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In honor of World AIDS Day, check out these 15 brands and designers known for supporting AIDS charities. Levi Strauss boasts not only being the most well known brand of jeans in fashion but also being the first U.S. Luxury watch brand Tourneau may not be known to the masses, but the company has joined the ranks of mainstream brands like Apple and Coke in teaming up with the AIDS-fighting organization Red last year.
Fashion house H&M linked up with Designers Against Aids in 2008 to create an AIDS awareness campaign called Fashion Against Aids, where well-known artists like Rihanna, Timbaland, Katy Perry and more designed their own t-shirt, hoodie, or tank top to build awareness for the disease. Emporio Armani also joined the Red campaign in 2006, and has designed special products for the AIDS cause.
Designer Kenneth Cole has served as a board member of the American Foundation for AIDS Research (amfAR) since 1985, well before there was mainstream knowledge of the silent epidemic. Not a brand for being behind the curve, Nike teamed up with Red in the fight against aids in 2009, offering exclusive Red-brand shoe laces that tells consumers to “Lace Up. In 2006, GAP  was Inspi(RED) to join the international Red campaign, supporting the Global Fund to combat AIDS.
Popular shoe brand ALDO has been fighting the good fight against AIDS since 1985, and has raised over $10 million for the cause. Marc Jacobs supports Aid for AIDS International (AFAI), a charity that works to improve the quality of life of people living with HIV and AIDS in the U.S.
Francisco Costa, the creative director of Calvin Klein Collection Women’s, designed a Mini Cooper Countryman for Life Ball, Europe’s biggest AIDS charity fundraiser event back in 2010. For over ten years Louis Vuitton has supported amfAR, The Foundation for AIDS research through event sponsorship and sales of a custom-made travel vanity case designed by Sharon Stone.
Since losing his partner to AIDS in 1990 Jean Paul Gaultier has done a lot to support AIDS charities. In 2010 Jean Paul Gaultier also designed a T-shirt for the Global Fund to Fight AIDS, Tuberculosis and Malaria for the Born HIV Free campaign. Everything began with the WOTN challenge when I started to run day by day… And it made me feel so good that now I keep on training every time I have the chance to do it…No matter where I am. Here I was during a training session in Milan when Nike was teaching me some new exercises wearing the new Must have from the new Nike Bra collection: the Rival Pro! Tutto e iniziato con la WOTN di Milano quando ho iniziato a correre giorno dopo giorno… E mi ha fatto sentire talmente bene che ora cerco di allenarmi ogni volta che ho un po’ di tempo libero per me stessa… Ovunque sia. Qui ero a Milano durante un training nel quale Nike mi ha insegnato nuovi esercizi per ampliare il mio allenamento e quando ho provato il nuovo Must have della nuova collezione di Nike: il Pro Rival Bra! This entry was posted in Stories and tagged bra, milan, nike, pro rival, training, We Own The Night, WOTN. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Nike today announced the opening of its first Nike Sportswear retail store at 21 Mercer Street in SoHo, New York City, offering exclusive access to premium products, an elevated retail experience, and a new customization experience called Nike Sportswear Bespoke, where consumers can work with Nike designers to customize premium Nike Sportswear footwear. Opening August 22nd, this stand-alone store will be the only location globally to carry the complete Nike Sportswear NSW collection, which includes seasonal exclusive 21 Mercer products. The store will feature product exclusives including: The Flywire Windrunner, Air Max 90 Flywire and the 21 Mercer Nike LunaRacer. A new and innovative by appointment design experience, Nike Sportswear Bespoke offers consumers the opportunity to work one-on-one with Nike Designers to customize select Nike footwear styles. Nike Sportswear will celebrate the store opening with a New York block party on the evening of August 21st. In the store and as part of the block party, there will be a presentation of work by Robert Wilson and producer Noah Khoshbin, who translated Nike’s design innovation in sport and the energy of athletes like dancer Sofia Boutella, skateboarder Shingo Iwasaki and BMX rider Nigel Sylvester into a unique visual and sensory experience. In celebration of Beijing and the launch of Nike Sportswear, Nike is providing new avenues for consumers to get Nike Sportswear product.
