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Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization and advertising. There are four categories of methods and metrics used to optimize websites through search engine marketing.
1)     Keyword research and analysis: ensures the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products. 2)     Website saturation and popularity: It requires pages to contain keywords people are looking for and ensure that they rank high enough in search engine rankings. 3)     Back end tools: Include Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured.
4)     Who is tools: They reveal the owners of various websites, and can provide valuable information relating to copyright and trademark issues. To remain protected amid rising security threats, internet users now look for software that are beyond just anti-viruses.
SEO is important and among one of the most important adaptations required by a business of every kind.
SEO is one of the most popular and well liked practices in the business world of the current scenario. The world of internet has become the biggest resource of knowledge for people all over the world. With the constant advancements in technology, threats to internet users are increasing than ever before. Marketing is one of the most important features of service and promotion associated to any business. In this era, businesses are highly competitive for their growth and sustain in the market with their competitors. Success and money making is always one of the most desired facilitation for every human being. Ask from simple bloggers or complex web-developers; they will all reiterate the innumerable benefits of the WordPress. It’s generally seen that a success or failure of a business determines its marketing strategy. If you are present on the web for doing business then making all efforts to tell people about your site could fetch you great results.
This entry was posted in Search Engine Optimization and tagged best SEO company in pune, low cost seo in pune, search engine marketing, seo, SEO company in pune, seo in pune, seo services in pune on January 22, 2015 by codeapp solutions.
Small businesses are weighed down with limited capital which is why they have to prioritize their investments in avenues that can deliver faster, better ROI (Returns over Investment).
With more and more people turning to the Internet, it is now a gold-mine for many small yet ambitious companies to benefit from local search marketing. More and more people are comfortable buying products and services online because not only are they usually available at a lower price, they do not even have to waste time and effort in travel.  If you are a business catering to a local audience, you have a much better chance of attracting your target customers easily online. Through the power of local search marketing, you can ensure that your business gets top listings in search engines when people are looking for products or services near their area.  Having high rankings in local search can be amazingly beneficial because you will be able to drive a quantum load of traffic to your website, resulting in high amount of sales and profitability. There are also other successful strategies that should be a part of your local online business model like pay per click and social media. Social media is one of the most effective ways for a small business to gain customers who are looking for products or services in a local market.  Having a growing presence on social media sites like Facebook builds trust and patronage for your brand. Pay Per Click method includes creating an ad and posting it on ad networks like Google Adwords, Facebooks ads etc You can set the advertising budget according to your requirements and also customize it in such a way that you can ensure that they show up on certain times and cater to a particular niche or age group. There are many other methods also that can give you  better rankings for your local business without burning a hole in your pocket like including your business in online local business directories, Google Pages, Google Maps, Google Places and leveraging the power of Google Plus, the social networking site of the search engine giant.  A smart-thinking business should not be concerned by budgetary constraints because there is a way to get a huge amount of potential customers at less cost through the power of local search marketing. About The Author: John Shaw is originally from New Orleans and is an accomplished Internet Marketing Specialist with 12 years of experience in the industry.
Armed with a bachelor’s degree in graphic design, John has worked for large technology companies such as HP and Pervasive Software in addition to running the Internet Marketing Department for marketing agencies such as Leverage Marketing. In his spare time, John enjoys drumming, which he has been doing for 20 years, riding motorcycles, and spending time with his son and his dog. Search engine marketing or SEM, generally makes up large portion of the overall marketing services and strategies for promotion of a service or product through search engines.
Search engine optimization is the process of selecting the best keywords for your product or service, followed up by optimizing your websites content and structure so the page becomes search engine friendly.
Pay Per Click marketing consists of paying a bid price for each “Click Through” to your site from an ad displayed on the Search Engine Results Pages (SERPs) or affiliated sites.
Generally the more expensive the bid, the higher your ad is placed on the search engine results, but this is only a piece of the overall picture. The Cost Per Acquisition model, also known as Pay for Performance, is another option to Pay Per Click for delivering sales to your website. Opt-In or Permission Based Email marketing can be an extremely effective method of procuring and maintaining customers. There are various other forms of internet marketing which may fit into your overall marketing mix. Content advertising is a form of marketing through article distribution and press release’s. Contextual advertising is when your site displays ads in relation to your content and you receive a portion of the ad revenue as a result. Analytics are one of the most vital components of a successful Search Engine or Internet Marketing plan. We have experience working within some of the most competitive markets online, including banking, manufacturing, health and fitness, real estate, and many more.
