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To measure the effectiveness of any type of campaign a plan must be set up prior to starting any work.
Some brands that have an in-house social media plans may attempt to put their own social media plan but, thy may be missing tracking and analytical data, since the social media person may wear more than one hat. Social media marketing entails having an active presence on social media websites, like Twitter, LinkedIn, YouTube, Facebook, Google+, forums and social news sites.
Market and audience analysis is a very important process that helps define the roadmap of a social media marketing plan. Digital EYE Media will deliver a customized social media marketing plan that meets your business needs. Please complete our Online Form and Digital EYE will provide a Free Quote with no obligation. We know that most people reading this will NOT have a strategy yet will be getting disappointing results on their social media platforms. Taking the time to test and measure your content will also give you an advantage as you will up the efforts on the popular content and reduce time on those not so.
If you take our advice you will start to see an increase in followers and an increase in revenues over a period of time. Subscribe to receive periodic updates about new posts by email, or follow us via Twitter or RSS. You'll get the best content from The B2B Marketing Mentor and leading insights on B2B marketing from around the web—delivered straight to your inbox.
Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. Here, we examine how we planned and executed our virtual event to illustrate why companies should consider hosting their own, and offer advice on how to drive the maximum amount of registrants and attendees to make a virtual event a real success. Additionally, since virtual events tend to generate higher attendance rates than in-person conferences, they can generate more leads, sales and press coverage and result in a higher ROI. Virtual events also provide organizations with detailed metrics on integral aspects of customer behavior, such as what content they viewed most and how long they engaged with it, which helps improve behavioral lead scoring and increases the chance of future sales. Once you’ve decided to participate in or host a virtual event, there are many logistical items to consider during the planning phase.
For example, will you require a cheaper self-service platform that allows you to create, design and product the event yourself, or do you prefer a more expensive full-service option that takes care of everything for you? You should also consider costs for content creation, creative services, prizes and giveaways, and other promotions such as social media paid advertising and pay-per-click advertising.
You should also be thoughtful about how you label the various areas within your virtual event. If you need to privately answer a question posted in the group chat box, explain that you will contact the person privately and move the discussion off your public chat so you’re not interfering with the conversations of other attendees. You can also set up your virtual event so that attendees who complete all of the required actions can be entered to win a prize. The most important part of hosting a virtual event, whether you’re sponsoring or hosting it, is your content.
With many virtual event platforms, you can set your introduction video to autoplay, which means visitors are exposed to your message immediately upon arrival at the event. Many virtual event attendees will likely just be learning about your company, so you should have a fair amount of thought leadership on industry trends and best practices in order to position your company as an expert in your field. Our event last year consisted of a keynote presentation, three additional presentations attendees could choose to watch, and a final keynote presentation. Getting people to attend your virtual event, visit your booths, and attend your sessions is difficult without having a well thought out promotional plan.
Another great technique, and one that we have done many times at Marketo, is to take your presentation materials and extend the value further by creating an eBook out of the content. You should also use the booth manager section of your virtual event platform to download the list of people who interacted with your booth and collect any virtual business cards contributed by attendees. Once you’ve classified these leads, use lead scoring to identify their sales-readiness, then create lead nurturing campaigns to stay engaged with them and move them down through your funnel. Virtual events can be a cost-effective and highly efficient way to market your organization and engage with your audience from the comfort of your own office. Software Advice is the leading provider of detailed reviews, comparisons, and research for software buyers. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. If you're looking for assistance or want to share your knowledge with the community, consider joining our webmaster forum. Any sort of marketing plan for a client has to be uniquely created for that client and their needs. That may be true but I wanna see some format to which something that would sound pro to future client as well.
I question why would you get a client and offer what seems to be a social media marketing plan to them when you don't have one yourself.
I use social media websites like Facebook, Twitter, Google+, Stumble Upon, Pinterest and many other high ranked website to share my content, offers, updates, press releases etc.
On stepping out of life in large corporations a few years back to launch my first business, I firmly believed that business marketing and social networks should be kept well apart.
Now we unpack the three tips to help you harness social networks – another key component of the digital marketing revolution.
