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Wouldn’t it feel great to know your real estate website is fresh, active, engaging, and speaks to the needs of your potential customers? The key is to be strategic how you allocate your marketing budget and to consider your new website as an active conversion tool. If you are a Bay Area real estate professional and want to realize your website marketing potential, contact us today.
We help businesses understand how to use Web, Search, Social, Video, Content and more to better promote their business online.
With a website, your customers can connect with your business anywhere and anytime.  This is important because local searches start online, not on the ground. Here’s an example: Before trying out a new restaurant, a potential diner searches online for local eateries. Keep your design simple with clear menus so that consumers can find information easily.  According to Forrester, 50% of online sales are lost due to poor website usability. 12 billion people use their mobile device to search for local events, restaurants and stores each year.
In order for your customers to find your website, you need to make sure it shows up in search engines. An SEO consultant optimizes your website by choosing the right keywords or key phrases that will help your business rank higher than your competition.  You may not think hiring an SEO consultant is worth the investment, but remember that 93% of online retail experiences begin with a search engine.
Stories establish connections between your business and the consumer, building lasting customer loyalty. Remember that a successful business has real estate on the ground and online, so that you are always available to your customers whenever they need you. As a real estate SEO consultant, over the past 5 plus years I have spoken to many brokers about their real estate SEO needs, online marketing and their website. According to Travis Saxton, Real Trends Marketing and Technology Manager “the 2012 Online Performance Study was born out of popular demand by the residential real estate industry. And Steve Murray, Real Trends Publisher says “It reports on the real results of brokerage firms in their attempt to create real value for themselves, their sales professionals and their housing consumers.
Having insider access to information gathered from over 420 offices representing over 19,000 agents that accounted for over 135,000 transaction sides and $37.5 billion dollars in 2011 sales cannot be ignored. Learning what makes others successful, is just smart says Randi Thornton, realWITS FOUNDER. If you did not read the report, or want too quickly learn about important takeaways to leverage data that eliminates guess work of running a successful real estate brokerage read on. My Opinion: While this statement is well known amongst those whose career success relies upon servicing home buyers and sellers, it has been my experience many choose to ignore or do not allocate sufficient dollars on improving their websites performance and real estate SEO. 100% of online consumer expects to receive a response time within 30 minutes or less when requesting property information.
My opinion: When an online visitors makes an inquiry on a company real estate website they anticipate an almost instant response. As earlier stated, 90% of consumers begin their home search online, however the study reports 42% of brokerage firms did not have a real estate online marketing budget!
The study breaks down the results by brokerages that outsourced, combined in-house and outsourcing or in-house only for their real estate SEO (search engine optimization). Yes, Google will tell you where your real estate online marketing dollars deliver the greatest ROI and when to say no with others. My opinion: What may be interesting is that out of these 58% brokerages, 95% of them also conduct real estate SEO. Grab your website analytics and do a side by side comparison of the 2012 Real Trends large brokerage sample of participants from July 1, 2011 to June 30, 2012, representing a total of 84 million annual website visitors of which 28.9 million were unique visitors. The study pulled the top 10 keywords used by consumers to find the real estate brokerage online.
When a prospective home buyer or sellers uses a real estate companies name or similar as their keyword phrase, the consumer is more than likely aware of the company and is seeking their website address.
When a prospective home buyer or sellers uses a general keyword phrase such as “Dallas real estate” or homes in Dallas” they more than likely do not have a specific real estate company in mind.
The study’s results revealed out of the top 10 keywords for a brokerage only .97% were unrelated to the brokerage name.
My Opinion: If the main purpose of a real estate website is to attract prospective property buyers and sellers, how well is a website’s performance that generates nearly 100% of its traffic from consumers already aware of them?
Do a search on Google using the above 5 search phrases, replacing “primary market” with your marketplace.
My Opinion: To generate optimal real estate website traffic numbers, it is important your company appears on page one of Google search results for at least 2 of the 5 keyword phrases. In addition to the above the study also highlights mobile presence, website conversations and goals, referring website traffic sources, traffic value, competitor comparison, social media, behavior engagement, site speed plus more. My Opinion: This real estate online marketing study offers insightful data that can be used to implement proven strategies into any brokerage of any size or location. Randi Thornton has been involved with SEO since 1985 when she used SEO to gain top search ranking for her real estate related websites. Follow her on Twitter or Facebook and be sure to subscribe to weekly articles including the release of her future real estate online marketing book. Did You Know?The vendor you choose to design, host and manage your company real estate website does matter.

