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6 May, 2015 - The Irish e-commerce industry is undergoing immense growth, with consumer spend up more than a half on this time last year.
8 May, 2015 - The Dublin-based digital agency, Wolfgang Digital won the Grand Prix at the European Search Awards for its work with UNICEF. 23 April, 2015 - Dublin based digital agency Wolfgang Digital were the big winners on the night.
27 February, 2015 - Newcomers Wolfgang Digital also came away with a formidable haul of DMA statuettes…A series of their digital marketing studies have featured in outlets such as Forbes and Moz, and an impressed panel of judges awarded them the Big Data Award, Best Company Using Digital and Best Agency. 29 January, 2015 - Mobile traffic on Irish ecommerce sites may have surged 52 per cent last year, but consumers remain relatively hesitant to make transactions on mobile devices. 30 November, 2014 - Startling new figures reveal we have embraced one-click shopping - spending a massive €6bn online this year. 13 November, 2014 - Display ad revenues will soon migrate in its direction, says Wolfgang Digital. 24 August 2014 - Online shopping by Irish consumers has jumped by 51% in the last year.
21 August, 2014 - Businesses with outdated online strategies are being left behind, Wolfgang Digital says. 27 February, 2014 - An Irish digital marketing agency decided to improve its service by becoming its own customer.
10 February,2014 - Alan discussed the new technology being used by the likes of Tesco to better understand their audience and deliver more personalised ads. 29 January, 2014 – We were delighted to take part in an online discussion on Content Marketing on the Guardian.
26 January, 2014 - We analysed online revenues of 20 Irish websites (spanning retail, travel and charity). 24 January, 2014 - A study we conducted on Facebook Ad CTRs was featured on Silicon Republic the day after we published the results of our study on our blog.
5 October, 2013 - Bobby Kerr discusses Search Engine Optimisation and Search Engine Advertising with Anthony Quigley co-founder of the Digital Marketing Institute, and Alan Coleman CEO of Wolfgang Digital.
27 September, 2013 - Google is holding an event for more than 150 advertisers and agencies in its Dublin headquarters today in a bid to convince Irish companies that they can become the next Asos – the British online fashion retailer that is smashing sales and profit forecasts. 1 August, 2013  - We came into work today at Wolfgang Digital to find that one of our beloved Wolfgang fixies was stolen last night.
It is important to analyse the factors that contribute to an award win, a strong financial quarter, a well-received presentation, even a successful long-distance swim in the sea.
Understanding how to integrate these factors into the next project is a key skill for any entrepreneur. While Irish consumers have been quick to move their lives online, Irish businesses have generally been slow to follow. 17 March 2013 - The 600 leading players in the Irish digital media industry gathered earlier this month to celebrate the tenth annual Samsung Digital Media Awards, held at the Convention Centre Dublin.
21 October, 2013 - This piece features Alan Coleman and includes a discussion which revolves around preparing your business for Christmas shopping online. Alan Coleman founded specialist Google AdWords agency OnlineAdvertising.ie three years ago, after the post graduate course in digital marketing he planned to take was unexpectedly cancelled. With search advertising retaining its dominant share of the online market, one agency capitalizing on its appeal is Google AdWords specialists Wolfgang Digital.
Alan Coleman went into business after a Post Graduated course in Digital Marketing that he had planned to take was scrapped due to lack of interest. Moving business entirely online has allowed Dublin-based outdoor toy retailer The Buzz Hut to change its business model from wholesale to direct sales, growing the company in the process. Thomas O'Leary, managing director of The Buzz Hut, said selling online helped to overcome the problems of being in the distribution side of the business.
Advertising is the culmination of copywriting, design, media placement, and positioning that is supported by a strategy and a budget, which is where an online ad agency comes in.
Before jumping into any campaign it is important to identify a target audience and tailor the promotion toward the individuals who are going to be making purchase decisions. Small business owners often fall into the trap that makes them believe that they do not need to spend money on marketing. One of the biggest mistakes that a business owner can make is to believe that he or she can do the same amount and quality of work that a team of advertising professionals does for a single client.
