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Aside from a nice-looking website with interesting and regularly updated content, SEO is essential to bloggers. In this post, we are listing our 5 favorite SEO tools you can use for free, and if that is not doing it for you, there is a second list of 15 more tools to try out at the second part of the post. Majestic SEO is one of the most advanced and complete SEO services on the market, focusing specifically on link intelligence and domain-based metrics. Screaming Frog’s SEO Spider is an extensive website crawling tool that will help you analyze and audit your website for maximum search engine optimization. SEER’s SEO Toolbox is an all-in-one spreadsheet-based SEO toolbox that can be used to analyse data from sources such as Google Analytics, Majestic SEO and Twitter.
The Internet Marketing Ninjas have more than a few free SEO, Webmaster and Social Tools on their website. Niels Bosma’s SEO Tools For Excel is an Excel add-on that adds a number of SEO-centric features.
This is a Google Chrome extension that adds on-page SEO data drawn from various websites and services. Open Site Explorer is a tool that you can use to investigate backlinks (both dofollow and nofollow links) on both your blog as well as competitor’s blogs.
Ubersuggest is a keyword suggestion tool that suggests common sense keyword phrases based on Google’s own suggestion engine. This tool helps you optimize your pages’ title and meta description tags in order to maximise the appeal of your websites when seen in Google search result listings. Browseo is a quick and simple web app that lets you look at websites as a search engine would. This simple web service checks your site for any over optimized anchor text that may result in your site falling foul of Google’s search algorithms.
Xenu’s Link Sleuth is an essential tool to check for broken links on your website, including partial checking of FTP, Gopher and e-mail links.
The analytic tools allows you to track your website performances by the customized report creation on the parameters that you focus. Most people use Bitly for URL shortening, but the real power of this platform comes from its analytics. This tool helps you to connect with your Google analytics tool and helps you to find how you are affected by Google algorithm changes. Social Crawlytics allows the users research their competitors most shared content with other features.
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AboutWe test, review and rate best WordPress themes, top templates and useful plugins to help others to find and select the best plugins, themes and other useful tools. The tools it has to offer include the Site Explorer, Backlink History tool, Keyword Checker, Comparator and a Clique Hunter. The Site Analysis module has a full-featured crawler engine as well as a Query Builder interface to generate custom reports. The SEO Spider checks your website’s links, CSS, scripts, images and apps to identify problems such as duplicate pages, broken links, URI issues and redirect errors.
Google’s Keyword Planner provides a wealth of information on currently popular keywords that you can further fine tune with advanced filtering options. On-site tools include a Duplicate Content Tool, an LDA Content Optimizer and a Density of Keyword Tool.
Like most SEO tools of this type, Web CEO has features such as rank checking, link management and analysis as well as on-site opitmization tools such as a Site Auditor that can scan your blog for broken links and other SEO-damaging errors. Just register a free account and you’ll be able to use tools such as their Keyword List Generator, Meta Tag Generator, Server Header Checker and Link Suggestion Checker, all for free. Some of the tools SEOgadget provide include a Link Categorization Tool for Excel, a Content Strategy Generator, Anchor Text Tool as well as a SEOgadget for Excel tool that allows you to interpret data from services such as Majestic SEO in Excel. Some of the SEO Tools include a Page Speed Tool, a Robots Text Generator Tool, a Meta Tag Generator Tool and a Search Combination Tool.
Some of the functions added by SEO Tools For Excel include the ability to find duplicated content, check backlinks and obtain WhoIs data. It provides aggregated data from Google PageRank, Alexa traffic details, Quancast rank and Dmoz domain presence. SEOquake provides a wealth of information essential to any blogger looking to improve their site’s ranking, including information on Yahoo! Simply key in a query or keyword and Ubersuggest will provide a list of suggested keyword phrases based on your initial input. This lets you view your blog purely from an SEO perspective quickly, without having to dig into the code. Just input your site’s URL and the service will generate a list of keywords and keyword phrases with measurements on how optimized or over optimized these keywords are. The app also supports re-checking of links, SSL websites and can also detect and report redirected URLs. This helps you to know what you are good and bad at, there by improving your presence in the industry. You no need to pay us or send us any file, if you don’t wish; and if you do, it will not effect our review!

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The comparative tools require a paid subscription, but the free account is enough if you’re only interested in your own blog(s).
Keyword Planner also has a historical view, letting you see the popularity of keywords over a twelve-month period.
Amongst the off-site tools are a Competitive Analysis Tool, a Link Atrophy Tool and a PageRank Recovery Tool. You can also download Firefox extensions such as their SEO Toolbar that provides competitive and search data directly in Firefox. Since it’s an online spreadsheet, your whole team (if you have one) can work on and analyse the data together.
SEO Tools For Excel can also analyse information such as the number of links and the meta keywords on your site. It also provides information on meta tags, social media reactions and can even make suggestions to improve your site’s SEO. Backlinks, Google page rank, Google and Bing indexing, WhoIs data and keyword density reports. It can also highlight links and keywords on websites, as well as show all the page elements on a given website.
The free version limits you to 200 backlinks per report, with detailed information is only available for the first five backlinks, but that should be enough for a basic overview.
Ubersuggest can also be told to base suggestions on specific Google services such as Google Images, Google Video and Google News.
The best thing is that there are also Android and iOS versions, so you can check your blog’s SEO optimization on the go. Xenu’s Link Sleuth can generate a simple report of all the issues it finds as well as generate a sitemap.
The data that these tools can provide will be very large, the trick plays at how to choose the one you need.
It also has a detailed search engine results page (SERP) overlay that lets you compare Google, Bing and Yahoo! So do not go behind a detailed analysis, instead go to that parameters that matters to your company.

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