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Top 5 tips for link building link building  is one of way to do SEO, link building means  getting other sites to link to your website link. How is Search Engines Perform In 2012 91% of search engine users say they always or most of the time find the information they are seeking when they use search engines.
Content marketing is a way of creating and sharing content to promote ideas, engage targeted audiences and encourage them to take action. Anyone that’s been in this industry long enough knows a good landing page can make or a break a campaign. Imagine a scenario where you’re advertising on a traffic source such as Facebook hoping to profit. However the same couple have a much higher chance of buying that vehicle if they get talked to by a good car salesmen.
Breaking even is a good thing because I know I can split test ads, make my landing page better, test more offers, get a higher payout on the offer, etc.
The key to knowing when to and when not to is to think about how much action to they have to take, and how much information do they have to give up. I see a lot of competitors out there that direct link some campaigns and probably would benefit more if they had a landing page.
Do you have any campaigns where it took you a ridiculous amount of testing to finally get profitable? I’m running 2 campaigns on adcenter ppc right now and both are getting closer to breakeven but this is 5 ads later and I could use some motivation. A lot of the guys that run that kind of stuff have it approved by lawyers that specialize in that area of law, and feature legit testimonials and pictures.
Heatmap doesn’t work when I implement it on each of my LP and traffic is sent to the rotator script. If you want to have a landing page, you need to decide, think and make a plan but before you get started, it is important when you check out examples online. Bold: It is important to ‘bold’ the keyword and ensure it will appear in the body of text of your page. Another heading: If you have another heading, it should act as your sub headings that include keywords that are completely related or similar with main keyword.
Links: In showing search engines how your landing page is related to some pages on the internet, placing few links or including references is important. This is 10 teeny tiny thumbnails of the soon to be heretofore thought of as the greatest landing pages ever seen on November 23rd, 2010. And that’s exactly what your visitors do when your design sucks, you have a video auto-playing with no mute button, there are no indicators of trust or security, the form has a million fields and the testimonials look like you wrote them yourself.
Soooooooo, today we’re going to take a trip down to the Top-Notch Landing Page Store and see if we can rustle up something to inspire your next design. Each of the following pages exhibits excellent qualities of conversion centered design, but most of them also do a couple of things wrong. Even with a clean and conversion oriented design, many pages still commit the cardinal sin of providing outbound links that aren’t part of the conversion funnel. The links at the bottom of the page still go to external microsites (click the image to see the full screenshot).
Social proof in the context of landing pages refers to the idea that your visitors will be influenced positively (although there can be negative effects) by showing evidence of others participating in the use of your product or service. I was a little underwhelmed when the next page was a blog, rather than a continuation of a marketing experience, so I’d do something more engaging at that point. They have used geo-targeted segmentation to set up my location, and are presenting a big bold value proposition statement (50%-90% off) to get me interested. Simple forms: In step 2 (the lead gen portion), they ask for your email address only, reducing the barrier to entry to a bare minimum. It pains me to repeat the same thing over and over, but the call to action on your buttons is REALLY IMPORTANT. It tells a simple story: As a click through page, it provides enough information and interest to warm up visitors and encourage them to continue down the intended conversion path.
This is the modern apple-esque equivalent of the old-school long sales letter landing page.
The price and call to action to buy the app are nicely positioned above the fold, leaving you to explore the page knowing how to interact when you are ready. Proof of concept: The photo gallery at the end caps it off nicely by showing that you can take great photos with this app.
The reviews beneath the phone are highlighted in red, making them the most important visual aspect of the first screen.
Despite how much this looks like a standalone landing page, it’s actually their main pricing page. Trust and credibility: The Verisign symbol is placed next to the purchase button and the grouping of worldwide brand names directly below helps to reinforce the value of the product. Attention to different reading styles: There is a nice mix of bullet points, coupled with detailed descriptions for those who need to dig deeper.