Although marketing and advertising are intangible they still follow a strategic plan that allows a company to promote its products or services effectively. When it comes to online marketing in the search engines the best people to promote a business or a website is not the owner of the URL, but an organization that has the resources to guide each step of the advertising process – an online ad agency. After consulting with an account executive about the needs of the business, research is conducted to learn more about the types of products or services that sold and which specific items will be the focus of an online marketing strategy.
By using the search engines to promote the products or services a business can increase its sales.
Your marketing efforts will always be more effective if they are part of an overall plan rather than a series of sporadic knee-jerk reactions to the current new fad.


We believe that no matter how large, profitable, dynamic, diversified and revolutionary a corporation is, no matter what values it upholds or adopts, or how relevant its existence is in a changing world, it should always be conscious of one entity: the Customer. The only thing that remains constant in the world of marketing is that nothing ever stays constant. The result, says Meyst, is a fierce desire to find people who can do the job, do it creatively and do it at a great price.
The cost for providing access to the database, consulting service to the client and upkeep of the database is borne by the marketing service providers who register annually to the service.
About AgencyFinder – AgencyFinder is a service of BPI, Ltd., a Virginia corporation founded in February of 1997.
Reach out to the author: contact and available social following information is listed in the top-right of all news releases. In India, the prospect of internet marketing is as high as ever, and is reportedly growing at a rate unmatched by any other nation. Digital Marketing: Digital Marketing encompasses two basic features – Social Media Marketing and Content Marketing.
Google Advertising: Google’s Search and Display Networks have excellent advertising propositions for advertisers. The fascinating thing about online advertising is that it is rather cost effective if you consider the other media platforms around.
But what could it mean when Google offers the ability to make a purchase, a call, book an appointment, or otherwise convert customers within those results?
The 53pc rise comes on the back of a 26pc rise in website traffic, with average spend, obviously, increasing significantly. The agency also took home the "Best Use of Search in the Third Sector" award for the same campaign. In the meantime Irish retailer McElhinneys conducts its own study which finds 66% of sales happen in store after online research. The discussion brought a range of experts from different disciplines together and resulted in a variety of topics being discussed. Our findings reflect a similar study by AdRoll last year, which concluded that news feed ads were 49 times more likely to generate clicks than display ads. Listen to the podcast here: Search Engine Optimisation and Advertising in association with FCR Media. Our CEO, Alan Coleman puts smartphone ownership into perspective, and highlights how recent developments in social media can help in finding lost property. It is well-documented that three-quarters of the money spent online in Ireland is going overseas. The high street is blaming its falling revenues on the recession but, in reality, the recession is only half the story. A record number of entries were received this year, reflecting the growth of the sector and demonstrating how critical and the digital medium has become to organisations from SMEs and NGOs to multinationals. It has increased its headcount from three to seven so far in 2012 and expects to employ a total of 12 by the end of the year. The significance of this award is manifold and has exciting implications for the paid search industry in Ireland.
Now, less than four years later, his company, Onlineadvertising.ie, has grown so much that he has over 40 international campaigns running. Since setting up the company to accept online payments last October, the company now records most of its sales in export markets; some 90pc currently originates in the UK and the company plans to expand its export business into other markets, including France, Belgium and Germany.
No matter who the intended audience is comprised of, there needs to be research and consulting between an online ad agency and their client before any tangible measurable amount of work commences. After all hiring a marketing consultant is an expense that has no hard and fast results and which delivers no guaranty. The misconception that a number of small businesses have is that promotions cost too much money and that they can do just as good a job of gathering new customers as office full of professionally trained people can. Advertising through link building and paid ad placement in the search engines deliver the ideal consumer to the business.
