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The largest companies employ teams of social media experts to market their company and products, but you don’t have to be an expert to promote your home business business online. There is some learning involved, but if you already use Facebook and Twitter then you are already have many of the skills that you will need.
The following steps will lead you through the basics of marketing your home based business through social media. You need to set up a Facebook page and Twitter account for the business itself, rather than a personal page which some people attempt to use. You should then go about making the page as attractive as possible including logos, pictures, important information about your business etc. A YouTube channel might also be a good idea if you’re planning on running video marketing campaigns or you just want to showcase your business. The next step is to make your customers (and potential customers) aware that you have a social media presence. You could also hold a contest with a valuable prize (a promotional tweet contest works really well) and this can increase the social interaction and follower numbers considerably. Mix up the type of media and use traditional articles, images, video, music and anything else to capture people’s attention. By doing this you will engage with all of your audience and make sure that no one is left behind.
It is important to develop a good reputation for customer interaction because other customers will also be following complaints and criticism of your company. Once you have developed these basic skills then you can begin trialling more complex marketing techniques. In essence, it has become possible for small businesses to grow and succeed using social platforms.
Facebook contests and campaigns are powerful ways for brands to engage with customers in social. How should your company participate in the ever growing number of social media networks – Facebook, Twitter, LinkedIn, Pinterest, etc?
Social Media Marketing is an amazing way to leverage your content creation efforts and distribute this material to prospective customers, existing clients and your employees. Maziermedia will develop a customized social media plan to provide your business maximum visibility to your target customers, while helping with best practices on building an engaged following for your small business. IIC Partners investigates how social media can be sensibly adapted for business use.Without doubt, social media is transforming our social and private lives. An infographic called The Dos And Don’ts Of Social Media For Business, presented by The Steel Method, has a few sound pieces of advice that might help you initially understand how social media for business works. Scan through these simple tips, and get to know them for a while through simple networking on your social media platforms. Marketing experts are united in declaring that social media platforms can serve as an effective promotional conduit for small businesses.
In the world of marketing, repeated exposure is said to be important in enticing a customer to buy a particular product. In addition to exposure, social media platforms can contribute significantly to brand awareness, such that the public knows what the company is about and what the product is for.
Another benefit of using social media for your business is that you open up opportunities for your customers to express their concerns in the most convenient way possible. Your business social media policy should center on the FTC guides and company productivity and should underline the personality of your business. Regardless of whether you are a multinational corporation or a budding small business, a service provider or a goods provider, an exciting innovation or a longstanding tradition, you are affected by social media. The Federal Trade Commission (FTC) recently released the first update to its endorsements FAQ page since 2010.
And don’t think that a forty-character limit on Twitter will absolve you of this responsibility. The test is whether a reasonable consumer would understand the relationship, not whether the company or the endorser feels that they have been clear. Liability for misleading consumers falls not on the endorser, but on the company being endorsed. What makes up a “reasonable” program is based off of the risks created if a consumer is misled.
At the end of the day, one “rogue blogger” will not bring the FTC rushing in to impose sanctions. An endorser is, essentially, anyone who recommends a product and is rewarded in connection to that recommendation.
Simply adding an employer to a Facebook page, for example, is not an adequate disclosure to signify the relationship.
Beyond rules handed down by the FTC, employees need to know what their limits are on social media per the standards of the company. Following the FTC’s logic on why customers need to be aware of a relationship – to assess credibility given to the source – it seems as though customers would attribute too much weight to a negative review given by an employee. While it can be helpful to have employees spread the word on future promotional events (disclosing their relationship with the company of course!), it can be harmful if these disclosures are made too early.
In addition to complying with the FTC endorsement guides, your business likely wants to get the most out of each employee.
Many employees are “at-will” employees, meaning they can be fired at any time for any reason. In conclusion, the social media policies you choose to implement should center on the FTC guides and company productivity; however, they should also underline the personality of your business.
This is why it is essential for businesses to learn to use social media to market their business and bring in more customers. This might sound like basic advice, but you would be shocked at the amount of businesses that don’t have a Facebook page or Twitter account. Regular updates mean that your users are more likely to be checking in and following along closely.