Would love to know how this converts in comparison to a similar page that had the regular global navigation and footer distractions. As one of the world’s biggest newspapers, they clearly need to keep up with the times when it comes to marketing. It’s a great video that really demonstrates the power that video has to tell a story. Like I said at the start, I don’t want to link to the campaign page, to prevent skewing the stats just for editorial purposes. If you have other great examples of landing pages or have any questions, please jump into the comments.
I just thought Group On page was very generic and can?t convert well depending on the users intents when landing there.
It does give you a complete registration form at the 3rd step so they do lose a bit of their street cred for simplicity. I think the Theme Forest ones (and the ones we provide) are a great way to get started when you don’t have a designer. The Theme Forest ones are nice, and if you biught one of them, you could re-create the page inside Unbounce (either by chopping up the PSD) or getting an HTML version that has pre-chopped images and just importing them and laying it out in Unbounce. Do you think they started off from scratch, or have they bought any of the templates that you can buy?
I think most of them will have internal design teams or design agencies that they pay to do this kind of thing. If you are working on a smaller scale (most of our customers are SMB) – then starting with one of our templates is an easy way to get going.
I notice that all the links in your nice piece here open external sites in the same tab, thus removing viewers from your page. If this were a promotion specific landing page I would open them in lightbox modal windows most likely. Here the links are more there as a thank you to the owners of the content rather than a place to drive readers as they go to their main homepages (for the most part) rather than the landing page in question (to protect their conversion stats). I prefer opening a link in a new tab because that way when a person ventures off down the internet rabbit hole and gets distracted, they don’t lose the original place they started from which can happen when you have tons of tabs open and click through many links in one session.

In this article, I’ll walk through a number of steps and tools that site owners can use to identify areas where they should spend time in updating pages, to better understand what’s at risk in updating a page, and to get more valuable traffic out of key SEO pages.
Zero to One Opportunities. Where are the pages that have potential but currently aren’t doing anything for you? Low-Hanging Fruit. What’s the content that’s ranking 5–10 or at the top of the second page in search results? If you have a site that’s authoritative and has a strong brand that has neglected SEO, this will likely represent your biggest opportunity. These pages are ranking, and you know the terms have potential (either because of estimated search data or the impression data you’re getting from your own search analytics report), so with some tweaks, you might be able to improve rankings for key terms. If you’re looking for a more in-depth look at this process, Nick Eubanks’ (paid) Master Keyword Research Course has a great section on identifying low-hanging keyword fruit. Grab the URLs you didn’t find in your analytics report (the impression data can be particularly useful for additional discovery, as you’ll see the URLs where people are seeing your listing but not clicking through), and you have some additional URLs. Now you should have gathered a large number of different types of URLs that are good optimization candidates.
Before you start to update the pages you’ve identified as opportunities, you need to understand what not to eliminate from your page’s title and content. Google Search Console Search Analytics Report. As outlined above, we can also look at the Search Console search analytics report to get similar information. This particular page isn’t ranking great for anything, so I’m free to update the page and try to improve rankings on some of the terms that are showing up in the second page of search results. Now that you understand where your URL is currently ranking, you can start to look for new opportunities. Similarly, using Google Suggest (by typing a term into Google and seeing the suggested results) and tools like Ubersuggest, you’ll get a long list of commonly searched-for modifiers around the main topic of your page to think about including in your optimization process. After looking at the rankings for your page and understanding some of the other things folks search for around your topic, you should be able to craft a better title tag (that is clickable and potentially includes a key modifier that had been ignored previously) and a more compelling meta description (that better speaks to the searchers who are finding your listing). Now that you have some information about additional terms folks are searching for, you can use that to flesh out the page. The first few steps have given you some insight into the actual searches people are using to find your page.
