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The world’s largest social media marketing resource, Social Media Examiner® helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness and increase sales.
Our media outlets bring you original and comprehensive articles, expert interviews, reviews of the latest industry research and the news you need to improve your social media marketing. Our large events and training opportunities provide you access to the industry’s top experts so you can remain on the leading edge of social media. More than 450,000 email subscribers look forward to our daily original articles from our online magazine. Social Media Examiner hosts two popular podcasts, a weekly live video show and a YouTube show.
The Social Media Marketing podcast—a top 10 marketing podcast on iTunes—is a weekly 45-minute interview show hosted by our founder, Michael Stelzner. The Social Media Examiner Show is a daily 10-minute show designed to keep you up-to-date on the latest social media marketing know-how. The Morning Social Media Marketing TALK show is a weekly live video show where we review the week’s top news in social media and what it means for marketers. The industry’s leading physical conference, Social Media Marketing World®, is also hosted by Social Media Examiner. Social Media Examiner also hosts the worlds largest online conference Social Media Success Summit®. The Social Media Marketing Society® is a membership community for thousands of marketers, hosted by Social Media Examiner.
Sponsorships: If you are interested in learning about our sponsorship opportunities, click here. Here are some words from some our industry peers during our five year birthday in October of 2014. Michael Stelzner, the site’s founder, had a vision to bring together the brightest minds in social media. Copyright notice: Blog posts on our site may not be republished without express written permission of Social Media Examiner. Trademarks: The name Social Media Examiner, the Social Media Examiner avatar, Social Media Marketing World, Social Media Success Summit and Social Media Marketing Society are registered trademarks and service marks of Social Media Examiner, a California corporation. Michael Stelzner took the time to answer questions about Social Media Examiner, more specifically the concept behind the brand, competition, time management, consistency, guest blogging and more. Very simply we are a free online magazine designed to help marketers and business owners figure out how to use social media. Your About page suggests that Social Media Examiner is the world's largest online social media magazine. I wrote a book called Writing White Papers as was very well known in the writing and marketing space. As I stated earlier, you are the host of a thriving podcast known as the Social Media Marketing Podcast. Podcasting provides an amazing way to connect with people that writing a blog post simply can't accomplish.
I have two degrees in speech communications so I've been working at this for a very long time :).
We used to have a video show (Social Media Examiner TV) but the production requirements were so huge and the viewers were so small that I decided podcasting would be a much better adventure.
Social Media Examiner has more than 195,000 email subscribers and your website produces content daily.
I also noticed that your blog posts never stray from the overall vision of Social Media Examiner. Quizzes are a great way to engage your audience, gather feedback and build your email list.
In this article you’ll discover how to create social media quizzes that generate leads. If you’re trying to achieve multiple goals at once, narrow it down to the one or two most important goals. This step allows you to craft a social media quiz topic and questions that will tap into the emotions, needs and feelings of your audience. It’s all about creating value and an expectation that any information your audience will receive from you will be designed with them in mind. To build your quiz, use a service like ShortStack or Interact, but make sure the service will integrate with your email service provider. Choose a topic that will appeal to the quiz-taker’s interests, emotions and feelings you wrote down in Step 2. Once you have a topic and creative headline, start formulating some fun, engaging questions and answers. Make the quiz simple so it’s easy to complete and be sure the results are easy to share. For example, offer a free ebook, white paper, report or case study they can download after they complete your quiz. This Girl Scouts of Orange County quiz result uses an attention-grabbing image and headline, and a cleverly written description.
After you’ve created your quiz, post it to your blog, website, Twitter, Facebook, Instagram, LinkedIn, etc. In the following Facebook post, Red Lobster promoted their Endless Shrimp Flavor quiz to their fans, and received high levels of engagement. When evaluating the results of your quiz, pay attention to your completion percentage and lead conversion rate. While your quiz completion percentage will vary based on your industry, shoot for an 80% completion average. Follow the steps above to create your own social media quiz and start collecting leads today. Whether your goal is to spread awareness or grow your audience, better engagement is your key to success. In this article you’ll discover three ways to improve engagement for your social media accounts.