Encourage your users to interact with the content and leave comments and discuss their thoughts. Answer their questions, say thanks for leaving a comment and address any concerns or complaints quickly and politely. A business with a vision to expand and grow must embrace social media because of the numerous benefits that it can offer.
We can connect more easily with friends and old school mates, read reviews of products and services from other consumers before we decide to buy a TV or book a hotel room - even find a soul mate.But professionals have wildly different views on, and experiences of, social media for business-to-business use.
If so, you know that doing that is a one way street that pretty much always leads to a dead end.
Social media is also about building bridges and finding like-minded people who are interested in hearing what you have to say as much as you want to listen to what they have to say.
After you have become a little bit more familiar with the pillars of social media, you can start becoming a little bit more creative with it.
It is definitely worth testing the waters and joining the increasing number of businesses that now maintain Facebook and Twitter accounts. There is no denying the fact that more than a handful of small businesses are now enjoying prosperity mainly due to their immense popularity on Facebook and Twitter. Building a social media presence does not take overnight and attaining major profits require a waiting period. Here are a few possibilities to convince you that it is worth the effort to include social media platforms in your marketing strategy.
This old adage applies in today’s consumer culture, and there’s no better and more consistent exposure than what awaits your business in social media platforms.


Building a community that keeps talking about the positive attributes of the product is one of the most effective means of spreading the word about it.
Surely, there are expenses to be incurred, but it is nothing compared to the expenses of running paid ads and implementing other advertising strategies. They only need to log in to their Twitter and Facebook accounts and every inquiry or concern that they have are sent directly to you.
This includes, but is not limited to, bloggers, celebrity endorsers, product testers, sweepstake contestants, and employees who post on an outlet that might reach consumers. The FTC has specifically addressed this issue saying a simple hashtag such as #ad or #sweepstakes is not only sufficient, but necessary. To toughen matters more, it only has to be a significant minority that is confused about whether there is a relationship, NOT whether most people understand. While cash payment, free products, and contest entries are all considered valuable enough to establish a relationship, a $1 coupon might not be. Explain: Given an advertiser’s responsibility for substantiating objective product claims, explain to members of your network what they can (and can’t) say about the products. Instruct: Instruct members of the network on their responsibilities for disclosing their connections to you. Viewers might not refer to an information section of a Facebook page each time they read a post; it is even less likely that they will seek out this information based on a post from a review site. If there is a chance that a viewer could reasonably miss the disclosure, it is likely insufficient. Certain posts can help boost awareness of a company, while other posts can ruin credibility or devastate an upcoming reveal.
As previously mentioned, it is not acceptable to have employees dishonestly promote a product or service. It might be in the company’s best interest to simply disallow any commentary on the work of the business via social media.
It may seem obvious that some ideas and property are inside information; however, some employees may not know where to draw the line. For example, people need to be made aware of a new product launch so they have time to get excited about it. For example you could offer a free sample for everyone that likes your Facebook page or retweets a certain tweet.
In the same way, if you delete unfavourable comments then you may get an unwanted reputation. Engaging with your customers is a great way for your customers to continue to learn about other services you provide, as well and build trust in your brand.
There are fervent advocates, firms whose staff are blogging, tweeting, setting up LinkedIn and Facebook pages. I am of course not saying you should abandon your social media manners, I am just saying that if it wasn’t for creativity, we would have social media at all.
Pinterest is somewhat one of those, but the marketing is always secondary in order to appeal to the general user.
That is something that is key to your success and there are of course tips, guidelines or rules (whatever you want to call them) that specify what will increase the return on your investment when it comes to social media for business. Some of the most successful social media marketing campaigns have been out of the box solutions. See if you can find angles that fit not only your own needs, but for the most part, cater to the needs of your followers, friends and fans.
Surely you want to be sure that you will be profiting from it mainly because you will be investing money. A report from the Social Media Examiner revealed that there was increased traffic in 75% of small and medium-sized enterprises. Account users check their news feeds a number of times during the day and anywhere that they have a decent Internet connection. Social media account users make up a community that are engaged in an ongoing dialog about your products and that is definitely helpful in building up the brand’s reputation.
You can broadcast content to a wide audience and they are sure to be interested because they “like” your page, right?