Mobile apps that access the Internet deliver traffic from the results of a web search to the physical location of a store or office. Interactive and multi-media campaigns, designed volumes of assorted communication material, their websites and Digital Designs. The prevalence of smart-phones that enable internet on the go has also contributed to the rise of the prospect and scope of online advertising today. Social Media marketing involves interacting and engaging with audiences via social media sites such as Facebook and Twitter. Google’s Search Network, or AdWords, is a Pay per Click program wherein you only have to pay Google a predefined amount when someone’s clicks on your online ad. Also, advertisers have full access to their campaigns, along with the ability to design and modify it anytime. In this video blog, Alan Coleman speculates about a potential 100% conversion rate in the SERPs and raises the question of Google's role in an increasingly app-centric world.


Through benchmarking, marketers can contextualise data to identify under-performing elements and amplify what is over-performing. In acknowledgement of the growing level of interest and entries, the number of categories in this year’s Samsung Digital Media Awards was expanded to 25. Last week, they won the gold medal for Best Digital Advertising Agency in DMAs (Digital Media Awards).
The Buzz Hut appointed online advertising agency onlineadvertising.ie to manage the Adwords campaign, which has allowed the company to increase its customer database, grow online sales and attract new customers from European markets. Mobile advertising that targets smart phone users, combined with social media and search marketing campaigns provides the strategy that any business can use to generate sales. Indian metropolitan cities and cities such as Hyderabad, Nagpur, Pune and Bhopal register the highest number of internet users. The means employed are a number of posts that are aimed to intrigue, inform and educate the audiences. Getting quality content read by, and amplified to, a relevant audience is the oft overlooked second half of success.
An exciting addition to this year’s line-up was the Trailblazers Award, which was presented to the Dublin-based Digital Marketing Institute.
Based at the media cube at Dun Laoghaire, Coleman offers clients a full range of online advertising services, and his firm is a specialist Google AdWords agency.
Before starting any sort of marketing initiative it is imperative to research the intended audience and create a targeted strategy that will deliver the desired results. Leading online advertising agency, releaseMyAd, offers multiple options within the Online Advertising Spectrum. Google’s Website Display advertising program allows advertisers to display their banners, which can consist of logos, images and animations to pre-defined websites based on the advertiser’s choice. The award is presented to a company which has helped showcase Ireland on the international stage.
Developments such as Google’s Ad Preferences Manager will also help digital marketing evolve. At the time I met with its owner, Alan Coleman and it had 18 clients (as you are reading this, that number is increasing). Keen to make the most of the Christmas market, The Buzz Hut made Google Adwords its main sales and marketing tool.
The advertiser needs to pay Google a fixed amount per 1000 such occasions where their banner is displayed.
Coleman believes, as consumers can ask Google to stop showing them advertisements for irrelevant products.
Within six months, the company had realised a 204pc return on investment for its advertising spend. One could argue that Wolfgang Digital has the best business model for paid search in our industry. Volume sales of products increased, particularly pogo sticks, which had a conversion rate of more than 10 pc. Ian Dodson, chief executive officer with the Digital Marketing Institute, said he was delighted to accept the inaugural Trailblazers Award on behalf of the institute. Coleman forecasts that the agency, which until recently was called OnlineAdvertising.ie, will double its staff to 25 next year. Short of hiring a paid search position in-house, this is the only way that paid search support will work to achieve the best possible results.
The conversion optimiser then uses the data in the Adwords campaign to make sales at that price or less. As it is seeing massive increases in sales and conversion rates for its clients, it is also looking at performance-based billing models - which will be a win-win for the agency and its clients. Visa reported that online transactions grew by 34% last year, which is massive growth, " he said. According to Google, this gives advertisers a high degree of control over costs and return on investment. Alan Coleman of onlineadvertising.ie said features like this are not available in traditional print or broadcast advertising. The advertiser sets their target cost per acquisition and the system works to bring in sales at that price via their Google Adwords campaign. And every time a sale is made, it's measured too, so we can now track sales back to the first time that an ad has been seen," he said. While Wolfgang Digital is making its mark and having an impact with its client base, the recognition it received at the Digital Media Awards is as much about the industry itself as it is about its agency. Even though Wolfgang Digital is a rival to my own business, I am so impressed with its work, its ethics and its results, that I could not help but champion this agency because it is a great benefit to the online market in Ireland – and the more this market grows the better it is for everyone involved.



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