By using a specific offer tailored to the way people are finding your page, you can help convert more of the SEO traffic arriving at your most valuable pages. If you have a key page that’s close to ranking well for key terms, you can give it a push with some link outreach. If the page is an article that is likely to be shared socially and is close to ranking for some valuable terms, identify the social network that’s the best fit and consider doing some social promotion (potentially even some targeted paid social promotion for your content) to get better distribution (and frequently more links) for that page. Good old-fashioned internal linking and information architecture can help you get more SEO value from important pages, too. For a more in-depth look at internal linking, check out my SEO basics guide on the WordStream blog or my business partner Ken Lyons’s internal linking tips. If you’re an SEO-savvy company or agency, the main takeaway here is that you need to understand the current positioning for a page so that you avoid taking one step forward and two steps back.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. As a responsible business we make sure to guide you and help you design the best landing pages for your business.
As this infographic shows, content marketing is the key to SEO success in the current search landscape. I’ve seen stale niches become hot overnight because someone came out with a new angle on their landing page. You’ll do this through an affiliate link so you can get credit for any sales you generate. The point of a landing page is they help increase the visitor’s desire to complete the actions you want.
I send $100 worth of clicks at a $.20 cost per click (500 clicks) that goes to my landing page. Someone that has to pull out their credit card to complete the action will need a landing page. Imagine you have a new niche with several countries and you don’t know which country to start. I usually keep testing if it’s a niche I know a lot of people are making money on, and the volume potential is worth it.
I read that the FTC came down hard on flogs (fake blogs) a while back, but I still see them around (so it seems they still work, but are risky). However, it does work when it is implemented on just 1 LP and traffic is sent only to that LP. You can able to attract numerous traffic from search engines which means you have a higher conversion than before.
In addition, do not forget that you need to optimized it for a better results, higher conversions or traffic.
Rather, I’m going to cling to the assumption that it sucks simply because most of them do. If you’re looking anywhere for design inspiration for lead capture forms, this is a good place to start. To get around this they’ve placed a directional cue (arrow) at the top of the form to point the way to the action area below.
This keeps visitors on the landing page instead of wandering off onto another page – and away from your conversion goal.
This can be presented via counters showing your social followers (Twitter, Facebook etc.), and testimonials that describe the emotional reaction to your offering from real world customers.
Instead of showing people following or registered for the conference, they are showing the photos and names of a huge collection of famous players in the marketing industry.
Here, they’ve added a Twitter sharing button to help visitors spread the word on their behalf. But there’s no denying that the click through rate of this landing page would be very high. The progress indicator below the form lets you know that there are 3 steps and where you are in the process.
The imagery indicates alcohol which might be why I agreed to enter my email, but some qualification of the offer details would be good.
The branding is so powerful in this case that it can be safely relegated to the bottom of the page. Any doubt in the visitors mind as to what will happen can lead to little leaks in confidence.
You’ve probably seen the less trustworthy ones before, where the writer uses reams of ultra persuasive copy to convince you that, despite being an average Joe, they have managed to build an online internet business that prints money. The target customer already has an iPhone, so they are used to seeing beautiful design with apps placed in context with their intended use.

Professional photographers that just want a cool app for their phone will find this convincing. While I would normally recommend the CTA get this level of attention, it really pushes you towards what is often the swing vote in a purchase – what other people say. They’ve taken conversion design principles and applied them directly to the most important page on the site. Coupled with the name and company name, you’d be able to verify that these are real business people quite easily. However, the video from this landing page is freely available on YouTube, which as I mentioned earlier, is a great re-use of campaign content to help your organic rankings.
If you see it in action its quite nice too as the forms for each stage just scroll in from the side. I’m actually about to release a product in the next few months and need to create a solid landing page. Yeah, it’s hard work finding the good ones, but when you do it can make everything very clear for people. I like UPS lander, but instead of the text I would place opt-in box next to the video player, and not bottom left. Obviously it’s a random sample but it will be an interesting ration to keep tabs on to see if it climbs as awareness of video effectiveness grows. Just going to prove that what we learn each day is that we’ll never know it all, but instead can find satisfaction in our attempts. Most of these would have been designed and put online by marketing professionals, so do you have any hints and tips for those of us who doing this for ourselves rather than a big multinational?
