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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Analytical and results-driven marketing professional with extensive experience impacting organizational performance  through expert research and analysis. Played a key role in redesigning the company's product offerings in response to a quickly changing market by researching the market extensively and developing comprehensive customer profiles.
Liaised with customers, the public, municipal government, and other external sources as a  corporate representative. Provided comprehensive reports for client companies interested in determining presence across the  marketplace.
BCD COMMUNICATIONS, Miami, FL, 20xx - 20xx Market Analyst, Access Marketing & Affiliate Sales Conducted comprehensive margin and marketing analysis. Generated relevant financial information  for specific business cases, products, and projects. Designed new queries and utilized existing  query models to draw relevant customer information for  development of financial reports utilized in forecasting,  trending, and results analysis.
Devised an innovative process to prepare  detailed board packages based on customer proposal, contract  renewal, products and services, negotiations, and financial information. WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time. Augie Ray is a good friend and a true thought leader in interactive marketing, social media and customer experience. This may be a lousy way to start an interview, but there’s a part of me that wants to reject the premise of the question.
If I focus on outcome rather than output, I think Samsung’s strategy of tweaking Apple has been noteworthy.
The iPhone and iPad made splashes by being thinner, brighter and more functional than the competition, but Samsung’s product development and ad strategies have taken away that advantage. No one would list the Samsung ads as their favorite, funniest or most artful campaigns, but those ads are getting the job done for Samsung. My dad also had an impact on my attitudes about marketing and advertising–the ones so evident in my first answer. At our agency, we felt this was doing little to create a positive, long-lasting brand impact, so we pitched a concept that involved custom, branded games projected onto walls at the bar. I think my marketing superpower is that I never really considered myself a marketer but more of a customer experience professional.
If I was going to advise marketers on where to focus in 2014, it would be on Content Marketing, but probably not in the way you might expect.
Every time a new channel comes along, some people want to rewrite the way marketing is measured. Another turning point came when I launched my blog, or more the point, when I published a blog post critical of a Forrester report. Many will say that marketers already understand this, but the rise in recent years of Chief Experience Officers and Chief Customer Officers demonstrates the opportunity lost by the CMO and Marketing Department. I am writing this letter to recommend Mr._____ to the position of marketing analyst in your company. I first met Mr.________ while he was working a ABC company as marketing analyst trainee under my charge.
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This cover letter of a director of operations is a good example of how to catch employers' attention. In my most recent position as the Director of Operations, I have demonstrated a tremendous ability to support and maintain numerous operational business objectives. I have been integral in the creation and launch of two different businesses with full responsibility for establishing market positioning. Should we have the opportunity to meet, you'll discover that my resume cannot reveal that I interact effectively with disparate business units, project management and quality control teams. This cover letter example was provided by Great Resumes Fast.  Great Resumes Fast is a professional resume writing and interview coaching firm that assists job seekers at every level secure interviews and job offers. Evaluate market and competitive conditions, current and emerging trends, and industry-specific solutions to ensure optimal position in the marketplace. Evaluated  competitors and reviewed prices, sales, marketing, distribution, products, land purchase negotiations, and financial feasibility to ensure optimal product offerings and elevate market presence.
Analyzed business cases in support of the pricing team for renewal and acquisition of voice and data wholesale telecommunications customers.
It started in 2012, when Samsung poked fun at people waiting in line for iPhones, and it has continued with the ads for Samsung’s tablets in the past year. He would battle with creative directors who wanted to do more artful advertising than my father wanted for his clients, and my dad used to tell them, “If you want to create art, go hang something in a gallery.
That company has terrific leadership, and I was inspired and impressed with everyone from CEO Joe Robles to CCO Wendi Strong to the VPs and Directors I worked with throughout the enterprise. They were doing the typical on-premise marketing where teams of attractive young people swooped into bars, interrupted people’s conversations, handed out some free product and schwag, and left.
We started with five event teams tricked out with PCs, Wii controllers and projectors, and the test was so successful that within a year or so we had over 500 kits in the field.
We borrowed from the tenets of modern marketing to create an experience that attracted people rather than interrupted them.
What is your marketing superpower, the most important skill that makes you a great marketer? I was feeling a little inundated with the constant stream of social and marketing news, opinion and data that arrive via Twitter, Flipboard, Zite, Facebook, email and Google+, so I decided to turn some attention to fiction for a while.
What new, modern tactic, tool, or aspect of marketing should marketers pay more attention to? Most companies have still not gotten social and mobile figured out, and rather than chase the next hot new thing (Quora!
