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The free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. In Houman Harouni’s recent article critiquing the format of TED talks, he brushes lightly on the idea of self-commoditization, and how that was once a distasteful thing.
I’ve never been completely comfortable with the idea of a person being their own brand, even if folks like actor Kevin Hart have completely embraced it. How you see yourself, and therefore, the content you create, will dictate how you will handle your online existence.
The first chapter of Jon Ronson’s excellent book So You’ve Been Publicly Shamed tells the story of his confrontation with three men who had created, in the name of academic study, a fake Jon Ronson Twitter account. While the entire discussion is an entertaining read (and yes, the fake account was pulled down with the help of the Internet shaming these men into doing so), Ronson was clearly displeased with the idea that he was mostly upset about the fake account because it could hurt his personal brand. Personal branding is the practice of people marketing themselves and their careers as brands. In order for personal branding to work, you have to know who it is you want to present yourself to, and how you ought to appear. The idea of wrenching yourself this way and that to fit what people want of you instead of being who you are.
In some way, Ronson was correct: by messing with a person’s online brand (whether he wanted to call it that or not), you can participate in a kind of identity theft. However, even the most aggressive personal brand supporter understands that you have some elements of personality or interest that don’t fit the brand. That means you must have a kind of “light table” in which you hold up everything against to see if it matches the brand you’ve outlined.
Summation: How you want others to see and understand you is at the forefront of every business and content decision you make.
Summation: Any person who connects with your personal brand, no matter the time or setting, gets your full attention. Type 2: Not comfortable with personal branding, but wanting to participate in content marketing.
If you’re at all a bit like me, you’re not wholly comfortable thinking of yourself as a brand. The key to making this work is to allow yourself to have a “multi-faceted” identity without feeling guilty about it.
You might have a blog that you use to create content in your niche, but a personal, unpublicized blog that you use to share vacation photos or rants on. You’ll want to create a clear separation between your “real” self and your “branded” self in how you behave online. It’s similar to compartmentalizing, but a more aggressive and protective approach the the very core of what you think you must protect in order to not feel like you sold out. This means you’ll probably have multiple social accounts, one with your branded name or personality and another that you use for people you connect with outside of the business realm.
I have social accounts with my name, which readers of my content know, but I have other accounts with nicknames that I use with family and friends.
On Facebook, I only add people I know personally as Friends, and limit conversation and access to many posts to an even smaller list of close friends. Type 3: Not comfortable with personal branding, and unable to participate in traditional content marketing. There are days when I tip toward Type 3, and I can fully see myself, someday, ending up in this category.


Your entire thinking will have to be, essentially, backwards to how online life is now seen. If you have any kind of online presence, even an unbranded one, the invading horde will always be clamoring at the gate. In other words, break all the content marketing rules you’ve ever heard, and do it without guilt or expecting the same results you’d get if you followed them. You might be pretty lonely, and you probably won’t sell unless you have something so amazing that this severe level of exclusivity drives people mad to throw money at you, but you will, at least, avoid the sense of branding yourself.
Summation: Avoid or deflect any involvement which seems draining or excessive, taking measures to reduce any opportunity for it to happen. I’ve also noticed that when people start out online with the goal to make a living there, they start as a Type 1. Join one of our resident customer coaches for a 20-minute guided tour, followed by a Q&A session. Save time scheduling social media in bulk & work more strategically with premium integrations.
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A calendar that will give you more control and even better insight over your team's schedule. It is a combination of how you present yourself through the various means of communication and of how clients remember you after you have provided the service.
Add to this a well-designed user-friendly website to display this and other information, with your name in the URL, and marketing products like brand-name cups, pens, and mouse pads handed out to happy clients, and you have a decent branding campaign.
That ought to make some readers squirm; personal branding has become the default setting, it seems, for online existence.
It will determine whether you’ll have multiple social accounts and how you will approach your blog content. The fake account tweeted out random things that appeared mildly nonsensical, and suggested Ronson was a foodie. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. It’s as much about what you put in as what you leave out (which Ronson also talks about in chapter 11’s discussion on skewing Google search results to bury anything bad about you).
You can’t package yourself up if you don’t know what kind of package your desired audience prefers. Unfortunately, even if you don’t like the idea, your online trail is, by default, creating a personal brand.
Your personal brand is your online identity, and it is becoming a bigger and bigger part of your entire identity, including offline, every day.
No personal brand is ever purely honest in the sense that you live your entire life unvarnished for the world to see.
You make business and content decisions according to what you feel fit the picture you are painting of yourself.
Every comment you make, every piece of content you share, everything you write—it must align with your personal brand.
Its demise will affect your personal life and your very identity, since they are so closely connected.
Enthusiastic Type 1’s will never preach a message you understand; they are always going to trumpet authenticity and always being connected to your fans.
The latter is where I spend most of my time and share the links that might not have anything to do with the brand image, instead thinking “hey, dad would think this is interesting” and using that as a motivation.


And by need, I would say you use it purely to connect to the actual people in your life who you care about. You can still enjoy many of the apps and sites, but you aren’t going to have an eye for creating images, sharing photos, or writing content that attempts to create a persona.
As I’ve gotten older, I’ve been less inclined to live so publicly online as I was ten or more years ago. As their audience grows and their reputation and renown grow with it, the need for affirmation lessens and they slide toward Type 2. Ronson expressed his annoyance at the situation, claiming that they were stealing his identity even in the face of admitting that no, he wasn’t the only Jon Ronson out there.
You have to know what your “brand assets” are, and what “brand liabilities” might be floating around. The things you say, post, create, and participate in are all being gathered into an easily found collection, compliments of the search engine.
Personal branding is very much “photoshopped” into fitting the niche we want to belong to and the identity that attracts the largest audience we are aiming for.
You firmly believe that by putting everything out there, and being as real and personal as you can be, people will latch on and become die-hard fans. You don’t get to be controversial and share or create contentious content, unless your brand is one of being controversial. While you are always open and available for discussion, conversation, and engagement, you are also always on. You want to tap into the power of content marketing because you have a product or service to sell online, but you don’t want to feel as if you are selling your soul. You must be able to take the things that they can teach you and still maintain an unbranded identity that you protect. When I’m with family or friends, conversations with followers online cease no matter what time of day. Instead, you’ve merely identified some boundaries and determined under what settings and which people can cross them. I firmly believe that the people I follow and the conversations I listen to can affect me, and not always in good ways.
She has been blogging since 2002 at her Lone Prairie blog, and works as a freelance writer and visual artist. The online method is a still developing but increasingly powerful way for anyone to go global. So I set the boundary to be one of people I know care about me as a person and aren’t arguing just because they want to.
Create content for the joy you get in creating it, whether anyone sees what you create or not.
This keeps that online brand from bleeding into the life I’m living with the people around me.
It is more than OK to be indifferent to what people think of you, or if they think of you at all.



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