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Proximity marketing is one way businesses, especially retailers, can produce near one-on-one marketing experiences with consumers. Proximity marketing, sometimes called location marketing, is wireless distribution of advertising in a specific place. Really, proximity marketing is just the more technologically advanced version of Kmart’s blue light special. Conference or convention – change messages broadcast to attendees based on what breakout sessions are happening.
Retail – As a customer enters the automotive area of a store, offer discounts on products found in that area. Improvements in existing retail one-to-one mobile apps – Target stores have a useful app called Cartwheel. Hotel – Restaurants tend to locate themselves next to hotels, especially when hotels don’t have their own restaurants. Car Parking Garage – When most people return to their car after a long day at work, they think about going straight home or worse, the errands they have to run before getting home. Mass Transportation – This industry has a long history of selling ad space on the sides of its vehicles. About authorWanda Anglin (Wanda Anglin)Wanda Anglin has a passion to help businesses and non-profits reach their goals by attracting more of the right website visitors. We provide search engine optimization (SEO), website design services, social media management, and pay-per-click advertising management, and offline and web marketing services globally. In un mercato che vede i consumatori immersi in un mondo pieno di informazioni come possono le aziende cogliere il momento giusto e fare la differenza rispetto ai competitor? La risposta si trova nel concetto di prossimita che, nel settore della comunicazione, assume sempre nuove sfumature e ha dato vita a quello che oggi viene definito proximity marketing, ovvero la tecnica di marketing che sfrutta la localizzazione degli utenti sui dispositivi mobile per la veicolazione di contenuti. Il marketing di prossimita costituisce uno dei filoni piu interessanti e ricchi di opportunita di tutto il digital advertising e prevede tassi di crescita a doppia cifra per i prossimi dieci anni.
Il focus di quest’approccio sfrutta le applicazioni di vicinanza che individuano la presenza dei device degli utenti vicini a un determinato punto vendita o d’intrattenimento. Tra le tante tecnologie dell’internet of things quella che valorizza al meglio le strategie di proximity marketing oggi sono il BLE, Bluetooth Low Energy o Bluetooth Smart,  e la tecnologia beacon.
Il BLE e un protocollo innovativo grazie al quale e possibile sviluppare nuove classi di applicazioni a basso costo di produzione con il minimo dispendio di energia. L’utilita e le risorse insite nella tecnologia del BLE e dei beacon non sono passate inosservate agli occhi della Apple che, gia nel 2013, piazza la sua inconfondibile “i” e introduce un nuovo protocollo chiamato iBeacon. Un esempio recente di campagna di proximity marketing applicata mediante iBeacon e quella realizzata dalla Fox ed Exterion Media per la promozione del film Kung Fu Panda 3. Secondo noi il nascente mix che unisce proximity marketing, protocollo BLE e perche no, un pizzico di mobile advertising, puo risultare vincente e portare all’agognata logica win-win che vede vantaggi e benefici non solo per l’impresa ma anche per il consumatore. Posted on September 1, 2015 by Brandon Lane Leave a Comment 071100Since the e-commerce take over in recent years, retail stores have felt the pain. Proximity marketing could help rewake offline commerce and be the answer to the offline buying experience. The advantage that e-commerce has over offline commerce is that it can deliver relevant information to the consumer on demand. Using beacons that communicate with the consumer’s phone, consumers can receive product information, coupons, and other relevant content directly on their smartphone.
Here’s a perfect example of proximity marketing engaging the customer before they even enter your store. Retail stores have already begun using proximity marketing to push coupons and offers to consumers phones when they are shopping. Proximity marketing allows for consumers to receive product information and offers while standing right next to their favorite product. A museum could also incorporate beacons to provide information about the displays within the museum directly on a person’s phone. The key to success in proximity marketing is to remember one thing, focus on the customer experience, not selling product. By focusing on the customers shopping journey and by providing the best experience possible, offline commerce could thrive once again.
Consumers are not willing to trade an amazing experience for the convenience of the internet.
