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If you’re dismayed by “poor” search engine rankings of your website, I’m here to tell you that you can increase traffic following these powerful methods. The best part about a virtual trade show is that you don’t have to be a computer whiz to design your online booth.
LinkedIn Groups allow you to position yourself as a thought leader and an expert in your niche.
Depending on your activity level, you can become a Top Influencer in your group which will improve your credibility. With more than 800 million monthly unique visitors, YouTube is the second largest search engine next only to the mighty Google and way ahead of other search engines like Yahoo and Bing.
In a bid of using online methods to increase traffic to your website, don’t forget good old traditional methods that have worked wonders for decades. One of the most effective and easy ways of obtaining quality back-links and increasing traffic to your website is guest blogging. However, guest blogging is not about delivering a direct sales pitch to your prospective clients. Previous articleThe Evolution of SupermanNext article25 Stunning Mobile UI Examples Daniel Ruslingis a Digital Marketing Strategist associated with VITEB, a full-service web design company in India that offers web design and development services.
My next project is to create a free ebook as you suggested above as a way to get people to sign up to my website newsletter. I have never come across virtual trade shows so that’s a definite suggestion I’ll be looking into! I wouldn’t count LinkedIn groups as ignored way of increasing traffic as popularity of LinkedIn has escalated in the last six months. Free eBook: How to Create a Million Dollar WebsiteMany people dream of becoming an internet millionaire. It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. The best part is that the research can be easy for most businesses – just walk into your local bookstore and peruse the newsstand for the newspapers and magazines that your target demographic would be most likely to purchase.
If you’ve ordered pizza from Dominoes lately, for example, you might have noticed that your next mailing references your last order. As an attendee, you get to network with other attendees and learn more about your potential customer base.
As a speaker, you can demonstrate your expertise in your industry and potentially walk away with tons of leads by soliciting your audiences’ business cards at the end of a presentation. As an exhibitor, you’ll be able to show off your products and services to people who are looking for new solutions for their own business or personal life. At my job, our business is all online, but we still attend lots of conferences and meetups in our area. I was just reading another cool post on tracking off-line marketing by using landing pages tied into Google analytics.
Offline marketing is one of the greatest methods to reach out the local community, and allows us to market our products without going rough with stuff.

Subscribe to my email list to get the latest news on business and marketing plus related products and services! Kikolani covers blog marketing and blogging tips for personal, professional, and business bloggers to succeed in search and social media marketing. This site contains affiliate links, sponsored advertisers, and web analytics tracking code.
Subscribe to our mailing list and receive a coupon code for 30% off your next purchase with us! If you are not on page#1 for the search terms your customers will use to find businesses like yours then you are missing out on tons of new clients or customers.
Small Business Marketing is about finding peole that are not only interested in your products or services but are ready to buy. Clearly there are many different ways to go about Small Business Marketing but with the demise of telephone directories finding enough new customers means getting a website ranked on Google page#1. With the continuing rise in importance of Social Media, success in small business marketing is more and more about the integration of your website with the key social media sites for your sector.
Very often we overlook simple and innovative ways to connect with prospective clients and improve traffic in an attempt to please Penguin and Panda. In today’s rapidly changing time, a one-size-fits-all marketing strategy will fail miserably. It eliminates bottlenecks associated with traditional trade shows and exhibitions such as transport, logistics, hotels, hospitality, or overwhelming costs associated with booth space in a traditional trade fair.
LinkedIn allows you to start a poll, post questions for fellow members to answer, and participate in discussion threads. If you still think YouTube is just about watching movies or candid home videos, get your facts checked. It is a cardinal sin to ignore mediums such as brochures, flyers, and the good old Yellow Pages to advertise your company URL. This is precisely the reason you need to give away things for free to attract visitors to your website. Guest blogging is a proven strategy of writing for another blog with the aim of networking and reputation building. It is more about gaining credibility, reaching out to new clients, and inspiring trust among people who will in turn visit your website and most likely buy your products and services.
These methods aim at pulling your customers towards your brand and not pushing them to buy. He likes to write articles on various topics related to web design, website development, mobile app development, internet marketing and social media.
Then you can get more information about them by requesting a media kit which should clue you in on the publication’s number of subscribers and advertisement pricing.
If you have an ad in a well-known, established publication, you are likely to see a lot of financial return due to the audience’s trust in the publication and the businesses listed within it. The nice part is that while you can send out the same postcard, letter, or catalog to everyone on your database, some direct mail services also let you target different messages in your direct mail campaign based on the information in your database.

Events are perfect form of offline network marketing that can increase your business’ revenue, regardless of whether you are going as an attendee, speaker, or exhibitor.
There’s no denying that online marketing is effective, but sometimes you have to go old school and just get out there and do some offline networking. I love the offline marketing, normally I use offline marketing to promote my local products. Email addresses collected on this site will not be sold or given to third parties without your permission. Well Social Media is word of mouth on Steroids.  Engage with your customers and clients and make sure they feel valued.
Strong back-end systems are essential as are direct response marketing methods.You could be leaving 25% of your turnover on the table if you get this wrong. This is essentially what Search Engine Optimisation (SEO) is all about and if you are small business that gets most of its customers from the same geographical area then you must also master Local SEO as well.
Regardless of your small business marketing sector your strategy will include mastering Facebook.
You can engage with target audience from across the globe without the fear of blowing your annual budget. You will gain trust of members and they will be eager to read your opinions, visit your website to get more information about you, and ultimately buy your products and services. You can upload videos on YouTube for free, optimize videos, and strategically gain mileage from your videos to increase website traffic.
Give customers a complimentary eBook if they sign up for a newsletter or refer a friend’s email, special discounts on your services, or free trial period. They post it on various social networking sites and promote it among their friends and contacts which directly increases traffic to your website. Especially if you are targeting a local customer base, brochures can come in handy when you are at a local event or when you are meeting with a local business partner.
There are so many facets to marketing that you must understand to successfully market in today’s economy. While all attempts to provide accurate and valuable information are always made, the owners and authors of this site are not responsible for the content provided here or linked to on external websites. Business cards are a great, cost effective way to make sure that you capitalize on every possible business opportunity no matter where you are. A great example I always tell people is how effective DM actually is on young demographics, specifically those in college or just post graduation.

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