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The global companion diagnostic market is expected to reach $3.5 billion by 2020, and it would grow at a CAGR of 20% from 2014 to 2020.
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It's important to agree the target email clients you want the email to be displayed in when briefing an agency to develop a new email template or enewsletter layout. Traditionally the main email clients to target were the main webmail services plus different Outlook versions. B2B marketers would have added different versions of Lotus Notes and Blackberry with Gmail becoming more important through time amongst professionals.
In 2014 this is radically different - you also need to think really seriously about how emails will render on different mobile platforms.
This 2014 infographic has the data published from their clients for the whole of 2013 - it's from the excellent Litmus Email Client Market Share blog which you should check out for the latest month-by-month figures if you need them. The main summary clearly shows where you need to focus your email testing - there was little change during 2013 with small increases with the growing adoption of Android phones and Gmails change to default display of images - you can see the impact in November.
This has been superseded by the latest Litmus data, but we've kept it here for students of email or those who like to see the evolution of infographics - I prefer the clarity of the new one - simplicity rules!
To find the popularity of the different clients, it's worth checking out the market share compilations. This compilation shows that the ones most companies should check for are as above, but Apple Mail and iPhone are getting more important and perhaps surprisingly are more important than Gmail, so those should definitely go on the list to target and test against too.
It would be good to know the weighting by country, we do a lot of emailing outside the UK and US, and this doesn’t reflect our experience. It’s good to see them repeating this survey and see how the range of platforms we need to target evolves. Interesting, what you say is true Jeff, mobile could be second after Outlook which is another argument that we need to take mobile access to email seriously… Will be interesting to see the next survey.


How do you think this chart will change once they add Blackberry, Android and all the other mobile platforms. Senders can also use email analytics packages (like the one Litmus offers) to get this data for their own list. Nowadays many are looking to join in the Digital Marketing trend and are looking for employment in companies, agencies or even small businesses.
And this is where the gap first shows: Skills expected by businesses do not match what the market offers… or not exactly at least.
In its recent 2014 State of Digital Marketing Talent study, The OMI (Online Marketing Institute), asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess. Brands will automatically rank higher in Google searches, even if they do not fulfil basic rules of SEO, research from Searchmetrics has found. Marcus Tober, Searchmetrics’ founder and CTO, explained: “Brands rank high even if they fail to fulfil some of the most basic principles of SEO. The findings come from the UK Google Ranking Factors – Rank Correlation 2013 study by search and social analytics company, Searchmetrics, which also reveals that pages that rank higher in Google searches tend to have more Google+ plus ones and Facebook shares. The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us.
Submit 5 page Summaryearn $1 for each copy sold.We are looking for a freelance writer who can draft a well written 5 page summary of this (e)book. Please download the latest version of the Google Chrome, Mozilla Firefox, Apple Safari, or Windows Internet Explorer browser. Furthermore, LAMEA (Latin America, Middle East and Africa) is expected to be the fastest growing market at a CAGR of 22.7% during the forecast period. Of course, large volume senders will want the email to render in all, but for smaller businesses it's OK to target and test a smaller number.


This new infographic on popular email clients from Litmus shows the current popularity of email clients that email marketers should target. As I mentioned to Dave, we do collect geolocation information on a portion of the opens we track, but with over 4 billion data points, I’m sure you can imagine the computing power that goes into crunching those types of numbers! In a very similar way, many businesses are looking into getting into Digital Marketing and are on the lookout for skilled people to recruit.
This enabled them to identify the largest talent gaps, and the most coveted digital marketing skills to have in 2014. He is also the Head of Social Media for a London based agency and a visiting lecturer at the University of Greenwich.
For example pages from brands are positioned in or near the top of search results even if they have less text on the page and they don’t have keywords in the title. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. It's based on 1 billion opens from marketing emails sent worldwide over 2011 and into 2012. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. This volume brings together cutting-edge research on?ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitionersTo view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed.




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