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By clicking 1 Click Bid, you commit to buy this item from the seller if you're the winning bidder. The messaging is a foundation for all communication–from website copy to ads for local publications and print materials.
In the second phase of this CPA marketing program, we focused on updating the existing website.
JGC wanted to build on the existing platform, provided by the company they used for back-end CPA services.
During tax season, we also created a targeted AdWords campaign to draw more traffic and new clients from targeted local audiences.
Partners also needed an increase in new clients, many of whom commented they had looked at the website first. The photo library we created with a professional photographer gave us the images we needed to show the personality of each of the three partners.
The reskinned website and ads were the foundation for the CPA firm’s marketing for a year. While the reskin dramatically improved the overall look and professionalism of the existing site, it was a temporary improvement on a limiting, inflexible website platform. To enhance the personal, welcoming tone we created an open layout.Larger photos and updated content on the top trafficked pages coupled with a completely new design and layout upgraded the image dramatically. Sections include firm contact information, a “who we work with” section and brief partner bios that connect to LinkedIn profiles.
The firm has also seen continued growth in both website traffic and new clients since the rebuilt website was launched in December of 2013.
Our brand optimization process identified where to make the biggest impact for Johnson Glaze & Co. Jennifer's training as a graphic designer has guided the Creative Company's focus on unifying design and message to improve marketing results. If your site is too slow, you’ll not only be losing visitors, but also potential customers. Contact the seller- opens in a new window or tab and request a shipping method to your location.
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If this sounds like something you want to do, then you should try reading the article below. This is the way that you can optimize your website so that a search engine will make its ranking a little higher. These sites are basically made to where you can easily sign up and find people with similar interests to yours.
It may feel overwhelming when you first start out, but you will get used to it after a while. A messaging hierarchy prioritizes and summarizes the core ideas that make a company unique. Although the platform had only basic functionality and limited layout options, the partners weren’t ready to invest in a complete rebuild. In both group and individual photos, we used their faces to draw attention on the website and in print. We used key messages to summarize why an individual or business would want to work with Johnson Glaze & Co. Rather than going with WordPress, we wanted a platform that was both easy to use for the client team and that was well-supported locally. Below, a grid of services and descriptions and client testimonials add more to the JGC story. The long home page with big badges and multiple levels of content helps visitors quickly find what they need, whether they’re on a mobile or desktop device.
In fact, we’re using this site as an example of today’s easy-viewing, more open websites that work well on mobile and desktop devices.
However, the layout, photos, design and messaging hierarchy laid the foundation for a comprehensive and integrated CPA marketing strategy.
Award winning design, on point messaging and strategic positioning have generated response for clients since 1978.Another blog post by Jennifer Larsen Morrow.
Our work resonates with your audiences, escalates response and triggers recognition for who you are and what you offer. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. It contains the basics of Internet marketing, and reading it will give you all the information you need to get started.
What this means is that you create a small company that you don’t put a lot of money into and then try to market it. You can create a company profile on one of these sites and then you can start trying to network with people. Stay on top of things and learn something new about Internet marketing every day and you’ll be a professional internet marketer before you know it. For this Salem, Oregon firm, we created positioning and messaging with personality, and a visual system that’s approachable and welcoming.
That led to creating a messaging hierarchy to clarify key ideas about how the firm is different.
It’s designed to define what clients can expect, not just summarize the services offered. We also knew a mobile-friendly site was essential to the CPA firm’s marketing success.
At the bottom, resources, recent blog posts, and a detailed secondary navigation offer more access points to information. You’d want to create a number of banners and try to get them hosted on more than one site. Testimonials and more links between pages led visitors through the website’s content.


Interior pages are broken up into easy-to-scan sections with more photos, service lists and calls-to-action. Defer Loading Content When PossibleAjax allows us to build web pages that can be asynchronously updated at any time. If everything goes wrong for you, then you’ll be able to learn from the mistakes you have made. This means that instead of reloading an entire page when a user performs an action, we can simply update parts of that page.We can use an image gallery as an example.
Instead of loading all of the images when a user first visits the web page, we can just display thumbnails of the images and then when the user clicks on them, we can asynchronously request the full-size images from the server and update the page. This way, if a user only wants to see a few pictures, they don’t have to suffer waiting for all of the pictures to download. Use External JS and CSS FilesWhen the user first loads your web page, the browser will cache external resources like CSS and JavaScript files.
Use Caching SystemsIf you find that your site is connecting to your database in order to create the same content, it’s time to start using a caching system. By having a caching system in place, your site will only have to create the content once instead of creating the content every time the page is visited by your users. For WordPress, check out WP Super Cache (one of the six critical WordPress plugins that Six Revisions has installed).
Drupal has a page-caching feature in the core.There are also database caching and server-side scripts caching systems that you can install on your web server (if you have the ability to do so). For example, PHP has extensions called PHP accelerators that optimize performance through caching and various other methods; one example of a PHP accelerator is APC.
It goes without saying that you have to determine whether serving font files would be more optimal than serving images.6.
Optimize Image Sizes by Using the Correct File FormatBy picking the right image format, you can optimize file sizes without losing image quality. Do you really need all the tags you’re using or can you use CSS to help out on the display? Writing code efficiently not only reduces file sizes of your HTML and CSS documents, but also makes it easier to maintain.8. Load JavaScript at the End of Your DocumentIt’s best if you have your scripts loading at the end of the page rather than at the beginning.
This makes your web pages feel more responsive because the way JavaScript works is that it blocks anything below it from rendering until it has finished downloading. Having your content cached across multiple, strategically placed geographical locations helps take care of this problem. A CDN will often make your operating cost a little higher, but you definitely gain a speed bonus. Optimize Web CachingAlong with using caching systems, you should create websites that utilize web caching as much as possible. Similar but not as powerful at Mozillas firebug.Syed Balkhi Jan 21 2011These are some great tips. In the long run, the time to learn and set up a version control system pays off big time in efficiency and backing up your work and tracking changes. I’ve had a few Korean clients, and of course their site loads pretty slowly in Korea. Optimising a websites speed is always something I am trying to improve and develop when coding clients websites.



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