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Highly accomplished enterprising visionary combining outstanding sales & marketing talents with high caliber general management qualifications. Created a responsive market-driven department increasing market share from 25% to 50% in 3 years. Established 5 new SKU's with the Target Corporation triggering $2.5 million in additional sales revenues. Devised a "service team" approach for company's top 10 accounts creating a consultative sales process.
Reengineered product specifications in the water kettle category producing cost savings that led to  product expansion opportunities within existing accounts. Liaised with Customer Service Manager developing a QC reporting process across all categories.  Quality control scrutiny led to significant improvements of the Costco rice cooker and increased sales by 20%. Streamlined the sales presentation process through the creation of a "product development  database" providing sales managers with immediate access to product progress, features and pricing information. Conceived and implemented a sales strategy  targeting a niche market of clients with licensed  properties, which was adopted as the center of Teling's  international sales campaign.
Established accounts with Elvis Presley  Enterprises, Marilyn Monroe Enterprises and Anna Kournikova. Developed a six-month training program utilizing video tape for teacher performance training reviews. Gained hand-on experience in pre-press  production, project management, content writing and editing, layout and design and desktop publishing.
WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time. Christina Boyle on KODAK HIRES LAW FIRM FOR RESTRUCTURING ADVICE, IS THE END NEAR FOR THIS 131-YEAR OLD COMPANY, OR IS BANKRUPTCY NEXT?
If you are the founder of a new startup or an existing business it's highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road. A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. Segmentation, Targeting and Positioning - This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group.
SOSTAC® - This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans.
Ansoff's Growth Strategy Matrix - Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets.
For my money, the SOSTAC® marketing planning model is the model I use the most when developing marketing plans. SOSTAC® is a marketing planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who together with Dave Chaffey co-authored Emarketing Excellence.
You can see it gives a logical order for tackling your plan (with iterations) and a great way to summarise the main elements of each. SOSTAC® has become very popular since it’s simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan. Here are some tips on how to use SOSTAC® based on Chaffey's experience applying the model in companies and in academia.
Use SOSTAC® to review your process - Before looking at how you apply SOSTAC® at each step to create a marketing plan, use it to review your planning process and how you manage your marketing.
Integrate the different elements of your SWOT Analysis -  Oftentimes in a plan or report there isn’t good flow relating sections.
Where Are You Today - You must know where you are today in order to develop a roadmap to where you want to be in the future. Know Your Strengths and Weaknesses - Take an inventory of your individual and management teams strengths and weaknesses.
Organizations - Describe them by number of employees, sales, geographic location, and industry. SWOT Analysis - Identify your competitive strengths and weaknesses, business opportunities and potential threats. Management Team - List the key members of your present management team and very brief description of their business and industry experience and education. Milestones Accomplished - Elaborate on significant milestones that have accomplished to date.
Your marketing strategies answer the big question:  HOW do you get from where you are today to where you want to be tomorrow? Core Marketing Message - Your core marketing message is a short description of your business, products and services, employees, core values, business philosophy, mission and value proposition you bring to the customer relationship. Define Your Brand - Your brand isn’t just your corporate identity like your logo, tag line, motto or its visual associations such as unique design, colors or packaging, but the relationship you have with your customers.
Pricing Model - Describe the methodology you will use to set prices for your products and services. Distribution Strategy - Describe the distribution channels you will utilize to get your product or service to your target market (e.g. Advertising and Promotions Strategy - Determine what media channels you will use to market and promote your products and services to your target market (e.g.
Public Relations Strategy - Describe the methods you will utilize to inform, communicate and educate your public (e.g. Strategic Alliances - Describe the nature and type of third-party alliances you anticipated will be needed in order to compete effectively in the marketplace. Word-of-Mouth -  Describe how and the methods you will utilize to create word-of-mouth.
Over 80% of product managers are monitoring development projects and writing market requirements. The good news from these charts is that over 50% of product managers are building business cases.
Compared to product managers, product marketers should have an emphasis on 'outbound' activities. As sales presentations and demos are the #1 activity for product marketers, with nearly half reporting a day or more per week on this activity, this task represents a significant opportunity to increase productivity. When placing the two roles side-by-side, it is possible to see where the roles are similar and where they diverge.


Adele Revella has served in executive roles at three technology companies, guiding product management, marketing and sales teams to achieve leadership positions in untapped markets.
