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The Boston University Metropolitan College Master of Science in International Marketing Management consists of eight required online courses including two required concentration courses. The course examines the concepts and applied techniques for cost effective management of both long-term development programs and projects. Provides a detailed examination of how businesses can successfully use Internet and Web technology.
This course considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. Addresses the specifics of new product and service development and fostering innovation and technology to increase performance. Students are introduced to the latest requirements, techniques, procedures, and practices for successfully 'Doing Business in North America'.
Through the use of an international business simulation, students develop the ability to manage in the shifting international environment by integrating finance, strategy, and marketing skills to expand their company globally. Plus two additional Administrative Sciences level courses, with the advice of the Administrative Sciences Department coordinator. Prereq: MET AD 630, MET AD 731 This course covers the nature and analysis of fixed income securities and an in-depth examination of some of the particular features of some major classes of fixed income instruments, valuation, sensitivity to risks, and management of fixed income portfolios. The following courses offered by other Metropolitan College departments are allowed with advisor approval. This course is designed to help students understand and apply the nature of computer crime in the criminal justice field. This course will include a general introduction to the overt as well as underlying ideology, history, reasons and causes of terrorism.
This course provides students with a comprehensive overview of the principles, processes, and practices of agile software development. This course enables IT professional leaders to identify emerging security risks and implement highly secure networks to support organizational goals. The Web Analytics and Mining course covers the areas of web analytics, text mining, web mining, and practical application domains. Through this online course you will learn how to understand what the customer wants or needs, and how to sell your product to them. Explore the potential that exists for new products or services; find what changes are likely to occur in demand for goods and services, and what can assist you in making decisions and developing optimized skills in marketing. Determine and manage an appropriate mix of marketing activities for a small enterprise or marketing campaign. Compare options for distribution and determine an appropriate price for a product or service. Consider the impact of internal and external organisations (including legal authorities) upon the marketing activities of an enterprise.

Project management principles and methodology are provided with special focus on planning, controlling, and coordinating individual and group efforts. The course reviews the problems of decision-making relating to demand, production, costs, market structure, and price, and provides an analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Includes goal setting and the planning process, rational models of decision making, evaluation of alternatives, prediction of outcomes, cost-benefit analysis, decision trees, uncertainty and risk assessment, and procedures for evaluation of outcomes. Students are exposed to the development of tourism and regional development plan, the basis for segmentation and target markets. Emphasis is placed on managing in the most competitive business environment in the world; preparing, implementing, and maintaining sustainable international business transactions and operations. By selling, exporting, or manufacturing in up to fourteen countries the simulation is intended to provide the student with a "real life" approach to international expansion, environmental stability, inflation and currency issues, financial operations as well as international sales and manufacturing issues. Several theories (both micro-level and macro-level) will be presented and will be analyzed in depth and applied to computer crime cases both past and present. Students learn techniques for initiating, planning and executing on software development projects using agile methodologies. Discussion of methodologies for identifying, quantifying, mitigating and controlling risks. The web analytics part of the course studies the metrics of web sites, their content, user behavior, and reporting.
Marketing is the process used to identify what products or services might be of interest to customers, and the best strategy to use in sales, communications and business development. Key topics of focus include overview of modern project management, organization strategy and project selection, defining a project and developing a project plan and scheduling resources, project risk analysis, work breakdown structures, and project networks.
Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices.
We begin with a description of driving forces and starting conditions for being a competitive and sustainable business enterprise including the role of the market integration in the NAFTA region. The objective of the course is to offer an overview of the factors affecting global business operations in a stimulating learning environment that is enjoyable and challenging. Students will see how major theories have been re-developed to be applied to computer crime, and by using these theories, students will both develop and explore different strategies for future law enforcement. Students will obtain practical knowledge of agile development frameworks and be able to distinguish between agile and traditional project management methodologies.
Students implement a comprehensive IT risk management plans (RMP) that identify alternate sites for processing mission-critical applications, and techniques to recover infrastructure, systems, networks, data and user access. MS Project will be introduced in this course to provide hands-on practical skills with the above topics.
This course additionally investigates the relationship between the interaction of national culture and development.

Included is consideration of corporate market entry strategies such as import and export agreements and transactions, contractual agreements, strategic alliances, and direct foreign investments. Students will be presented with common types of fraudulent schemes, as well as several laws that have been enacted and developed specifically for computer crime. Students will learn how to apply agile tools and techniques in the software development lifecycle from project ideation to deployment, including establishing an agile team environment, roles and responsibilities, communication and reporting methods, and embracing change. The text mining module covers the analysis of text including content extraction, string matching, clustering, classification, and recommendation systems.
Mastery of key tools and concepts introduced in this course provides a significant competitive advantage in the marketplace. Topics range from developing nations' rain forest and species management to pollution generated by developed nations. Factors of risk management, business continuity management, and performance management (on project and corporate levels) are considered. In addition, causes, victimization, legal issues, control strategies, and societal costs regarding the "computer-crime" problem will be explored and evaluated. We also leverage the guidelines outlined by the Project Management Institute for agile project development as a framework in this course. The web mining module studies how web crawlers process and index the content of web sites, how search works, and how results are ranked. Culture, policy, and development are also discussed in relation to the impact of the business interactions (agriculture, fishing, technology transfer, etc.) among developing and developed nations.
Regional policies, international trade development, opportunities in international trade development, and forward- looking challenges are examined.
Application areas mining the social web and game metrics will be extensively investigated.
All participants attend live online lectures, partake in discussion boards and complete a group term project involving business simulation.
The project is developed in stages (decision rounds) throughout the term and teams compete during each stage. Prerequisites: MET CS 544, or MET CS 555 or equivalent knowledge, or instructor's consent.

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