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John Gagne, Proximity Canada’s senior vice-president, executive creative director, came into Bailey’s office with his team and shared the idea for the now-famous campaign, in which giant red M&M’s were stashed around Toronto to be captured in Google Maps’ Street View imagery.
Bailey says Proximity wanted to capture the simplicity of the experience in a way that was compelling for consumers. Another recent focus, says Lafond, has been building Proximity’s strategic capabilities, including CRM strategists, planners and analysts. To find out which of our top 10 shops takes top honours, pick up the January 2012 issue of Marketing.
The campaign won three Bronze Lions at Cannes and a slew of hardware at both Marketing’s Digital Marketing Awards and New York Festivals this year.
Lafond himself is one of several new hires at Proximity Canada; he stepped in as president in May when Bailey was promoted to chairman of Proximity North America in New York. If you are an existing print subscriber and you have not yet created an account and password for your digital access, please select “Create an Account”. Engage in real time with your customers, convert prospects, send coupons for your special offers, advertise for your partners, gather powerful analytics about visitors’ in-store behavior.WatchVideo Increase store traffic and offer attractive interactionAttract more shoppers in your store by delivering welcome messages or tempting coupons at the entrance of the shop or on the hallways of the mall and by promoting the best offers of the day to those passing-by near your store.
This is going to be amazing,’” recalls Bailey, who was president of the agency at the time. The agency has ballooned from 91 employees at the end of August 2010 to a current roster of 174. When the bus reaches the station, the buzzer of the beacon broadcasts a specific sound, indicating the precise location of the bus needed by the user.Customized services, made-to-measure transportationOnyx Beacon is ready to seriously expand the capabilities of the solution and to offer an important number of new services, based on exactly the same Bluetooth Low Energy concept and infrastructure, or by just adding to the existing infrastructure supplementary Bluetooth Beacons in bus stations or introducing personal „keychain beacons” for passengers in special situations. CONTACT US BUY BEACONS EventsEngagement for AttendeesTake advantage of context and surprise your visitors or attendees at conferences, fairs, concerts, festivals or exhibitions, by offering them an interactive off & online experience.


Welcome your hotel guests for a memorable staySimplify the check-in process for your guests, offer them information about special offers, facilities and services.
Understand customer needs and interests and deliver personalized contextual information to them.Reward loyal customersFind who are your most loyal customers and surprise them with a reward, based on the number of their visits. CONTACT US BUY BEACONS Education: Interactive LearningTechnology is ready to transform schools, to speed up the learning process and to facilitate the information sharing process in the classrooms. Students already have access to mobile devices able to double the knowledge flow between them and their teachers. Students missing the classes will be instantly identified and a set of pre-defined notifications will be delivered to the specific student, to the teachers, and to his parents or other contacts.Share only relevant content, monitor online accessBy using a Mobile Device Management application, tutors can temporary limit online access only to desired web addresses, depending on the location and the daily program of the students. Professors can instantly transmit multimedia material to all students’ tablets having the school’s application installed.Encourage individual research and discoveriesPlace Bluetooth Beacons in school’s courtyard or on hallways and create dedicated learning zones for different sciences. Build interactive games and contests using the mobile middleware and our cloud-based platform and offer awards to motivate participants and to encourage positive competition. CONTACT US BUY BEACONS HealthcarePatients & Resource ManagementMicro-location in hospitals. All the important assets of your hospital or clinic can be identified with a unique beacon sticked on them, so it will be very easy to track, find and relocate these items.Coordinate your medical teamInform your employees, in a customized personal manner, about their working program, scheduled activities, emergencies, individual professional status, or medical conditions of each patient they have in attention. You can individually indicate directions for people to the spaces where they are needed, where they are scheduled to be and check their presence in real-time, within the entire facility.Distribute multimedia contentDistribute multimedia material to all the attendees inside your location, using a dedicated mobile application and segmenting your audience by the criteria of their medical situation, gender, age, professional status and interests. The content could be text, videos, photos, audio, widgets, medical documentation, clinical results or related links. CONTACT US BUY BEACONS Industrial Production AppliancesThere are thousands of cases when precise micro-location, doubled by instant communication, can be extraordinary useful in industrial facilities and production precincts.


Mobilefx bluegate is australias leading proximity marketing, proximity marketing applications. At the same time, precise statistics and studies could help to improve internal flows, space usage and administration.Wayfinding and access managementYour employees, partners or visitors can take benefit from a very capable guidance service based on BLE Beacons placed within your location. Setting up their destination, they can receive orientation notifications helping them to arrive at the desired place.
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A Mobile Device Management application can efficiently administrate access of personnel or visitors to each area of your building, opening only the routes and rooms allowed for each specific user level.Virtual tours for real estate industryYour potential clients can virtually visit the properties in your portfolio, without your physical presence and really entering the space. An iBeacon or Eddystone network can provide them all multimedia information about the location, offering an interactive experience able to create interest and facilitate transactions.
CONTACT US BUY BEACONS Smart CitiesProximity and AccessibilityAccessibility for disabled, multi-level gateways, in-building navigation, emergency routing, simplifying or even avoiding bureaucracy, smart administration of public places are the main areas of application for our micro-location and presence detection capabilities based on Bluetooth Low Energy Beacons communication.
Smart interface with public administrationPeople can automatically complete a registration or request form when entering a public office.
Tickets for accessing public services, managing queues in administrative buildings, respecting privacy in some conditions, providing equal opportunities for citizens, and many other automated interactions with the public based on presence detection are indicated applications of our technology.Analytics for development and improvementsAccurate detailed analytics about frequency, time duration, preferred areas and major flows regarding people presence in public spaces like main streets, markets, parks, bus and train stations or other crowded public places.
In special health emergencies, finding a defibrillator or another medical resource in public areas can be intermediated by Beacons.




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Comments to «Proximity marketing 2015»

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