Search engine optimization strategy ppt hitt,web video marketing company websites,free video upload website template wordpress,marketing management by philip kotler 14th edition pdf young - PDF Books

Search engine optimization (SEO) can be a difficult subject to understand for most businesses owners. Different businesses focus their SEO efforts on different types of search, which includes image search, video search, local search, news search, academic search, and vertical search (industry-specific). Most of the time, SEO is considered as a part of the Internet marketing strategy of a company, in which search engine optimizers (aka SEO specialists) chew over how the search engines work, most preferred search engines of the target audience, what and how people search for a product, and the keywords used by the target audience. A number of studies have shown that about 75% of the Internet search engine users never go beyond the first page of the search results.
At present, we can see that the number of people in Sri Lanka using the Internet to search for products and services is rising each day. SEO focus on the traffic coming from organic search results, while PPC (pay per click) and CPM (Cost per mille) focus on paid search results.
PPC and CPM sound like a fair deal, but a number of surveys have shown that most of the time, search engine users skip the PPC links.
On the other hand PPC and CPM can be great short-term investments, while SEO can be considered as a long-term strategy. If you are interested in learning more about SEO can help your business, check out Pixelystic’s SEO services page or simply contact us. Search Engine Optimization (SEO) is a complex operation to increase the measure of organic traffic from search engines to your website. SEO is a highly efficient way to place your local business website at the top of the search rankings.
Making it to the first page, more so to the top 3 is a barometer of a websites success in local search engine optimization. Each day is a new day for ALL sites to make themselves rank higher using search engine optimization. As you probably know, the most popular search engines are Google, Yahoo, Bing (ex MSN), AOL Search and Ask.
That’s why search engine optimization requires a lot of work – on a daily and monthly basis!
There are many reasons to do SEO, but the most important objective is to increase traffic to your website… and major search engines can generate more FREE traffic than all the other sites on the Internet. As the Internet takes people’s lives into more advanced stages, it has become more and more important to have your local business website noticed by search engines. Considering all the above facts, it is extremely important to start optimize your website for search engines TODAY! Before we start our process, it is essential to understand your requirements and what you want to accomplish.
We will perform a stand-alone analysis on your entire website using keyword groups based on your input and keyword analysis of your competitors sites. At the beginning, we’ll add a few lines of tracking code to every web page that enables us to gather the information we need about who comes to your website, how they got there, how long they stayed, what they looked at.
After that, we review your industry, identify and learn about your major competitors and match your goals with your resources.
Based on our research results and your input, HelpALocalBusiness recommend the keywords and keyword phrases that are most commonly used in customer searches for your products and services.
The on-page optimization process involves a number of steps which are carried out on the website pages to make them search engine friendly.
Sitemap is incorporated to the website, Headers (H 1-6), Title Tags, Meta Keywords and Meta Description Tags are added to the website pages.
Presenting people useful, relevant, interesting and well-written content is the only long-term strategy that will give you top rankings. Our writers will consult with you to ensure that the essence of your website and offer is not compromised and that you are happy with the content we create. Links to your website (aka link popularity) continues to be one of the most important factors search engines uses to determine where you will rank in the search results. We customize each link building campaign to your individual needs based on our analysis of your website. Our link building process is designed to improve your search engine positions by increasing the number of backlinks to your site. Submissions to search engines and industry directories is a process often referred as search engine submissions. Our search engine optimization campaign involves systematic submissions, done manually, to the top search engines, local search engines and industry directories. The submission process allows the website to be submitted to some of the most prominent search engines and directories on the Internet. Don’t be fooled by other claims: effective SEO promotion is NOT a one-time proposition! Our SEO services focus ONLY on long-term results ensuring that your local business succeeds today, tomorrow and into the future. Even with the right SEO strategy it may take extra work to get your website listed on top of the search engines for highly profitable keywords. Our 8-Steps Search Engine Optimization Strategy ensures results for you within the time frames we provide at the start of any project. HelpALocalBusiness has been marketing for over a decade and we have provided search engine optimization and strategic services to many websites and local brands on the Internet.
My website has been improved in such a manner I couldn’t even recognize it without being warned!
There are few things I talk to clients about that can be as confusing as search engine optimization or SEO.