Kotex then brought their inspirations to life by creating handmade gifts and sending them to the women as virtual gifts. Almost all of the 50 women responded, generating 2,284 interactions and 694,853 impressions on Pinterest.
Remember the core goal of social media is to be social, so it’s important to cultivate relationships with your fans and followers. Yes, your ultimate goal is to sell your product and your brand, but for the purposes of your social media campaign, take a step back on the selling and simply share. Ford’s Fiestagram Instagram campaign created buzz for the release of their new Fiesta model by asking fans to post pictures that related to different campaign hashtags. Each hashtag was a buzzword describing one of the features of the new Fiesta car, such as #music, #entry, #hidden, etc.
More than 16,000 photos were submitted to the Fiestagram campaign and Ford gained 120,000 new fans on their social media pages. Lay’s Do Us a Flavor campaign asked fans to submit ideas for a new flavor of potato chip. If you offer your fans a chance to showcase their creativity and connect it to one of your products, you can establish a respectful relationship with your audience, linking their personal creations to your company. People who took the challenge spurred more engagement by nominating others to take the challenge.
After each challenge, the person taking it would nominate two or three more people to take the challenge and so on until people around the world were participating. In your social campaigns, use a simple call to action to make it easy for people to complete the goal. Social media is one of the greatest tools you can use to grow your business and promote your brand. To jumpstart participation in your social media campaign, you need a core group of people who are 100% behind your launch to get it off the ground. Katie Leimkuehler, CEO of Leimkuehler Media, is an author, social media consultant and coach with over seven years of experience who advises and empowers business on the best social media strategies. If you could only had one social media option to support your business goals which one would you choose?


Roughly half of the respondents named Facebook as the most important social media platform in Social Media Examiner’s 2013 Social Media Marketing Industry Report, which surveyed a cross section of businesses using social media in their marketing mix.
What’s interesting about Social Media Examiner’s data is how the other social media venues measure up. The bottom line is that while Facebook draws its power from the number of people who regularly engage on the site and its evolving targeted advertising offering, you still must have a social media home base that you own. Understand that your social media marketing isn’t a desert island where you can only bring one platform. This 7-step process will help you define and refine your 2016 business growth goals and segment them into achievable marketing objectives.
You’ve set personal resolutions for yourself this year, but what about setting goals for your business? I’ve been advocating the blog as the centre of an effective social media strategy for two years. Couldn't make it to Social Media Marketing World 2016?Get all the sessions with the SMMW16 Virtual Pass. The Actionable Marketing Guide participates in the following affiliate marketing programs to bring you great products and services. Social Media Examiner: Social media marketing how to, research, case studies, news and more! Facebook’s Branded Content feature allows media outlets, celebrities, and influencers to tag content that includes a third party, brand, or sponsor. Whether you want to build an email list or grow your follower base, social media contests are a great way to engage your audience and significantly boost conversions. In this article you’ll discover how three businesses ran successful social media contests and learn how to incorporate their tactics into your own contests. To help you stay up to date with social media, here are some of the news items that caught our attention.
Listen to Social Media Marketing Podcast helps your business thrive with social media episodes free, on demand.
Three ways in which we can use social media insight to take action to improve our marketing As social media continues to evolve, so too has the amount of d. Tyler Farnsworth, General Manager of August United, joins the Influence Pros Podcast to reveal the perks of creative freedom, why you need to push outside the box, and how to take the time to maintain positive relationships.
If you’re in charge of social media management for your company, it’s time to up your game in 2014. In episode 005 of my podcast I interview Chris Syme and we talk about practicing safe social media as a brand and as an individual. The majority of the study’s participants were either small business owners or marketers working for small businesses. Get ideas from their experiences and future plans to help you shape your social marketing strategy when you download the report. Nearly all survey participants use social media and view it as important for their business or company. Ninety-three percent of survey respondents indicated using Facebook for social media marketing. Twitter is gaining on Facebook, however, and with its new advertising opportunities, will be an interesting property to watch over the next year or so.
Those in the B2B space give LinkedIn the majority of their attention, but use Facebook and Twitter too, at respectable rates.
Thirty-five percent of marketers have no idea whether their Facebook efforts are effective.
