Small business marketing ideas 2016,event marketing vancouver,free video editing software 2012 - PDF Books

May 3, 2012 by Tara Jacobsen {EAV:5da08477a9fda337} – funny little empire avenue thingy to verify my blog! BUT, if you want to learn how to grow a marketing empire or really start creating some new habits…this is the post for you!
Three months – this is the timeline that I use for setting habits in place and goal setting.
Ok, I am great for making bold pronouncements of new habits that I want start (cleaning my kitchen sink is a biggie!). Watch any webinar and you will find something you are not doing right now, that if you could start doing it would make you a ton of money!
Still in the realm of time, remember that something that you just start doing always seems harder than doing nothing (deep, right?) The first time you do a custom picture you have to get a graphic, find a quote, do the formatting, size it, say dammit that was wrong, re-size it, save it, post it, etc. Online I will oftentimes make a folder on my browser (Chrome or Firefox) with all the pages I need bookmarked there. Because I am careful about what I add to my list of todos, I generally can make a new habit stick pretty quickly. Being an entrepreneur and working with entrepreneurs, I KNOW how fun it is to chase shiney squirrels. How often have you decided to do something, tried it for a couple of weeks (or a couple of days) and then decided that it didn’t work?
Here is your mission if you choose to accept it…figure out one new marketing habit that you are going to embrace for the next three months!
If you could use a little help creating new habits, or heck even thinking about WHAT your new habits should be, check out my marketing coaching programs – they start with a tiny commitment of an hour and go up to 3 months! Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans. If you are a small business owner or small business employee, inbound marketing can help you manage expenses, increase your marketing reach and make sure your customers can find your products and services. You are using an outdated browser, we recommend you upgrade your browser for a better experience.
One of the most difficult parts of running a small business is putting together a marketing strategy. I’ve talked about creating a marketing plan in each of my online digital marketing training videos.
Invest in some market research to indentify everything about your ideal buyer including where they live and the products and services they need. Keep following this process with even more accurate goals to reach the greatest possible success. Christina Boyle on KODAK HIRES LAW FIRM FOR RESTRUCTURING ADVICE, IS THE END NEAR FOR THIS 131-YEAR OLD COMPANY, OR IS BANKRUPTCY NEXT?
If you are the founder of a new startup or an existing business it's highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road. A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. Segmentation, Targeting and Positioning - This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group. SOSTAC® - This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans.
Ansoff's Growth Strategy Matrix - Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets.
For my money, the SOSTAC® marketing planning model is the model I use the most when developing marketing plans.
SOSTAC® is a marketing planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who together with Dave Chaffey co-authored Emarketing Excellence.
You can see it gives a logical order for tackling your plan (with iterations) and a great way to summarise the main elements of each.
SOSTAC® has become very popular since it’s simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan. Here are some tips on how to use SOSTAC® based on Chaffey's experience applying the model in companies and in academia.
Use SOSTAC® to review your process - Before looking at how you apply SOSTAC® at each step to create a marketing plan, use it to review your planning process and how you manage your marketing.
Integrate the different elements of your SWOT Analysis -  Oftentimes in a plan or report there isn’t good flow relating sections.
Where Are You Today - You must know where you are today in order to develop a roadmap to where you want to be in the future.


