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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Sample marketing plan - iowa central community college, The following pages contain an annotated sample marketing plan for blue sky clothing.
Marketing plan outline - quickmba, Template basic marketing plan, including situation analysis, market segmentation, alternatives, recommended strategy, implications strategy..
The Blue Fish Grill will be a moderately priced 116 seat seafood restaurant offering family style service of popular Gulf Coast fare. Background music consisting of popular Cajun tunes, Jimmy Buffet hits and other folk music depicting life on the water will blend various pop cultures with traditional sounds of the Old South. Intense market research and target market evaluation suggest that Blue Fish Grill is ideally situated to cater to an unfulfilled market segment. Having a sound operational plan allows management to focus on building sales rather than profit.


Sales projections for Blue Fish Grill assume a modest 2400 customers per week resulting in weekly sales of just over $37,000, or $1,800,000 per year.
Total capitalization will amount to $1,077,675, $400,000 of which will be contributed from the members and the balance secured through a proposed bank loan. In closing, we feel the business plan for Blue Fish Grill represents a realistic expectation of success for all parties involved. Grilled and fried selections of shrimp, fish, oysters, chicken tenders and stuffed Blue crabs will be served on large family sized platters, conjuring memories of the popular Friday fish fries that once drew families together throughout the South. The décor for Blue Fish Grill will feature wood accented construction blended with a nautical theme decor. The creators and managing members of the company, Harry Stevens and Linda Jones, are seeking additional financing to supplement their contribution of $400,000 to fund the concept. Their combined efforts in the creation of Blue Fish Grill have served to yield a detailed plan that encompass the necessary elements required to succeed in today's competitive restaurant environment. Moreover, years of operational and marketing experience have been organized and documented to create a comprehensive blueprint for success.


The managing partners have an extremely high degree of confidence that the systems and controls incorporated in the business plan will yield a calculated return for a given sales volume. Moreover, we will be providing a benefit to the community by providing a great product and secure jobs to community residents. Diner style tables will be surrounded by heavy wooden chairs and accompanied by leather covered booths.
Proven marketing techniques and operational systems will allow management to be proactive rather than reactive to the conditions and obstacles associated with opening a new restaurant concept.



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