With Loopy Loyalty, you can easily create digital stamp cards, send push updates to customers, and measure the success of your campaign with custom analytics. Infatti il Proximity Marketing sfrutterA  la tecnologia giA  integrata nei nostri dispositivi, come GPS, bluetooth e Wifi, per accalappiarci quando siamo vicini ad un dato negozio.
Non pensate solo agli smartphone ma anche a pannelli posti in mezzo alle strade che semplicemente avvicinandoci con il nostro dispositivo, tramite il GPS, NFC, Bluetooth e Wifi, possono mostrarci pubblicitA  mirate. Il marketing di prossimitA  (proximity marketing) A? una tecnica di marketing che opera su un’area geografica delimitata e precisa attraverso tecnologie di comunicazione di tipo visuale e mobile con lo scopo di promuovere la vendita di prodotti e servizi. Amo la mia terra, la mia donna e tutto ciA? che A? TECNOLOGICO in particolare la Telefonia ed Android. Amo tutti gli Sport ma la Corsa A? la mia valvola di sfogo dove stacco la spina da tutto tranne che dal mio Smartphone che mi segue anche durante gli Allenamenti.
Proximity Marketing is a marketing technique for mobile content distribution to mobile phones and PDA devices of people walking nearby a specific location, where the Bluetooth hotspot is installed. Bluetooth proximity marketing allows you to reach out to your customers instead of waiting for them to come to you. There are no technical limits regarding the file size, however you should ensure the Bluetooth communication is fast and easy. InfoTek Perspective Services' mission as leading AISP (AISP stands for Applications and Infrastructure Service Providers) is to achieve maximal clients and partners satisfaction through longstanding and prosperous partnership. We believe that the right way for accomplishing such challenge is to create and deliver innovative and cost-effective solutions which will enable our clients and partners to gain market success and beat their competitors.
Key for success is to control the entire value-chain of creating, operating and maintaining value-added services based on out own infrastructure. In- store Proximity marketing also known as ‘hyper local marketing’ helps in targeting potential customers with contextually relevant mobile ads. Beacons are the most widely used and effective proximity based marketing device in retail industry currently. Happiest Mind helps transform your retail in- store experience by providing the intelligence and tools that enable you to make well- informed business decisions.


Enhanced Shopping Experience: In-store Beacons provide ‘on the spot’ personalized offers, coupons, and rewards for the customers, which inspires the customer action. Customer convenience: On the spot personalized offers diverts the customer attention away from competitors when they likely have a purchase intent.
Affordability- Highly economical beacon technology makes it affordable for most any small business to implement it. Customer intelligence: Beacon-enabled apps collect data on customers’ shopping preferences and spending habits thereby enabling retailers to create more personalized and targeted offers.
Competitiveness: Beacons will add synergy to existing marketing campaigns and increases your competitiveness.
Bluetooth Proximity Marketing Hardware (Pro+ WIFI), View Proximity Marketing Hardware, Bt-Pusher Product Details from Guangzhou DeviceGate Technology Co., Ltd. Retailers can use DealsNow to send notifications on promotional items, to potential customers who are in the vicinity of the their stores.
Retailers will get existing customers visiting the stores more and the incremental foot traffic will increase sales. The team at Calcey have worked tirelessly leading up to the launch of this groundbreaking product, to leave no stone unturned. Technology FocusCalcey’s Technology focus is based on our extensive experience, knowledge and the ability to provide wide-range of choices for our customers. Leading global organizations use Calcey for outsourced software development, mobile application development, web application development, database development & data warehousing, system integration, eCommerce, web portals, intranets, multimedia services, knowledge-based development, content management solutions, cloud solutions, website development & design, creative services, scientific research, knowledge services, information aggregation, and data services. The ad content transmissions are received by on enabled devices (mobile phone, Bluetooth or Wi-Fi device) in which the prospective consumer has opted in to receive them…or at least not opted out on their device’s settings. From 1965 to 1991 and a few sporadic times since, Kmart, a discount retail store, offered surprise in-store sales. Perhaps at a home and garden show, if the main stage features a celebrity landscaper, then ads might broadcast time-sensitive discounts for people who shop online (or at a booth) for that celebrity’s products. Once downloaded onto your mobile phone, in-store shoppers can scan product UPCs to see if there are deals (coupons or price reductions) associated with the item. Most people hate push marketing so brands will have to be valuable and engaging, think non-promotional. Her empathy and understanding for small business challenges comes from a background in project management, sales support, accounting, and business ownership.