One of the reasons it’s easy to get fooled is that no one without a strong IT background truly understands the Google algorithm, and even if they do, it’s constantly changing.
Recently I looked at a client’s web page, and while it had content, it was embedded inside an image. This article “Top SEO Black-Hat Tricks Still Being Used” courtesy of Media Post on the black hat tricks still being used will give you some ideas of what to be aware of when you talk about SEO.
Here’s where you’ll find our opinions, memories and even narratives about our pets as well as industry information about the latest trends in digital marketing, public relations and employee recruitment advertising. At CSIO, she is responsible for advancing the organization’s central mandate of delivering leading-edge technology standards and solutions to improve the competitiveness of the broker distribution channel in Canada.
Catherine holds an Honours Bachelor of Arts Degree from York University and is a Fellow of the Insurance Institute of Canada. The most common success benchmark for SEO is how close to the top of the page a website appears in search results, known as search ranking – brokers who appear in the top three results for a search on “car insurance” are much more visible than those who appear lower down on the page.
In an industry where dozens of local brokers may be in competition for common search terms such as “car insurance,” the finer points of SEO can make a world of difference. The aspect of SEO most likely to deter businesses from developing a strategy is that SEO always changes – what search engines such as Google prioritize today may carry less weight tomorrow in favor of new criteria. It is vital that brokers conduct a regular review of their SEO practices against credible sources, such as SEO Updates, on latest developments.
One trend that shows no sign of abating, however, is that SEO thrives on content – blogs, articles, videos and social media posts all contribute to a company’s visibility and page ranking.
SEO also demands patience – results seldom appear overnight, but instead develop over time.
While the above principles are a good start, the Internet and market forces are dynamic entities that seldom remain satisfied with the status quo.
Note: By submitting your comments you acknowledge that insBlogs has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Search engine optimization is the process of organizing a website’s structure and content to obtain the maximum results in the search engines. There are thousands if not millions of websites that could be competing against yours on the Internet, so how can you be sure that your website gets seen by your potential customers?


Adventure Capitalism is a full service Internet Marketing and Search Engine Optimization company that has been serving clients in very competitive industries such as: advertising, health care, retail, finance and real estate since 2004. Many companies try to perform their own search engine optimization for their website, but playing around with your site can not only lead to lower rankings, but also possibly penalties or bans on the search engines.
Request a free no obligation ranking report and see where your website currently places and where you could be ranking to enjoy the benefits of dominating in your online industry. Finding a reliable Web Hosting company can take a bit of time, but is essential to online success. Setting up a Google Webmster tools and Analytics account offers users many tools that help Google find and browse your site. Whether your site sells directly to consumers, or offer products and services to other businesses, today anywhere from 20%-50% of your visitors are finding your website on mobile devices. One of the hardest things for medium and (especially) small business owners is keeping up with all the day-to-day tasks that keep a business going, and make it successful. With these tasks handled and directed by an automated system, you will no longer have leads falling through the cracks, and be able to focus on doing what you do best - running your business!
One Quest International came to us for a much overdue website makeover, with a design layout they chose themselves. NiagaraFurniture.ca was a one-time build WordPress site including e-commerce functionality. StresslessChairs.ca was created to promote the brand Stressless Furniture for one of our clients. Debt Free World was a financial industry website created to promote strategies of helping people get out of debt. Braxton International Ministries had a very basic website when we were connected with them. How To Make Money Online – 2 Hours to Make Websites and Generate Income on Autopiliot! So in this article we are going to explain what SEO is and why it is important for Sri Lankan Businesses. It can be described as a process that can help websites get higher rankings on a search engine results page (SERP) for a given keyword.
This means that if the website of your business is not on the first page of the search results, 75% of the people searching the internet for your products or services are never going to find you. This means that if you are a Sri Lankan businesses owner who seriously wants to increase your sales, SEO is no longer an option for you – it is a must. And if you are a new or small business owner, it might be impossible for you to compete with large corporations for the limited available ad positions. Once you get satisfying results from your initial major SEO investment, by achieving the desired position on search results, you have to keep updating and adding new content to your website if you want to maintain your rankings. Internet searchers often read only the top 5 to 10 listings of their search results, so it is crucial to have your business ranked at the top of results.