So the first question, what’s the big fuss about social media networks and marketing? In 2012 Facebook passed the 1 billion user milestone – yep, one in seven human beings on the planet Earth is a Facebook user.  At its  initial public offer (IPO) in May 2012 Facebook was valued at $90 billion. Between 2006 and 2013 Twitter, the short text sharing network, has grown to over 500 million users. The new boy on the block, Pinterest, the picture sharing network launched in 2011, reached 48.7 million users in early 2013 out-pacing the growth rate of both Facebook and Twitter. In many cases the end result of attracting and engaging people via social media is that they will buy products or services. She shows the following comparison of average ‘sales value’ for products bought via Facebook, Twitter and Pinterest.
After realising I had to reconsider my views of marketing via social media, my first big challenge was knowing where to start – running a social media marketing campaign can demand a lot of your time and energy?
Our business is about helping clients understand and apply the most appropriate internet techniques to address their key challenges. So our next challenge was overcoming my natural ‘product engineering and marketing’ tendencies! Using fun and intriguing pictures or video is key, and the great thing is it let’s you put the fun back into your professional life. At the end of the day you need to give people a real, visual reason to hook your message out of their newsfeed and blocks of text are not the way. On a much grander scale, Oreo won the advertising war at the 2013 Superbowl by tweeting the following image within 2 minutes of disaster striking when half the stadium lights went out. The aim with all of this is to get the multiplying effect of friends sharing your newsfeed item with their friends, and their friends’ friends and so on.
In some ways this can be the hardest step as it needs daily attention, difficult when you are busy, busy, busy with the business challenges. One thing that really helps is to tune into the expert groups who are focusing on areas close to your business, but do make sure that this will be of use to your fans or followers, and flag it up. For us, we’re interested in the movers and shakers in internet or digital marketing and helping our customers understand  areas such as social media. In our next Internet Marketing Unpacked Blog, we explain two key lessons on measuring how effective your attraction and engagement efforts have been, and how this can be done easily .


If you found this article useful or know of someone it would help, go ahead and hit those social buttons below and forward to your friends! Just drop your e-mail in the box below or use Facebook to get our future blogs and recommended  resources. Share128 Tweet609 Pin211 +1508 Share318Shares 1.8KDoes your social media marketing lack execution? Whether you are a sales professional, massage therapist or healthcare provider, your business deserves a social media presence that supports and encourages growth. Execute on a social media strategy that produces significant results without it feeling difficult or overwhelming?
Below are three tips to supercharge your strategy and create a consistent message with superior results! The words goal and objective are often confused, especially when it comes to social media marketing. Your goals and objectives will vary dependent on your mission, long-term and short-term vision, audience, and product or service.
Build out your goals with this social media strategy worksheet from Exact Target by Sales Force. Now that you know what you’re working towards, break those goals and objectives down into manageable action steps.
Utilize the top six social media channels – Facebook, Google+, Twitter, Pinterest, YouTube, and LinkedIn to create an integrated social media marketing campaign that supports growth. Conduct an audience survey to determine where to expand, grow, and diversify company social media presence during each quarter of the year.
Identify 10 industry pages with significant reach within the real estate community and build a relationship by liking and commenting on their posts with a goal of raising awareness about our page and driving traffic back through our hyperlink. Engage fans and followers through giveaways and sweepstakes such as a social media business plan or analysis. Monitor trends, characteristics and top posts through analytics and insights.  Tweak posts to meet the needs of each social channel fan and follower base. Next step: Now that you know what you are trying to achieve, put a plan in place to monitor key metrics. One you’ve created your goals, objectives and action steps, it’s time to flesh out the details.
How will each social channel, including Facebook, Google+, Twitter, YouTube, LinkedIn and Pinterest support and promote your overall plan? Create a winning social media strategy that caters to the unique needs of your potential client! Post on business page once per day including articles, tips, how-to’s, video tutorials, and other people’s content that’s relevant to your fans and followers. Take the time to strategically design and implement your social media strategy, then determine how you will stay consistent in your efforts. The important thing is  to know your limitations and what you can commit to without over-extending yourself. If you’re eager to improve your social media results, implementing and executing upon a strategy can bring extraordinary results.
