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Marketing drives sales by analyzing a customer base to learn how to speak to consumers more effectively, and to understand and forecast fluctuations in sales. A marketing department might conduct research and find, for example, that a print campaign is the best way to reach its intended public, at which point advertising is pulled into the mix. A marketing degree is particularly useful for those considering careers at advertising agencies, public relations firms, and marketing companies, but the skills gained from a marketing degree can be used across a number of professional fields. If you are considering going back to school to earn an online marketing degree to achieve your academic and professional goals, you're in the right place. You like being part of a team and working with others, especially to think of new ideas or solutions. You have ideas about how to connect people with the right products and services they want or need. You enjoy spending time on projects that require you to match messaging with the right imagery to produce a specific response from your audience.
Learn to meet the needs of a business or organization by applying design principles, technical and marketing skills; develop abilities of problem solving and research to be effective in a business environment. Most schools allow you to choose a specialization—a focused area of study within the marketing degree program.
This concentration will center around the differences between business-to-business (B2B) and business-to-consumer (B2C) marketing. Internet and interactive marketing students learn about the different channels of marketing on the Web and how to optimize their marketing campaigns. Sales management centers around understanding what marketing strategies and messages resonate best with your target audience and utilizing specific messaging throughout the sales process. You can download Online Marketing Degree in your computer by clicking resolution image in Download by size:. DISCLAIMER: All background wallpapers found here are believed to be in the "public domain". Online Degree Programs in Marketing & AdvertisingThe demand for an online Marketing Degree is growing steadily. There are a set of skills that are required for those with looking to pursue a marketing degree online. Most schools allow you to choose a specialization—a focused area of study within an online marketing degree program. It may be possible for you to earn a marketing degree online at different academic levels, depending on your professional goals. At the bachelor's level, you could pursue a marketing degree or a business administration credential that features a concentration in marketing, communications or advertising. In graduate school settings, several degree options may be available, from the Master of Business Administration with a marketing specialization to the Ph.D in marketing. After earning marketing degree online, you may be able to pursue a career that allows you to play a role in defining a company's voice.
Advertising, promotions and marketing managers are all roles for which a bachelor's degree could prepare you to pursue. Should you pursue a career as an advertising manager, you're likely to work with sales professionals to design advertising campaigns that get consumers interested in products. How much you could potentially earn in these occupations, or other roles in the marketing sector, will vary depending on such factors as your level of education and experience.
The online MBA degree program from Northcentral University prepares learners to advance to higher levels of leadership in business. The Bachelor of Arts in Integrated Marketing Communication gives you a comprehensive overview of marketing principles and practices.
Advertise yourself with your Bachelor of Arts in eMarketing earned online from Ashford University. Would you like to gain digital marketing skills and strategies while acquiring a deeper understanding of marketing fundamentals? Marketing is emerging as a viable division of business as companies seek to bolster consumer relationships through strategic and personalized initiatives.