The product adoption curve describes how different types of buyers adopt to new products at different rates. The innovators are many times tech enthusiasts who are willing the try something unknown as long as it’s interesting and different. Early adopters are willing to take a chance on new technology as long as they can see how it can work better than what they’re using today. Late Majority buyers are looking for third party proof that comes from seeing who else is using the product.
If you’re bringing a new product to market that is targeting this segment, good luck. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The third and final part of the SEGMENT – TARGET – POSITION (STP) process is ‘positioning.’ Positioning is undoubtedly one of the simplest and most useful tools to marketers. The term ‘positioning’ refers to the consumer’s perception of a product or service in relation to its competitors. Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. Guinea pig owners embrace 'pignics' this summerI will have to start including my guinea pigs in these!
Product test marketing is therefore crucial for the producer, the retailer, and the consumer alike, and participation in these offers, when they are legitimate, is beneficial for all parties involved.
Whether it is baby products, free food samples, a juice, coffee, tea, or energy drink sample, or a sample sale of an otherwise expensive clothing company, as a cost-conscious consumer you should take advantage of all that product test marketing has to offer.
Results-oriented, decisive leader, with proven success in establishing a lasting presence in new markets, identifying growth opportunities, and initiating strong business alliances. SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models. The four growth strategies include: market penetration, market development, product development and diversification.
Include major new customers, revenues, no of unique visitors, downloads, new patents, major personnel additions and awards. Will you be using inside sales personnel, inbound or outbound sales personnel, outside sales personnel, manufacturer's representatives, independent salespeople or network marketing personnel. In addition, most product managers are involved with researching market needs and creating sales presentations and demos. The business case is the evidence of the product manager's role as a business leader in the company. It is interesting, however, that 50% of product marketers also spend time monitoring development activities, indicating that the product management and product marketing roles are not consistently defined by inbound vs.
If product marketers gain a clear understanding of target audiences and the buyer personas involved in purchasing the company's products, they can align sales tools directly with the needs of the sales people and their prospects.
Make your next launch easier by using a marketing strategy template that is based on the product adoption curve. Each stage requires brands to use a different approach to message and value that will resonate with what buyer in that stage needs.
If your product is a new solution to the category play up it’s cutting edge elements. To effectively move these buyers your marketing needs to leverage more proof sources like case studies and ROI calculators.
They’ll eventually move to the new technology, but probably not before Apple releases iPhone 10.
Know the answer to that question and you can start planning your go-to-market strategy more efficiently. After segmenting a market and then targeting a consumer, you would proceed to position a product within that market.
You need to ask yourself, what is the position of the product in the mind of the consumer?
They could be price (variable one) and quality (variable two), or Comfort (variable one) and price (variable two).
If your customer is choosing a dog, use our breed profile to help them decide if this is the right breed of dog for them. You will see that term mentioned quite often on this website because it is an essential element of most industries and retailers in the modern market. Researched and analyzed potential  markets, financial affairs, competitive bidding, and entire  project management.
Edited  engineering bids for infrastructure projects, semi-conductor plants, nuclear energy plants and high speed rail projects. Don't think in terms of what other organizations or individuals have done, but how you are going to get it done. The individual products are then mapped out next to each other Any gaps could be regarded as possible areas for new products. There are so many brands and types of products and so many different varieties available that a consumer would be hard-pressed to choose rationally and effectively without the proactive efforts of producers and retailers in marketing their products.
Businesses of all different types frequently conduct this kind of market research, with both in-home testing (or home-user test) and central location tests (at a local shopping mall for instance). Managed new business development and  strategic planning to maximize growth and profitability. Perhaps you’re not so good at setting SMART objectives, or developing strategies to support them or the control stage of assessing how effective your strategies and tactics are and adjusting them?
Sure, you may like a commercial on TV and think about buying whatever it advertises; but what better way of marketing is there than free product samples? Free product samples and significant discount offers through free coupons are especially great for you as a consumer, since you get the chance to try out a new food, beverage, article of clothing on the cutting edge of fashion, or a trial version software that allows you to take care of everyday work and home-related tasks in a significantly more efficient manner.
For information about the product test marketing of industries you’re most interested in, check out the additional resources above. Established growth plans for individual accounts and personally  managed account calls throughout the United States.


Marketers decide upon a competitive position which enables them to distinguish their own products from the offerings of their competition (hence the term positioning strategy).
