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There are few things I talk to clients about that can be as confusing as search engine optimization or SEO. One of the reasons it’s easy to get fooled is that no one without a strong IT background truly understands the Google algorithm, and even if they do, it’s constantly changing.
Recently I looked at a client’s web page, and while it had content, it was embedded inside an image.
This article “Top SEO Black-Hat Tricks Still Being Used” courtesy of Media Post on the black hat tricks still being used will give you some ideas of what to be aware of when you talk about SEO.
Here’s where you’ll find our opinions, memories and even narratives about our pets as well as industry information about the latest trends in digital marketing, public relations and employee recruitment advertising. Search engine optimization (SEO) involves crafting a website so that it ranks well in Google’s search algorithm [SEO also applies to other search engines, but Google is the most important].
Websites that rank well will show up at the top of Google’s search engine result pages (SERPs).
Since web searchers are an impatient lot, it is important to be among the first few results Google delivers for your targeted search terms.
Not all businesses necessarily rely on search traffic, but if you are in a business where you need people to be able to find your website easily via Google searches, then SEO should be a top priority for you.
SEO involves trying to understand what factors search engines use to rank web pages and then crafting websites to excel on those factors. The overarching idea is that you want to build a website that provides visitors with a more relevant experience than others site in your field. It is fairly easy to test if your site is doing well (or well enough) in SEO simply by trying some search terms that are relevant to your business and seeing where your site shows up.
Please contact us and let’s talk about how we can work together to make your site kick butt. About UsWebdot Marketing is a web consulting firm that specializes in website development, web marketing, and social media. Contact UsWe are located in Fernandina Beach, FL and serve clients on Amelia Island, the Jacksonville area, and across the country. Allow our Search Engine Optimization (SEO) experts to take your business to the next level by using different modules of SEO.
For our SEO services, we implement on-page, off-page and local SEO to promote websites into different search engines. In Raging Creations’ experience, prospective clients are usually familiar with the term ‘SEO’ and have some idea that it has something to do with promoting their website to search engines. Search engine optimization (SEO) is one part of what is now commonly referred to as search engine marketing (SEM). However, PPC can come at a great cost and it is not as effective in building long-term relationships due to customers’ inherent distrust of paid ads. It is important to view SEO as an ongoing marketing function rather than as just a one-time web project. In addition, your competitors are always trying to find new ways of improving their rankings, which means relegating your own ranking to the bottom. SearchSearch Engine OptimizationSEO is still avery important part of your overall online marketing plan. Use Search Engine Optimisation to obtain higher traffic volumes and discover more clients for your business with SEO Ranking on Google. Search Engine Optimisation is one of the most competitive forms of advertising in Australia, and for good reason. Our online marketing specialists will work with you to achieve more than just being visible on search engines. Your SEO account manager will work alongside you to build an understanding of your objectives for SEO Management and apply a tailored strategy that reflects those goals. An important part of our approach to SEO is to implement Analytics tracking and combine this with Google Webmaster tools to monitor site health. We invest into the long-term success of our clients Keyword Ranking and ensure that our search engine optimisation is compliant and mindful of changes to Google's Algorithms. Our ROI (Return on Investment) Guarantee means you will get your specified return or we work for free untill you have.

