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Conferences are not only great places to network with current and potential clients, but are also indispensable for learning the latest trends and best practices. There are multiple conferences available for Internet marketers that focus on different areas: social media, SEO, online advertising, technology, etc. No matter if you’re a newbie trying to learn more, or a seasoned pro who’s presenting, the conferences listed below are beneficial for anyone in the online marketing industry to attend. About: Search Marketing Expo, more commonly known as SMX, is the search engine marketing conference from Third Door Media, the company behind Search Engine Land, Marketing Land, and the Search Marketing Now webcast series. About: This conference was founded by Missy Ward and Shawn Collins in 2003 for the purposes of providing educational sessions on the latest industry issues and to foster a productive networking environment for affiliate marketers. About:LeadsCon is a conference dedicated to increasing the effectiveness of those operating in the online lead generation industry.
About: The Social Media Conference examines new media, including Internet, mobile and other technologies for social media. Nicholas Cuttonaro is an Internet Marketing professional specializing in search engine optimization, lead generation, and online reputation management.
The Search Marketing Expo (SMX) Advanced conference in Seattle, Washington wrapped up last week. One of the biggest and most important takeaways from this year’s SMX was the topic of testing. Display and search have different capabilities and unique characteristics, and each should be utilized appropriately in tandem to get people to convert. Send email newsletters, special offers, and invitations to keep your customers coming back again and again.

For internet marketing professionals conferences can be a necessity due to the ever-changing nature of the industry.
In fact, some of the world’s top Internet marketing conferences will take place throughout the United States in 2012.
Attendees at Affiliate Summit events break out into five main categories: agencies, affiliates, merchants, networks, and vendors, with affiliates taking up about a third of the attendance. Both the Honolulu and Vegas sessions will offer a look at the future of technology presented by many of the world’s top search and social media speakers.
The LeadsCon audience consists of lead buyers, lead sellers, technology solution providers, and investment professionals. This is the only industry-wide event bringing the global community of content creators and publishers together all under one roof. Attendees include webmasters, digital agencies, online marketers and corporate decision makers. A variety of search engine marketing experts including Brad Geddes, Chris Goward, Feras Alhou, Heather Coan and many more shared their unique and valuable insights.
Yes, many best practices are good to follow as general rules, but don’t assume that what works for some businesses, will work for yours. You should use display to build awareness and trust and use search to get people the information they’re looking for about your product or brand. There are lots of informative speakers and workshops that share actionable insights for any business trying to drive online conversions. Affiliate Summit focuses primarily on speaking sessions and networking, and encourages all levels of professionals in terms of skill and experience to attend.

Bloggers, Podcasters, Web TV & Radio Broadcasters, Social Media Networkers and all types of content creators from every major genre attend BlogWorld.
It’s important to have mobile optimized sites in order to give users the best possible shopping experience, and a higher chance to convert.
For more info on SMX, check out their site and be sure to look at slides from this year’s speakers. Design your web pages to drive users to take the action that you want, whether it’s a sign up or a purchase.
Try different things out, especially when it comes to your landing page designs and calls-to-action. Break your tests down to manageable pieces to make things easier and continually reiterate and improve those different aspects. Slice and dice your data a different ways to tell different stories about your customer base.
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Different sets of your customers may behave differently depending where they are in the sales process.
I, personally, have gained a lot of knowledge on digital marketing or mobile marketing attending such events or conferences in the past.

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