A piece of Nike heritage that has transcended sport to become an icon of style, the Air Force 1 has earned its dues over the last 26 years.
The fine-tuning began with the 25th Anniversary AF1 celebration with premium leathers with rolled edges on the upper, flush seaming, a re-engineered leather interior, a specially shaped cuff and tongue for greater comfort, and a polished deubre, and has continued everyday since.
These highly sought after AF1 shoes will be available to consumers for the first time in 12 different colorways, exclusively at 21 Mercer.
There are three phases to an athlete’s competitive cycle: training, competition, and recovery. With a cage design initially inspired by a fruit net protecting and cushioning some Asian Pears at a Thanksgiving dinner, the Air Rejuven8 TZ takes subtle cues from the stadium in Beijing – a design aesthetic that allows focus to be placed on both the intricate steel cage exterior and the action taking place inside. The Air Rejuven8 will be available at 21 Mercer in five special Nike Sportswear color ways. For Fall 08 Nike looks to Beijing for design inspiration, building a collection anchored around colors – while referencing the octagon that is central to the theme of the Fall 08 Nike Sportswear collection. Continuing the mission of pushing color innovations of the Nike Dunk for Fall 08, designers literally used the classic hi-top as a canvas upon which to experiment with digitally printed graphics. The concept for the graphics on this Nike Dunk is inspired by sports optics research done by an engineer named Chiro Fusco in the Innovation Kitchen.
For this Nike Dunk, a tightly knit pattern of tiny colored octagons—the graphic motif Nike has chosen for Beijing—is digitally printed on the canvas in a trompe l’oeil fashion, fooling the eye into seeing the iconic blocking of the original Nike Dunk shoes.


Taking the concept of lightweight innovation to the highest level possible, the Air Max 90 Flywire is a cutting-edge version of the iconic Air Max that puts a premium on reduced weight in the upper.
A material that is paper-thin, yet extremely supportive through high-strength thread overlays, Flywire is a revolutionary development that is on its way to becoming one of Nike’s most groundbreaking innovations. For the Air Max 90 Flywire, this means that the upper has achieved one-piece construction with sock-like comfort at a weight that could not have been conceived of two decades ago.
With a backing material made from sheer black mesh and Flywire cables spanning the upper in bright blue, this minimalist version of the Air Max 90 Flywire could easily have been reduced to a mere shadow of the shoe built by Tinker Hatfield in 1990, but somehow it still maintains its timeless silhouette. Considered the signature piece, the Flywire Windrunner jacket is a true remix of past, present and future innovations.
Nike Sportswear is dedicated to performance footwear and apparel icons such as the Air Force 1 and the Windrunner jacket. Flywire technology, located throughout the Nike LunaRacer shoe’s upper, works like cables on a suspension bridge, providing precisely engineered support for the foot. To add to the Nike LunaRacer shoe’s lightweight Flywire upper the Nike Innovation Kitchen developed Lunarlite foam, both lightweight and highly responsive, two qualities, which are usually mutually exclusive in cushioning. Nike Sportswear takes the greatest of Nike’s 36-year-old sports heritage and adds the latest design and technical innovations, resulting in a range of products that are instantly recognizable as Nike icons, but updated to the highest levels of performance and style.
What happens when you give designers access to the greatest sports innovations, past and present, and allow them free rein to remix iconic designs with the groundbreaking new technology?
Your Local currency is for display purposes only and is calculated based on exchange rates that are updated daily. A reimagination of aNike signature silhouettes, the ‘Hot Lava’ pack adds certifiable heat to your sneaker collection for 2015. Join our mailing list for all the latest information on product releases, competitions and special offers. The Charity’s mission is to prevent the HIV virus transmission from mother-to-child by the year 2015. Their TNY series watch collection introduced two sleek Red branded time-pieces in 2012 with 15 percent of the profits going to the Global Fund for antiretroviral medication, medical staff training and HIV testing and treatment. Every year since H&M has released a new FAA collection full of color, unique patterns, and designed by artists and illustrators from around the world.