We'll keep you informed about work happening in your account with Weekly Reports & Phone Meetings.
Our No Competition Policy means we won't take on a business that directly competes with an existing client. Focus on ranking keywords that are likely to produce leads and sales before expanding to Maximise Online Earning potential.
There are many ways to add keywords and content to your site so it can be found by search engines.
Unfortunately Google doesn’t read images which means all the content they added wasn’t being picked up by the search spiders. If you are looking for white hat tools, we are glad to review your sites to offer solutions that can work. A recent study showed that the top three search results get a whopping 77% of total clicks.
If you are providing the best experience, then, over time, Google will generally choose to list your website high in the search engine results. When doing this, it is important to use terms that are reflective of what ordinary searchers are likely to use (as opposed to people who already know you or your product). Keyword analysis involves identifying what keywords are most relevant to your business needs and then assessing what can be done to get you better performance on these terms. Content analysis takes a careful look through all your website content to determine how it matches up against your target keywords. This type of work involves making behind the scenes changes to your website that will help you perform better on the more technical elements of SEO. A content tune-up involves reworking the content on your site to provide information that is more closely tied into your target keywords. We help businesses establish and expand their online presence to deliver maximum business impact.
We use the best suitable SEO algorithm to increase your website visibility and promote your business online. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
For many, however, search engine optimization can be as mysterious and as daunting as alchemy. SEO seeks to improve the number and quality of visitors to a website from natural search results (also known as organic or algorithmic results). As a marketing function, SEO requires an understanding of marketing principles such as competitor analysis, branding, promotional strategies, and customer relationship management.
Our team has more than 20 years combined SEO experience, helping businesses all over the world secure top positions and increase profit margins. Our overall focus is not to get you onto Page #1, it’s to get you several listings on Page #1, from a variety of sources. Of the 16.8 million regular internet users in Australia, Google has an audience of over 11 million users making it essential for businesses wanting to expose themselves to the Australian market and abroad. Our primary focus as a Google Partner is to ensure that the SEO Ranking deliverying traffic to your website is useful to your business. Our strategy is long term, we don't build spam links to your site or 'keyword bomb' the content on your website. If you have a Google AdWords account, we can also take the data acquired from this strategy to target keyword phrases for SEO that are known to be converting and that you already have an online presence for. We DO NOT outsource any of our SEO work to overseas as we value your feedback and rely on your knowledge of your business. This goal can make them vulnerable to scams and false promises of those who say this is simple to do and promise to do it quickly. Some terms can be very competitive, so it is not always possible to get into the top 3 results, but if you are not at least on the first page of search results, then your chances of being found are quite low.
On the other hand, if your website provides a poor user experience, then it will be listed lower in the rankings. For example, if you sell a medical product with a specific brand name, don’t search for your product brand name.

This involves an in-depth review of both technical and content factors that affect SEO performance. The idea is to figure out if your webpage content does a good enough job delivering content that ties into the terms web searchers would be using to find your business. You can also proactively create content on other sites that may include a link to your own website.
Our proven low cost SEO techniques can turn your web traffic into loyal customers and eventually increase your ROI. Optimizing a website may involve editing its content, HTML, header tags, meta tags, page title, alt tags etc and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Raging Creations believes that when clients have a firm grasp of the concepts and mechanics of SEO and how it impacts their business, they tend to become more active and more effective partners in a SEO campaign. The other part of SEM is Pay-per-click (PPC) marketing, which relies on paying the search engine to display a paid link in the SERP. The popularity of ad-blocking browser add-ons also means that a large percentage of search engine users do not even get to see the PPC ads in a SERP. It must be done on an ongoing basis because the search engine marketing environment is very dynamic.
However, just like any other marketing function, it is important to set specific goals and objectives in order to determine whether you are getting your money’s worth from your SEO effort. Our SEO programs, especially combined with our Social Media programs and other services, will help you get the results you want from your business website. After all, clicks are great but if they aren't turning into qualified business for you then they are as bad as not having them at all, maybe worse when you factor in lost time. Our changes are in line with recommended processes from a broad range of sources and webmaster guides on how a website should be constructed to clearly show the search engines what keywords to rank for. In addition to this we have our own in house systems that can analyse site structure and performance, off page backlinks and their quality and much more. Industry experience has also shown us that local knowledge produces a higher quality result.
It can also involve adding entirely new pages designed to be highly focused on specific keywords. We can evaluate your existing inbound links and identify options for generating additional links.
Research has shown that search engine optimization is more profitable than online marketing. We follow refined SEO approaches in promoting a website to increase the number of back-links, or inbound links. Investing in PPC can be an effective means of delivering new visitors to your website, especially when the searcher is intent on purchasing a particular product. Search engines constantly update their ranking algorithms, so the SEO techniques that worked before may become irrelevant in the future.
If you are eligible for a free Responsive Design website upgrade, we can enhance the content on each landing page to further improve its ability to be crawled by Google and generate higher conversion rates. Finally, it includes identifying some of the search terms that are most relevant for your business and then quantifying how well you are performing on those terms.
SEO is an art of mathematics; a true understanding of mathematical algorithm is required to use the correct SEO module, as one formula may not fit to all websites.
In line with this, Raging Creations would like to offer this series of articles that aim to present the nuts and bolts of SEO in a simple yet comprehensive manner. Your website will progressively climb the ranks and ultimately reach the top of the front page on the most popular search engines. Local Internet Marketing Answers will put together a comprehensive game plan for your SEO needs, and then put that game plan into action.

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