In order to avoid any backlash, it is important for your business to have clear policies regarding social media. To continue applying the longstanding principle that advertisements should be “honest and not misleading.” A customer has the right to know whether a reviewer is being paid to praise the product. It is the view of the FTC that consumers have a right to know the relationship of an endorser to the company it is endorsing. The underlying inquiry is whether the ince`ntive could affect the credibility of the recommendation. Although the FTC has not burdened companies with the task of monitoring every recommendation written about a product or service, it has mandated the implementation of reasonable policies and programs to teach employees and monitor external endorsers. Because a paycheck is considered an incentive, employees must be careful what they say on social media about products or services offered by the company they work for. Whether a social media site or a review site, employees should disclose their relationship with a company on every recommendation or endorsement. However, there are no rules preventing businesses from prohibiting employees from making unsolicited, negative posts. This would alleviate any possibility that employees were confusing consumers regarding their opinion of the company. These employees can typically only be fired for “cause.” Having policies that prohibit wasting valuable business hours on non-work activities will give reason to terminate or provide a lesser penalty for these employees. It creates an easy way to know your audience better The growth of any business can greatly depend on how well it knows its audience. Without marketing, most of our social media services would make little or no revenue at all. Social media for business is not as easy as friending a few people on Facebook or starting to follow the most influential people on Twitter. If you can do that, you are on the right path to success on whatever social media platform you are using. If you want to benefit from social media marketing, you need to know a few things about it first.
For instance, a marketing strategy that is centered on social media should be holistic, streamlined, and targeted.
Everyone who is part of the network can be reminded every so often of product features to help seal the decision for them. You won’t have to spend additional money to spread the word beyond the existing circle of followers because the people who “like” your company will be doing this for you. You can demonstrate your devotion to them by being responsive to their inquiries and by accommodating any request that they may have. In other words, might the reader doubt the truthfulness of a review or recommendation because he thinks it was done for the sake of the incentive? However, if the thought is planted too early, people will transition from looking forward to the product to forgetting about that exciting new product they heard about forever ago. In the unfortunate circumstance that an employee is abusing a “brain break” to spend countless hours on the Internet, it is important to have a policy in place to sanction him.
When you know your audience, it becomes easier for you to offer products and services that match their preferences.
Others regard social media with clear distain and see its use as damaging to both brand and reputation.Wherever you sit on the social media opinion spectrum, be in no doubt that it cannot and should not be ignored. So when you start to think about it, social media is all about getting your message across to as many people as possible.


More visitors could easily translate to increased conversion especially if the products present compelling features that consumers will have difficulty resisting. They will share information about your products and services with their own online network of friends. Through social media platforms, you will get to know the gender, age and even the dominant languages that your audience speaks.
And because social media is still very much in the early developmental and experimental phase, because it is so instantaneous, because new forms of social media are emerging all the time, it's extremely difficult for researchers to forecast medium to long term trends of its impact in all business sectors and different geographical regions. The networking aspect of social networking is to grow your network, which by all means could equate to more customers. This is usually achieved by the snowball effect which is always effective in attracting customers.
The knowledge comes in handy for you when creating products and campaigns with the target audience in mind.2. The result of this is that your company, if not prepared, could find itself, quite quickly, trailing your competition.Hearst Magazines UK is a wholly-owned subsidiary of US-headquartered global media giant Hearst Corporation. However, there are some guidelines that could make your social media influence grow faster. Influence doesn’t come cheap these days, but with a bit of invested dedication, the results are well worth the effort.
Consequently, you’ll get better rankings on search results just because your brand is popular in social media.
It helps you target the right audience Any business for sure has a specific target audience. Geo targeting is one of the most effective ways of sending out business messages since you can direct it to specific audiences to enjoy the right reactions. In one way or shape or form, you are going to be taken by social media," says Arnaud."Social media will continue to impact on the provision of information, including traditional media. The platforms such as Twitter and Facebook have tools which can assist you in reaching out to the right audience by location, age, gender, interest, education, language and even relationship status.
You can also choose your target audience by country, making it possible to send your message in the right language for maximum impact.3.
It makes it easier to get new customersThe social networks like Twitter gives freedom to small businesses to locate customers and in the same way seek potential new customers. People form opinions and take decisions on trusted facts."Arnaud says that there is no balance in social media between fact and opinion, or assurances on the integrity of information that is communicated via social media. It becomes easy to locate people tweeting about an issue touching on the products or services that you offer within a given area.