Our Bachelor of Arts in Marketing degree is offered fully online for professionals seeking career advancement or transition through the acquisition of new, targeted business skills. Marketing Innovation: Explore the five Ps of marketing – place, price, product, promotion and people – and learn how innovative strategies can translate to new business success in this marketing course. Integrated Marketing Communications: Developing marketing strategies for the effective execution of communication tactics is at the center of this course.
Marketing Research: Consumer research is essential to understanding market behavior and devising effective strategies and tactics.
Interactive and Mobile Marketing: Smartphone technology has pervaded our culture with the Pew Research Center reporting that 56 percent of adult Americans own a smartphone – up from 35 percent just two years ago. International Marketing: A global economy is stressing the importance of integrating an international perspective in our marketing efforts. Marketing Strategy: This is a comprehensive course the combines your previous coursework for a deeper understanding of marketing. Business Plan: This is an independent study course allowing you to create your own business plan for maximized outcomes using the knowledge and skills gained throughout your degree program. Concordia’s online marketing degree delivers a comprehensive study of traditional as well as advanced competencies for a well-rounded program of study. Top Marketing SchoolsRankings and Reviews of the Best Marketing Degree ProgramsAt Top Marketing Schools, our goal is to provide you with all the information you need in order to find the best marketing degree program, then get into your school of choice and be on your way to a successful marketing career. We also explore the top paying jobs in marketing, and we provide guides on how to get a job in marketing, including how-to guides in many specialty areas within marketing, such as advertising, sales, design, and more.
The field of marketing offers a wide range of career opportunities, from online marketing, search marketing, and email marketing to product management and sales and sales management. We wrote this quick, easy-to-read guide to give you the facts you need to make an informed decision. Curriculum can explore the history of Web marketing as well as contemporary trends and issues in online marketing. Studies also cover effective approaches to leadership and management in the business environment. Remember that requirements differ from organization to organization, and certain credentials may be required. If you wish to know what a company's customers like and dislike, it helps if you understand and can communicate well with people from all walks of life.
An associate's degree in marketing, for instance, may provide you with a good introduction to the world of advertising and meeting customers' demands. As marketing is such a diverse field, students enrolled in these programs may develop knowledge and skills in a variety of areas. A marketing credential at the master's level could help you prepare to pursue a career as a leader in this field, while a doctoral degree allows you to explore theories and research related to marketing.
As a marketing manager, your focus will be on your employer's products and finding the right markets for them. Meanwhile, promotions managers oversee programs designed to increase sales through special offers and initiatives.
To this point, a traditional business degree only lays the foundation of competencies that effectively support the efforts of a marketing professional.
Paul offers a variety of online business degrees that provide you with the opportunity to specialize your academic experience for a more targeted career in business, including marketing.
The 40-credit hour program bridges traditional academic competencies with innovative marketing principles for a comprehensive study of this complex and growing division of business.
This course examines how you can maximize opportunities through the systemization of innovation. Students will examine marketing practices such as environmental scanning, targeting customers and achieving organizational objectives through strategy.
You will create your own targeted communications and campaigns that include major marketing components and present those to your cohort. You will learn how to develop surveys, observation, experiments and other tools for learning about your target groups.

The importance of interactive and mobile marketing solutions is rising as more people gain a sense of connectivity at their fingertips.
This course examines the contemporary marketing issues facing nations across the world, collaborating with global partners and marketing to foreign countries.
Maintaining a reputable social and ethical identity as a corporation is a delicate balance that can go awry with a single careless step.
This course provides a basic overview of financial information for non-finance majors so you can better serve your company in a marketing capacity.
Curriculum will be guided by graduate-level case studies and course work will utilize collaborative efforts. Paul is accredited by the Higher Learning Commission and is a member of the North Central Association.
We highlight the latest information about colleges and universities offering top marketing programs.
Graduates of top marketing schools are more likely to get the best marketing jobs available. Use this for inspiration, remembering that this many represents some, but certainly not all, of the careers can consider.
Unfortunately for them, consumers aren't always buying everything for which they see an advertisement. Marketing professionals typically possess good communication skills, such as the ability to write and speak well. After earning a bachelor's degree in marketing, you may have a better understanding of consumer behavior or have a knack for creating engaging advertising plans. To do so, you may stay on top of trends, monitor what competitors are doing and communicate with customers to ensure they're happy. Bureau of Labor Statistics provides the median annual wages for these and other professions in the marketing field.
You will explore how innovation affects business decisions, including the allocation of resources, and you will study the dynamics and culture of organizational structure. You will also learn how to analyze data collected and use the collected information to create action plans. This course will explore the value of websites to a business’s bottom line and how to integrate brand awareness by harnessing new technology, including social media and mobile marketing. Students will examine marketing ethics and will even come away with a better understanding of your own personal ethical system. Field-related areas of interest include sales, new product development, ROI, price and profit. Our marketing degree program rankings focus on the best marketing schools with a strong reputation for academic excellence and high rate of placement among graduates. As is the case with many jobs in the business sector, strong analytical and decision-making skills are always a plus. Students examine the critical marketing factors driving business today and become prepared to apply their marketing knowledge to answer business challenges as well as opportunities. Top marketing programs help you prepare for a variety specialties within the field of marketing, including marketing analysis, product management, sales, marketing management, web marketing, and more. Check out our rundowns of highest paying jobs in marketing and highest paying jobs in sales. Fortunately, the courses you take in online marketing degree programs may help you acquire these crucial qualities.
Students will also be exposed to new tools and strategies that are shaping the business sector and giving rise to its value in business.

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