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Do you have a plan for effectively marketing your contracting & home services business online? Search Engine Optimization is the process of getting your company to show up on the search engines (Google, Yahoo, Bing, etc)  in the organic, non-paid listings as consumers are searching or your products or services.
There are three very critical components of Search Engine Marketing that must be understood. Map Listings – These are the listings that come up beneath the paid listings and above the organic listings in a number of searches. Search Engine Optimization refers to getting your company website to show up in the Organic & Map Listings. When most people think “Internet Marketing” they think Search Engine Optimization but as you will start to see, SEO is only a piece of the MUCH BIGGER “Internet Marketing” puzzle for Contractors. Now that we have discussed SEO, let’s talk about Search Engine Marketing or PPC (Pay Per Click).
You only have to pay when some actually clicks on your listing – hence the name Pay Per Click Marketing.
PPC Marketing is a great way to get your company to the top of the search engines right away and to start to drive qualified traffic to your website. There is a lot of BUZZ around Social Media (Facebook, Twitter, Google+, LinkedIn, YouTube) but how can Social Media be leveraged by a Home Services Contractor?
Similar to Social Media marketing, eMail marketing is a great way to remain top of mind with you customers and increase repeat business & referrals. As we will discuss in the eMail Marketing for contractors chapter we feel that eMail Marketing can be used to draw your customers into your social media world. There are a number of services that will sell you leads on a “pay-per-lead” basis or a flat monthly fee.
While these leads tend to go to a number of different provides and will be less qualified then other sources, if done correctly these pay-per-lead services can be a profitable online marketing channel for you. Would you like to get your hands on a FREE video training that will walk you through this internet marketing plan for your contracting or home services business?
He is the Author of The Complete Guide to Internet Marketing for Contractors and often speaks at PHHC, Contractor & Other Industry Events. Internet Marketing & Search Engine Optimization Tips, Strategies & Techniques for Home Services Businesses. Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. SEO is a technique which helps search engines (Google, Bing, Yahoo) find and rank your website higher than the millions of other sites in response to a search query.
95% of searchers click on a page that appears on the first page results for Google, Yahoo or Bing, so it is important to appreciate the value of SEO. Building a solid SEO strategy consists primarily of selecting relevant keywords and providing valuable content related to those keywords.
Content marketing is important because it helps build your brand and inspire confidence in your company.
Online content marketing has expanded the field to include blogs, training videos, podcasts, and even video games.
A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching “Digg This” and “Tweet This” tags to the end of articles. In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community.
These three components are just the foundation of building a successful online marketing strategy and you don’t have to be an expert to understand them.
Although we already discussed about the email marketing part of it but there are still various channels through which affiliate marketing can be done. 3 Email Marketing — You will need an opt-in list of email addresses to run this type of campaign and also need a email service provider.
I think the major platforms of online marketing are covered here but you know I could’ve missed something, if you know what I missed please share it with us in the comment section. Marketing kann als ein komplexer Prozess verstanden werden, der viele verschiedene Bereiche umfasst. Marketing ist ein ganzheitlicher Ansatz und eine bewusst am Markt orientierte Fuhrung des gesamten Unternehmens. Diese 4 Punkte werden auch als die 4P des Marketing bezeichnet, wegen der englischen Bezeichnungen Product, Price, Place Promotion. Speziell zum Thema Internet-Marketing haben wir eine angepasste Darstellung des Online-Marketing-Mix erstellt.
Marketing ist ein strategischer Prozess und befasst sich mit der Planung, Koordination bzw. In unserem Marktpraxis Blog finden Sie weitere interessante Beitrage rund um Marketing und Internet. Einen recht guten Einblick wie komplex und umfangreich das Thema Marketing ist erhalt man z. Online marketing of internet  marketing is niet meer weg te denken uit de bedrijfsstrategie. Online marketing of internet marketing kan gedefinieerd worden als het bereiken van marketing doelen door internet en gerelateerde digitale technologieen als email of mobiele telefoon. Markt penetratie: Internet wordt gebruikt om meer van bestaande producten in bestaande markten te verkopen. Markt ontwikkeling: Internet wordt gebruikt om verkoop te realiseren in nieuwe markten gebruik makend van de lage advertentie kosten.