Facebook’s domination of social media marketing despite the fact that most marketers are uncertain of its impact should concern small businesses. On the other hand, 44% of survey respondents have been using social media for two years or less.
The Social Media Marketing Industry Report also found that, again, despite the cloudiness surrounding Facebook’s effectiveness, 62% plan to increase activities on it.
Sixty-eight percent of survey participants indicated they want to learn more about using Facebook for marketing. Because of the crush of responsibilities they have, small business owners worry about the time it takes to keep an audience engaged on social channels. Thirty-three percent of study respondents report that they devote 1 to 5 hours weekly to social media marketing; however, a robust 25% spend 6 to 10 hours each week.
One in three respondents spend 5 hours or less on social media, but 63% spend more than that. As shown in the chart below, solopreneurs and businesses with 2 to 10 people fall mostly in the 1 to 5 or 6 to 10 hours per week category.
Most small businesses spend 6 hours per week or more on social media activities, but a significant amount also spend 11 to 20 hours per week. Whether through social channel engagement, referral source data from Google Analytics or customers sharing in person or by phone how they found the business on social media, business owners and marketers believe social media gets them in front of more and wider audiences. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. The event attracts thousands of marketers in San Diego, California in the spring of each year.
Taking place in the fall, this event empowers thousands of marketers to use social media to gain more exposure, increase traffic, cultivate loyal fans and grow their businesses. Members receive ongoing original training and connect with a vibrant community of social media marketers. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show. He brings over 25 years experience in leading customized events, mission-driven campaigns and creative communication strategies. A consummate networker, she has a track record for architecting strategies that drive business growth.
Mari Smith, Chris Garrett, Denise Wakeman, Cindy King, Casey Hibbard and Jason Falls answered the call as founding contributors.  Dozens of social media experts regularly contribute to our site. Recently I connected with Michael Stelzner, the founder of Social Media Examiner, and approached him about an interview. I saw the enormous and under-tapped opportunity to come out with a publication online--less costs, faster production and so on. When you have a ton of folks (in our case about 700,000 a month) constantly visiting your place, that is the foundation for a thriving business. Social Media Examiner also provides a platform for up and coming bloggers to submit content. If you are an expert, guest blogging is huge because it gives you instant exposure to a bigger audience and instant credibility in the eyes of their readers.
While emulation can be good in the beginning as a place to start, be true to yourself and make sure whatever writing style you end up with happens to be who you really are.
Next to the items on that list, note how your business, blog or event helps to alleviate those needs. This will allow you to use the quiz to collect new email subscribers and grow your audience. Instead, the goal is strictly to make the quiz enjoyable for the target audience and attract potential leads at the end. The quiz goal was to build their special offers email list by encouraging people to discover what color they connect with best. Instead, offer people an incentive to sign up for your email list, but make it easy for them to skip to the results if they don’t want to give it to you. It makes the quiz-taker feel good about taking the quiz and highlights the organization’s website where people can learn more about Girl Scout cookies. If you’ve ventured into the world of live video, alert your Periscope and Meerkat followers about it, too.
If your lead conversion rate isn’t where you think it should be, consider making your incentive more appealing. If you asked quiz-takers to share their biggest marketing challenge, you’ll know what type of content they need to overcome that challenge. To run a successful social campaign with plenty of engagement, you have to know your audience and what they’re likely to respond to and enjoy.


The company looked at the Pinterest boards for 50 inspiring women to see what interested them. If the women then posted something about their virtual gift, they received a real gift from the company in the mail.
The campaign was a huge hit because Kotex was able to hyper-target a specific audience and what they want.
Ford then chose the best pictures for each hashtag and displayed them on digital billboards.
Without a firm plan in mind, you’re almost certainly setting yourself up for failure. Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (53 pages, 80+ charts)!
LinkedIn is building out its content marketing offering but that’s probably not part of respondents’ consideration.
