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One of the best things an affiliate manager can do for their affiliate program is to maintain consistent and regular communication with their Publishers.
Affiliate managers often say to me, “I don’t have enough to say to put out a monthly newsletter.” But you do! The goal of planning out the year is to provide an overall marketing package that managers could provide to their Publishers that will spark interest and action.
Personally, I like to create a marketing plan with the following items: Theme, Marketing Tools, and Publisher Bonus. The monthly theme is going to be the overall message or item that brings together all marketing tools provided for a given month.
Look for events that could tie into the product line such as movie and video game releases, sporting events, product launches, product sales seasonality, fashion shows, pop culture events, and even holidays.
If ever at a loss for a theme, there is surely a holiday in any given month that could be played up as a creative way to present Publishers with fresh new marketing tools. For example, below are some events and holidays the will occur in the next two months alone. Utilizing the theme selected for the month, create some new creative or highlight creative that coincides with the theme.
Provide Publishers with an incentive that will entice them to generate more sales for the program.
Personal competition – Any Publisher that increases their conversion rate by X percent earns Y promotion.


Tangible rewards – Qualifying Publishers earn gift card, specific product, gift set, product every month for a year, etc.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. In this Sales Promotion Plan Checklist we describe a range of steps a marketer must take while planning for a promotion campaign. Preparation for the air vacation is actually the beginning of the trip, because when you start planning, it gives you a thrill of anticipation.
Coupons: this method reduces purchase price to stimulate customers (which have coupons) and patronize a specific product.
Demonstrations: it allows gaining excellent attention of target customers and fostering customer loyalty to a specific product. Free Samples: it stimulates trial of a product and increases sales volume at early stages of the product life-cycle.
Cooperative Advertising: this method assumes that manufacturers agree to pay a certain amount of retailer media.


By having a marketing plan in place for the year, affiliate managers will be more organized and ready to put out meaningful and rich communication to their Publishers. This could mean providing a storefront of related products, creating new ad banners, publishing consumer coupons, or uploading related text links. Don’t be afraid to get creative with the bonuses and offer promotions in addition to the common cash for sales bonus. Try CentriQS complete task management solution for planning, tracking and reporting tasks, projects, and schedules. This document is designed in the form of a to-do list that a marketer can include in daily worksheets. The data on which creatives, promotions, coupons, get the most activity  can be used to recreate similar promotions in the next year. She is responsible for providing strategic guidance and educational resources to Merchant partners that can be used to optimize and grow their affiliate program. Increase productivity of your small business or office by better organizing your employees' tasks and time.



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