Our primary and unwavering goal; to get our clients increased website traffic from quality, relevant visitors. There’s four distinct ways that you can seem like a marketing genius without increasing the amount of work you do.
The best way to get more done without increasing the amount of work you’re forced to complete is by making someone else do your work for you.
The best way to do this is by paying attention to all of the metrics you have available to you. The entire prospect of automating customer relationship management tasks with software seems overly complex for many businesses, which is what also pushes them away from using it. Customer relationship management software aims to give you all the information you need at just a glance. According to Michael Myles, If you want to save time and be more successful, think about investing in this type of software for your business.
It’s a little known fact, but Google Webmaster tools has an option located under the “Traffic Sources” portion that allows you to view SEO data.
If you have sugestions for posts or questions about our blog architecture please contact us. In recent months Facebook has been busy making changes to its Newsfeed algorithm; the mathematical formula that sifts through “posts” and determines which stories appear first. In this paper we’re examining what the recent changes to Facebook’s algorithm means for users and big brand names.
Like Google, Facebook updates it algorithm to deliver the most relevant content to its users. Firstly, Facebook’s webmasters have targeted “like-baiting”; posts that explicitly ask users to share, comment or like in order to get more distribution than it normally would.


So, fundamentally, the algorithmic changes intend to punish publishers who are creating feed spam. Adweek reports that there is an increasing “misconception in some circles around the idea that Facebook is an agnostic platform that doesn’t systematically curate the user experience.” Facebook has been modifying its algorithm to “highlight content in a fashion that’s not unlike a newspaper or magazine’s online presence”, as more websites that work with viral material have suffered. Changes to Google’s search algorithm have fuelled the development of search marketing and SEO and the recent changes by Facebook have encouraged online publishers to revaluate their Newsfeed strategies.
Nevertheless, one source (allegedly familiar with Facebook’s marketing strategies) told Valleywag that algorithmic updates intend to force brands to spend more money on advertising because free brand pages will become less effective. Facebook has also implemented auto-play in users’ new feeds, resulting in a 785% YoY and 134% QoQ increase in video plays. Revenue from social channels acquired by retail sites has been on the decline; not Facebook, however, which is on the up – 11% year-on-year. Pinterest has overtaken Facebook in the UK for the amount of referral revenue, but Facebook is still in a position of great strength because it offers great all-round value for advertisers. Another finding in Adobe’s report is that fewer people are “liking” Facebook posts, but more people are “sharing” and commenting; perhaps surprising because it takes more time and effort.
For some time, Facebook’s webmasters have been running tests on Newsfeed to encourage users to post more regularly. However, research concluded that text statuses from brand Pages were not as effective as from friends.
You may have noticed Facebook’s new auto-play videos – videos that play (without sound) automatically as you scroll through Newsfeed. More high quality content is rolled out, especially current news stories from authoritative sources. Facebook is making long-term investment in an Artificial Intelligence research lab, helping it to better understand user-relevant content and determine the visibility of Newsfeed posts.
There are around 25 million small-to-medium sized enterprises (SMEs) who regularly use Facebook, but only about 1 million of those advertise frequently.
They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging.
Complete PC protection is now an ideal way to protect not just the PC from threats, but to avoid stealing of sensitive data. Every business needs to have a perfect implementation of ideal SEO techniques to boost the horizons of fascinations associated to its website. New online threats are generating every hour on the World Wide Web, and keeping up with internet protection is felt than ever before. This is important for every business to input a great deal of efforts and dedication into its promotion through marketing and advertising. Every business uses several mediums to promote their businesses, products and services to their customers. People need to know about different ways and means to gain an access to constant success and high-end profits.
Taking the shape of a modern and powerful IT outlet, WordPress has reshaped things from as they were done previously over the web.
Apart from regular advertisement they use specialized search engine optimization techniques to get more traffic on your website and also help to achieve better ranking on renowned search engines. The best products can decline and the lesser ones can scale great heights just because of a marketing strategy.