In 2007, the prestigious fashion brand collaborated with Julia Roberts to design a bracelet for the campaign in support of The Global Fund to Fight AIDS, Tuberculosis and Malaria.
GAP created their Product Red clothing campaign with a marketing slogan asking people to “Do the (RED) Thing.” The popular clothing brand gave 50 percent of the profits from sale of Product Red items to the cause.
In 2005, the company launched its first ALDO Fights AIDS (AFA) campaign in 22 countries, promoting the effort with striking portraits of celebrities like Penelope Cruz, Charlize Theron, Adrien Brody and Ludacris. Not only is she a patron of her good friend Elton John’s AIDS foundation and the American Foundation for Aids Research (amfAR), she is also taking part in the BORNFREE AIDS project, designing clothes that will be sold exclusively at ShopBop to help combat the transmission of HIV from mothers to children in 2013. In 2013, Costa via Calvin Klein designed an exclusive T-shirt for the American Foundation of Aids Research Sao Paulo campaign.
He designed Christmas trees for Solidarite AIDS charity in 2007 and hosted the Elton John AIDS Foundation Winter Ball in 2010, where he transformed an old warehouse in London into a fashionable French boudoir, raising almost ?600,000. My next goal is to keep on training even during the holidays… To recover energies for the coming fashion month and chase summer! Il mio prossimo obiettivo e continuare ad allenarmi anche durante le mie vacanze… per recuperare piu energie possibili per le settimane della moda e conquistare l’estate al meglio!
It will also offer limited quantities of other iconic Nike Sportswear product exclusives in footwear and apparel, including the made-to-order Air Force 1 Low Lux, a NSW collection Patchwork M65 jacket, as well as a Nike Sportswear 21 Mercer Tee collection.
Taking individual design to new heights, Nike Sportswear Bespoke is globally exclusive to 21 Mercer and launches in Fall 2008 with the iconic Air Force 1 sneaker. Hundreds of invited guests will see Mercer Street transformed into a New York stadium and be the first to experience the store before it opens the next day.
Their presentation premiered at the launch of the Nike Sportswear product line in Beijing in May 2008. Nike Sportswear recently launched a series of unique short term retail installations across the world.
Consumers will be able to fully experience Nike Sportswear, with new product offerings, updated news and as well as local event notifications. Seen on the feet of ballers and shot callers both on and off the court, this is one of the most celebrated shoes in sports history. A strong recovery enables athletes to train between contests, and in turn can directly affect the outcome of the competition. The Zvezdockha, Nike’s innovation project with designer Marc Newson, introduced the idea of modularity to the NIKE family, and the Air Rejuven8 makes it accessible from a consumer and athletic standpoint.
Canvas was the original material used in the uppers of basketball shoes at the inception of the sport, but the Canvas Nike Dunk is a different beast all together. His studies found that the arrangement of shapes and colors on a garment like the Nike Swift speedskating suit can create the illusion of speed, a characteristic that adds psychological benefits during competition.
The optical effect of these “octadots” makes the shoe appear blurred or farther away by creating the illusion of it being out of focus. Built on the same retooled platform as the Air Max Current, the Air Max 90 Flywire fuses technology developed for Nike’s highest performance track shoe, the Zoom Victory Spike, into the design.