Enter your name and email to receive a FREE copy of my eBook, "10 Ways to Virtually Crush the Competition" and my weekly newsletter. What a great tutorial for collecting those scattered thoughts and putting them to work for us! Excellent work, and sorely needed, judging by the plethora of people running their social media campaigns with no real plan, strategic or otherwise.
Being able to identify and quantify your objectives is a big piece to social media marketing that most people miss. The sample social media strategy sheet you have shared for planning it out will be my bible for this…will be very much used by me hahahah ?? THANKS!!! Thank you so much again for your support and for sharing all these great things for everyone interested to benefit. I love the way you have shared the importance of planning and goal setting when it comes to social media strategy. Nice tips Rebekah, and I’m a big fan of editorial calendars to keep both the message and the content on track. Monitoring is also important as people tend not to focus so much on conversion but conversation, and whilst both are important, one directly impacts the bottom line of the business.
The more information you are freely giving away, the more the reader realizes that it may be beneficial to invest in your services.
Rebekah, Your suggestions are going to really help me clearly put together a social media marketing plan for my business.
By having a baseline to compare to on a monthly basis, will allow to rack progress, success and obstacles.
We understand that not all brands have the same needs, that why we don’t use a cookie cutter approach for all businesses.
The next logical step is to scrap social media from your marketing plan and all because you went in halfhearted in the first instance!
Thinking hard about who your customers are, where they would be and what they would want from you.
They’re a great way to reach and engage with thousands of participants around the world without accruing steep costs for travel, venue rental, extra staff, etc. When you combine these benefits with the low cost barrier to entry, it’s easy to see why virtual events can be an easy, effective, budget-friendly win for your business.
Just like a physical event, virtual events require careful team coordination, creative input and resource planning in order to succeed. All of these components should be decided upon well ahead of time and factored into your budget. There are many technology platforms on the market you can use to host a virtual event, including ON24, InXpo and InterCall. This person will be responsible for ensuring things run smoothly on the day of the event and assigning additional staff to engage with attendees. The default setting for tabs in pre-created virtual event templates may not be right for your company, so be sure to categorize your content in a way that makes sense for both attendees and in the context of the experience you want to provide.
You can promote content both in your booths and in the live sessions you choose to feature. The key to a compelling video message is to keep it short and to the point so as not to overwhelm or bore attendees.
You should also provide case studies and customer testimonials to those attendees that are already familiar with your company and are perhaps considering making a purchase. Treat your virtual event as you would any large event and include email and social media channels as part of your promotional plan. After your virtual event has concluded, make sure all content featured during it is available for people to view.
The next step is to classify these leads so you can plan how you’re going to approach them.
With careful planning and a well-organized team, they can be a highly successful addition to your event marketing mix. It may not display this or other websites correctly.You should upgrade or use an alternative browser. They are a signed agreement by two parties, where one party agrees not to share any proprietary information about the other. Unless you do have one yourself and you are just looking to compare the one you have to others. That's the beautiful thing about the internet, you can see 100% of what a company is doing online to promote themselves.
How about you give us an idea of what you are planning and then allow us to critique what you've thought about thus far?


Below I give three big lessons I’ve learnt in doing my about turn on social media marketing.
Linked In, the professionals network, passed the 200 million user milestone in early January 2013. As you’ll see Pinterest has edged significantly ahead of Twitter and Facebook on this metric as well as growth rate. My career trained me to write thorough, logical text where being brief was not the priority.
Sources such as the Social Media Examiner, Amy Porterfield, Melanie Duncan are therefore good places to find valuable insights. When MacDonalds launched a 2011 Twitter campaign, they unleashed a tirade of complaints from frustrated customers, not the flood of happy experience under the Golden Arches they hoped to get. While they both relate to what you want to achieve, they differ in the how, when, and what. For example, find local networks that include business professionals similar to your line of work.
Using a social media editorial calendar will keep you focused and on track so you don’t become overwhelmed. Breaking down your goals and objectives can be a great way to attained them just in time, simple steps could go further just hung up a bit then your done. As a founder of startup I think that some part of work in sales and marketing should be outsourced. Its difficult for most small business owners to leverage SMM (if) they go about it in an ad hoc manner.