Twitter is useful for building your thought leadership and engaging in the social media conversation. YouTube is often underestimated as a social media platform because it’s often categorized as a video platform. Tumblr is the social media platform that few marketers knew about before yesterday’s announcement of its sale to Yahoo. As MySpace and earlier incarnations such as Friendster showed being the top dog of social media doesn’t guarantee your presence for the long term. I've just returned from San Diego where I presented a workshop session on Blogging at Social Media Marketing World 2016. Creating marketing goals increases your chances of achieving them – so do yourself a favor this year and set yourself up for success. The fact that you have total control over the content of your blog makes it the most direct and effective marketing tool that a business can have. In our 7th annual social media study (52 pages, 80+ charts) of 3700+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! In this episode Brian Solis will explore how social media has changed and how it continues to evolve.
In this episode Erik Fisher and Mike Stelzner explore what to do about missing Facebook pages. It requires more than the random postings about your great sale, latest product or a shameless plug in the local paper.
In this article you'll discover five Facebook advertising tools that save you time and boost your return on investment (ROI). It’s much the same story for Instagram and Pinterest, both of which doubled their traffic from 2014 to 2015. Specifically, 71% of businesses with 100+ employees use YouTube, compared to 38% of the self-employed. B2B respondents for this survey report that LinkedIn is their number-one choice for social networking. This makes sense because B2B businesses are looking for the marketing people, facilities managers, buyers and others who rely on LinkedIn for industry connections and news. Without the benefit of a marketing team creating a strategy complete with goals and measurement, small businesses have a harder time evaluating marketing efforts. You’ll see below, too, that 53% plan to increase their ad spend on Facebook this year. Although Facebook has existed since 2006, many small businesses are still figuring out how to use all of its features to grow their customer base, engagement and more. Tools like Hootsuite and Post Planner cut down on time spent, but social media marketing still requires significant time. The result: this daily dose of marketing know-how will equip you to take your social media to an entirely new level. He now leads the popular events Social Media Success Summit and Social Media Marketing World.
It is always interesting to find out the inspiration behind something, in this case I inquired about the company. How are you able to juggle multiple responsibilities without experiencing burning yourself out?
The quiz should take no more than 2 minutes to complete, so 5 to 10 questions is a good rule of thumb. However, your questions and answers should be related to your business, but done in an engaging way. The questions are fun and have a natural tie-in to the company’s picture frame products.
This is just one of many examples of how you can use Pinterest to launch a successful social campaign. As the 800 pound gorilla of social media, it should be a no-brainer but is it really the best for your business? As UMass Dartmouth Inc 500 research revealed and LinkedIn financials support, many businesses use LinkedIn to support their human resources efforts cost effectively.
Businesses like Comcast have leveraged the power of Twitter to respond to customer service inquiries. That said, Orabrush and Blendtec, with limited investments, have built their businesses based on the power of their video series. While Google+ shouldn’t necessarily be your only social media platform, it should be a significant aspect of your social media marketing mix. A blog is a social media entity that provides ownership and control of your content and interactions without the risk of disappearing.
And that means developing a proprietary media entity (hopefully a digital one) that you own and control.
The other social media channels are only really useful when they all point to this central profile platform. In the coming year, 62% of respondents plan to increase their use of Facebook for marketing purposes.
They may have simply embraced the notion pushed by marketing agencies and media that Facebook is THE place to be, an inexpensive way to market to a targeted audience.
These figures give small business owners and marketers a clear idea of the time competitors are investing. Give people a way to share your product in a fun and unique way and let your audience come to it.
Many businesses overlook the fact that YouTube is the second largest search engine after Google.
Actionable Marketing Advice: Build your Google+ presence and following to ensure that you’re prepared for it’s eventual growth. For many businesses, it’s still in the testing phase Actionable Marketing Advice: Offer visually engaging content and make it easy to pin. The bottom line is that it is unlikely that a business will sell anything on a social site. As a relatively new marketing platform with plenty of buzz, Facebook’s hype could be clouding its true potential for small business.
Further, check out SlideShare, its sister site focused on presentation-sharing, that is gold for generating business leads. Actionable Marketing Advice: Develop your Twitter following by regularly curating relevant content. In order to sell your products or services on the web it is necessary to move your customers from the social sites to your own part of cyberspace. Actionable Marketing Advice: Establish your blog and create fresh content at least twice a week.



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