Price strategy red bull,strategic planning process higher education,hola plugin chrome - PDF Review

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. When a brand like Powerade already own 51% of the market, it is very difficult to gain more market share. Insurance group Youi have entered the market in a big way with an advertising mix that involves TVC , Radio, Outdoor & Digital.
Red Ocean vs Blue Ocean Structuralist view Reconstructionist view *Key Determining Factors: Align the whole system of a firm’s activities in pursuit of differentiation and low cost. The 6 Paths * These 6 assumptions, on which most companies build their strategies, keep companies trapped competing in red oceans.
Four Actions Framework To break the trade-off between differentiation and low cost and to create a new value curve, there are four key questions to challenge an industry’s strategic logic and business model This question forces you to consider eliminating factors that companies in your industry have long competed on.
Three Tiers of Noncustomers First Tier Noncustomers These soon-to-be noncustomers are those who minimally use the current market offerings to get by as they search for something better. The Six Stages of the Buyer Experience Cycle Customer productivity Simplicity Convenience Risk Fun and Image Environmental friendliness 1.
Analytic Partners’ Strategic Pricing Consulting provides a framework for optimizing your brand’s pricing strategy via comprehensive measurement designs that reveal pricing opportunities and risks.
In order to develop a well-thought out price optimization strategy, the key is to understand tradeoffs between the pricing options available, and how to structure price for your brand or portfolio accordingly.
It all starts with sophisticated modeling to assess consumers’ sensitivity to your pricing, measured in the context of your marketing and other marketplace elements, in order to properly isolate the true response to your pricing mechanisms. Once we understand the impact of your everyday price, promotion price, and promotion frequency on your business, we develop pricing recommendations working with you and tailoring the strategy to meet your sales, financial, and growth objectives. The analysis uncovers detailed pricing opportunities by reviewing specific price points, price gaps, and price threshold, and how they all work together. Results are delivered through a price optimization tool and we work with you to analyze different price strategies and scenarios to assess further opportunities.

How should we strategically price the different segments and brands in our portfolio to drive growth? Do we have an opportunity to optimize pricing between every day price points and promotion price points to maintain volume yet drive profit growth?
Do we have the right balance between promotion, depth of discount, and the number of promotion events? Analytic Partners’ pricing studies go beyond price elasticity, providing clear guidance across everyday, promoted, and portfolio pricing strategy.
The Price Optimization Tool can be customized as per client needs on pricing actions, supporting features such as unit price, size price, promoted price, portfolio pricing, price gap and thresholds.  This allows for real-time optimization of portfolio sales, revenue and profit.
Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost. Value innovation is a new way of thinking about and executing strategy that results in the creation of a blue ocean. This question forces you to determine whether products or services have been over designed in the race to match and beat the competition. These are the blue ocean strategists, and they are the most powerful sources of profitable growth. Second-Tier Noncustomers This tier of noncustomers are people who refuse to use industry’s offerings as an option to fulfill their needs but have voted against them. The difference between success and failure, profit or loss, growth vs stagnation, often hinge on critical pricing decisions.
Our software is designed to incorporate and build around your business targets and constraints, and to provide you with implementable and high-impact recommendations. Results of Analytic Partners’ pricing studies are delivered through a Price Optimization Tool and we work with you to analyze different price scenarios to assess further opportunities.
The creation of blue oceans is about driving costs down while simultaneously driving value up for buyers.

This question pushes you to uncover and eliminate the compromises your industry forces customers to make.
Third-Tier Noncustomers These noncustomers have never thought of market offerings as an option. This question helps you to discover entirely new sources of value for buyers and to create new demand, and shift the strategic pricing of the industry.
By focusing on key commonalities across these noncustomers and existing customers, can help to understand how to pull these customers into the market. Costs Buyer Value Value Innovation Cost savings are made by eliminating and reducing the factors an industry competes on.
Use these to determine how to drop your cost structure Reduce Which factors should be reduced well below the industry’s standard?
Is your offering priced to attract the mass of target buyers so that they have a compelling ability to pay for your offering?
Support only those projects and operational moves that allow your company to close the gaps to actualize the new strategy.
When the target cost cannot be met, you must either forgo the idea because the blue ocean won’t be profitable, or you must innovate your business model to hit the target cost. Get feedback on alternative strategy canvases from customers, competitors’ customers, and non-customers.

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