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YuMe, a video advertising technology company, recently released a new study in which they surveyed 498 viewers over a 6 week time period (U.S. Online Video’s Explosive Growth Will Continue: More than 66% of respondents said they watch more online video now than they did 12 months ago and 48% expect they will continue to watch more in 2011.
Online Video Content is on Par with TV: Viewers’ perception of the quality of video content online has improved and more than 50% of respondents felt they could find more exclusive content online than on TV. Watching Online Video Is a Daily Routine: 49% of respondents said they watch online video daily, with 7 hours being the mean time spent per week. Short-form Content Reigns Supreme Online: 70% of respondents said they watch program clips that are shorter than 5 minutes in length.
Scheduled TV Programs are Less Relevant: 60% of viewers watch online video because they can watch it whenever they want. Heavy Online Video Viewers Can’t Be Reached with TV: Heavy online video viewers are reducing their television viewing yet they are increasing their online video viewing which indicates it will be even more difficult to reach these viewers via television in the future. Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online, finds Nielsen [PDF] in a study commissioned by the IAB and sponsored by Microsoft Advertising and Yahoo. According to this latest study, compared to TV ads on broadcast and cable, ads watched online during full episodes of TV shows demonstrate 39% higher general recall, 85% higher brand recall, 100% higher message recall, and 86% higher likability. Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage. According to a new survey from BrightRoll, 72 percent of ad agencies say online video advertising is as effective, if not more effective, than television. During the last three years, BrightRoll says agencies have seen an 88.6 percent increase in client interest around video ads. The survey findings showed 41 percent of respondents believe online video ads are  more effective than TV, while 31 percent claimed they are as effective. Fifty-six percent of the agencies surveyed said their clients view digital video’s targeting capabilities as the most valuable aspect of video advertising, far out-weighing other aspects like reach (20%) and ad unit format (7%). When it comes to budgets, 22 percent of the survey respondents said they plan to devote a majority of their overall digital video spend on programmatic during the next 12 months.
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Compared with TV, marketers say digital video ad is doing a better job of helping them achieve awareness and, especially, engagement goals. Digital advertising’s frequent role a direct-response vehicle, it has been found out that digital video ads beat out TV ads for achieving engagement goals: 58% marketers thought digital video ads performed better than TV ads by this measure, compared with 15% who exclaimed engagement was worse for digital video ads. But the study also showed that viewers may simply have a stronger reaction to video ads overall, whether good or bad.
It looks like there is a great potential for digital video ads to deliver strong results for marketers, as long as they identifies the right audience and create compelling content such that viewer’s don’t mind the intrusion.
As marketers increasingly adopt multichannel campaigns, digital will emerge as an effective support mechanism for TV, helping TV both stay relevant and become more measurable.

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Will you trade-off your a year old iPhone with the new one under the $32 monthly EMI scheme ? Dazeinfo Inc is one of the leading industry intelligence platforms, immensely focused on creating business content that revolve around industry gowth, companies performance, analysis, market research and projection.Our content and service help business executives make fact-based decisions and accelerate their growth. Millward Brown’s study, AdReaction: Video Creative in a Digital World, shows that multiscreen users spend more time watching video on digital screens than on TV, but are less receptive to digital advertising. On any day, in any city in the 17 countries in AMAP (Asia Pacific, Africa and the Middle East) most people will be “connected”.
Millward Brown had gone looking for the answers to how, where and why do people view video? AMAP consumers are generally more receptive to advertising messages in their video content than their global counterparts, however ads in live TV still fare best. Skippable pre-rolls (34% favourability globally and 39% in AMAP) and skippable mobile app pop-ups (31% globally and 38% in AMAP) are viewed much more favourably than non-skippable mobile app pop-ups (14% globally and 19% in AMAP) and non-skippable pre-rolls (15% globally and 19% in AMAP). The study comes on the heels of a report that Nielsen will be including broadband views in its TV ratings system, though the company has found similar results in previous studies dating back at least to 2010.
Sixty percent said they expect the largest increase in digital media spend will be on mobile, with 79 percent of the survey participants saying they will likely spend video ad budgets on tablets. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. Discover whether your peers think that space exploration should be a priority for government spending. Credit Advice – MarketWatch offers travel advice as well as news and articles on the latest workplace issues.
Targeting is one of digital video’s most important features, and marketers say they will spend more on digital video ads in the future as targeting gets even better. When marketers determine whether to put more dollars toward digital video ads and by how much, targeting then becomes the only key.
Considering to that even the marketers go all in on digital video ads, they must contend with consumer resistance to the ad format. More consumers reported having a positive attitude toward ads in original streaming content (25%) than in TV programming (22%). Millward Brown’s study of more than 13, 500 consumers found that multiscreen users, 16-45, spend 220 minutes a day watching video on TV (live or on-demand), laptop, tablet or smartphone.
38% of AMAP multiscreen consumers were favourable to ads on live TV (29% globally), compared to 29% in on-demand TV (21% globally), and 26% on tablets, laptops and smartphones (19-20% globally).
Consumers are most receptive to video ads targeted based on their interests (41% globally and 46% in AMAP) or preferred brands (40% globally and 45% in AMAP) and least receptive to ads based on their web browsing history (25% globally and 29% in AMAP).
With negativity toward video ads on smartphones at 49% globally and 37% in AMAP, advertisers need to earn the right for attention. Fernsehwerbung View Larger Image Wie Sie in unserem Artikel uber Die 10 gro?ten Marketing Fehler  lesen konnten, ist es sehr wichtig im Marketingbereich den neuesten Trends zu folgen. McCully Campaign finance in the United States is the financing of electoral campaigns at the federal, state, and local levels. Wise spending practices may take time to develop, so begin spending on a tight Healing the Addictive Personality: Freeing Yourself from Addictive Patterns and Relationships [Lee L. The The Tetris Effect trope as used in popular culture, with a list of examples from all media. Viewers pay more attention to online video ads than to traditional TV commercials and also recall them better.
With 73% of respondents of marketers says with better targeting would affect how much more money they put toward digital video ads expense. A Starcom study from January 2013, in which participants in the US were shown a controlled series of clips and told that they were either traditional TV programming or original streaming content, found that consumers remained more resistant to commercials in digital formats, with 45% having a negative attitude to such ads vs. 29% of consumers globally said they were less likely to skip, and pay more attention to, online video ads that offer rewards, and they were most receptive to skippable and click-to-play ad formats that provide control over what they see. Haben Sie also bereits ein Werbevideo erstellen lassen und uberlegen nun auf welcher Plattform Sie dieses verbreiten sollen?

