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This small business marketing cycle graphic was inspired by Seth Godin’s Top 10 Secrets of the Marketing Process. A marketing plan doesn’t have to be rooted in theory and 100 pages long to be effective. Accept the fact that you will miscalculate, misjudge and simply make the wrong decision occasionally – learn something from every error and apply that knowledge to your next project, idea or plan. Continue learning (see step 1) – read about what other small business owners have done and learn from their successes and mistakes.
I'm a Digital Strategist that uses a practical, no nonsense approach to help companies learn how to leverage the dynamics Web 2.0 to achieve organizational goals and create business value. When brainstorming new small businesses marketing techniques, consider the attempts and successes of big brand strategies. Reaching your intended audience means defining demographics develop marketing strategies with clear goals and setting yourself apart from your competition. Mashable writes that ad firm SapientNitro Chief Creative Officer Gaston Legorburu, gives the examples of American Girl and Build-a-Bear as highly successful consumer experiences. Keeping up with current trends, has never been easier, and neither has increasing brand awareness.
Major brands create their marketing content, small businesses should commit to doing the same. Data analytics tools like Kissmetrics and Google Analytics will help you ensure your message is reaching your target audience and how effective your message is.


Building your foundation also includes creating a strategy that sets you apart from your marketshare competitors. David Strand is an Authorized Representative, Business Consultant and founder of Caliber Capital Inc. The most important thing is to take the time to pull yourself away from the day-to-day management of your small business and think strategically – what are your marketing objectives and what tactics can you use to help reach your goals? Adjust what’s not working and keep using and improving on the things that show results. I use a practical approach to teach organizations how to achieve business objectives using the dynamics of Web 2.0 Please drop by with a blog comment or feel free to connect with me on Google+. Small companies have the ability to be flexible, agile, and to take creative risks that big companies aren’t always able to procure. While big brands have scale, small businesses can connect with consumers by providing an experience that reaches the emotions of their audience and motivates them to talk, click, and share.
These experiences are often shared across social media channels increasing brand awareness for basically no cost. Getting the message of your brand into the main stream is done in real time with social media platforms like Twitter, Facebook, and Google +.
Over the past few years, businesses of all kinds have realized how important it is to use experienced, professional writers to create high quality, compelling marketing content and to harvest and curate relevant content that is beneficial to potential clients.
Once you have started building that foundation it is then time to start building your community.


Here we'll cover a broad range of topics including planning, marketing, networking, technology and more.
That being said, it behooves small companies to study the marketing strategies of the big brands and adapt their tactics to fit their own markets. The following four marketing ideas are based on big brand ideas and will start you on the path of successful small business marketing.
These platforms allow the consumer to garner the attention of the brand on a one-on-one-to-many basis, while at the same time affording the company an opportunity to increase brand awareness exponentially. The words and images that you use to convey your story to consumers will become your brand. Through social media platforms, blogging, and video creations, you can reach out to your audience, engage their emotions, and motivate them to share your message. For something this important you must invest in hiring those that have the skills and experience to know how to represent your brand the best.



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