Then if you want to step it up a bit, I’d recommend 99designs to get a really great design for your page. Some like external links to open in a new tab, some in the same (so that they can go back rather than close).
Check out columnist Tom Demers' helpful guide to getting the most out of your best content. And how do you go about making optimizations to valuable pages without jeopardizing the existing SEO traffic to a page (and making your updates something other than an optimization)? These won’t show up at the top of your analytics and ranking reports (since they’re not driving traffic), so you need to look in other places for them. It might not be prominently linked to in your site’s architecture and internal linking, and it might benefit from a few tweaks to better target terms that could draw more traffic. Not surprisingly, Search Engine Land has taken SEO into consideration on a lot of these pages, but there’s a good chance that your site (or your client’s) was mapped out with minimal (or no) consideration for SEO impact. Look at your analytics reports for heavily trafficked pages, and look at your Google search analytics report for both high-traffic and high-impression pages. As I mentioned above, one oft-overlooked component of optimizing pages is to first see what the page is already ranking for. You can enter a keyword into these tools and get a sense for what terms a page is ranking for (I use SEMrush, but other competitive keyword tools also offer this data). But if there were terms that were driving a lot of traffic here, I’d be able to factor that into my edits to the page (and make sure I didn’t remove a valuable modifier that’s driving a lot of traffic). You’re also aware of different terms you can include in alt attributes on your page to describe your images (or in many cases, you can start to include alt attributes).
The most searched-for modifiers could be great sub-sections of an article or additional sections of a product or sales page. You can flesh out an existing page with video content, a slide deck or a data visualization, for example. You can get more value out of your most important SEO pages by having the traffic coming to those pages convert better. If the page is a meaty resource, you might be able to engage in some old-school link prospecting and outreach. And of course, if the content is high-quality and share-worthy, make sure the page is easy to share. Identify the 5–25 most valuable pages, make sure you don’t harm rankings on key terms, and incorporate as many relevant tactics to help improve search traffic as you can for those pages. His companies offer paid search management, search engine optimization (SEO), and content marketing services to businesses of varying sizes in various industries. I am like Ric Flair, I will use every trick I can in the book to increase conversion rates (Whhhhhhoooooooo!!!!).
I’m going to keep things as simple as possible since I have a lot of beginners that read.
I know from tons of experience that I could create a landing page for that eHarmony offer and it would do better than direct linking. I use a strategy I call Minimum Viable Campaigns where I test the ideas with direct linking before I really invest my time. If I had a $500 budget I would set a $50 budget for each campaign and direct link them all. If you want to have the best landing page for yourself, check out premise landing page examples. Sorry Webtrends, as much as I love you, this is a rookie mistake that should never be repeated. You can see what I’m talking about on one of the Unbounce contest landing pages (click the contest rules link near the bottom to see the modal window).
What are the main pages in your site’s navigation (linked to from your site’s header or featured in your side bar)? Let’s walk through 10 things you can do to get more out of your most important pages.
You could also scan the existing content for opportunities to (naturally) include some of the modifiers the page had omitted in the body content of the page. Are they using terms more along the lines of “compare” or “reviews?” You might want to offer a free buying guide or a third-party report comparing the product type your page is targeting.
If you send someone to this page and they fill out all the information, you get $5 or whatever. Using our scenario, someone clicks your ad on Facebook and then they immediately go to the eHarmony page.
If you don’t know, then you have to test direct linking vs a landing page and see for yourself. It’s becoming increasingly common (for good reason) to include testimonials on pricing pages. Video marketing specialists Turn Here highlight good conversion improvement numbers and the side benefit that properly optimized video can be 53 times more likely to reach the front page of Google search results.
What are your useful, content-rich pages that provide lots of answers for your customers (like community Q&A content, in-depth tutorial content, or quality blog content that hasn’t gotten traction)? These may not be featured prominently, may not have gotten a good promotion push, and may have been created without search traffic in mind, and thus may be great optimization candidates.

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