Unfortunately for most online entrepreneurs, search engines keep their ranking algorithms secret, and perform unexpected updates pretty often. There are so many aspects you have to change on a website or add as well to get higher rankings. When your website ranks high on search engines (first page of results or – even better! If your website is well optimized you can get a large volume of traffic coming to your website through organic links on the search engines.
If your website ranks high on all major search engines, and for all your keywords, you soon dominate the niche and become an expert in your niche or topic. Using our 8-Steps Search Engine Optimization Strategy, we identify for each local business the perfect mix of custom strategies to fulfill our clients’ goals: cost-effective services and Top 10 quality results! Do you want to achieve high search engine rankings in order to increase sales, get newsletter subscribers or improve popularity (create a brand)? We analyze your local market and develop a strategy designed to help you create a competitive advantage and achieve a positive ROI. The client gives us an initial list of keywords and we expand it to find related keywords which can help drive traffic through the search engines. It involves optimizing your web pages for certain keywords and get them ranked high in search engines for specific keywords. We propose and implement a new navigation structure for your website if there are problems with the existing navigation plan, which can cause severe problems with the search rankings. Internal linking of the website is improved , ALT Tags are added to the web pages, keyword usage and proper placement on each page – and much more.
We use professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. We can write 300 to 600-word articles which are keyword rich and related to your products or services. If you want to succeed, you will also need patience – search engine results do not come overnight!
And link building is the process of finding relevant, quality websites and receiving a link from them to you. Many SEO agencies advertise their service which helps submit your site to over 1,000 engines for a few dollars, but few tell you that it is the top 10 engines that command over 85% of the internet’s search engine traffic. We also use XML sitemaps that are now supported by major search engines like Google and Yahoo.
Submission to these industry directories and search engines allows quick indexing of the website and it’s pages. Monitoring these fluctuations each month will give us important information about how to make your website better and increase your position in search results. Additionally, with the rules of the game changing regularly there is no guarantee that once your site gets listed on the front page, it will stay there.
Our SEO and other marketing services are very affordable and competitive in the industry, but keep in mind that we are not the cheapest, nor the most expensive service out there. If you would like to learn more about how we can help you with SEO strategy, please take a moment to fill out the following quote request form – this simple form will help us learn more about you. This will allow us to determine what the search engines see and what needs to be done to improve the SEO success and assure top positions for your website. We are very selective with our new customers and reserve the right to reject any requests from websites that contain offensive, pornographic or otherwise distasteful content. It has now a higher Page Rank, and multiple Top 10 positions into Google and Yahoo for my commercial keywords. There are many ways to add keywords and content to your site so it can be found by search engines. Unfortunately Google doesn’t read images which means all the content they added wasn’t being picked up by the search spiders. If you are looking for white hat tools, we are glad to review your sites to offer solutions that can work. There are many ways to compete in this arena, and many of them fall under the banner of SEO, or Search Engine Optimization. In fact, 91.5% of consumers spend all of their time investigating companies that appear on the first page of search results.
By discovering what new types of content and technical requirements search engines prioritize over time, brokers can continually modify their strategy to maintain and improve their SEO. Brokers who regularly post blogs on their website and distribute interesting content via social media will enjoy improved rankings.
Considered as simply part of a larger marketing strategy, SEO is a long-term effort that ultimately leads to higher brand awareness among potential customers and an improved rate of converting visits to sales.
It is crucial to stay informed and regularly review one’s SEO strategy against emerging trends to maintain a strong position.


Please note that due to the volume of e-mails we receive, not all comments will be published and those that are published will not be edited.
With well over 500 million users browsing the search engines on a daily basis, searching for information, products and services, it is easy to see the value in having your website rank highly in the search engine result pages.
If your site is not on the first page of results for your top keyword terms, it’s as if your site doesn’t exist. Each search engine has an algorithm that determines which websites’ pages rank at the top of search results based on the value each page provides for its visitors.
If you want to talk to an expert immediately, call 1-888-688-6326 and we will create a customized search engine optimization program for your budget and goals.