Head: The Great Dane has a noble head that has a broad muzzle and proportionately narrow skull, which gives the impression that the whole head is equal in breadth from the forehead down.
Liaise with 25 factories in  China to oversee cost saving product adjustments, product  specifications, quality control and order fulfillment. The bridge of the nose is very wide, with a slight ridge where the cartilage joins the bone. Eyes: These should not appear round, but should be fairly deep set, of medium size and preferable dark. The Great Dane has a very deep brisket (breast bone), which reaches down to the elbows, well sprung ribs and a drawn up belly. The hindquarters are extremely muscular, and the Great Dane is capable of a strong gallop due to this power. It can curve slightly towards the tip, but should never actually curl or be carried high over the dog’s back. White on dogs that are black, brindle, blue or fawn, is only permissible on the chest and feet and, even then, not desirable as far as showing is concerned. Brindle dogs have a base colour that ranges from the lightest buff to the deepest orange, and then has black stripes over the body.
The colour of the body ranges from the lightest buff to the deepest orange, and it is permissible for the head and ears to have dark shadings on them. Harlequins are Great Danes with a pure white base colouring, which then has preferably all black or all blue patches on it, which are not uniform in shape, instead appearing to be almost torn.
As far as the show ring is concerned, wall eyes*, pink noses or butterfly** noses are permissible – but not desirable.
Sometimes an eye lacks pigmentation in the iris, and this makes it appear partially or totally opaque. It is a frequent occurrence in dogs with ternary (composed of three colours) or mottle coats. This is where the nostrils are mottled or show flesh colour among the brown or black pigment of the nose.Other notable physical featuresThey’re big! Very big!Common health problemsThe Great Dane, like many deep-chested dogs, is prone to gastric torsion (bloat).
It is also susceptible to hip dysplasia and progressive retinal atrophy, which can lead to blindness.
We highly recommend only buying from breeders who can produce hip scores and eye certifications of both parents.
The stomach twists, trapping its contents and gases, and this results in a rapid swelling of the abdomen. The body tries to repair itself by building more cartilage, but the hips may not be strong enough to support the dog, or may suffer with abnormal wear and tear.
Some dogs show very loose joints, but not all those with canine hip dysplasia exhibit problems. Hip dysplasia usually manifests itself before the age of 18 months and the effects can vary from mild discomfort to being severely crippling.
A retinoscopic examination, or an electroretinogram, will be used to diagnose the progressive retinal atrophy. Dogs first become night blind and suffer from seeing in dim light, with daytime vision being lost last. A mild one generally results in the dog remaining conscious throughout, and there is little or no paddling of the limbs.
The seizures range in severity to a grand mal seizure, where the dog falls, loses consciousness, and his legs go rigid. The clonic phase then begins – this involves paddling of the limbs and possibly chewing. They can also suffer with vomiting, diarrhoea, blindness or flank biting, among other symptoms. The difference is that the dog will regain consciousness between cluster seizures and not with status. It typically affects large and giant breeds, such as Irish Wolfhounds, Rottweilers, Greyhounds, German Shepherds and, of course, the Great Dane. Osteosarcoma is a malignant connective tissue tumour, which contains neoplastic cells with osteoblastic differences, which form the tumoural bone (osteoblasts are responsible for generating bone tissue). Thyroid hormones control carbohydrate, protein and fat metabolism, nerve and muscle activity, blood flow and the utilisation of oxygen, and sexual health, among others. Originally, the dogs were more solid looking but, by the careful introduction of the Greyhound into the breedlines, the Great Dane morphed into the agile dog we know today.
These dogs were first used as bull baiters and, by 1592, were being used for hunting wild boar by nobility.
The first Great Dane club in the UK started in 1885, by which time estate owners favoured the breed.DescriptionThe Great Dane is a very muscular breed, though elegant and noble looking. Be very careful with a young and growing Dane, as too much exercise can cause serious bone, joint and muscle problems. Never lose sight of the fact that your cute little bundle of joy is going to turn into a very big and powerful animal.
They will normally mix well with other dogs and non-canine family pets, as well as strangers and children.
A few Great Danes have been known to have dominance issues, and to be aggressive towards other animals – in particular dogs of the same sex. However, these dogs are a rare problem, and not indicative of the breed as a whole.Famous breed examplesThe most famous Great Dane has to be Scooby-Doo, the great Hanna-Barbera cartoon character.



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