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VISTAPRINT, December 10, 2009 – The Netherlands based company, Vistaprint, has published a recent survey of 300 small businesses on their marketing methods and outlook.
Many small businesses will look to explore and capitalize on websites and Social media like Twitter and Facebook in the next 12 months. Currently only 38% of small businesses have a website but despite time and money being perceived barriers to starting websites for small businesses, the survey made it clear that their adoption rate will continue to increase.
While the survey made it clear that email marketing was one of the most common marketing methods used by small businesses, no details were provided as to the kind of email marketing employed. A qualified prospect would be someone who has shown some initial interst in the products or services offered. The recession has led small businesses to increase their use of the marketing technique they see as most important. Since 2010, consumers with conscience, flair and an eye for great deals have swarmed their local Mom and Pop shops on the Saturday after Thanksgiving in support of Small Business Saturdays.
Help Support A DreamPhoto Credit ThinkstockThe desire to own and operate one’s own business is the cornerstone of the American dream. Local Shops Equal Local HiresPhoto Credit ThinkstockMany families have found themselves grateful for the jobs and paychecks provided by local shop owners. Up The Ante On Your Property ValuePhoto Credit ThinkstockSmall stores and businesses help revitalize tired city blocks and main streets by generating foot traffic and adding to visual aesthetics. Put Your Taxes To WorkPhoto Credit ThinkstockAs the holiday season approaches, money will be spent on everything from gift items to home furnishings and food. This just might be the single biggest reason some become successful and others don’t.
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Will usually ship within 2 business days of receiving cleared payment - opens in a new window or tab. Respondents had to be either a sole proprietor, independent contractor, owner or general manager of a business with less than 100 full or part-time employees. It would continue to be a very important marketing tactic that small businesses would be likely to try moving forward.
Small businesses reading this survey should understand that there is a big difference between email marketing to cold mailing lists vs direct marketing to existing customers and qualified prospects. Whether a prospect shows some interest by responding to a website contact form or print ad or trade show or customer referral or from a field sales call, if there is not some initial interest by the prospect, the likelihood of a decent response rate to an email campaign will be very low.
Although the survey shows that 21% of small businesses have used email marketing more than other methods, still 9% see traditional marketing via direct mail (postcards and catalogs) as the most important and are planning increases in their direct mail marketing efforts. More a burgeoning movement than a one-day event, Small Business Saturday will take place nationwide this year on November 29. Parents looking for part-time work close to home, those in need of second jobs, teens hoping to acquire hands-on retail experience and full-time employment opportunities from in-store sales to stocking shelves, all help to support the over-all, financial health of our nation’s infrastructure, keeping both our neighbors and neighborhoods solvent. A thriving locale tends to have a spiraling effect, able to increase property value for home owners.
The money you spend in small Mom and Pop shops help keep your tax dollars confined to the local area, which translates into improvements everyone benefits from.
I help motivated but overwhelmed Messengers, Missionaries, and Moms (or Dads) learn how to earn an income from anywhere in the world so they can live the life of their dreams fulfilling their purpose.

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Import charges previously quoted are subject to change if you increase you maximum bid amount. Contact the seller- opens in a new window or tab and request a shipping method to your location. The purpose of the survey was to get some insight into the kinds of things that small businesses were focusing on from a marketing perspective and what they might be willing to try in 2010. For email campaigns to be successful, the offer has to be good, the presentation has to be good and the mailing list has to be good. It also allows them to create and sell merchandise that the average consumer would be hard pressed to find in a chain or big box store. When we decide to live successful in all aspects of our life, we create a force multiplier. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. The survey was also geared to find out where small businesses turned to for marketing knowledge, and the considerations small businesses held as to what some of the perceived barriers were in trying new marketing methods like social media. This is a significant finding and makes it clear that direct mail marketing is not only viable, it is essential to small business success. Sporting goods stores often sponsor school-based sports teams and scout troops, and book stores donate text books to classrooms and sponsor read-a-thons.
The money you spend in local small businesses is a powerful tool, able to help keep entire communities thriving, vital and safe. Vintage fabrics, niche ceramics, collectable comic books and gourmet treats are typical examples, but local businesses can range from the boutique to the practical and encompass everything from nuts and bolts hardware, to organic puppy chow.
Did You Want That FREE U2 Album?Charter Yachts Around the World?Get closer to understanding your purpose.

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