It’s because until you tell people about your web presence, no one will come to know about your website. Most companies state that they wish to advertise as much as they want to but they are limited by the cost of advertising as well as the inability to attract the potential buyers or subscribers. He is especially adept at analyzing, developing, and facilitating strategic marketing plans for his clients, who include hundreds of corporations and local businesses in the Austin, Texas area where he currently lives and works. He is currently a founding partner at Local Superiority, a good SEO company specializing in local search marketing. The expression Internet Marketing is most likely a better overall description, since other non-search engine methods, such as affiliate marketing and email marketing campaigns, are often incorporated into the overall marketing mix. This will advance the sites rankings in the organic or natural Search Engine Results Pages (SERPs), as opposed to paid listings. With Google AdWords the “Click Through Rate” (CTR) is a leading factor of the ranking formula. With this model you pay to be included in the directories or engines results, but does not guarantee a certain position in the rankings.
Articles on a certain topic are distributed across the Internet and sometimes published in print. This form of ad marketing started out utilizing a Cost Per Thousand (CPM) impression model, where the advertiser is paid by the publisher a predetermined fee for having their banner posted on a publisher’s site.
It can attract traffic to your website through an Affiliate Network or it can be utilized to generate revenue on your website by referring traffic to products for sale on a different website. Simply put, analytics monitor the performance of your site and other advertising endeavors. For over 15 years now we've provided comprehensive SEM services to a wide range of large and small businesses, from local restaurants to Fortune 100 companies with multi-million dollar budgets.
All of our clients rave about our hands-on service and effective, innovative strategies, which are proven to work no matter how large or small the client is, and no matter how competitive the industry is.
Different components work more effectivley for different industries and different businesses with different campaign goals.
We continue to achieve this by generating new, sustainable and ethical strategies that keep our clients ahead of the pack. It’s as simple as offering additional content for visitors that share your content with a plugin like Unlock to Share. When your visitors share content on Google+, Twitter or Facebook, they receive some additional material that they wouldn’t otherwise. When it comes to becoming a marketing genius, this means that you have to learn how to naturally give your potential customers the content that they want to share. Services like Cycle allow you to monitor and see what your followers want to see in real time. Unfortunately for them, it can provide just the boost in efficiency that can give you time to spare elsewhere. Depending on the type of software you get, you can use this to streamline processes that would require you to be entrenched in a department to get a handle on what you need to do.
This is an especially effective strategy for social networking when you consider the number of tools developed specifically for this and the fact that most social networks have to “develop” on their own.
We’ll propose that, like Google, Facebook intends to harvest, collect and monetise our personal data and ask whether or not, from a search marketing perspective, the paths between the two internet giants could converge further. Facebook stated that its new algorithm “will not impact Pages that are genuinely trying to encourage discussion among their fans”, but reduce the number of stories that dilute content posted by friends and more relevant (and interesting) brand Pages. Moreover, Facebook’s webmasters ensure high quality publishers that their Pages will not be adversely affected – they might even see an increase in Newsfeed distribution and traffic should not be concerned. The company has not cited any specific changes to brand “Pages”, however, some publishers claim that the content they share over Facebook has not been reaching the reader numbers that they had in the past. This is largely due to more competition driven by more sharing”, the California-based social media giant told CNET.
Organic reach has supposedly been cut from 2% to 1%, which would mean that an advertising giant like Nike, which has spent huge resources in acquiring over 16 million Facebook “likes”, would only reach around 160,000 users when it publishes a new post.


Adode’s Social Media Intelligence Report highlights how Facebook’s ad click through rate (CTR) has increased by 20% quarter-on-quarter and 160% year-on-year, while ad “impressions” have increased by over 40%. Users’ engage most with posts with images, while posts that include links also experienced significantly more engagement. The growing popularity of Facebook ads fuelled a 60% increase in sales revenue in the final quarter of 2013 and a similar growth trajectory has continued into this year. For example, when users see more text only updates from friends, they are more likely to post themselves. It has also introduced auto play adverts, although not video content uploaded from third party sites such as YouTube. Webmasters have stated that the mobile version has been redesigned to become more competitive with Twitter on breaking news stories. It is becoming more personalised, but users can still ensure they get what they want by engaging with high quality posts and reporting spammy or irrelevant posts.