Visit us in person if you are in Houston, Cypress, Katy, Cinco Ranch, Brookshire, Sealy, Simonton, San Felipe, Fulshear, Pattison, Hedwig Village, Bellaire, Hockley, Sugar Land, Rosenberg, Pearland, Pasadena, Richmond, Wharton, Columbus, Humble, Tomball, Magnolia, Waller, Conroe, The Woodlands, Galveston, Kemah, League City, or other metro Houston areas. La potenza di questa tecnologia sta nella capacita di sfruttare al massimo lo IOT, l’internet of things, colmando il divario tra mondo reale e virtuale senza stressare o assalire il potenziale consumatore. Installato su tablet, smartphone o anche sui wearable device, infatti, funziona in modo continuo preservando la batteria. More and more consumers have begun doing most of their shopping online, through stores such as Amazon, Zappos, and Alibaba.
And part of the buying experience is that consumers want information to be easily accessible, personalized and highly useful. Both Macy’s and Target have adopted proximity marketing to explore new ways to engage customers and provide the shopping experience that they are looking for. Any business can benefit from engaging their customers and providing a better O2O shopping experience.
Places like museums and amusement parks have a lot to benefit from incorporating proximity marketing into their customer’s experience.
And if offline commerce can’t offer the experience consumers want, they will go back to the convenience of the internet. Being a firm believer in that luck= preparation + opportunity, you can either find him reading or trying to teach himself something new.
Your customer will see a message similar to: Do you want to connect with [brand-name-here]?
You can send virtually every kind of file to your customers, taking care they are readable by handheld devices you address them to.
In every case you should minimize the file size if possible, lower file size guarantee better campaigns results. Unique and personalized messages send to the customers at the right place and at the right time helps you achieve this. It triggers more in-store purchases and is a powerful method for marketers to compel consumers to do in- store purchasing. The Wi-Fi enabled or low energy blue tooth enabled Beacons provide a more granular level of location awareness while comparing with GPS enabled devices. Our Beacon Proximity Marketing solutions help boost in-store traffic, understand customer preferences, increase customer loyalty, analyze product performance statistics in real-time and deliver an enhanced customer engagement.
Customers will appreciate receiving a discount or loyalty reward, and go for the product even if they have no initial solid plans to purchase it. If you require further details regarding the transaction data, please contact the supplier directly. This revolutionary app is a smart phone optimized rewards app that delivers proximity marketing. Customers are able to skim through the deals with the scroll of a finger and find the deals that best suits their need and their budget.
DealsNow also provides an opportunity to cross-sell and up-sell products when the customer is at the store by using iBeacons to further notify of more promotions. The focus on the quality of content through a seamless User Experience has been the technical team’s main focus.
We never stop acquiring the knowledge of emerging technologies and platforms to achieve our goals. By knowing location and time, even with limited or no additional demographic information, businesses can make assumptions about consumers. A store worker would light up a mobile blue police light in the area of the store where the short-time discount was offered. Broadcast of discounts for online or offline shopping for music, T-shirts, and other fan paraphernalia are effective when the artist is onstage. A mall can be divided into multiple localized areas to offer ads for stores that are in the immediate vicinity.


Surely there are some drive-thru fast food restaurants very near the garage that would be willing to buy the privilege to offer discounts to all those weary commuters.
When not helping clients, Wanda is traveling, fixing her home, or tending to her 900 trees (really). Il miglioramento della user experience, infatti, e uno degli obiettivi principali del marketing di prossimita attraverso la possibilita di creare nuovi percorsi  esperienziali piu emozionali e interattivi. E da queste basi che nascono i beacon, ossia, piccoli segnalatori a basso costo che, alimentati da semplici coin battery, mandano segnali intermittenti per lassi di tempo consistenti, addirittura anni.