If your site is not mobile-friendly, those visitors will likely leave, resulting in a bounce. Automated websites handle many responsibilities that usually require substantial time & cost. However, that doesn’t mean that you have to be an SEO expert to select a good SEO company that will start helping the website of your company rank better. PPC and CPM campaigns can be done through Google AdWords (for Google) and Bing Ads (for Bing and Yahoo!). Specially for Sri Lankans, it might be troublesome as the payments has to be done in US dollars or Euros. But with search engine optimization, once you reach a certain position on a SERP for a given keyword, it will stay there for some time, even if you opt-out of your SEO campaign.
But there’s a little chance that a potential customer will search for you on the Internet using your company name.
Not to mention that your competitors will also be optimizing their sites trying to outrank you. It basically involves fine tuning the content along with the HTML, Title tags and also involves appropriate link building process. In fact, if your website doesn’t come up on the first or second page of search results, the odds are extremely good your potential customers will never see it!
A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. These will include getting lots of information about the keyword phrases that are popular in regards to your local business niche market. This means that you do not have to spend money on other advertising methods like Pay-Per-Click (PPC).
Besides, once in place, a properly designed and optimized site should stay long term in the rankings compared to PPC where costs are ongoing and unpredictable. If no one can find your site then your hard work and money spent creating the site is in vain.
But every search engine has a unique way of looking at a site and different algorithms to rank sites.
Our on-page optimization is carried out to make your site ranking higher and easy to navigate by the search engine spiders.
You have to have something to keep your site on top of the results and make people to come back to your site, or to make them want to do business with you. After the final list of keywords is discussed, we can start writing content for the different sections of your website.
Our job is to develop quality, relevant inbound links to your website through a variety of sources.
We hand pick quality sites and contact them to finalize the link deal using appropriate anchor texts in the incoming links. In fact, without constant monthly monitoring and work many websites drop off their search engine rankings! All methods employed by our search engine optimization experts are SEO friendly and industry standards. Within 24-48 hours of your request, we’ll contact you by email to discuss your options and make you an offer if you want to use our SEO services. Everything starts 6+ months ago and HelpALocalBusiness SEO services enabled me to present my offer to potential clients into my local area without having to do extra expensive offline advertising. This goal can make them vulnerable to scams and false promises of those who say this is simple to do and promise to do it quickly. In other words, companies who rank below the top 10 or 20 will make do with less than 10% of the available market. Mobile websites are another means of improving SEO, as search engines automatically detect and prioritize pages that display well on tablets and smartphones. But with sound SEO practices and an eye on the latest updates, brokers can create and maintain a high ranking and improve their competitive position in the P&C insurance industry. Even though the majority of internet surfers use Google, no business owner can (or should) ignore the other 30% of surfers, if he wishes to succeed. With PPC, Google and Bing will place your ads on one of those boxes, and you will be charged each time someone clicks on it.
Most of the time, someone who is searching using your company name will have some kind of an existing relationship with it. So it is recommended to add fresh content to your site at least twice a month as all the major search engines, including Google, Bing and Yahoo!, reward sites that publish new content as press releases, blog posts, videos and case studies.
Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #50 in another search engine. You may also need to rewrite your site contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. Further more, it works for you 24-hours a day, 7-days a week, 365-days every year… automatically! However, if they can recognize your brand, the chances are greater that they will do business with you. After that, we build a strategy on how to rank your site for these words that bring qualified traffic – not just a blitz of numbers. Addressing these two audiences at once is the art of SEO – and this is where most people fail miserably. We creates unique strategies for each local business to capitalize on search engine rankings and direct local customers to your website! Good mobile design carries other business benefits apart from SEO – visit the CSIO website to access our white paper, Best Practices for a Mobile-Optimized Website, to learn more. Although no one has access to these formulas, through practice and experience, SE optimizers begin to see patterns that are consistent in getting results.
Contact us today to discuss what we can do to make your site mobile-compliant and get it ranking well in the search engines.
Who you want on your website are the people who don’t know the name of your business, but are searching for the products or services provided by you.
Since all SEO companies use different techniques and strategies for their optimization, some companies are much better at recognizing the patterns and achieving top results.
Brands create a feeling of familiarity – if customers have seen your logo, insignia, or company name, they are more likely to continue to select your product or service.
A quality SEO campaign can make people find you, even when they don’t know the name of your company. People expect brand local businesses to be prominently placed in SERP’s, so what is the effect if you aren’t on the first page of results?



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Comments to «Search engine optimization strategy ppt hitt»

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