But he says social media is not a threat to the provision of information of integrity, "Because it's a fad - Look at TripAdvisor which you can manipulate. Such locating of possibilities make it possible for you to reach out to them and even invite them to try what you have.4. The day I own a hotel and resort I will be very happy to use TripAdvisor to get lots of five star reviews.
It gives you instant feedback This is amazing since you can make improvements and changes to make sure that what you offer your audience meets with their expectations. The positive feedback lets you know what you are doing right and the negative will give insight on what to do better or improve on from the perspective of your customers.
You can read on Wikipedia I have five wonderful daughters - of course, one of my daughters wrote it and she was absolutely right!"Arnaud says his profession, the media industry, which should really be leading in this area, is still adapting to the impact of social media."We distribute and circulate content the way our consumers want to consume it. The instant feedback can actually help avoid losing customers when something isn’t working pleasantly for them since you can make drastic changes to make their experiences better.5. Social media is a catalyst for change in traditional media along with the internet and e-commerce, which are enabling the media industry to think radically about what type of ecosystem it has to build."The traditional definition of the media - broadcast, radio and print - is becoming less and less relevant.
It offers you market intelligence Competitors are always there regardless of what field you are in. What is important is to be able to focus the raison d'être of the media around each customer. Through the social media networks, it becomes easier for you to get information on specific competitors. Through such information, you can make business decisions that are strategic to ensure that you stay ahead of the competition.
The market intelligence can help in making business improvements so that you remain unique in the services or products that you are offering to cover what your competitors are missing.6. It increases traffic to your website This is considering that the platforms have millions of active users and when you share content, you stand a chance to have the same shared across the board within hours especially when it is something that is interesting.
Every potential tool has the potential for excess, it's how you regulate to make the tool a positive rather than a negative. The shares that you receive will not only add traffic to your business website, but can also greatly raise your search ranking which is good for business any day since it makes it easier for visitors to find you.7. It promotes meaningful customer relationships There is nothing that is more valuable than customers who feel appreciated and this is what social media can do for your business. This is because through these networks you can create dialogues based on a certain customer issue, thereby creating a relationship even after the issue has been solved or information has been shared. I engaged an outside expert and gave him carte blanche to act on our behalf as though he was an employee."But he did not take us on a journey, he ran away from us.
He made of a lot of assumptions in terms of our commitment and understanding of social media and our engagement levels. Make brand awareness easy and inexpensive This is considering that the networks make content sharing easy and your brand can be moved faster and easier through sharing. The problem is you can't learn live - it was a hell of a price to pay."We had a blog, a Linkedin group, a Twitter account and various other sites. Even those who had no idea you existed will get to know about you and if what you have to offer interests them, you enjoy more conversions.There is so much that you can get to gain through social media as a business. Running a business account is easy and it can do wonders for your small business.Close XWant Social Media Today updates in your inbox? Eighteen months later I am still getting 50 to 60 WordPress posts every week asking me to comment on things I wrote eighteen months ago."Experts in the digital and social media industry do a lot without thinking as it is still a new volatile and evolving space.
Simply getting exposure is often seen as success and it's not about the quality of the communication."You have to be very careful about what goes out into cyberspace as it is so sensitive to cultural interpretation. You have to be able to feed quality content on a continuous basis because you lose credibility if you can't keep up the pace or the quality. If someone says something that is contentious or is even illegal, the whole company can be implicated. But professionals need to ensure they have mechanisms in their organizations to control what goes out.
The people with most technical expertise in a business are never the most knowledgeable when it comes to the core business and content."So we have done away with the tweets, our Facebook pages and blogs. From a brand positioning point, it's not right to become too reliant on social media."Golden Rules for Getting it RightSocial media for professional communications is evolving at different rates within countries and business sectors, and its acceptance as a professional communication tool varies between these countries and sectors. Be generous - Share other people's tweets, updates and blogs when you value what they have written, and you believe other contacts and clients may also value the information;3. They were also the only two countries where LinkedIn, which is the leading global social media platform for professionals, featured in the top five most popular social media platforms among internet users.
Google-owned Blogger, and the self-hosted WordPress, both popular free-to-use blogging tools, also feature strongly.



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