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Wir kennen eine Menge Hoteliers, die in den letzten Jahren mit viel Elan, Hirn und Kreativitat erfolgreich die bunte Online Hotel Marketing Vielfalt in ihre Marketing Strategie integriert haben. Hier stellen sie 14 Online Marketing Trends vor, die fur Gastgeber im Jahre 2014 zu beachten und nicht zu verachten sind. Wir wunschen allen Blog-Lesern, Freunden, Bekannten und Kooperationspartnern ein phantastisches, rundum sorgloses 2014!
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It’s not just about where you can sell stuff to people right now, but next month, next year, 5, 10 or more out. Google, Facebook, Apple, Amazon and plenty of other large companies are innovating at amazing speed to gain control of our attention.
Rather than jumping sequentially from one thing to the next, marketers should consider developing adaptive models that allow for rapid assimilation of new technologies and trends. In order to survive and thrive, I think more companies are going to evolve their ability to adapt more quickly, tune in to trends and data more efficiently and at the same time have the infrastructure and partnerships that will allow them to evolve and innovate at greater speed. From a practical level, the new internet no longer exists on your computer as consumers and content shifts to tablet devices and smartphones. Imagine how many more changes there will be in technology as well as with consumer behaviors in the coming year.
Digital Marketing Budget Trends for 2012. What are the lowest cost but most effective online lead generation tactics? I love how everyone can predict the marketing trends for a year that hasn’t event started yet.
Having a dedicated app for your business looks to be a benefit for SEO has Google will continue to index and rank apps. Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising are popular ways to get your website seen by visitors that never would have otherwise found you. You may have already heard of Oculus Rift (high end) or Google Cardboard (low end) virtual reality devices. The landscape of digital marketing is ever evolving, and marketers are shifting their strategies on the run. Just a while ago, marketers had limited options when it came to social media networks available for marketing campaigns.  Today, however, there is a myriad of options to explore, including the booming social networking sites such as Tumblr and Instagram. These networks also allow companies to receive a valuable feedback, sometimes in the form of likes, shares and comments.
Such content is the most effective way to earn the trust of the customers and establish a company’s authority, but, it’s not easy to come by. In a visually abundant marketing realm, words sometimes don’t hit the mark with accuracy that images do. Also, note that the sheer number of marketing messages coming from all sides can put some customers off. The exciting marketing year of 2015 has proven that engaging and original content is the jewel in the crown, shining even brighter with image-centric ornaments carved in. The diversification of channels and opportunities for marketing campaigns has already spurred numerous benefits for businesses.
Wir wissen sehr genau, dass es als Gastgeber nicht so einfach ist, bei laufendem Betrieb mit dieser rasanten digitalen Entwicklung und den vielen Trends, Tools und Techniken Schritt zu halten.
Damit das nicht passiert, gibt es von den Kollegen von NET AFFINITY eine hubsche Infografik.


