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This free B2B marketing plan template is an easy to use tool  designed to help you plan your marketing activities by objective. Get StartedBrainrider can help you get better results with a B2B Website update, best practice marketing planning & execution, or a Pardot marketing automation implementation.
This set provides instant and ready to use templates for a marketing plan presentation with the agenda of vision, situational analysis, target markets, marketing plan and forecast.
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One of the best things an affiliate manager can do for their affiliate program is to maintain consistent and regular communication with their Publishers. Affiliate managers often say to me, “I don’t have enough to say to put out a monthly newsletter.” But you do!
The goal of planning out the year is to provide an overall marketing package that managers could provide to their Publishers that will spark interest and action.
Personally, I like to create a marketing plan with the following items: Theme, Marketing Tools, and Publisher Bonus. The monthly theme is going to be the overall message or item that brings together all marketing tools provided for a given month. Look for events that could tie into the product line such as movie and video game releases, sporting events, product launches, product sales seasonality, fashion shows, pop culture events, and even holidays. If ever at a loss for a theme, there is surely a holiday in any given month that could be played up as a creative way to present Publishers with fresh new marketing tools.
For example, below are some events and holidays the will occur in the next two months alone.
Utilizing the theme selected for the month, create some new creative or highlight creative that coincides with the theme.

Provide Publishers with an incentive that will entice them to generate more sales for the program. Personal competition – Any Publisher that increases their conversion rate by X percent earns Y promotion.
Tangible rewards – Qualifying Publishers earn gift card, specific product, gift set, product every month for a year, etc. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. The workbook includes: prioritizing your marketing objectives, identifying program gaps and opportunities, new programs pick-list and an marketing budget planning worksheet. By having a marketing plan in place for the year, affiliate managers will be more organized and ready to put out meaningful and rich communication to their Publishers. This could mean providing a storefront of related products, creating new ad banners, publishing consumer coupons, or uploading related text links.
Don’t be afraid to get creative with the bonuses and offer promotions in addition to the common cash for sales bonus. The data on which creatives, promotions, coupons, get the most activity  can be used to recreate similar promotions in the next year. She is responsible for providing strategic guidance and educational resources to Merchant partners that can be used to optimize and grow their affiliate program. Track your marketing expenses using the customizable marketing plan budget template.This marketing plan budget template is a free document that will provide a clear plan for every marketing dollar.

The detailed marketing plan budget template allows every business to track the marketing plan and adjust according to unforeseen expenses. The Microsoft Excel template presents a fast, easy way to see the marketing budget at a glance. Four easy steps and any business can generate a professional looking and practical marketing budget.Marketing Plan Budget TemplateFirst, download the template and save to the desktop for easy access. Having a blank copy at the ready speeds up the process for new projects.Second, name the marketing budget plan template in the upper left hand corner of your copy.
Tracking even small expenses will keep spending under control.Follow up on the document consistently. Adjustments can be made when unexpected expenses occur, but only if these expense are identified quickly.Use the data. When similar projects are proposed in the future, this marketing budget plan template will provide valuable guidance in the success and failure of certain marketing investments.Back up this budget in multiple ways. When questioned about any expense, this document can eliminate any doubt about where the money went. Therefore, it is important to have quick access to the final budget.All companies need marketing to be successful.

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