I find 2 things that work exceptionally well for me are a task list that I can check things off (gives me a sense of accomplishment) and working backward from my main goal. As an aside, do you use any tools to schedule your pins on Pinterest or is it a manual process? I don’t use any tools to schedule my pins on Pinterest, but you can try Pinwoot or GoPixel. Most people don’t do that and honestly speaking I am also guilty of that to some extent.
A person who is working full time cannot possibly do all this work every day to build their business further.
The more you can give away, the more valuable you become to the reader or social media follower. I am already doing some of the things you suggest but I have much more that I can accomplish and your tips will be great for helping me.
Thanks for the tips… I will keep an eye on this and make a decision real soon to follow your wonderful tips!! An effective social media marketing plan will highlight everything from strategy and tactics that will be used throughout the entire campaign. Our social media team will fully analyze your market, audience and competitors to ensure we don’t miss any opportunities to leverage your brand. With that in mind you will start to really produce significant and targeted pieces of content that your customers will definitely want to read and respond to. These touch points provide a way to keep attendees engaged and informed about the product or services your company offers, which increases the likelihood of converting them into customers. Costs can also vary widely depending on the capabilities of the technology platform you use to host the event.
To find the best option, determine the features and functions you will require and submit a request for proposal (RFP) to several vendors, then compare the bids to select the one that best meets your needs. The key here is to have content available for all attendees, no matter what stage of the buying cycle they might be in.
Each booth, and the exhibit hall as a whole, has a resource center where you can add eBooks, videos, case studies, etc.
If you had a presentation, include it in your website’s resource center, promote it through your social media channels and send out a link to it in a follow-up email campaign. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. I would strongly recommend sitting down with your client and try to best understand their marketing needs, and figure out how to best mix social media into a comprehensive marketing plan for them.
This Action plan is just a generic and that I'm still open to what my client would suggest until agreed. These are common for employees, contractors and consultants to sign when working with large corporations that have business secrets to protect.
And some industries do better with quality photos while others are all about words and diagrams. I have found that visitors or customers majorly look for social media pages regarding latest updates and activities taking place in company. For social media though, brevity is key and is enshrined in Twitter’s ‘140 character limit’. Building authority via social media requires an unwavering commitment to consistently sharing knowledge based on your particular expertise. You can make a smaller investment to building your marketing plan until your growth provides the cash flow needed to hire more permanent staffing. Having an action plan that strived to meet the documented objectives and goals makes all the difference in the world.
These ways are Very inspiring, motivating, interesting and really effective to create a social media marketing strategy. There was an announcement today that Viraltag and HootSuite will soon have the capability of scheduling pins.
After reading this article, I know how to approach social media marketing in the right way and accomplish your goals. I’d be interested in reading a post about what you do with competitors social media strategies, how you monitor them, if you set any goals based on them, etc. From my experience having more than 2 social media objectives requires a lot more investment and less focus. When you hire us to plan your social media campaign, we will deliver a comprehensive plan that will pin point how to use video, audio, content and any other tactics that increase results. The event was one of the largest virtual events in ON24 history, with more than 10,000 registrants and almost 3,500 attendees.
Use the chat box to welcome visitors with a personal message, answer questions, direct people to an appropriate piece of content based upon their interests or needs or connect them with a sales rep.
From top to bottom-of-funnel, make sure you have it all, and that attendees can both locate and interact with it this content easily. Featuring a video with a quick pitch or that highlights the main takeaways from the event may be all you need to get somebody engaged. Social media should be only one piece of a larger marketing plan that may include things like improving SEO, conducting PPC campaigns, and perhaps even advertising through a variety of media. Also, you often need the expertise of more knowledgeable professionals providing strategic growth plans and your budget doesn’t not allow for that level of investment for the long term. The trick is to keep fine tuning the processes and measure tangible results so you don’t lose momentum and motivation to keep on keeping on. Like if you are targeting housewives, your best time to market and communicate is early in the day. If you are targeting younger people (in one country), the best times are the hours after school. I love your suggestion to build it out in a basic spreadsheet, I think this is really going to help me figure out what times are working better then others.



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