Oder blo? wieder eine (relativ) neue, durch?s Dorf getriebene Sau?Jochen bei Snapchat auch fur die Hotellerie? The acceleration of innovation in online technologies and the ways we can discover, consume and engage with information can be a challenge to keep up with.
As it stands, companies may adopt early with some risk, move with the crowd giving up first mover advantage or wait and see until it’s too painful not to change.
The search experience has not only become distinctly different for consumers through user innovations like Siri, interface and back-end changes but also for marketers trying to play Google’s game in achieving top search visibility.
Here are 7 reports and infographics outlining key technology, social business and digital marketing trends for 2012 and beyond.
At the heart of the fast changing digital ecosystem of mobile, internet and information is technology. The impact of Facebook and microblogging have had a profound impact on how brands and consumers connect and engage around the world. Mobile predictions finally came true in 2011 and companies have invested significantly in mobile websites, apps, advertising and integration with local and offline promotions.
The second annual survey from Content Marketing Institute and Marketing Profs tapped over 1,000 B2B marketers and shows continued investment in content marketing as well as its uses and intersection with other channels like social media.
Part of seeing future trends is having a baseline of data on what’s happened in the past. We respect your privacy.NameThis field is for validation purposes and should be left unchanged. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. According to PC Magazine, Forbes and Internet Magazine, we’re going to seeing some changes to the online marketing landscape during the next year. Digital assistants, like Siri and Cortana, are going to lead to a new kind of optimization.
They put an effort to adapt to the technological advances and feel the pulse of the customers.
These social signals are important for search engines, as companies like Google take these stamps of approval into account, striving to treat users with relevant and high-quality content.
Also, inbound techniques of content marketing strategies are necessary for the struggles of many SEO specialists to increase brand awareness and the potential reach. Customers have shorter attention spans and social media sites like Pinterest and BuzzFeed have shown the full potential of image-related content. With this constant barrage of overwhelming ads and information, what people value the most is a simple and well-thought message.  You could rant in a corporate fashion for ours and show somebody a ton of slides, and still end up eating dust of the competition that offers simplicity. New generations seem to be born with a smartphone in their hands, and adults are no strangers to these gadgets as well. Ad re-targeting marketing strategy, for example, involves browser cookies that reappear on the next site once visitors leave the original one. Sometimes even a brief but reoccurring exposure to the brand logo and name is enough to build loyalty and trust.  Marketers are all in the same boat on a stormy and choppy ocean, but a keen eye can spot that every cloud on the digital horizon has a silver lining. But as digital marketers that are more than shiny object opportunists, seeing future trends is exactly what we need to do in order to anticipate our place in the digital universe.
A handful of companies have had a huge impact on what we do online and at the same time, new companies, start-ups and individuals are creating amazing solutions. 10 years ago not many marketers could have predicted the ubiquity of tablet devices and smartphones we see today.


Any company doing business globally would benefit from reading this report that covers social media usage, adoption and trends. The future of mobile is even brighter as outlined in this report from Mobile Marketer including Mobile payments, Advertising, the continued effectiveness of SMS, mobile social media and search. This report provides useful insight for B2B marketers to gauge where their peers are investing, challenged and applying best practices content marketing in 2012. 6smarketing assembled a great collection of digital marketing budget trends ranging from overall digital marketing spend to online advertising and mobile marketing. This report, which is one of many you get with a paid Econsultancy subscription $495, is a useful compilation of that kind of data. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing. Perhaps if they are intuitive and convenient enough, and used often enough to justify that space they take up on your device. A good part of that could stem from Google adjusting their algorithm to lean towards websites with mobile versions as well.
The impact on video games and other applications, including social media, video and even messaging, will be hard to miss.
Smart marketing makes the most of trends like mobile optimization and makes sure that content is distributed via the right channels. In this article from Online Marketing Gurus, we come across several crucial insights about the content marketing, some of which we will discuss. Furthermore, blog posts that are backed up by eye-catching pictures have better chances of sparking attention producing results. Mobile-based content is becoming more and more important, and customers seek smooth and solid online experience they can bring with them anywhere they go. Marketers are using this tactic to remind them of the product, since only a small percentage of initial visits lead to the actual sale- a meager 2%. As an example, over $100 billion has already been invested in social business and that’s just a drop in the bucket compared to the next 5 years as companies implement enterprise collaboration platforms and social technologies. Here are 12 social business predictions from Dion Hinchcliffe of Dachis Group covering the move of social to mobile, marketing consolidation, budget and operational aspects of social business and some keen insights on social business applications.
Some would say this is already old news, and a bulk of big businesses has taken advantage of this trend indeed.
This smart data visualization from Michell Zappa charts future technologies like artificial intelligence, interfaces and robotics through 2040 on several dimensions including relative importance and consumer impact. Bis 2014 werden mehr Nutzer mit mobilen Endgeräten ins Internet gehen als mit dem Computer.
Aber auch die Vernetzung mit klassischen Medien ist notwendig, um den Gewohnheiten und Erwartungen der alten und neuen Generation gerecht zu werden. Zukünftig wird das Content-Marketing und Social-Media-Marketing das Dach der gesamten Marketing-Strategie bilden.



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