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If your business is in need of a Relationship Marketing strategy, Strategic Marketing Solutions is here and we are ready to talk to you. We exist to be in collaborative partnership, working well with clients who appreciate our total personal attention. Want to find out more about what a Relationship Marketing program might look like for your company?
Strategic Marketing Solutions has decades of experience developing and implementing Relationship Marketing strategies. We don’t believe in overpromising—if you’re looking for a marketing agency that will tell you they have the magic formula, one that will immediately cure all current marketing ailments – then we’re not the right partner for you. A hallmark of Relationship Marketing is the recognition of the long term value of customer relationships; relationship marketing strategy extends communication beyond intrusive advertising and sales promotional messages. Effective Relationship marketing connects people, processes, and technology to increase profitability and reduce operational costs. From the technology perspective, companies often buy into software that will help to achieve their business goals.
The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC). The Business Strategy perspective has most in common with many of the lessons and topics contained on this website, and indeed within the field of marketing itself.
Customer Relationship Management is the establishment, development, maintenance and optimisation of long-term mutually valuable relationships between consumers and organisations. Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. In October 2010 Accenture published a useful new guide to social CRM summarising the transformation required in organisations by the advent of Social CRM. Today, the choice of service channels is so much wider, meaning companies must seek to deliver online customer service through Email, Facebook, Twitter and You Tube as explained in our post on online customer service best practice. We've talked about how every organisation has to introduce publishing processes to produce the exceptional quality content needed for inbound marketing. Social CRM has been around as a concept for a couple of years now, but this is the best report I have seen which has a definition and outlines the strategy issues which need management. The report is written by Jeremiah Owyang, ex Forrester Research, but now an analyst at the Altimeter Group. The report doesn't define social CRM, instead seeking to show the scope of how it can apply in organisations through this diagram, which is a very useful framework, both for defining social CRM and defining a strategy. In the definition I have deliberately avoided using the term "social networks" since conservations can occur across a range of site types, including Facebook and Twitter, but also a companies own blog, third-part blogs, reviews-and-ratings sites or in neutral web self-service forums like Get Satisfaction.

The scope of social CRM is well illustrated grouped within the 6 business application areas in the chart above. A social CRM strategy can be developed by reviewing and prioritising options in each of the 6 business applications above. The only real problem with social media marketing is reach and time, The internet is growing exponentially and it now takes to much time to market online properly. We combine the thinking with the doing, and we  thoughtfully plan a marketing program that is customized for your business, providing the best marketing mix to connect with your target audience.
Flexibility to give you an extra set of hands—on the days that your own hands are just too full. Not just one-time transactions or stop-gap bandages that’ll just have to be replaced with something better tomorrow. Our experience, coupled with our knowledge of today’s SoLoMo (social, local, mobile) customer is a winning combination we use to help companies find and communicate with their target market. In fact, the marketplace and technology is in constant motion, so a one-size-fits-all quick fix is unrealistic.
Businesses must be able to track, test and refine messages and offers to deliver measurable results. Regardless of their size, companies that empower their colleagues, listen and respond to consumers, provide valuable products and services, will have a distinct advantage.
If you are undertaking higher-level academic work you need to clarify with your tutor, the nature of his or her preferred model. For many, CRM is far more than a new software package, the renaming of traditional customer services, or an IT-based customer management system to support sales people. However, CLC focuses upon the creation of and delivery of lifetime value to the customer i.e.
This is useful addition to the framework of 18 CRM processes of Social CRM covered in the Altimeter Social CRM report from earlier in 2010 covered later in this briefing. Here a combination of outbound and inbound marketing occurs through a relatively number of channels. Likewise Social CRM requires a new customer service process integrated with this publishing process shown in the Accenture report.
The report has a useful chart to assist prioritisation - it shows which applications are most popular; currently the social listening tools.
That is why many businesses are outsourcing their SocioViral marketing to established companies like Magicbuz who have been doing this for a few years.
Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook. It takes a process of continuous multi-channel assessment (both internal and external), path to purchase testing and analysis, and then constant re-evaluation of the process to have a successful Relationship Marketing program.

You won’t realize the benefits of relationship marketing unless you have access to a current comprehensive marketing database. However, IT is vital since it underpins CRM, and has the payoffs associated with modern technology, such as speed, ease of use, power and memory, and so on. Our model contains three key phases – customer acquisition, customer retention and customer extention, and three contextual factors – marketing orientation, value creation and innovatove IT. Monitoring, analysis and response of customer conversations through social listening tools. Understanding where prospects are discussing selection of products and services offered by you and competitors and determining the best way to get involved in the conversation to influence sales and generate leads. Using conversations to foster new product development or enhance online offerings is one of the most exciting forms of social CRM for me. This is ebusiness collaboration within an organisation through an intranet and other software tools to encourage all forms of collaboration which support business process. This references the use of social CRM to enhance A the customer experience and add value to a brand which is implied by many of the other aspects above. Finding relationships between an individual customer or grouped segments using different social platforms, e.g. Let’s have a conversation and see if we might be the perfect fit to help with your marketing needs.
Our continuous learning process involves continuous research– because our culture is to stay abreast of best practices and we believe it’s important to learn from others. I think the report misses a discussion on integration of social marketing into other campaign tactics like email marketing. It gives the examples of using VIP programmes offering collaboration between customers with shared characteristics to add value and create advocacy. Like many solid marketing companies the expense of having them is outweighed by the amount of new business they are able to bring in.
We successfully incorporate that approach when we develop case studies on the success and failure of numerous marketing initiatives of other companies. This is based upon a definition of marketing that considers marketing as a mutually satisfying system of exchanges (for example Baker 2002).
Essentially, CLC is a summary of the key stages in a customer’s relationship with an organisation.
The business strategy is based upon the recruitment, retention and extension of products, services, solutions or experiences to customers.

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