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Blogging is an excellent way to get the community involved in what is going on at your place of business. Search engine optimization or SEO is an invaluable tool for business owners looking to evolve their online presence.
Alter Impact has over thirteen years of experience creating and maintaining professional, high quality websites. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time.
Getting StartedQuestions to Ask• How much time doyou have?• How much budgetdo you have?• What kind ofmarketer are you?• What’s your niche?
Search Engine Optimization• Local SEO• Websiteoptimization• Link Building– Directories– Guest blogging– Blog commenting– Forums etc.
Some companies, like EAGLECLEAN and Deneen Pottery, are taking home page backgrounds to a whole new level with engaging, eye-catching videos. This has been happening for a while, but look for more companies to use unique illustrations to get the attention of website visitors both with images and video.
Companies who are serious about reaching their customers, many of which will be primarily surfing the net via mobile device, will turn to mobile or responsive design to target a broader audience. Flat design uses simple, understated elements like flat colors and vector icons to keep the focus on the content. Many new designs have an increased focus on better typography, including more unique font types, and more strategic visual hierarchy to draw the user’s attention to the most important content.
This courtesy of Rich Shefren and the Internet Business Manifesto (read his report, it’s one of the best business papers I have ever read). But before you go slit you wrists over the problems that your average internet marketer and solo entrepreneur faces, let’s drill-down a bit deeper. Most entrepreneurs and internet marketers are opportunistic (looking for “the next shiny thing”) rather than strategic (“plan your work and work your plan”).  This may be part of the reason that the majority of aspiring entrepreneurs and internet marketers will fail to achieve their dreams even if they buy lots of products, study them religiously and work extremely hard. Big business always beats out small business eventually (saturates the market).  This is the other reason that small businesses fail.
People with an existing, on-the-ground service business or physical-products business who want to promote it and increase their income via the internet.
People with an information product who want to use the internet as their primary marketing.  This include affiliate marketers (although I would not recommend this as it is also a very saturated market). For example, the WordPress Academy course curriculum can be applied with very good effect to businesses at tiers 1 and 2.  Don’t give up on internet marketing just because you are not able to master every element of internet product development and marketing.

If you have or want a first- or second-tier internet business (see above) – get yourself a site and invest 10-20 hours in marketing it.  This is a no-brainer, seriously.
Understand that regardless of the above, you are going to need to collaborate with other people and find good employees and partners.  Otherwise your lunch will get eaten by a bigger and better competitor – often after you have invested years of effort. Understand that if you can’t carve out time for high-leverage activities, nothing you do will succeed.  This is why I am starting off the year with Eben Pagan’s Wake Up Productive program.
However most will just do the same old same old, cold calling, print advertising and rely on that family member to send a tweet every now and then, and wonder why their sales remain the same and Social Media just isnt working.
I think, fundamentally, before investing in the marketing of your business there is one absolutely critical decision to make. Rich Shefren doesn't say that big business always wins, he says the best product in the niche will crowd out the others until there are only one or two left. I am of the opinion that my life belongs to the whole community and as long as i live it, it is a privilege to do whatever i can.
Throw away Your begging bowls at God’s door For I have heard the Beloved Prefers sweet threatening shouts, Something on the order of: Hey, Beloved, My heart is a raging volcano of love for you!
Today, most customers will look for a place of business online before actually visiting it in person. A businesses Facebook page might be used to communicate about your business, to offer discounts and to connect with potential customers. You, or your hired writer, can write blogs to inform your readers about your business and the products that you sell. Search engine optimization focuses on getting your website, social media pages and blog to the top of the search engines. You probably want to drive more business; however you will need to start by determining the best way to do that. Web content should be unique and useful, informative, updated regularly and should always match your business goals.
For more information on how we can help you properly market your business, please contact us today. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
Many websites are taking advantage of faster broadband speeds and high-quality images to connect with visitors and convey their messages using stunning visuals.
Responsive design allows your website to automatically format to the device a user is viewing, regardless of its size. Because of increased mobile use, website visitors have become more accustomed to scrolling to find information.

Far beyond the traditional static image, webgraphics are not only eye-catching and engaging, but also responsive for mobile devices and can include animations and interactive elements like links for increased usefulness. Do you want to learn more about choosing a website design that works best for your company? However, most entrepreneurs are poor outsourcers and project managers (third reason businesses fail – I have experienced this myself).  Effective outsourcing is not about finding the cheapest provider.
Facebook and Twitter can be used as a free and easy way for businesses to connect and advertise to their customer base. The closer to the top of the search engines your website is, the more likely it will be that your customers and potential customers will see your webpage.
If you don’t have a dedicated phone number for your website, you can use an online service to track the number of calls that you receive from your website.
It can accommodate current devices as well as whatever crazy contraptions become popular down the road. Scrolling websites give visitors the ability to scroll for information rather than relying solely on links, especially on home pages. The rest of the time is spent answering email etc – these are necessary tasks but they are not high-return, high-leverage activities.  You must carve out time for high-leverage activities. To be successful, your website should include a section about your business as well as your contact information and hours of operation.
In order to effectively incorporate SEO, you should hire a professional internet marketing company.
While it’s extremely important to set goals you must also come up with a system to measure those goals. Many of these, like hand-crafted illustrations or video backgrounds, are a matter of taste, while others, like responsive design (or mobile design) are must-haves in order to keep up with the way your website visitors use technology.
Our Boston web designers pride themselves on keeping up with the latest trends and technologies so that our customers have a competitive edge online. Eben Pagen in the Guru Blueprint Home Study Course says the same thing (and if Eben Pagan says it, I listen).

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