Product ontwikkeling: Internet wordt gebruikt om nieuwe (digitale) producten of services te ontwikkelen die via internet kunnen worden geleverd. Diversificatie: Internet wordt gebruikt om nieuwe producten te ontwikkelen die in nieuwe markten kunnen worden geleverd. Via online marketing kunnen verschillende doelen worden bereikt zoals: het opbouwen van naamsbekendheid of klantenloyaliteit, het genereren van bezoekers of het realiseren van verkopen waarbij de laatste vooral voor internetbedrijven een belangrijk doel is.
Het nut van online marketing wordt door veel traditionele bedrijven nog niet ingezien, omdat zij geen directe verkoop via internet realiseren. Als er aandacht gewekt is onder verschillende consumenten types, kunnen content en aanbiedingen worden gebruikt om een online dialoog te starten. Bij het bepalen van een online marketingstrategie kunnen traditionele modellen als de SWOT-analyse en een Product Life Cycle analyse overgenomen worden. De Internet Scorecard 2.0 is een goede handleiding voor het effectief toepassen van een online marketingstrategie.
Met de introductie en opkomst van internet in 1998, toen het vrijgegeven werd voor commercieel gebruik, is ook online marketing gegroeid.
Een andere reden voor het succes is dat de adverteerders in online marketing steeds meer verkoop op investeringen gerealiseerd zien worden. Sinds de opkomst van internet zijn de mogelijkheden van kanalen die voor online marketing gebruikt kunnen worden steeds verder uitgebreid. De services in online marketing bestaan hierdoor uit een brede groep diensten die zal blijven groeien. To maximize your lead flow from the internet you need to develop a PLAN that covers each of these online marketing opportunities.
Google, Yahoo & Bing all have paid programs that allow you to BUY listings in the designated areas of their site for your keywords.
You literally pick the keywords that you want to show up for and bid what you would be willing to pay for each click.
Use it to connect with you your personal sphere of influence, past customers & new customers.
Compared to direct mail & newsletters eMail marketing is by far the most cost effective means to communicate with your customers. This is one of the main reasons that different kinds of businesses these days put in a lot of effort to ensure good visibility of their ads on different websites.  This has proven to directly influence their revenue and growth path. In the past, SEO was driven by factors like keyword placement, keywords density, and even how many times a keyword was used to link to that page. A page that had nothing to do with a keyword could be ranked in top three, just by optimising the page. In fact, six out of ten consumers say that after reading a custom publication, they feel better about the company.
By utilising the social aspect of the web, social media marketing is able to connect and interact on a much more personalised and dynamic level than through traditional marketing. It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain. By building a solid online marketing base, you can begin to build a successful strategy that works for your business. This is the most common topic of affiliate marketing but many newbie marketers still don’t know them all or how to use them properly. Search Engine Marketing or Paid Search — This is basically the first thing comes in the mind of any new internet marketer. Search Engine Optimization or SEO — Unlike SEM here you can improve the ranking of the organic result for the keyword.
Developing Niche Websites or Mini Websites — You can create a various niche websites consisting 2 to 3 webpages, with valuable content aimed at your potential audience, which you can use to advertise various affiliate offers about the products and services you are promoting. Werbung soll dazu beitragen, die begriffliche Gleichsetzung von Marketing und Werbung zu vermeiden und zu verdeutlichen, dass Marketing weit "mehr" als Werbung ist. Internet is zo diep in de samenleving doorgedrongen dat elk bedrijf de mogelijkheden van internet op strategisch niveau moet onderzoeken. Door een verschuiving in media consumptie wordt internet echter steeds belangrijker om aandacht te genereren voor producten uit alle categorieen. Om zo te identificeren wat de behoeftes van de consument zijn of de klanttevredenheid te bevorderen. Gezien de snelheid van online ontwikkelingen is de online strategie een minder lange termijn dan die van marketingstrategieen uit de offline wereld. De Internet Scorecard past de principes van de balanced scorecard (BSC) toe op de online activiteiten van een onderneming. Een belangrijke reden voor het succes van online marketing is de grote groep consumenten die bereikt kan worden. Ontwikkelingen op internet maken nieuwe services en diensten beschikbaar voor bedrijven en consumenten. Voorbeelden van deze services zijn: affiliate marketing, behavioral marketing, e-mail marketing, social media marketing en zoekmachine marketing. On this post I will outline a plan that is proven to generate results in terms of leads, calls & revenues.
As depicted in the illustration below, more than 78% of searchers click on the Organic (non-paid listings) rather than the paid listings. There are a number of factors that determine placement which will be discussed in detail in the PPC for Contractors chapter but at the broadest sense, the contractor who is willing to pay the most per click will be in the top position and the 2nd most will be in the second position, etc.