By stripping down upper materials to a bare minimum, only adding cables where needed for support, footwear like the Nike Hyperdunk basketball sneaker is becoming lighter than ever previously imagined without compromising durability, integrity or support. It features gossamer-thin Japanese nylon, single layer ribbing on the wrists and waist, a digitally printed chevron (versus adding a seam), and of course a network of Flywire cables across the shoulders that adds strength and a distinctive graphic element to the piece. The Flywire Windrunner jacket’s weight has been shaved down to a mere 116 grams—less than half the weight of then next lightest Windrunner. But with innovation as Nike Sportswear’s one true constant the Sportswear line also allows for future designs to be brought into the mix. Brought to life in Nike’s Innovation Kitchen, the Nike LunaRacer is as much a revolution in running as it is a race day performance running shoe. The Flywire filaments are placed only where support is required, allowing for the reduction of materials, which equals reduction of weight. Lunarlite foam distributes the pressure patterns more evenly across the foot to help protect it from pain and injury – all-important for distance events. Within the Nike Sportswear line the pinnacle NSW collection, the apex of what Nike Sportswear represents: product steeped in sports but pushed to the cutting edge of engineering, craftsmanship, and modern design. Updated and re-imagined as part of the NSW collection, it is produced from a highly functional three layer laminate waterproof breathable nylon. The Nike Air Huarache Run features a distinctive jacquard leopard print to the uppers, offset by the black leather panels and light bone plastic ankle strap, finished with OG decals, with the embers of Hatfield original designs still burning brightly. Converse created a special collection of shoes that gave 5-15 percent of the profits to The Global Fund.
With both watches valued at nearly $2000 each that’s a pretty penny going to the AIDS cause. Each item features the Fashion Against Aids label and the name of the artist who designed it on the neckline. Kenneth Cole Productions runs an annual World AIDS Day promotion from which a portion of proceeds from retail sales benefit amfAR. Nike also delivers funds directly to programs that offer education and medication to those who need it. In 2009, she designed an exclusive T-shirt for GAP’s Product Red initiative, where 50 percent of the sales profit went to the Global Fund. Each year ALDO introduces a new AFA product for sale and 100 percent of the net profits goes to the charity YouthAIDS. Complimenting this will be work inspired by New York sport and style by a series of New York-based creatives including Timothy McGurr, Heron Preston and Boogie. These creative experiences push the boundaries of innovation and sports and offer consumers a deeper experience with the brand.
Now AF1 has evolved again by becoming an essential part of Nike Sportswear’s permanent collection of eight icons that will be reinterpreted and remixed with new innovations for seasons to come. Originally launched in spring of ‘08, the Air Rejuven8 is the recovery shoe of choice for Nike athletes the world over. The Air Rejuven8 is the latest evolution and fusion of the aforementioned shoes in NIKE’s genealogy, combining great fit, breathability, and support in a design that screams serious fun. The Flywire is arranged in a pattern of four Flywire threads on the right and left chest, four lines on each shoulder, and two sets of four lines on the back, representing 080808, the opening day in Beijing this summer. This is a jacket that is not only physically light, but also visibly light—an almost transparent garment. Joining the ever-evolving Nike Sportswear line is the Nike LunaRacer – Nike’s latest performance innovation in distance running—which makes its debut at 21 Mercer in five limited edition color ways.
The Nike LunaRacer brings together two technologies – Flywire and Lunarlite foam – designed for the best athletes in Beijing and beyond, creating a distance running shoe that is lighter, stronger, and faster than anything Nike has previously created in the distance running category. Flywire technology gained instant notoriety on the track via the Zoom Victory Spike worn by previous team USA middle distance runners, both medaled at the 2007 World Track & Field Championships in Osaka. Products born under the NSW label blend high-tech and high-style in ways that venture into the realm of the sublime. This year the daughter of the legendary Paul McCartney has committed to creating clothing for The BORNFREE campaign, a project dedicated to eliminating the mother-to-child transmission of HIV.
The Air Rejuven8 was designed to promote recovery through unparalleled comfort, breathability, and fit, creating an environment that allows the foot to rest and refresh between rounds of competition or training. Flywire finally allows us to design a high-performance shoe with one piece of material against the foot. Thanks to this innovation, track spikes with Flywire are now under 100g – a weight never before achieved by Nike – without compromising durability, integrity or support. The Nike LunaRacer weighs a mere 5.5 ounces, and elite athletes who’ve experienced Lunarlite foam cushioning are reporting that after their long runs, they feel less beat up – a good sign for the blazing temperatures and speeds of the marathon in Beijing. The clothing which will also feature other designer moms will be sold exclusively at ShopBop.



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