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My company had been searching hard for the past week to find a company that could print custom Company badges in a very short period of time. Identification Name Plate Signs - Black Acrylic Mounted Door Signs for OfficesThis interior custom office sign measures 2.5"H x 11"W, and you can add your personalized text at no additional charge.
These premium office door signs offer an elegant and unique solution for your metal nameplates and directional signs. When you have a professional looking website with your name, or pen name, on the header – you are claiming your space as a professional author. You can probably on the fingers of both hands, the number of people who have read your work and know and appreciate that you are an author with unique skills and talent.
It can feel a bit like going out in public wearing a wig and completely different clothing to your normal style, so that people will see you in a different light. There are actually three options that I would recommend to any writer thinking about building a website for their brand and their work. This is an ideal option for anyone who is pre-published, never had a website or blog before and wants to learn the ropes and experiment using professional software, for free.
Or you want a no-frills website where you don’t have to learn about coding or software or hosting options. Do you want to create a blog where you review books, chat about the writing process and have long-form content [like this blog post] – or do you prefer social media and just want your website to be a hub for your brand name as an author? When I started blogging over ten years ago, I used the free Blogger platform and that worked fine, but when I was offered a contract in 2009 I knew that I had to build a new website as a professional author, using my new pen name and the links to Harlequin.
Having fun experimenting with a free WordPress site will teach you tons about how to build a website and use images and fun links and video to engage your audience – and you don’t pay a penny for the hosting of all of your content, or the behind the scenes coding which makes it all happen. If you have already bought a domain name then you can transfer it to your WordPress site and the domain registration costs comes down, but you have to remember to pay for your domain name separately every year and it can take a day or two for all of the transfers to happen in the background. In spring 2016 the fee is $25 a year for a new domain name, including privacy protection and $13 a year to map a domain name you have already bought somewhere else. Because WordPress hosts and maintains the site and the code that runs the website for you, they limit the edits you can make to the code.
When you first start out you have so much to think about that it makes total sense to focus on the essentials. But the more you work on your blog and explore what it can do then it can be frustrating to find that some of the features you want to add are not available in the theme you have chosen, or offered in the free WordPress software. There is one widget which is very important to any author – how a visitor can subscribe to and follow your blog. If you look at the Stats for your site, WordPress will display the WordPress sites for each of your subscribers, but not their email addresses.
You could contact each of the subscribers in turn through their websites but hopefully you will have lots of subscribers and that could be very difficult and time consuming. The most popular email marketing service providers include MailChimp, Aweber and ConvertKit, but there are many more. I have only worked with MailChimp.  It is very easy to use and it is completely free for the first 2000 subscribers. Make a note of your log on details and password – you will need to use these to log onto WP-Admin. Follow the instructions on MailChimp and create a mailing list and an Opt-in form for that mailing list. A self-hosted site is where you pay for someone to host the WordPress.Org website and then select from 1000s of themes compared to the free option.