TestimonialsReal Estate SEO TestimonialIn less than one year, Randi took my website from the third page on Google organic searches to the number one ranked local real estate website for all the key words I requested.
I wholeheartedly recommend Randi to anyone looking to improve their organic search rankings via real estate SEO or a real estate website with realWITS.
Since Chevron signed the multi billion dollar memorandum of understanding to develop the Hebron offshore oilfield project back in August 2007, St.
Affordability, low interest rates, and sound economic fundamentals were the primary factors contributing to ongoing healthy home buying activity in St. Newfoundland’s economic engine fired on all cylinders in 2013, leading the nation and driving GDP growth ahead by six per cent, as crude oil production rose and conditions improved for large-scale mining projects.
April 12, 2012 · Filed Under First Time Buyers, New Home Construction, Remax Newfoundland and St. To illustrate the supply issue, only 34 homes have sold year-to-date under $175,000, accounting for just 10 per cent of all sales, and only 39 listings under that price point are currently available.
Detached homes can be found from $169,000 for an older bungalow requiring work, located on the peripherals. Solid demand among first-time purchasers is expected to carry over in to the spring market, with new financing criteria expected to have little impact. Agents who embrace their website and create effective internet marketing strategies get significant returns. To put it simply, we de-mystify SEO and internet marketing for San Francisco Bay Area business owners.
People no longer pick up a phone book or walk around a neighborhood to find a place to eat or shop.
They check sites like Yelp for recommendations, but they also want to visit the restaurant’s site to scope out the menu and get a feel for the ambiance.
Repeatedly, I hear the same responses…Brokers do not have enough financial resources for these services. However, they were unwilling to stop publishing featured home listings in real estate magazines, stop their yellow page advertising, reduce outbound mailings and postcards or discontinue paying for leads from online real estate portal giants.
While I cannot speak for others in my industry, I have witnessed real estate companies outmaneuver the online portal giants as well as those who continue refuse to pay for good real estate online marketing. They continue allotting marketing dollars into the yellow pages, home magazines and other off line media sources despite the fact people use the internet to learn about and locate homes for sale.
Why would a real estate company continually pay so much to purchase leads and not invest in their real estate website or real estate SEO? Buried within Google analytics is factual data to eliminate the guess work and make wiser real estate marketing decisions. Similar data can easily be obtained for off-site real estate marketing campaigns such as magazine advertising, yellow pages and other previously popular marketing sources. A keyword is a word or phrase someone types into Google or any other search vertical’s search field box to find what they are looking for. To exceed average or below average profits, a real estate company’s website traffic should be obtained from a healthy mixture of both branded or company name related and general real estate keywords. What was surprising was the fact the top 15 contenders were not the most populated marketplaces.
In April 2013 she launched realWITS, a real estate website platform that utilizes built-in SEO to help companies achieve better real estate online marketing results. John's real estate and surrounding areas have gained favorable optimism and increases in residential homes even til today.
John’s in 2013. These favourable underpinnings supported relatively steady demand, despite a further upswing in inventory levels.
While growth is expected to return to more modest levels in 2014, several major developments will serve to prop up confidence and demand in both the resale and new home sectors.
Strong gains in earnings continue to support buying intentions—a significant factor behind the highest provincial homeownership rate in Canada at 77.5 per cent (2011 Census). John’s remains healthy, particularly among first time buyers, despite a decline in year-to-date sales.  Buyer’s market conditions and the best choice of product in years have buoyed the entry-level segment, along with wage gains, economic growth and rising consumer confidence levels. Given that, buyers at the lowest end of the price spectrum will have to act more quickly.  The housing mix in St. In fact, look to sales in the entry-level segment to prompt greater activity in the move-up range in the months ahead. If so, you’re losing out on a big opportunity to earn a lot more money. Spending money without a strategy can be as inefficient as not spending money at all. Name Mail (will not be published) Website Facebook Discussions on Floor Plan Scheme Heavenly In Modern House Interior Design House ArchitectureJoin the discussion on this Floor Plan Scheme Heavenly In Modern House Interior Design House Architecture using your faceb??k account below.All contents published under GNU General Public License. To get any value out of your online location, you need to make sure that it appeals to customers, just as you would with your brick and mortar store. If you don’t have a website, you have just lost a potential customer to the more internet savvy competition. This is in stark contrast to the near 2% close rate of traditional print advertising methods. It adds value to the consumer through conversations, but you can also use it to promote your business.
