are made, crucial source code is altered which could lead to your website breaking. Instagram is your business’ chance to show its fun side, and its workings behind the scenes. Understanding the language will give you more freedom and flexibility to create and style your content in ways the visual editor may not easily let you.
Be sure to rename these screenshots, as they are assigned default names when they are created. This allows you to dictate publish dates, post categories, authors, or rules regarding comments and pings. For example, if we wanted to completely redesign our “Database Management” page, our new ‘work-in-progress’ page is named “Database ManagementTEST” so we can easily distinguish between the two. After creating a design that leveraged their existing brand recognition from other professional grade product lines we were asked back to help develop a national campaign. The challenge of this project was building a website that could be both used by consumers and the large network of dealers that distribute Diffsonline’s products. It is often the only area visible before purchase, particularly, if purchased from a newspaper vending machine. The early days of the Internet had slow connections, archaic design technology, fairly standard screen sizes, and non-savvy users.
In fact, the cleaner looking the area above the fold looks, the more likely the user will scroll down. If your site is too cluttered people will not be able to read it and they will leave immediately thereby increasing the dreaded bounce rate. For example, almost all of your employees will need to know how to use the system to look up appointment info.
Next, the department should rotate through the training room to receive training on the necessary tasks for their particular jobs. Some newer versions such as Treo 150W can sync up with your contacts and calendar remotely from any location. In fact, most of the current EMR software systems don't even let a provider delete patient records. The tests done by the QA team on a single item are drastically more intensive and objective compared to what a developer can perform on his or her own work.
The point here is to find aspects from which to differentiate and customize the emails you’re sending based on a subscriber’s personality and buying habits.
But if you want to increase, even double your sales from the email, more personalized offers should be your goal.
The more complete the customer profile, the better your chances of developing lasting customer relationships.What Do You Say? Consequently more businesses may consider abandoning or de-emphasizing SEO as a viable strategy and refocus their efforts instead on paid search. Here are a few basic tips to keep in mind when creating effective content for technical subjects. This doesn’t mean that your technical content can’t be –or shouldn’t be – compelling, clear, and well written; it simply means that it’s important to keep the flash and sizzle to a minimum so that it doesn’t distract from the message and facts.
Let your products and services do the talking in the technical realm, and don’t be ashamed to let them do so. Technical writing’s sole purpose is to convey direct information in a way that many other areas of marketing don’t: in a stripped down, content-focused, straightforward manner. It has the simplicity for rapid site building and the flexibility for extensive custom system development. Additionally, it has to speak directly and effectively to the needs of your specific audience; it needs to be said in a way that resonates and compels.
These kinds of tailored programs are critical to nurturing your contact relationships proactively (not reactively), while retaining control over the flow of information.
At the same time, the marketing automation platform could be configured to send a notification to sales or account staff, and recommend contacting the lead.
This suggests that Google is either a) failing to understand the very specific nature of my query, or b) failing to pull only the information that I desire into the SERP.
The resulting frustration usually causes reduced effort, which only serves to further feed the cycle of failure.
One good idea is to create a proxy profile of the perfect customer, hang that customer profile up, and then write directly to that person. More often than not, companies that write their own web or marketing copy end up spending more time and money to get results that are far below what a professional could have offered in the first place. In this post we’ll explore the most important web design principles to remember so you can make a website visually engaging, effective, easy to use, and memorable.
The amount of negative space employed can give a very different feel from website to website.
To alleviate the frustration, follow the K-I-S-S rule and keep your website simple, direct, and easy-to-use.
To alleviate their struggle, it is key to employ a clear, simple, and easy-to-use navigation.
The barely-there navigation that exists on the upper-right hand corner of the page allows Google users access to everything tied to their google account, in a neat and simple package, without hindering the user experience.
In cases like this the conventional placement of useful UI elements is the best route to take.
Below, we’ve highlighted a few stories of brands that refreshed their overall image, and their reasons behind the decision. Delta officially emerged from bankruptcy before the merger, and while both airlines saw an initial profit loss in their first quarter, the merger (complete with a refreshed logo) held April 15, 2008, was widely heralded as a success.
Therefore, creating unique, descriptive, relevant, and high-impact tags is important for your users and for search engines to read. Remember, great content doesn’t interrupt the user experience, it attracts and engages. We could then measure one hashtag at a time by noting which one attracts the most likes and how many users are gained as a result. Keep on eye on your page to see when your design will switch to the new ‘streamlined’ look.
Put money behind the posts you do want your users to see, and design your page in a way that works toward your overall marketing goals.
However, this situation has reminded us how we must always take precautions to keep ourselves safe when visiting the Internet. Theoretically, the tweets that are ‘favorited’ and ‘retweeted’ the most, will be even more ‘favorited’ and ‘retweeted.’ Now is a good time to make sure your Twitter content is engaging for your users. The interface would show endless phone band, back panel, monogram, and custom engraving options. This also required preparation to capitalize on one of their biggest business opportunities to date. Through each step the customer can read more about the product options or be directed to an FAQ page. Also, the fact that there aren’t really any consequences for people posting grammatically incorrect sentences on the message boards—other than looking stupid.
