Social media campaign success metrics,corporate marketing ethics policy,security videos free 2013 - Test Out

Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways. The results included 400,000 new visitors to the website in the first 30 hours and 1 million hits the second day the competition was launched. Forbes recently engaged three experts to rank the world’s best-ever social media campaigns. They were asked to take into account the success of the campaigns as well as the quality of the execution and creativity of each one. This was a low budget horror movie that used a viral social media campaign that used web sites and message boards to incite anticipation and interest months before the its release in 1999. The result for a movie that cost $22,000 to make, at last count it has grossed over $240 million, making it the worlds most profitable movie ever.
This well known series of online videos first burst on the scene in 2006 (not long after YouTube was launched).
Isaiah Mustafa was already popular in TV commercial but when a campaign was created that allowed him to respond to questions via online videos(180 in fact) and Twitter the buzz that it generated spread around the world. This was aimed at people’s charitable gene which gave people the chance to get funding for their charity. This was a social experiment using humor to drive engagement and influence customer behavior.


The office supply retailer encouraged people during the 2006 holday campaign to upload pictures of themselves. This YouTube blockbuster showing babies break dancing and busting moves ended up being (according to the Guinness Book of Records) the most watched online ad in viewing history with over 60 million views and 54,000 comments. This Facebook marketing campaign involved the store manager of the Malmo Ikea store posting pictures of the new showrooms where people who tagged the items first, won that product.
What are some of the core elements that were in these campaigns that made them such a success? The good news is that we can learn just as much from a failed effort as a successful one and with this lot there’s plenty of room for improvement. Post whinge, I do think WILL IT BLEND is a brilliant idea and can see a direct line bewteen idea and sales. The Ikea Facebook competition is a great idea, however it directly goes against Facebook’s competition rules that says you are not allowed to use a Facebook mechanism (in this case, tagging) as a form of entry into a competition. Fabulous social media campaigns are measured by their fruit and 50 million + video viewings is a monumental success such as ‘the Evian video’ thanks to its unique, creative and funny content! I prefer not to be a purist of “social media” campaigns, i think that social hybrid campaigns could be the way! The anticipation was created by spreading ┬árumors about the fate of the movie’s main characters with fake newspaper clippings and police photos of their missing car being spread on what was then the 1999 version of what we now call social media.


It shows the Blendtec ‘Total Blender destroying anything from a baseball to an iPhone.
It was created for Burger King by the advertising agency Crispin, Porter + Bogusky for the chain’s TenderCrisp Sandwich. It involved Volkswagen transforming a Swedish subway staircase into a giant functioning piano.
The result was a viral word of mouth campaign that quickly spread to people’s Facebook friends and created huge product awareness.
Apparently the judges were a bit divided on this with one rating it as the best and the other the worst and also whether it constituted a social media campaign. I like Old Spice videos a lot and I think Coca Cola is doing a great job on the social front too. Do you think Blair Witch would have grossed more, or people would have been as gullible if it was released today with todays social media awareness? This won t the 2010 Cyber Grand Prix  Lion at the Cannes International Advertising Festival.



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