A lot of brands have been sold on the concept of content marketing and have ramped up their content marketing teams, but the trends in content marketing are not encouraging. For a while in the Web 1.0 era, people focused on hits and page views, but in the end, it came back to traditional measures of acquisition, sales and brand lift. It forces me to take an idea or concept that is bouncing around in my head and flesh it out. To me, blogging isn’t just about the readers, comments and tweets (although I always appreciate those) but about staying sharp, current and in the know. Marketing has to focus on how the brand is crafted with experiences at every touchpoint and needs to consider the entire funnel and not simply how to fill the top of it. Marketing should already have been the center of excellence for customer experience and customer focus, and the fact they were not is an indictment of how poorly some Marketing Departments have been led.
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It starts by stating that the candidate has seven years of solid experience and that hiring her would mean no down time as she would be able to contribute on day one.
As you'll see on the enclosed resume, the depth of my experience offers you the opportunity to hire a seasoned professional -- one who can begin being productive at once. I am seeking new professional challenges and am eager to put my acquired knowledge towards the growth and development of your organization. I specialize in assessing market needs and introducing products that capitalize on growth opportunities. That I excel in an environment replete with rapid change, frequent challenges and tight deadlines. Exceptional strategist analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operations execution plans based on business best practices as well as maximum growth and profitability. Enabled immediate response to customer building needs  and determined prime building locations.


I met Augie when he was the lead Forrester  Research analyst covering interactive marketing and social media.
I always believed that business success starts with corporate culture and mission, and my time at USAA only reinforced this belief. We eventually added social elements so that consumers could share scores and challenge friends, which only increased the reach and impact of the program.
The program proved very popular–bar owners were asking the teams to come back time and again, which was unheard of.
Marketing that entertains or engages without driving measurable brand or business benefits is failed marketing. I often find that concepts about which I am quite confident do not seem quite so ironclad once I begin the process of research and writing. I was on Prodigy at the time, and when the ISP opened up the Web, I immediately started creating web pages as a hobby. As a result of my post, a conversation developed with Josh Bernoff and Sean Corcoran, and not only were they impressive and smart but also very open to the critique.
I think the time has come for Marketing to be as focused inside the enterprise as they are outside. The second and third paragraphs go into more detail about her skills and give concrete examples of what she was able to achieve for her past employers, helping them successfully launch products and businesses from the ground up. Your advertisement for a [position title] caught my eyes immediately and I am excited about the opportunity to share my experience, knowledge and energy with [company name]. I work diligently to provide excellence in all my professional endeavors and have earned a reputation of integrity, initiative and results-driven work ethic. I took ABC Company from start-up venture in 2005 to a fully established specialty company with projected revenue of $800,000 in 2009. That I continually seek out and capitalize on new business opportunities to support the growth and development of an organization.
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Developed comprehensive reports based on marketing, sales trends, and demographic data analysis. In his career, he cared more about bringing benefit to the client than about awards and accolades, and I see a lot of that in me. The program demonstrably impacted consumers’ preferences, and brand lift studies found that markets with our kits were performing better than those without.
I hope we’ll see a return to focusing not on new social metrics but on old-fashioned brand and business metrics. Sometimes, I end up killing my own ideas; other times, I end up reinforcing them with more data and analysis. Before too long, I was coming up with ideas for how this web technology could be used to benefit the life insurance company at which I worked, such as offering forms for consumers to download or providing a searchable support database for customer care professionals. A few months later, Forrester was seeking a west coast analyst, and I reached out to Sean and Josh. She ends her cover letter with an invitation hard to refuse wherein she emphasized how she could excel in any type of environment.
And, of course, this program was good for our agency–for years, we continued to develop new seasonal games, support the technology and assist with the training of the event teams.
Vine!), I think brands should really focus on what they are getting out of some the channels in which they’re already investing. Corporate blogs and YouTube channels more often than not do not generate significant repeat traffic. Those ideas now sound pretty basic, but in 1998, they seemed pretty wild to a lot of people.
I still had to earn the job offer (including writing and presenting a report), but without that blog post and the dialog that followed, I doubt I would have made the first cut.
We live in a world where consumers are deluged with content, and brands have been too quick to assume theirs can stand head and shoulders with Rihanna, PewDiePie, Gaga, Fallon, and George Takei (not to mention the content shared by our friends.) I think 2014 will be a time to reassess the costs and investment in branded content and to consider (once again) how to get consumers talking FOR brands rather than get consumers listening TO brands. Blogging also forces me to stay current on happenings in the social and marketing world and requires me to evaluate and have an opinion on the news. In the course of a couple of years, I went from managing a customer service division to running a digital agency team.



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