By doing so you can solidify existing relationships, remain Top Of Mind and ultimately Increase Repeat & Referral Business. Once you have your website setup correctly, it is ranking for your most important keywords in the organic, non-paid listings and you are actively leveraging Social Media then you should then you should start to look at the various paid marketing opportunities. A few points are given below:The first place to be seen is on social networking websites that have a lot of users.
Today, this means that sites who rely solely on keywords are often ignored by the search engines.
Low quality content is the most common mistake and can affect your rankings and damage your brand. What I am sharing here is a mini introduction of all the channels through which affiliate marketing can be done.
So here is the solution of the problem, list of all the major basic online marketing channels. Search results are listings on search engine result pages that appear because of their relevance to the keywords, content as opposed to their being advertisements.
Building a large opt-in list is the main features of this channel and this list must related to your niche so that you can promote relevant offers to your subscribers. Sie denken an Werbespots in Radio und Fernsehen, an bunte Plakate, Kataloge und Broschuren oder an Anzeigen in Magazinen und im Internet.
Im Rahmen einer Marketingkonzeption, mussen vor der Wahl dieser Marketing-Instrumente, weitere Punkte geklart werden. Wie so oft gibt es naturlich eine Vielzahl an unterschiedlicher Marketingliteratur und Ansatze zur Beschreibung von Marketing und Marketing-Mix. Dit komt doordat het aantal gebruikers dat toegang tot internet heeft explosief is gestegen. Hierdoor wordt een hogere ROI (de verhouding tussen de investering en het rendement) gerealiseerd tegen lagere kosten, een reden waarom veel kleine adverteerders investeren in deze vorm van marketing.
Most contractors are so focused on SEO but totally neglect the opportunity that Video & YouTube provide.
We find that the biggest and most impact-full opportunity is in getting ranked organically (in the non-paid listings).
Ensure that the ads are well designed with the right kind of graphics and design and make it noticeable even if it is just a banner ad.Website design plays another major role.
This channel can be used easily for affiliate marketing but Google Adwords do not accept affiliate links, so your best option with this is Facebook ads or 7Search etc. Inorganic search results includes paid promotion, but organic searches relies on free strategies such as backlink building, content marketing and using page optimization in order to get your site to rank high for your keywords in the all search engines, thereby getting visitors to your affiliate website and offers. For those who don’t know about this first start with free blogging platform like blogger, wordpress to understand about blogging.
Verkaufsforderung, Offentlichkeitsarbeit (Public Relation), Eventmanagement, Networking, etc. Beschaffung, Auswertung und Interpretation von Daten bezuglich Markten, Wettbewerb, Zielgruppen usw. Implementing a Video Marketing Strategy for your Business can get you additional placement in the search results for your plumbing keywords, enhance the effectiveness of your SEO efforts and improve visitor conversion. You can then leverage the additional profits in paid marketing to further augment your growth. Some brands have earned a name for themselves that even overshadows the product and this they have achieved with some quality marketing techniques.
Was sonst noch zu einem Marketingprozess dazu gehort, sehen Sie unter der Rubrik Marketingberatung. Their plus point has always been their unique and attention grabbing techniques and this goes a long way for business growth as well. A little bit of innovative designing with the right kind of content on the website is all that is required to get the perfect listing on search engines and the best visibility as well. Increased traffic to the website in most cases is a direct reflection of the business prospect.Mobile technology has grown leaps and bounds and is the most suitable place to market any product. This category includes tablets and mobile phones and with an ever-increasing number of mobile subscribers this is probably the best way to advertise a product.
An innovative marketing technique, taking care not to irritate the user, is a good business growth proposition.Another current trend is video ads on different websites ranging from news broadcasting ones to social media. The impact of well made video even if it lasts for just a couple of minutes has proven to be highly successful. There are specialists who create such ads and are able to script and make a short ad for a product that catches the viewer’s attention. They take care to advertise on websites relevant to the product as well.Population and location specific ads also make a lot of difference to the website or product. The impact on global products is the kind of personalization it offers to a particular audience and targeting a smaller group based on their preferences is very helpful.Future of Online MarketingIt goes without saying that the future of online marketing is bright and is the best way to work out strategies for any business. There are several marketing companies offering professional services to suit different business modules and these include website designing, website development, SEO tools, social media exposure etc.
Proper distribution is the key to success no matter what service or product you are selling.



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