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As stated in a previous article, you must have a website for your studio in order to be competitive. So what do you if you are not technologically savvy and the thought of building a website is as terrifying as meeting a pack of wild monkeys in a dark alley?
These programs are pretty simple to use and some templates are more customizable than others.
And if all of this still scares you, you sign up for Music Teacher’s Helper which is a complete studio management system and membership includes a free website! An events page – if you do regular studio recitals or other studio events, it might be nice to have a page to give information or post pictures. Social Media marketing – You can do a similar ad campaign on Facebook as you do with Google Adwords.
Contrary to popular belief, social media is not just a way to showcase pictures of you drunk at a party and ranting about the latest political campaign. Every time you write a blog post, share it on every social media account you have with an engaging subject line. Tagged marketing your studio, online marketing, private music teacher, promoting your studio. Big, serious stories dominate the digital news this week and none more so than the ‘scary SOPA bill’   SOPA is the Stop Online Piracy Act and along with the Protect IP Act, they are trying to prevent piracy and copyright infringement.
There are fears that it could be so restrictive that it could change the whole nature of the internet, and you know it must be serious if Google and Facebook bury the hatchet and join forces to oppose it.  This is definitely a story that we will be talking about again.
And there’s lots of Google news again this week, following on from the launch of the Google + pages aimed at businesses last week.
It’s still early days though and none of these stats include mobile usage and differentiate between accounts opened and actual usage.  With many marketers looking to Google + as another way to promote brands, this is another story that we will be keeping our beady eye on.
And to round off this week, we had to mention the splendid 89 year old Baroness Trumpington who became a bit of a sensation on Twitter after making a rude hand gesture to a colleague in the House of Lords. The Media Marketing Company delivers a lightening-fast social media marketing campaign to raise awareness for a new festival in Berkshire. Claire really knows her stuff and was instrumental in the social media aspect of our new brand launch, both strategically and tactically.
On the days leading up to the brand launch and on the day of the launch itself we had lots of positive social media activity thanks to Claire’s dedication, insight and advice.


For over a decade Quite Great have been helped musicians from right across the spectrum to gain online PR activity and recognition.
From legends such as Mick Jagger to acts like Newton Faulkner, major compilations from the likes of Ministry of Sound to simply helping growing acts grow that little bit faster. The PR campaign does not involve taking over your social networking – that is another service.
As a small label or developing artists, the online campaign would fit alongside the structured ten week development patterns.
Although online PR is a focus, we do not let that be in a vacuum, as without an integrated plan the online promotion will rarely bring about commercial success. This is how the first release lines up – building up online activity, combining automated postings and impromptu postings, then approaching sites to find out what they think, and if they will feature the music.
With the build up of online PR activity, we then get our radio plugger to hit all the key relevant stations of the UK and find out what they think about the track, if they wish to play it as well as discussing interviews.
By the final stage of the campaign we will have reports relating to relevant press, online, radio. Building a studio was a slow and steady process – word of mouth, print advertising, public masterclasses.
Weebly and Wix offer very good step-by-step tutorials on how to create the site and WordPress does have extensive online documentation and forums for you to reference. First of all, your website is going to be heavily branded with the company’s name, usually at the bottom of each page of your website.
SEO is the process of structuring the front end (what the public sees) and the back end (the code that is the architecture of your site that the public does not see) of your website so that the major search engines (Google, Bing and Yahoo) will list you on their first page when someone does a search for private music teachers in their area.
This is a bit of a process but Google has good documentation on how to run a successful campaign. Social media is a powerful medium to engage the public and the more you engage, the more people will trust you and eventually hire you. Share a blog post from your website, tweet an inspirational quote, pin a favorite music related poster, encourage people to visit your website, ask the public a question that directly pertains to music or teaching and encourage them to comment. Of course many people use social media as their outlet to post their controversial views on everything from politics to religion to social issues.
You should also share that link on bookmarking sites like Digg, Delicious, StumbleUpon and others.
We operate a very simple method of online development that encompasses creating foundations for our acts to build on throughout a series of release patterns. This sounds obvious, but the important thing to you as a new or developing artist to get your music seen and heard, hence with our network of music blogs, entertainment sites, release postings etc.


That of digital and social media development (the online PR side) is all about building an online presence via targeting to our vast array of bloggers, and music journalists through to online radio shows focusing on making sure results are gained. With the online PR growing further, we add local print, and look to creative angles to fully exploit opportunistic national news media. Your website is an opportunity to really sell yourself, share your vision and promote your successes. WordPress is also a powerful blogging platform so if that is important to you, that may be the program for you. This is a fairly complex subject far beyond the scope of this article but it is worth looking into.
This is an opportunity for you to share your knowledge about everything having to do with teaching, your instrument(s), students, and anything else that applies to your business. You set a budget (for instance, $10 a day) and Google will place your ad on the first page of the search results that are determined by the keywords you set. But you are representing yourself as a business person and you should be as neutral as possible. We have been helping acts grow online since pretty much the birth of the internet, as a tool to help promote artists; you only have to look back to the likes of Sandi Thom to know where our creative heart lies. Your potential students have become smart consumers and they want to know more about who they may hire than ever before.
Weebly does offer a service that you can buy your personalized domain and pay for 1 to 2 years of hosting when you sign up with them.
Think about how an employer would view you posting your opinion on abortion on their company website.
You can have someone else design a website, optimize your site for search engines, maintain your website, and even manage your social media accounts.
If you do not have an established online presence, you will not be as competitive as others. And the reason you want to do that is so that you can design your website with the powerful templates the companies up above offer. Start a Pinterest board that features all the things that inspire you about teaching and music.



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