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Marketing a restaurant and tracking offers is easy with the color coded “calendar command center”. The release of this system marks a unique “back to the basics” approach for marketing a restaurant. As clients get started they’re assigned their own private “calendar command center” access and complete a strategy session with their “dedicated support shark” monthly. One of the services provided by mobile4leads is a complete restaurant marketing plan for in-house mobile marketing and list management. Reach out to the author: contact and available social following information is listed in the top-right of all news releases. The Blue Fish Grill will be a moderately priced 116 seat seafood restaurant offering family style service of popular Gulf Coast fare. Background music consisting of popular Cajun tunes, Jimmy Buffet hits and other folk music depicting life on the water will blend various pop cultures with traditional sounds of the Old South. Intense market research and target market evaluation suggest that Blue Fish Grill is ideally situated to cater to an unfulfilled market segment.
Having a sound operational plan allows management to focus on building sales rather than profit.
Sales projections for Blue Fish Grill assume a modest 2400 customers per week resulting in weekly sales of just over $37,000, or $1,800,000 per year.
Total capitalization will amount to $1,077,675, $400,000 of which will be contributed from the members and the balance secured through a proposed bank loan.
In closing, we feel the business plan for Blue Fish Grill represents a realistic expectation of success for all parties involved. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
This power point presentation gives you an overview and framework for marketing your cafe/restaurant online and using traditional marketing methods. Can anyone advise on, rebranding a traditional chinese cuisine , to attract new segment of customers ?
Restaurant industry professional helping small restaurants with their training, operations, and marketing needs. Free Report Of The MonthEach month I reward the people who read all the way down to this bottom corner with a free report. The proper plan starts as something basic and becomes a guide for your entire restaurant marketing strategy.
Marketing plans might seem intimidating at first, but they are very manageable and can even be inspiring to put together. Gather the main stakeholders in your restaurant (owners, managers, head chef etc.) and openly discuss the direction of your brand.

The perfect place to start forming the actual plan is an internet search of other restaurants’ marketing strategies. The notes and ideas from the brainstorming process in step 1 will be useful in this process.
Make the steps as specific as possible, so that when it comes to implementing and evaluating them there won’t be room for misinterpretation. Include a series of steps like this in the first or last section of your marketing plan, so they’re easy to find.
Restaurant owners are assigned their own “personal support shark” who assists them in creating their monthly restaurant marketing plan of action.
In fact you’ll get better results, rankings, and add more users to your marketing list, all at an overall lower cost to implement, when a tightly focused restaurant marketing plan is launched on your behalf”.
This is achieved through personal interaction, creation of a personalized marketing plan and adjusting that plan monthly while utilizing automation only where personal touch is not needed. This service offers clients’ upgraded access to their “personal support shark” to create monthly in-house mobile marketing campaigns.
Grilled and fried selections of shrimp, fish, oysters, chicken tenders and stuffed Blue crabs will be served on large family sized platters, conjuring memories of the popular Friday fish fries that once drew families together throughout the South.
The décor for Blue Fish Grill will feature wood accented construction blended with a nautical theme decor. The creators and managing members of the company, Harry Stevens and Linda Jones, are seeking additional financing to supplement their contribution of $400,000 to fund the concept.
Their combined efforts in the creation of Blue Fish Grill have served to yield a detailed plan that encompass the necessary elements required to succeed in today's competitive restaurant environment.
Moreover, years of operational and marketing experience have been organized and documented to create a comprehensive blueprint for success.
The managing partners have an extremely high degree of confidence that the systems and controls incorporated in the business plan will yield a calculated return for a given sales volume. Moreover, we will be providing a benefit to the community by providing a great product and secure jobs to community residents. New segment as in a younger generation people will choose to dine with traditional chinese food rather than burgers and chips for instance. You’ll learn to visualize your goals, identify your limitations and capitalize off of your best features!
You may also want to include one or two loyal or potential customers in this session, if they’re willing. You can check out Mplan’s sample restaurant marketing plan to get some initial ideas.
They’ve also outlined the importance of setting a detailed financial budget to go with your plan.

These are tried and true methods of analysis that apply to most businesses’ marketing needs. For each step, leave space to record your notes and observations as the plan is implemented. Become your own marketing strategist by following these four steps, and remember, don’t forget social media!
This is a complete service from design and printing through delivery of all marketing materials. Diner style tables will be surrounded by heavy wooden chairs and accompanied by leather covered booths.
Proven marketing techniques and operational systems will allow management to be proactive rather than reactive to the conditions and obstacles associated with opening a new restaurant concept. They are used by professional marketing executives to strategize from one-person businesses to multi-million dollar corporations. For example, your restaurant’s main internal strength might be its use of only organic, local ingredients, which relates to the external opportunity of increasing health-conscious consumers in our society. The monthly service includes the creation of a new campaign each month with high quality signs and cards promoting the program. Your restaurant’s main weakness might be an outdated POS (Point of Service System), which relates to the threat of competitors who use sleek, new digital systems for wait staff. As each list collects new members’ who agree to receive offers weekly, mobile4leads then adds SMS and landing page offers in weekly or bi-weekly promotions to each list. If you’ve been in business for a while, this model will be useful as a revision and refinement of your marketing plan.
Each client is personally assisted with creating their restaurant marketing plan monthly while reviewing and optimizing the past months results.
This complete system is also run through the calendar command center and is easy to use with all programs and offers viewable at a glance.
Again, draw up a customized diagram, based on something like this, to visualize the four P’s specific to your restaurant. The process is creative and interactive as they develop their monthly strategy of events and offers.

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