Know Your Strengths and Weaknesses - Take an inventory of your individual and management teams strengths and weaknesses. Organizations - Describe them by number of employees, sales, geographic location, and industry.
SWOT Analysis - Identify your competitive strengths and weaknesses, business opportunities and potential threats. Management Team - List the key members of your present management team and very brief description of their business and industry experience and education. Milestones Accomplished - Elaborate on significant milestones that have accomplished to date. Your marketing strategies answer the big question:  HOW do you get from where you are today to where you want to be tomorrow?
Core Marketing Message - Your core marketing message is a short description of your business, products and services, employees, core values, business philosophy, mission and value proposition you bring to the customer relationship.
Define Your Brand - Your brand isn’t just your corporate identity like your logo, tag line, motto or its visual associations such as unique design, colors or packaging, but the relationship you have with your customers. Pricing Model - Describe the methodology you will use to set prices for your products and services. Distribution Strategy - Describe the distribution channels you will utilize to get your product or service to your target market (e.g. Advertising and Promotions Strategy - Determine what media channels you will use to market and promote your products and services to your target market (e.g. Public Relations Strategy - Describe the methods you will utilize to inform, communicate and educate your public (e.g. Strategic Alliances - Describe the nature and type of third-party alliances you anticipated will be needed in order to compete effectively in the marketplace.
Word-of-Mouth -  Describe how and the methods you will utilize to create word-of-mouth. If you were looking for something more uplifting and easy, move along, nothing to see here. Three months is a good amount of time because you can see the end of it and it doesn’t feel like forever! Yes, that is right, I use a social network or blog or make videos and products about something for A WHOLE YEAR before I give up on it! But for business, I have to make sure that what I am setting in stone is a good habit to have, that it will help me sell more and that it will actually ACCOMPLISH something.
I love webinars and watched one the other day about affiliate marketing (where you promote other people’s products). New biz owners often do not have clients to work with, do not know what will work small business marketing wise and have nothing but time to devote to marketing.
If I had my way, I would do nothing all day but research marketing ideas, check them out, write about them, make videos and get Sonic sodas to keep me going.
With that in mind, I am adding a personal note and doing custom graphics for blog posts (like the one on this post).
For example, I went to the post office and bought two sheets of stamps, put my cards right next to me on the desk and had return address labels printed. But this is the part that I promised to come back to…if it makes the list, I do it for a YEAR! Seriously, coming up with a new product, service, plan, strategy, idea, concept…all in my sweet spot. Exercise is like that for me, if I don’t have a 6 pack abs after THREE STRAIGHT DAYS of doing situps, I slither back to my slothful ways. It can be phone calls, door knocking, personal notes, sending a daily email, Facebook, Pinterest, postcards. Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People.
It's nice to know what the big kids are doing, but small businesses have different challenges than large companies. The process takes a lot of time, money, and effort, so it’s essential to have a plan in place before you even begin. Your marketing strategy will be influenced by the values and goals outlined in your mission statement. SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models. The four growth strategies include: market penetration, market development, product development and diversification.


Include major new customers, revenues, no of unique visitors, downloads, new patents, major personnel additions and awards. Will you be using inside sales personnel, inbound or outbound sales personnel, outside sales personnel, manufacturer's representatives, independent salespeople or network marketing personnel.
The reason for this is, if I don’t I am just jumping around after shiney objects all willy-nilly getting nowhere – more about this later! I thought, hum, if I just found a product every day, wrote a post about it, pinned a picture on Pinterest and talked about it on Facebook, damn I could be rich in three months! I have lists of social media and friend contacts who would disappear if I spammed them with a new product a day and MOST IMPORTANT, I would not enjoy doing that every day. I did this before and it got me business but then I was busy and stopped (that one ever happened to you?) Another one is to work on an ebook or information product every day. You guys, do a lot of different things to find out what you like to do and what works, then finesse later. A lot of the time that means talking with clients, paying bills, making sure we are on track, talking to prospective clients and setting up social media empires for other people.
This will increase my visibility on a medium I already use (blogging) and add a new area (Pinterest). Kind of takes the pain out of sending personal notes when I can do it in 3 minutes without leaving my desk!
Soooo, for my social media I have a folder with Facebook, Twitter, Pinterest and Klout bookmarked. BUT, the problem with that is the herky-jerky stop start that never gives anything time to get off the ground!
I don’t care what it is, you have to pinky swear that you will do it every work day for the next three months.
Most have been hit hard by the recession, and those that have managed to succeed have done so through a combination of good business practices: supporting their customer base, effectively managing expenses, offering products and services that continue to have value. Yet, you are still competing with companies that have larger budgets and greater resources than you.
A detailed marketing plan will help define what you want to accomplish with your business as well as put on the correct path to make it happen. Take into consideration your audience’s age, location, gender and other demographics.
Don't think in terms of what other organizations or individuals have done, but how you are going to get it done. I could go on and on, in fact I have a list in front of me and am working out which are going to make the short list for the next three month period!
The personal notes are just a no brainer for me, I like stamps and going to the post office! Too often we take the time amount that comes with the FIRST time we do something and brand our new habit with that HUGE number! Simply by right clicking and saying “open all bookmarks”, each of these pages is opened and ready to fly through! If I do three pins a day for the work year that is 5 (days a week) X 3 (pins a day) X 50 (weeks in a year).
The videos, case studies, ebooks, kits, how-to articles and webinars available here will demonstrate how inbound marketing can help you compete and succeed. This will help you see your progress as you go and keep you from becoming overwhelmed by the big picture.
Perhaps you’re not so good at setting SMART objectives, or developing strategies to support them or the control stage of assessing how effective your strategies and tactics are and adjusting them?
That is 750 opportunities to connect with someone new, share something and even have fun doing it.
That makes as much sense as exercising for and hour and a half and expecting to look like Jennifer Anniston! If I do videos about how-tos even once every couple of weeks, that will be 20 plus Pinterest videos.



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