An epic government spending squeeze in The Original Bedazzler Machine As Seen On TV is now available again! In 2013, Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year, according to a survey conducted by AOL Networks. The highest percentage of marketers (87%) said targeting was an important factor while planning a branded digital video campaign, just ahead of those who’s cited reach (85%) and content (81%). Bevor Sie viel Geld fur TV-Werbung rausschmei?en, sollten Sie sich diese Infografik anschauen. 6 Elemente eines erfolgreichen Werbespots Die wichtigsten Online Marketing MessenNoch nicht uberzeugt?Die Conversion Rate hat sich signifikant gesteigert. Sehr erstaunt hat mich, dass sich unsere Click-through-Rate (Klickrate) im Newsletter mit dem Video fast vervierfacht hat.Lionel Born, L-One Systems GmbHDas Team von Videoboost hat von Anfang an super professionell gearbeitet.
Popup schlie?en Dann tragen Sie jetzt Ihre Email Adresse ein und wir senden Ihnen das eBook kostenlos zu! We also know that ad spending is increasing for online video, so where is that money coming from?Many believed that money was being taken directly out of TV advertising and dumped straight into online video advertising but a new study shows that is not exactly the case. Television is the massive gas giant in the advertising solar system, pulling in $65 for every $1 used for online video ad placement in 2009. Also the gravity well that is TV also still pulls in far more viewers and the impact is said to be the highest of all yet.One major difference comes in pricing. Where TV is about thirteen cents per hour viewed, online spending is about seventeen cents. The added engagement and interaction of online video is probably the main reason that this added expenditure has been deemed worth it and the online video ads deemed valuable. The report states that this inequality will need to end in order for online video to become an ad choice du jour. However, we believe that if there is greater value, ROI and engagement then that added expense is justified no?Online video advertising is predicted to be about 4.3% of all ad dollars spend online while TV spending is already down about 20% they say. So says the eMarketer study which means that online video advertising certainly isn't pulling away the millions of dollars that TV execs continue to proclaim it is.
This leaves about 18.4% of historic ad dollars MIA which is most likely due to the poor economy and not in fact to online video ads. Like I said, the industry is growing, but certainly doesn't seem to be siphoning the TV ad cash flow. First off, ad targeting is by far more robust with online than it ever will be with television due to the bi-directional nature of network communication which is still lacking in TV. With television you get a general demographic who are interested in a particular show or content type. How much more robust targeting for online video needs to be we are not sure but it's more robust than most other forms of advertising the way we see it.
Sure it could be more robust and drill down even further to better target the ads and it will as innovation drives the industry forward, but there is always a margin of error.Another assumption they make is that Online CPMs will have to come down to TV levels in order to maintain 40%+ growth rate year-over-year and to draw away the majority of TV ad dollars. But if you're getting more results out of less advertising, would you not then justify the expenditure? If online video ads have a higher impact on sales, brand awareness or whatever the specific target of the campaign is, then you would, logically, be able to do less advertising, achieve better results and in the end pay close to what you already were paying.
Online video ad impact study to see just exactly what the percentage difference in effectiveness really is and then we can decide whether or not the higher cost of online video ads is justified and if you can achieve better results for the same ad dollars as with TV ads. In-game ads utilizing video are already proving more useful than TV ads are, can the same really be said about online video ads? It certainly shows that there is believed to be some fair amount of value in placing those ads online and that they must have some ROI and impact on sales to continue drawing that rate. If they are 25% or more effective then there are few reasons not to move your advertising online.
He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries.

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