You are fully in control of the theme and the software and coding and you can add in all the bells and whistles you want, and customise your website in any colour and font and with loads of prebuilt templates.
Coming up with a pen name can take days or weeks and you should always come up with a shortlist of names which fit both your style and your genre. With those names in mind, time to get started on the fun part – claiming the domain name and creating a website. A website is basically a collection of database records which feed into front forms of code which we call website pages. That database and software layouts have to be hosted by a company who will hold the information on their servers so that when someone types in your website name, it will automatically go to that file. The hosting fee usually includes the domain name for the first year and how much you pay varies from hosting company to company. Select the basic plan. What you are buying is shared hosting which is fine for personal author websites. The system with then automatically take you straight to the sign up page where you can create your hosting account – but you will have to go through an extra step to make sure that the company where you bought the domain name points anyone looking for that name, over to Bluehost, or any other hosting company, and the correct database. Any hosting company has to tell the domain name companies who the owner of the domain is and how they can be traced so it is important that you complete the form accurately with your real name and details. Take a careful look at this section line by line and unclick what you do not want to buy in the package. The first thing to notice is that the cheapest price is for a 3 year contract where you pay the full hosting fee in one payment in advance. Note – if you have already bought a domain name with another company, then they will be taking care of this for you, and the option will not appear on the form. Total cost for hosting your website for 3 years is $125.64 – including the domain name for the first year. Personally I think this is great value because of the service and background systems which make it so easy to use in the next step, when you actually create your website in WordPress. If you are happy with this, then read the terms and conditions documents and click the box to confirm that you have done so, before clicking on submit.
The hosting company will create a Control Panel, or CPanel, for your account which has all of the data for your website. There are loads of tutorials from Bluehost on how to do that in one click and how to get started. From this CPanel you can Install WordPress to create a WordPress blog against that domain name. Make a note of the Admin User Name and Admin password because you will need those to access your WordPress site, when you add posts etc. Note – There will be a time lag while all of the systems around the world align to link your domain name with the website that you have just created – this can be up to 48 hours but usually a lot shorter than that and often just a few hours or overnight. Design your ideal home page for your new website on paper or in a text document where you can add in pictures and plan out what content you want to have on your home page.
If this is your debut book and you have not had a blog before – I would recommend having your blog posts on your home page. Select a WordPress template design for the home page which matches your ideal design for your website. The company was wonderful to deal with, the ordering process was efficient and easy, our order shipped quickly and the name tags are an excellent quality! You don’t worry that your website name has a .wordpress extension at the end and neither do your website visitors. You are not interested in custom code or special options and are happy to accept that WordPress controls the coding for your site. Self-hosted website with WordPress.org and you pay a hosting company to maintain the files for your website. Or would you prefer to use your own name and build a following around that name, recognising that you may publish under other names in the future?


I played with the WIX site builder, and spend days and then months trying to make it work, but really didn’t like it. You don’t need to pay for anything, and you can have a blog up and running in no time, but you don’t have much flexibility with extra features. Plus you are responsible for organising the switch and learning how to do that can be time consuming first time around. Widgetis a fancy word for tools or content that you can add, arrange, and remove from the sidebar(s) of your blog. Because WordPress hosts and maintains the site and code for you, they limit the edits you can make to the code. There is also a paid version, if you want to create automatic email sequences, but right now I suggest that you register for the free service and use MailChimp to collect email addresses. Visitors can click the link to go to the form and then return to your site when they’re done.
What matters is that the separate pieces of information all come together seamlessly when you click on a page or arrive on a home page.
I recommend Bluehost which is the company that I use, and I have an affiliate link which means that you have a free domain name and hosting for $3.49 a month. This means that the system will block a visitor to your site from hacking into your real name and contact details. The US dollar currency exchange rates change on a daily basis, but as at April 2016, $125 US dollars equates to approximately ?85 UK sterling for all 3 years.
All of these style aspects will vary enormously depending on the kind of books you write and the image you want a visitor to take away about your brand as an author. This is a great way to give website visitors a glimpse of your personality and a peek behind the scenes of a new author. Filter the choice down to make sure that the site will be Responsive – this means that it will work perfectly if someone is looking at it on a smartphone, tablet or laptop etc. Beware – this is a total time suck because it is so much fun to try out new themes and ideas and watch them come alive.
You can upgrade at any time and register a domain name with WordPress, or transfer a name that you have already purchased to your existing website.
WordPress do all of the hosting for free so they can run ads on your site and they control the code that makes the site work. And the new themes are totally Responsive, which means that they look great on a smartphone, tablet or laptop.
These are custom pieces of code which allow you to do things with your content without knowing a thing about coding. Don’t spend a lot of time on this because you can change your theme at any time and test it. She has come up with 3 names that she likes – Susie Jones, Kristin Carr and Beth Morgan. Or would you rather have your books and book news on the front page with a link to Latest News instead of a blog? An author who specialises in dark paranormal romance will want to create a very different front page compared to an author who writes for the historical inspirational market.
It is who you are as an author and that is a different mental persona to who you are in ordinary life.



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