VisFire can upgrade your website to WordPress 3.8 in a safe and controlled test environment ensuring that your live site does not experience any negative side-effects. Just think about it this way: the more Italian you know, the more specific you can be when ordering coffee in Rome. Do not use a word processor like Microsoft Word as they often create encoding issues, which interfere with html syntax.
The answer was creating a single interface that automatically adjusted pricing and delivery methods based on the buyer’s login id.
Pinterest is where you keep your wishlists, vacation plans, dream home ideas, and other things you want to do soon and in the future.
Still, many other staff members have limited exposure to computers at work - and limited skill as a result. A manual was prepared for the EPM software module, and another is being written for the EMR module. A dashboard can handle your mind maps while helping to delegate the logistics of who, where, what and when of your projects. Although a bit larger and heavier than a regular cell phone, these devices make up for the added weight with increased flexibility. Finding bugs is the natural outcome of this action, and consequently quality and customer experience are elevated. Some of your customers are commercial quilters and buy more often so you can create a special promotion for them.
Step it up a notch by offering free shipping if they order this extra product that same day. More advertisers = more competition = higher bids = more money flowing into Google’s coffers. But technical writing is not a place to show off prose or clever turns of phrase: it’s to convey explicit and exact information. A gigantic portion of writing is editing, and it’s often easier to go back and work on that opening sentence(s) once all the other pieces are in place. But it is still very important that you are not the only one reviewing and proofing your work – selective, strong guidance will always benefit your writing. Picture getting a huge pile of free wood in order to build a new house – the materials are all there, but you’re the one cutting, sawing, sizing, and piecing everything together on your own. Lastly, select how many days in advance of the event you would like the countdown to begin. Email is but one component of marketing automation, but they are absolutely not the same thing. Leads looking at one product on the website can be sent information about that specific product, without a salesperson having to ask the lead anything.
Writing ten interesting blog posts significantly increases the odds of your discovery over writing one interesting post. The content and messages you create should be specifically for that customer profile; anything that falls outside that target area – even if it is information you might think is useful – should tell you that your message is not targeted correctly or precisely enough. It would be a tragedy for a campaign to fail because everything was professional except the writing. Humans are creatures of habit - if you place elements in areas where they aren’t usually found on other websites, you will inevitably confuse your users.Launching a website without any form of user testing. Even though Microsoft hasn’t officially issued a patch yet, there are still some things you can do to help protect yourself.
In order to gauge an employee's computer literacy, they can be asked about the applications they've used, and to give examples of the sorts of tasks they've performed. This has become a major area of law and will become increasingly important as EMR becomes the norm. Others are hobby quilters and perhaps buy only one piece of fabric and may forget about your store – you can stop this! The ultimate goal here is urgency, so starting your countdown more than 10+ days in advance is not likely to have the desired effect. It is often as simple as a straight "numbers game", and those with the bullheaded determination to continue churning out content are much more likely to be declared the victor.
Increasing line-spacing, especially with fonts encompassing a larger x-height than usual, aids in readability of long passages of text.
You won’t know for certain any user behavior patterns on the website until you get it in the hands of users. It's also possible to tell an employee's competency through the vocabulary they are familiar with.
The bottom line for medical practices is that a reliable and secure backup process is a must. Who will fix and regress the defects? These questions will help you choose the necessary ammo.
If you're operating an ecommerce store, and you’re not generating stacks upon stacks of sales via email then you have serious work to do.
Be careful not to have too much line-spacing with text though, as the likelihood of connecting the user’s eye from one line to another decreases when line-spacing increases dramatically.
Maybe the CTA you thought would get 100% visibility and 80% clickability performed poorly in actual testing. The stronger the association, the higher the chances of turning them from a one-and-done shopper into a returning customer. Maybe the one subtle element on the page actually gets clicked 4x as much as you anticipated. When your visuals are beautiful, it behooves you to allow those visuals to speak for you, rather than clunkily ramrodding uninteresting sentences into every nook and cranny. Creating a persona for your business can not only help you nail down the tone for your marketing, but it will also be a indispensable in- company tool across departments so that the voice and tone remains on-target and consistent.
The website very adequately covers the SEO 101 basics, and also stretches into more advanced tactics like clean navigation silos, friendly URLs, speedy page-load times, etc. New media means new marketing opportunities, and businesses need to be ready to create materials for these opportunities. Social media: Social media efforts cannot officially be considered part of the website itself.
In order to ensure that the visual brand tone and messages adhere to the visual plan you already have in place, you need to create a “brand book.” A brand book is a detailed set of guidelines on how all the aspects of your brand is handled, from how your logo may (or may not) be used, to letterhead, to email headers and footers, to websites. It will hurt a bit to lose some of your words and thoughts, but in the long run, less is more. Many brand books are as detailed as specifying how far away the logo or design must be from any other visual elements. The more specific the brand book, the more you ensure that your visual business elements are in line and in tune with your company’s goals.



Best holiday marketing campaigns
Software for chain marketing
Download editor de video formato mp4
Best dvd editor freeware


Comments to «New product marketing trends»

  1. 30.01.2015 at 17:45:52

    Ramiz writes:
    AVI and MPEG as input video.
  2. 30.01.2015 at 20:55:46

    QaRa_BaLa writes:
    Become the official B2B marketing movie Editor.