Both are vast internet empires and both use metadata contextual data analysis and monetise our data through targeted advertising and selling analysis of data trends (although both, of course, now have to meet stricter privacy laws). Users are adding more and more friends and liking more and more brand Pages, which has intensified competition in our already congested Newsfeeds; nowadays, both people and brands have to contest the right to appear on our Newsfeeds.
SEM uses paid advertising with AdWords or Bing Ads, pay per click , article submissions, advertising and making sure SEO has been done. SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. Due to this reason people from every walk of life access the internet whenever they need information regarding their personal or professional matter. Secondly, you would have adopted those marketing strategies that are bound to bring positive results to your business. Figuring out the most efficient way to reach your target audience is the first and often most difficult step in the process.
Google AdWords and Yahoo’s Sponsored Search programs are the leading source of these paid ads.
Choosing the right keyword phrases and optimizing the ad title & description text are imperitive to the success of any PPC campaign.
Your page needs to be optimized for the best results in the search engines (this does not apply to directory listings, as they most often are listed in alphabetical order within a category). Each article can be customized to ask a question or describe a problem and then offer a solution.
Even though this type of advertising is still currently used, it has almost universally evolved into a Pay Per Click model. Because of this approach and the expertise of our team, we can then create à la carte search marketing plans tailored to suit. When you know what your visitors are looking for, you can better provide content that matches their interests.
Its new modifications will crack-down on poorer quality and less user-relevant content from repeat-offending Pages. Facebook’s webmasters have managed to detect spammy links by measuring how often people share the links they have visited.
And, although revenue per visit (RPV) has declined on Twitter and Tumblr, it is on the rise on Facebook. Conversely, text-only Facebook brand posts have experienced a decline in engagement, becoming a less effective advertising tactic.
Accordingly, after increasing the number visible text only updates, Facebook reported that an average of nine million more updates were posted daily.
The organic reach of Facebook posts has decreased, so businesses are going to have to revaluate how they use social media to promote their brand. Andrew Allsop, marketing manager for Fatsoma online ticketing, now spends ?500 a month on Facebook advertising compared to nothing this time last year.
Nevertheless, Facebook still reigns supreme over the world of social media and around 1.3 billion people use it.
SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. Thus in this age of internet and technology, it’s important to have a web presence for succeeding in any business. As far as SEM is concerned, you can begin with affiliate marketing programs, pay per click advertising, internet marketing and content optimization and management. Adopting the search engine marketing strategy which can be afforded is the way to go to come on top with huge competition on the web today. Search engine marketing provides multiple ways to get the targeted traffic you’re looking for, especially if you require immediate results or in a extremely competitive market. There are several other Pay Per Click platforms that have the ability to provide inexpensive traffic for certain markets. Managing your ad placement and monitoring your bid price is vital to your overall Pay Per Click budget. Any time your business does something news worthy, a press release should be distributed through press release internet channels. When using organic listing methods, paid ads or listings can be tracked by the rate of conversion. This leads to them sharing that content with other people who may be looking for the same thing. The average user has approximately 1,500 posts that could appear in their Newsfeed every day; however, Facebook’s algorithm only makes about 20% of posts visible. Even if a user has read a story from a source like the BBC, Facebook wants to ensure its users do not miss topical content and social conversations.  “After people read a story, they are unlikely to go back and find that story again to see what their friends were saying about it, and it wouldn’t bump up in News Feed”, webmasters wrote in a blog. The future of Facebook advertising will be over mobile devices; mass, personalised and automated reach. It’s vital to have a proper research prior to actually going about starting any business on the web. Secondly, brand posts with embedded videos have gained traction in the first quarter of 2014, experiencing 58% more engagement quarter-on-quarter and 25% growth from last year. Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types”. Making use of the affordable search engine marketing is the best way to go about the marketing strategy on the web.
Conducting a research means that you decide on a budget, on the marketing strategy and also find out what marketing strategy and also determine as to who the target audience of your product is. If it succeeds, and continues to innovate and evolve, it will remain an essential communicative and commercial artery for businesses and brands. Also, through the research you can determine which marketing strategy is working and which is not. And, for any web designing services provider in Pune, affordable search engine marketing is the best way to go.



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