They want it relevant to the products they love and they want all of this whenever it is most convenient for them. Say a customer is near a shoe they are interested in and they want to know if the store has their size. The possibilities of proximity marketing are so endless that pretty much any business can incorporate it in a useful, creative, memorable way. If you make the mistake of making your proximity marketing too sales oriented, customers will be turned away. Also believing that life should be nothing but lived, he thinks everyone should go skydiving.
By utilizing mobile technology the proximity marketing devices identify the mobile devices within a certain proximity area especially close to a retail outlet or public space. Our comprehensive Analytics platform helps in having a compact review of store performance, sales and customer behavior in a store.
This saves a considerable amount of shopping time, and in a world where time is a precious commodity,  DealsNow will ensure that convenience is paramount for the consumer. The User who downloads DealsNow to their mobile phone will receive targeted notifications when they enter an area that is close to a physical store. DealsNow combines iBeacons and Geo-fencing to target and entice customers to walk into your store. For us at Calcey this is just the beginning of bigger and better things for the local market. In order to address high-end traffic and transactional requirements, we are experienced in building scalable application architecture that include multiple server platforms, load balancing mechanisms, and optimized database processing. When checking out at the store’s register, a scan of the accounts QR code displayed on the phone results in all selected discounts being applied automatically. Remember that any marketing tool should be just one piece of an overall integrated marketing plan including offline and internet marketing strategies. But that isn’t enough, e-commerce still lacks a major aspect of shopping that consumers want. Proximity marketing is able to provide this experience to consumers in the offline world and create a more complete buying experience.
And a Beacon could push this information directly to the consumer without them asking for it, taking them to a piece of content that shows the sizes that are in stock (in real time) for that particular product. Which is why the most important factor of offline commerce is making the customer experience a memorable one. Indoor or outdoor sensors detect the customer’s location and share it with the integrated data base which enables the retailer to send enticing highly contextual, tailored and personalized messages. We enable retailers to gather and analyze a complete customer profile by integrating data gathered by in- store beacons and sensors and helps in churning out rich insights and solid strategic plans, to maximize your ROI.
The future of retail lies here, and the quicker retailers buy into this inevitable future, the better their footfall and sales will be. Based on strategic industry partnerships with leading infrastructure partners, Calcey also provides quality infrastructure solutions to accommodate a wide-range of product deployment.
With modern technology and the combination of proximity shopping with a downloaded mobile app, the marketing can become even closer to one-to-one. No clipping coupons and consumers are more likely to find more discounts than without the app, plus Target can advertise its credit card or other complementary services on the app. So always remember to focus on providing the customers with relevant information, engaging environments, and something that will enhance their experience while in your store. These highly engaging content or personalized offers prompt customers to arrive at a purchasing decision swiftly.
Leverage our deep rooted retail experience, best practices, and proven solutions, to create flexible platforms and custom applications that enable to enhance and simplify your retail business. You can send promotional and advertising messages, business cards, event notifications to the mobile phones and all other Bluetooth-enabled devices by Bt-Pusher without any charge.3. It brings several exciting technologies together, like Geo-fencing and iBeacons, to deliver a compelling customer experience.
These notifications will contain a specific Promotion or Discount that is currently available at the store. For example, if the blue light special was for dog food and you had a cat, you just went about your business of shopping. Because a Beacon can now take you directly to a web address, which can display anything and even let you interact with the real world.
Once the customer enters the store they will receive a Welcome Notice and further notifications on where the promotional items are located within the store.
But combining locally broadcast ads with an app, you can know a lot more about a specific customer. But how much more effective would it be if the consumer did not have to scan the product, but rather was guided to the products the store wants to sell to them based on demographic data?
Perhaps the app has discovered that a consumer owns a pool, then as they walk in the door of your store, you can offer discounts on pool supplies. If the app knows they own a pool and have an annual income over US$250,000, the ad can be for higher end automated pool cleaners or luxury pool toys.



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