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On stepping out of life in large corporations a few years back to launch my first business, I firmly believed that business marketing and social networks should be kept well apart.
Now we unpack the three tips to help you harness social networks – another key component of the digital marketing revolution. So the first question, what’s the big fuss about social media networks and marketing? In 2012 Facebook passed the 1 billion user milestone – yep, one in seven human beings on the planet Earth is a Facebook user.  At its  initial public offer (IPO) in May 2012 Facebook was valued at $90 billion. Between 2006 and 2013 Twitter, the short text sharing network, has grown to over 500 million users.
The new boy on the block, Pinterest, the picture sharing network launched in 2011, reached 48.7 million users in early 2013 out-pacing the growth rate of both Facebook and Twitter. In many cases the end result of attracting and engaging people via social media is that they will buy products or services. She shows the following comparison of average ‘sales value’ for products bought via Facebook, Twitter and Pinterest. After realising I had to reconsider my views of marketing via social media, my first big challenge was knowing where to start – running a social media marketing campaign can demand a lot of your time and energy? Our business is about helping clients understand and apply the most appropriate internet techniques to address their key challenges.

So our next challenge was overcoming my natural ‘product engineering and marketing’ tendencies!
Using fun and intriguing pictures or video is key, and the great thing is it let’s you put the fun back into your professional life.
At the end of the day you need to give people a real, visual reason to hook your message out of their newsfeed and blocks of text are not the way. On a much grander scale, Oreo won the advertising war at the 2013 Superbowl by tweeting the following image within 2 minutes of disaster striking when half the stadium lights went out.
The aim with all of this is to get the multiplying effect of friends sharing your newsfeed item with their friends, and their friends’ friends and so on.
In some ways this can be the hardest step as it needs daily attention, difficult when you are busy, busy, busy with the business challenges.
One thing that really helps is to tune into the expert groups who are focusing on areas close to your business, but do make sure that this will be of use to your fans or followers, and flag it up.
For us, we’re interested in the movers and shakers in internet or digital marketing and helping our customers understand  areas such as social media. In our next Internet Marketing Unpacked Blog, we explain two key lessons on measuring how effective your attraction and engagement efforts have been, and how this can be done easily . If you found this article useful or know of someone it would help, go ahead and hit those social buttons below and forward to your friends!

Just drop your e-mail in the box below or use Facebook to get our future blogs and recommended  resources. Below I give three big lessons I’ve learnt in doing my about turn on social media marketing.
Linked In, the professionals network, passed the 200 million user milestone in early January 2013. As you’ll see Pinterest has edged significantly ahead of Twitter and Facebook on this metric as well as growth rate. My career trained me to write thorough, logical text where being brief was not the priority. Sources such as the Social Media Examiner, Amy Porterfield, Melanie Duncan are therefore good places to find valuable insights. When MacDonalds launched a 2011 Twitter campaign, they unleashed a tirade of complaints from frustrated customers, not the flood of happy experience under the Golden Arches they hoped to get. For social media though, brevity is key and is enshrined in Twitter’s ‘140 character limit’.

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