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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If sales revenue isn't where it should be, something in your Sales Strategy is not working or is missing altogether. We see sales strategy as a never-ending ever-improving process of identifying, targeting, acquiring and retaining profitable customers. In the real world, time and resource constraints mean that sales strategy doesn't always happen in that sequence.
The difference between working with Gilmore Lewis and the average sales consulting firm is that we put more emphasis on implementing the strategy and generating results than just making recommendations.
If you could snap your fingers and magically be exactly where you wanted to be, where would you be? You think your competitors aren’t doing just that? You can learn more from your competition than from anything else.
Social Media (Including LinkedIn!) – Check out how they interact with their customers on social media. George Meszaros is the editor and co-founder of Success Harbor where entrepreneurs learn about building successful companies.

Just like the stock market (historical gains are no guarantee of future returns), sales strategy has to be forward looking and produce consistent revenue growth. Please contact us to find out how we can help you build and implement an effective Sales Strategy to move your business forward. If you rely on word-of-mouth marketing, offer to refund any customer who brings in 5 or more new customers (The actual number of referrals depends on your business, but you get the point). You can ruin all of your efforts redesigning your marketing materials by spelling and grammatical errors.
All the steps above don’t sound like much, but each step could take hours of planning and even longer to execute. Success Harbor is dedicated to document the entrepreneurial journey through interviews, original research, and unique content. Gilmore Lewis helps you create, re-organize and energize your sales strategy by bringing all aspects of your sales organization to the highest level of performance and aligning them with your business goals. This guide will show you how to dissect your past, create a vision for the future and write a bulletproof plan to achieve your goals! They will give you a solid base to figure out where you stand, and some ideas of where you can improve.

Especially, if your future customers are already doing business with your competitors, you have to be much better. Marketing materials? You don’t need any special kind of tool to spy on your competition, just some good old fashioned elbow grease.
To get a customer to fire your competition, you have to be much better. Are you better than your competitors?
If things aren’t going according to plan, or if they are doing much better, you may need to change it up. I would recommend hiring a marketing consultant to check your work and give you some unbiased feedback. Write down exactly how much money you want to make, how many customers you’ll get or how many emails on your list. If a prospect looks at your marketing material, what impression would it give about your business?

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