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Our group on Facebook to discuss with other digital marketers latest news and strategies in SEO and SMM. On our Google Plus we share the best info-graphics about latest trends in Search Engine Optimization. Facebook Twitter Google+ Pinterest LinkedInDigital Search Group has created an interactive history timeline to show you how marketing methods have changed throughout the years.
The timeline reflects the evolution of marketing from the early use of flyers, radio and television advertisements right up to the present day where digital marketing is the current and Google is the god. Joe Ryan is the Founder & CEO of UK online marketing agency, Digital Search Group, which specialises in smart internet marketing. Local Search Group, a Houston based online marketing company, now offers their digital marketing expertise to the medical, petrochemical and offshore industries. Local Search Group has an exemplary team ready to meet our clients’ online marketing needs. With over 100 years of combined sales and online marketing experience, the innovative team of experts at Local Search Group is taking their proven methods into the energy and healthcare industries. Local Search Group utilizes a system that puts their clients’ customers in touch with current inventory so customers have an accurate view of what is available. The Local Search Group team expertly manages pay per click campaigns, search engine optimization and social media for their clients. Founded in 2010 Local Search Group conducts operations from its Houston Texas headquarters while delivering results for clients around the world.
Reach out to the author: contact and available social following information is listed in the top-right of all news releases. The opening session of Search Marketing Expo (SMX) West laid the groundwork for this year’s conference – The Future of Digital Marketing.
While each track offered a different approach, all sessions followed the theme of preparing your advertising for success in the mobile age. Brief spurts of browsing on mobile devices have replaced marathon sessions on desktop computers.

The need to have advertising available on demand is essential for today’s mobile generation. Behshad Behzadi from Google Zurich, reported that Google is getting savvier with voice recognition boasting a mere eight percent margin of error over the last quarter. As voice search continues to grow, marketers are forced to recognize the way we search today is much different.
With voice search, people tend to look for information using more natural, conversational speak, as if they were talking to another person.
As searches become more conversational, marketers must adapt and continue to grow the scope of available answers. With the rise in mobile search, remarketing will differ from what we understand it to be today. Google’s goal is to create the ultimate assistant that will understand the user’s intent and provide the most relevant information.
Google’s voice search also has the ability to pull up personal information such as flight reservations, emails and photos by just simply asking.
The obvious topic that everyone wanted to hear about at SMX was Google’s removal of the right rail ads.
In the timeline, you will learn how marketing has evolved from traditional methods to modern, digital strategies. They have a staff of certified digital marketing experts and the ability to meet the needs of both B2B and B2C clientele. Google Zurich’s Principal Engineer shared data proving mobile searches officially outgrew desktop searches in 2015. Overall, there was much emphasis on the future of search evolution to mobile and voice search.
Our smartphones have become the device of choice for a variety of daily tasks, including checking social media, watching video and conducting searches. In addition to being available everywhere at any time, searchers are increasingly looking to the Internet to show them their world, vs the world.

In addition to questions, Google is seeing a trend of conversational and full sentence searching. Google continues to perfect the ultimate assistant tool by growing their scope of answers, in hopes of decreasing the error rate for voice search.
Users can even complete actions such as setting an alarm, booking a reservation or playing music from YouTube using voice search.
Many debates were held as to whether or not this will have a huge impact, specifically on cost-per-click. Our goal as marketers remains the same; as long as you know your customer, you can address their needs. We connect qualified, local customers to national brands through integrated digital media, including local organic listings, mobile, social and paid search advertising, as well as traditional media like Yellow Pages.
When he’s not considering the next best online marketing strategy with his team, he enjoys travel and spending time with his family. In response to this need, Google has updated their technology behind customer matching, meaning they focus not only on the audience, but also the intent of the search, or string of searches. With an emphasis on increasing relevant content, their tool will quickly become an intent expert and save time for searchers. Our answer remains that we don’t have enough data yet to come to a conclusion, but we are carefully monitoring results.
Even if Google brings back the right rail (highly unlikely), we still need to provide relevant content to those who are requesting it, and accurately target those people we know to be our customers.
Roughly three out of every four speakers and colleagues we talked to at SMX appeared to have a similar reaction. Google representatives themselves claim the decision came about largely due to the growth of mobile and that scrolling on such devices often led to more users clicking on the bottom ads rather than the right rail.

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