Perhaps that is what makes the difference between the successful and those who are resistant to change.

Well spent money on website design, real estate SEO and the systems and tools that support real estate online marketing.An online inquiry is one of the most desired real estate online marketing outcomes.
When a real estate company pays for leads they are growing the business of one of their biggest online competitors, rather than growing the value of their company. This type of off-line data can be tracked by listing a different phone number or website domain (pointing to your website) in publications and other media to provide tactical measurements of real estate marketing dollars spent in these verticals.
The top brokerage drew 6% of its overall traffic from keywords listed in the top 10, search terms used to get a visitor to their website that was not related to their company name. There is room for every real estate company to expand their reach using website and real estate online marketing best practices. Spectacular coastlines, panoramic views, outdoor adventure, rich history and culture await all who live here. An oversupply of product will place greater consequence on setting fair value, as buyers become increasingly sensitive to pricing. John’s continues to favour the single detached home, particularly in the first-time buyer segment. John’s, as builders continue to focus on the mid-range—units priced between $250,000 and $350,000.
That, along with historically low interest rates, continues to serve as a significant  impetus. Most sought-after are properties priced between $210,000 and $250,000 in established neighbourhoods such as Cowan Heights, Mount Pearl and Paradise. February year-to-date sales were 11 per cent off year-ago levels, with 359 sales recorded, while average price continued its ascent at $255,512, up just over five per cent. Also, agents who are getting most out of their real estate websites recognize that their marketing is never finished, and it is the on going addition of new relevant content that is critical to achieving long term success. Now, is all of that money you’re funneling into direct advertising really worth a 2% close rate? If a consumer finds your social post interesting, they will share it via their own social networks. When a visitor has landed on a website and raises their hand by filling out a lead form to inquire about a listing, why wouldn’t you have an arranged system in place to reach back within minutes or in real time?
John’s are expected to finish the year at 3,650 units—in line with traditional levels, though off the 2012 pace by just under six per cent. While momentum has eased, average price continues to make considerable gains, propped up, in part, by new home sales and strength in the upper-end segment. Purchasers will need to be realistic in their pursuits, however, as most homes continue to realize 98 per cent of list price.
While condominiums are gaining traction with younger buyers, they remain only a small portion of entry-level sales. Most buyers are realizing their choice location, with little need to compromise.  Those that must choose are opting to spend a little more, if necessary. For instance, on our C-leveled blog, we offer free advice on everything from marketing to sales to venture capital.s about your company, your products and your customers. This is important because social sharing increases your search engine ranking at an even greater percentage than keywords!
This person wants information that you have and if you don’t respond with adequate amount of time, they will find a real estate company that will.
By year end, average price is forecast to reach $302,500, advancing six per cent over 2012’s record of $285,529. Unprecedented inventory of new homes will necessitate a gradual correction in prices in that segment, if absorption rates are to improve. First-time buyers led the charge once again in 2013, seeking out single-family homes and bungalows priced between $200,000 and $300,000 throughout the city and its suburbs. Significant announcements continue to improve the region’s prospects—from the proposed underground mine expansion at Voisey’s Bay to the extension to White Rose, as well as promising exploration discoveries that serve to boost confidence in the area’s long term potential. Activity in this segment proved brisk, while the mid-range (priced over $350,000) experienced some softening, given a greater supply of inventory and a reduced sense of urgency. Many new projects have been delayed, re-worked or cancelled, as builders on the multi-unit side take pause. Investors were active over the past 12 months and will continue to seek out promising opportunities. Regardless of price point, market conditions will underscore the timeless adage ‘location, location, location,’ as sought-after pockets post better-than-average activity. Multiple offers, for example, were still evident on well priced product in Churchill Square and Paradise, where the Outer Ring Road has driven tremendous growth.
Areas around the University will also prove buoyant as the student population continues to rise, while ongoing revitalization in the downtown core bolsters its appeal. Absorption should improve moving in to the second half of 2014, although buyer’s market conditions will persist through year end.

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