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This entry was posted in Marketing and tagged Marketin Essay, Writing a Marketing Essay on March 13, 2014 by admin. Home Services-Delivery-Electricals-Handy Man-Painting-RenovationsProfessional Services-App Development-Bookkeeping-Graphic Design-Job Sponsorship-Legal Services-Online Marketing-Website DesignCONSIDER IT DONE. Today marketing is a multi-faceted pursuit combining good old-fashioned salesmanship, quality content, social media, and site metrics.
Marketing Grader: this hubspot tool assesses the target site in terms of social media, SEO, lead generation, mobile compatability, and blogging and condenses the reults into an overall score. Compete: a series of analytic tools that provide insights on user behavior, overall site views, and comparison between sites. Pinterest Business Analytics: monitor your Pinterest presence by seeing how users interact with your Pins, what content is the most repinned, clicked, or recent. SocialMention: real-time social media search that aggregates trends by keyword from most major social media platforms. Google Ads Display Network: a set of reporting tools that let you know which of your Google Ads get the most clicks, bring the most sales, and what your conversion rates are. CPC ROI Calculator: this tool calculates cost-per-click ROI to help you establish how you can profitably pay for ads.
PPC Web Spy: this tool uncovers the Google AdWords keywords your competitors are using, so you know where you should compete. Spring Metrics: two groups of tools, one focusing on e-commerce conversion, and a second focusing on social, content and coupons.
On-Page Optimization Tool: a number of tools that allow you to quickly spot your metadata and important SEO content the same way a search engine spider crawls your site.
WordStream Keyword Tools: a number of tools providing related keyword ideas, negative keyword identifiers, and niche finders. YouTube Keyword Tool: Originally for videos, find related keywords that can improve your campaign performance.
Anchor Text Over Optimization Report: use this tool to identify anchor text diversity, and highlight areas where anchor text is over optimized.
Constant Contact: edit templates, track interactions like email opens or donations, and connect customers to your social media. Scope: go behind the scenes of competitors emails, seeing how other campaigns make beautiful and compelling messages. Komfo: analyze your Facebook comparing fan penetration, and viral amplification across your posts. Rignite: monitor your presence on Facebook, Twitter, and Youtube (more platforms being added currently), share accounts with teams of 3-6 people, view social media stats in a graphic interface. Social Oomph: track keywords, utilize url shortening, purge previous tweets, and make recurring tweets on up to five Twitter accounts. Piwik: the leading open source web analytics platoform offering almost every metric as data over time. AWStats: generate reports on web, streaming, ftp, or mail server statistics graphically, and with data over time. Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. SEO is a technique which helps search engines (Google, Bing, Yahoo) find and rank your website higher than the millions of other sites in response to a search query.


95% of searchers click on a page that appears on the first page results for Google, Yahoo or Bing, so it is important to appreciate the value of SEO. Building a solid SEO strategy consists primarily of selecting relevant keywords and providing valuable content related to those keywords.
Content marketing is important because it helps build your brand and inspire confidence in your company.
Online content marketing has expanded the field to include blogs, training videos, podcasts, and even video games. A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching “Digg This” and “Tweet This” tags to the end of articles.
In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community. These three components are just the foundation of building a successful online marketing strategy and you don’t have to be an expert to understand them.
Marketran is a marketing and advertising agency in Palm Beach Gardens, specializing in traditional advertising, internet marketing, creative services, social media, and public relations. Traditional AdvertisingMedia buying and placement takes experience and expertise to ensure you get the proper ROI. We persuade the public about a certain point of view through press releases, speaking at conferences, winning industry awards, and company events. It is a method used by many businesses to get their product or company name out to the public. In the past, SEO was driven by factors like keyword placement, keywords density, and even how many times a keyword was used to link to that page. A page that had nothing to do with a keyword could be ranked in top three, just by optimising the page. In fact, six out of ten consumers say that after reading a custom publication, they feel better about the company. By utilising the social aspect of the web, social media marketing is able to connect and interact on a much more personalised and dynamic level than through traditional marketing. It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube.
Show that you are accessible by allowing people to ask questions, voice concerns, and even complain.
By building a solid online marketing base, you can begin to build a successful strategy that works for your business. Our marketing firm helps small to medium-sized businesses in Palm Beach County, including Palm Beach Gardens and Jupiter. We will help you with the market research, media planning, media buying, as well as media production. Today, this means that sites who rely solely on keywords are often ignored by the search engines.
Low quality content is the most common mistake and can affect your rankings and damage your brand. We are in an elite club of advertising agencies in Florida that has marketing and media buying expertise, and that can increase your return on investment. Marketran uses advanced analytics, tracking, and unique phone numbers and URLs to track media effectiveness.


Therefore, it is only a matter of time before social networking was used to market products. The lack of trust, with online marketing, extends a bit further as there are many virtual promotions that turn out to be fraudulent ones.
Researching on the advantages and disadvantages of online marketing is the best method of deciding how much to market a product using conventional methods and how much to market using online marketing. Hack your way to the top by working smarter, not harder at online marketing with our 50 essential online marketing tools. We can do traditional media such as TV, radio, print and direct mail.Internet MarketingIf you’re serious about your business, then you need a strong internet marketing campaign. Marketran uses the most up-to-date technology to ensure your website and social media not only look great, but rank high in search engines.
This is the newest method of utilizing the internet to help their businesses grow and expand.
It does so by making information about the product or company easily available to the public. However, through online marketing, you are assured of extending your reach to almost global capacities.
Our internet marketing strategies and media buying efforts include SEO, PPC, copywriting, social media optimization, mobile marketing, and affiliate marketing.Design, Print, and WebLet Marketran handle all of your creative services including graphic design, full-color printing, and website development. However, online marketing, although quite advantageous to a business does have its disadvantages too. As the internet is easily available, this too, makes online marketing extremely advantageous.
Some of our more popular projects include corporate branding, direct mail campaigns, mobile-friendly websites, social media design and CMS tools such as Wordpress and Joomla.
The company is able to reach their target audience using specific keywords and the audience is also able to find the information they need about the products and services using the same method. We believe all your marketing materials are a direct reflection of your business, so let us do an award-winning piece on your next project.Public RelationsLet Marketran help you gain exposure to your target audience and increase brand awareness. Therefore, marketing online can be one of the best methods of popularising the company’s reputation. Online marketing also enables the company to know if their advertising campaign is successful within a short period. The cash-on-delivery option found online also is a disadvantage as this does not guarantee payment.
Our overall goal is to create a positive buzz about your company through our unique public relations efforts. However, this can be extremely overwhelming as they are varied and it makes it extremely difficult for a company to select the right options of marketing.




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