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Paid search advertising or is an extremely effective digital marketing method used to generate sales, leads, and brand awareness. Paid search campaigns can often be an overwhelming task for a small business to organize and manage.
The beauty of paid search advertising is the ability to test and track results down to the penny. Asking Smarter Questions is your go-to guide for the latest points of view, news, trends, insights, statistics and tools regarding data driven digital marketing.
It appears Google is testing a new ad format that would allow marketers to integrate email marketing initiatives into paid search ads. As shown above in the 1-800-PetMeds example, two text fields will appear below the paid search ads. This new paid search ad format could potentially be a great lead generation tool, only generating relevant leads who are already interested in your product or brand, are actively searching for it and are, therefore, likely further down in the purchase funnel.
We should all keep an eye on how this Google test progresses, as it could potentially provide a lot of benefits for marketers looking for additional ways to further integrate digital marketing campaigns and generate relevant, cost-effective leads.
Research does confirm what we all know – text ads continue to be the mainstay of PPC marketers. In this SlideShare, our Director of Paid Search Marketing, Elizabeth Marsten will shed light on how retailers, brands, sellers of any kind really; can leverage the powers of instant gratification that PPC promises in the year ahead.
If Search Engine Optimization (SEO) is a marathon, then Paid Search, often referred to as Pay-Per-Click or PPC, is a sprint. Modern Marketing Partners has managed paid search campaigns from $100 to $100,000, driving profitable traffic to our client’s websites. Paid search, also known as pay per click (PPC), refers to when advertisers pay for click-throughs to their website. Using paid search, or PPC, can be a powerful search strategy while you are in the process of building your organic search. What do you think is the number one thing for online marketers to watch out for in the next year?
John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global.
Our services are designed for select companies and agencies that require specialized paid search marketing services but do not have the expertise in house or the time to complete the task.
Our team of expert target-driven copywriters, analysts, and MBA-level marketing consultants can work under your brand … offering you a full white label solution to offer your clients.

I just really appreciate that you have been so accessible and I appreciate your going the extra mile.
You seem to know exactly what our clients are thinking when it comes to Google.  Thanks.  My hair is starting to grow back! Every time a search is conducted targeted advertisements are displayed at the top of the search engine results page above any other results. Market Function can help you set up a paid search advertising campaign that fits your budget and effectively promotes your business.
We then determine the popularity of those keywords to establish how much to bid on each keyword to achieve the desired ad placements and position.
Paid search advertising is nearly entirely trackable so that you can be sure you are getting a positive ROI on your investment.
Whether your advertising budget is hundreds of dollars a month to thousands of dollars a month, Market Function can help you set-up PPC ads that generate leads and more business for your company. The new format would work like this: when a user performs a Google search for your specific brand, your paid search ads will appear as usual, but with a new addition added. The first text box is for the user’s email address, which will actually auto-populate for those already signed into Google. According to MediaPost, tests have been running for months, but the search giant has yet to say whether it plans to tie the new ad format into its other services, such as Google Offers.
However,  brand new channels like remarketing and mobile are fast giving plain-Jane text ads a run for their money as we can see from the figure above.
From keywords to consider, quality score, bids, landing pages, analytics, we can help you launch and manage a paid search campaign from start to finish. Paid advertisements typically appear at the top and on the right hand side of a SERP result page (see image below). John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. These advertisements are the main source of revenue for search engines and as a result, each year these paid ads take up more and more real estate on the web page.
We work within your budget to develop creative and enticing ads to generate attention and attract clicks to your website. Even phone calls generated via paid search can be tracked so that you can be sure of how many interactions your campaigns are driving. Check out our new series to learn the best processes for finding efficiencies across your business.

Directly below your ad, users will have the option to sign up for an email subscription, newsletter, coupons and other offers or information – without ever leaving your paid search ad. The second text box allows users to type in a certain topic, product or brand they’re interested in.
Paid search marketing in 2016 promises to be an exciting blend of the old, the new and completely new ways of looking at them all.
I’ve really enjoyed it so far as it’s great to work with other people that are so passionate about digital! It’s also my job to ensure that we are following best practice for all PPC clients and we are aware of all the latest developments in the industry.
I enjoy monitoring the impact of account development actions and seeing PPC client accounts become more efficient and driving greater revenue.
This is key to ensure budgets are being allocated correctly and that all online campaigns are working as effectively together as possible. The line between online and offline marketing is going to become increasing blurred in the future. This makes it all the more important to have a paid search campaign working for your company. With the proper bidding strategy, ad copy, landing pages, and management of your paid search campaign, this method of search engine marketing can be highly cost effective. These new visitors will be presented with a clear message and contact methods for conducting business with your company. I was responsible for a number of retail clients including The Body Shop, GAP and Net-A-Porter. It’s also really exciting to be part of an industry that changes so quickly and is so innovative.
For example, QR codes in offline advertising connecting people directly to a brands website.
The results of each campaign will be accurately tracked making it easy to determine what is and what is not working. I also have experience working on a number of travel brands including Accor Hotels, First Choice Holidays and Opodo. We now have new challengers like Facebook’s Dynamic Product Ads, Bing’s Product Ads, even shopping ads on YouTube to take a retailer’s marketing mix to the next level.

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